00:11This week of design is so deep experience for all of us. It's so interesting. I think we are a
00:19big community around the world and I think at the end we are a little bit old dreamers.
00:49This palazzo with its Baroque history is really bringing this Baroque architecture also that I wanted to explore through this
00:58labyrinth.
00:59But also was a place for celebrations and for performances. There is a theatre here. So it's about also this
01:09idea of choreography and as people move in this installation you have this feeling of choreography and dance that is
01:18manifested.
01:20And you sit here and you're just about watching people talk to each other. They become part of the setting
01:26and part of the theatricality of this place as well.
01:42We wanted to have here all the elements of design that are not industrial and the serial design. So we
01:50wanted to have antiques, high handcraft and of course contemporary collectibles with the limited edition and unique pieces.
01:57So to have the entire wide range of design at the Salone.
02:08You know as a designer I'm very much drawn to just experimenting with materials, getting interesting unexpected effects out of
02:16it. And this work is really about giving shape to air.
02:20So there is air moving through liquid and it's forming bubbles. So I guess the real designing behind this was
02:27how to shape those bubbles.
02:35Our ambition is not just on the Gulf region. No, we want to expand and tell a good story about
02:41how from Saudi lifestyle and Saudi culture can we bring something interesting to be in such a platform like this
02:50one.
02:59The sector is going to end of the 25th with a positive data, 1,4%. So we didn't expect this
03:08data at the beginning of the year, when we talked about data.
03:12We had a better data and then a morechemist in the beginning of this data and then compared to the
03:19next one, we had some of the data left.
03:22In this first shock, when we saw the first major data from these American companies that caused by the launch
03:26of the Northern Airways,
03:26and the demand that a bit more easily they entered into the crisis, and then we saw that crisis is
03:30already discontinued, but even quickly they're not coming to us.
03:36of some kind of similitude.
03:39I would say that,
03:40I hope,
03:43that the conflict ends
03:46and the agreement
03:47will be in a brief time,
03:50this will bring in a brief time
03:53to improve the market in general.
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