00:00Good chance! And it's a penalty!
00:07You know why FIFA is now called FIFA?
00:12In September of 2022, FIFA and Electronic Arts,
00:16the player of the game,
00:18had a year to renew their agreement
00:20of more than 30 years, making a video game of football.
00:22What happened?
00:23The FIFA said to Electronic Arts,
00:25hey, I want to renew this contract,
00:27but we will do it for 300 million dollars.
00:29Electronic Arts said to me,
00:30hey bro, you are exaggerating a little,
00:32we have an agreement of 150 million dollars
00:34because we want to raise the double.
00:35The FIFA didn't want to cede
00:36and finally the agreement didn't be signed
00:38and FIFA quit the name of the game.
00:40What happened after that?
00:42The game was called EA Sports FC24,
00:45FC25 and now FC26.
00:47FIFA came out of the name
00:48and quit the license of the FIFA
00:50of the FIFA,
00:51that is to say,
00:52the FIFA World Cup of Mayores,
00:54masculine,
00:54feminine
00:55and other important tournaments of the FIFA.
00:57What happened with Electronic Arts?
00:59It preserved the most important licenses
01:01from the Premier League,
01:02the Spanish League,
01:03the UEFA Champions League,
01:04the Europa League
01:05and even the Copa Libertadores
01:06and the Copa Sudamericana.
01:07We are talking about
01:08more than 300 licenses
01:09between leagues,
01:11clubs and players.
01:12But you will be wondering
01:13what moment FIFA
01:15did they do for
01:15make or licenciate
01:17a football game?
01:18Well,
01:19it was the year 1993
01:21and the United States
01:23prepared to organize
01:24the World Cup of FIFA
01:25in the United States
01:26in 1994.
01:28Electronic Arts is a
01:29United States
01:30that saw in football
01:31an important opportunity,
01:32because at that time
01:33football was the fifth
01:34sport most popular
01:35in the country.
01:36Today it is the third.
01:37In that moment,
01:38FIFA,
01:38Busca Electronic Arts,
01:40propone
01:40to make a football
01:42a lot of the world
01:42and this is called
01:44FIFA International Soccer.
01:45You will say,
01:46did they go well
01:47or did they go well?
01:48Well,
01:49he sold half a million
01:50of copies
01:51in two weeks
01:52and that became
01:53one of the most popular
01:54in the country
01:55and also became
01:56football
01:56in one of the most popular
01:58in the United States.
01:59Moving on to the present,
02:01what did it mean
02:01in terms of numbers
02:02that the FIFA
02:03stopped to call FIFA?
02:05Well,
02:05FIFA 23
02:06was the last
02:06called so
02:08and it was also important
02:09because it was the first
02:10that was
02:11that was elected
02:11to the World Cup of FIFA
02:13in 2022
02:15and the World Cup of FIFA
02:17Australia
02:17in New Zealand
02:18in 2023,
02:19in which Colombia participates.
02:21This game
02:22sold more than 11 million
02:23of copies
02:23and generated 1.800
02:25million dollars
02:26in a year.
02:27What happened
02:28with the next game?
02:29The Sports FC 24
02:30resintió
02:31el cambio
02:32de nombre
02:32y vendió
02:33solo 6.8 copias
02:35y generó
02:361.700 millones
02:37de dólares
02:37al cabo de un año.
02:39Pero no crean
02:39que Electronic Arts
02:40es el único
02:41que pierde con este acuerdo.
02:42O bueno,
02:43más bien con este no acuerdo,
02:44pues esta licencia
02:46le generaba
02:47el 20%
02:47de los ingresos
02:48a la FIFA
02:49en 2021.
02:50Es por eso
02:50que FIFA,
02:51tarde o temprano,
02:52va a entrar en el negocio
02:54de hacer un juego
02:54de fútbol
02:55con sus propias licencias.
02:56Si bien ya lo hizo
02:58con FIFA Rivals,
02:59que es un juego
03:00para celular
03:00muy diferente al segmento
03:02que utiliza Electronic Arts,
03:04quiere volver al negocio
03:05de los juegos de fútbol.
03:06¿Por qué?
03:07Porque la licencia de la FIFA
03:08y especialmente
03:09de la Copa del Mundo
03:10masculina
03:11es muy valiosa.
03:12Solo para que se den una idea.
03:14Este juego,
03:15FIFA World Cup
03:16Brasil 2014,
03:17vendió 14 millones de copias
03:20dinero,
03:20más de mil millones de dólares
03:22en un mes
03:23que dura el torneo.
03:24Estamos hablando
03:25de un contrato
03:26de licenciamiento
03:27multimillonario
03:28que simplemente se mueve
03:29por hablar
03:30de un mundial
03:31de fútbol.
03:32¿Qué nos espera para el futuro?
03:33Bueno,
03:34el panorama para Electronic Arts
03:35ha cambiado un poco,
03:36pues ya no es una empresa pública,
03:37es decir,
03:38que cotiza en bolsa,
03:39sino que fue comprada
03:40mayoritariamente
03:41por el Fondo de Inversión
03:42de Arabia Saudita.
03:43Este es controlado
03:44por el propio gobierno
03:45y como ustedes deben saber
03:47o lo pueden suponer,
03:49Arabia Saudita
03:50en este momento
03:50tiene una gran amistad
03:51con la FIFA,
03:52tanto que le cedió
03:53al país
03:54la sede de la Copa
03:55Mundial de la FIFA
03:572034.
03:58Además de eso,
03:59Arabia Saudita
03:59se está convirtiendo
04:00en un hub o centro
04:02muy importante
04:02para los videojuegos
04:04y para los deportes electrónicos,
04:05que en ese rubro
04:06el fútbol
04:07es muy importante.
04:08Así que no les parezca
04:09una extrañeza
04:10que para la Copa
04:11Mundial de la FIFA
04:12Estados Unidos,
04:13México y Canadá
04:142026,
04:15la FIFA le brinde
04:16su licencia
04:16a otro estudio
04:18para que haga un juego
04:19alusivo
04:20al Mundial.
04:21Y ahora sí,
04:21¿ustedes qué opinan?
04:22¿La FIFA va a volver
04:23a los juegos de fútbol
04:24con una licencia
04:25tan importante
04:26como la Copa del Mundo?
04:27Si quieres saber más
04:28sobre videojuegos,
04:29no olvides visitar nuestra sección
04:30en www.elespectador.com
04:33y todas nuestras redes sociales.
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