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  • 9 hours ago
With talk of impending state and general elections, Umno will adopt new, unconventional strategies to engage younger voters while strengthening grassroots communication ahead of GE16, says Datuk Seri Dr Ahmad Zahid Hamidi.

The Umno president said several efforts are being made to attract young voters and these groups need engagement beyond conventional approaches.

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00:00UMNO will be adopting new, unconventional strategies to engage younger voters ahead of the 16th general election,
00:07says Party President Datuk Seri Dr. Ahmad Zahid Hamidi.
00:12He said young voters, including those aged 18 to 20, now form a significant electoral bloc
00:19that must be carefully engaged using approaches beyond traditional political campaigning.
00:23Mereka harus didekati dengan cara di luar kotak konvensional.
00:30Artinya, soal mendekati mereka ialah pendekatan melalui non-verbal communication.
00:37Artinya, komunikasi tanpa lisan digunakan sebagai satu kaedah untuk mendekati mereka.
00:44Ahmad Zahid said that voters under 40 now make up a majority and are generally more open-minded,
00:51with many placing greater emphasis on candidates rather than political parties.
00:56Mereka sangat berfikiran untuk buka dan mereka tidak memilih parti sebenarnya.
01:03Mereka memilih calon dan mereka memilih siapa yang boleh membawa agenda untuk mereka garap.
01:11Artinya, apa yang dapat mereka perolehi daripada memilih calon-calon yang mereka minati.
01:21Citing the Sabah state election as an example, he said a relatively unknown candidate with a modest background
01:27was able to win due to strong voter acceptance, despite broader political sentiments against certain parties.
01:34CE commerset singur.
01:35Mereka memilih calon dan mereka atau will ter datuk sama ada mereka kaum obanya.
01:43You
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