00:00We are in a market in which entertainment is the most developed in the world, so we have to apply
00:10market rates.
00:12In the U.S., it is permitted to resell tickets as well.
00:20So if you were to sell tickets at a price which is too low, these tickets would be resold at
00:27a much higher price.
00:28And as a matter of fact, even though some people are saying that the ticket prices we have are high,
00:36they still end up on the resale market at an even higher price, more than double of our price, the
00:43price that we put.
00:44We have 20% of the group stage, 25% actually, of the group stage match tickets who can be
00:50bought for less than $300.
00:53You cannot go to watch in the U.S. a college game, not even speaking about a top professional game,
01:01of a certain level, for less than $300.
01:05And this is the World Cup.
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