00:00We're at the Auto China Exhibition 2026 in Beijing
00:03and here there's a bigger story unfolding for SOEESE
00:10A brand quietly redefining mobility and expanding worldwide
00:15And who better to hear from than Mr. Kurt Kay himself
00:18the president of SOEESE and JITOUR International
00:22Thank you so much for being with us here today
00:23Welcome to our booth in Beijing Auto Show
00:27SOEESE 2024 brand renewal
00:29introduce the Ease Your Life promise
00:31How does that translate into real product innovation for consumers?
00:36First of all, we continue to introduce more new models into the market
00:40For example, this S08DM is a completely new design
00:45It is a PHEV, very high, big space
00:48We are going to introduce more and more new models in the future
00:51Maybe at least every year, one or two new models
00:54And secondly, we also promote the brand
00:57Because as a new brand, we need to promote the brand awareness
01:01You're now in 48 countries
01:03What's driving that growth and what are you focusing on next?
01:06So up to today, we almost cover around 48-50 countries and regions
01:14But it's not enough, yeah?
01:15We have more space in the future
01:17So with our new models coming soon, we will be in sooner
01:20In right-hand driver cars, even in Australia, Malaysia, Indonesia, Thailand, South Africa, etc.
01:28And also in the future, also will be the European
01:31Jetour focuses on hybrid off-road tech
01:34While SoEast focuses on city mobility
01:37So how do the two brands share technology without overlapping?
01:41First of all, we are from the same group
01:43We will share the same technology
01:44For example, the hybrid technology
01:47This technology is not only for Jetour
01:49It's also for SoEast
01:50So for such kind of technology, we can share together
01:53For the battery, electronic, the auto-driver system
01:56It's the same kind of phone
01:57Yep
01:57So we also can share between Jetour and SoEast
02:01But each brand has a specific technology
02:04For SoEast, we will focus on comfort, space, luxury also
02:08Yeah, it makes a difference
02:10Thank you so much for being with us here today
02:12Thank you, thank you so much
02:13Thank you for your caring
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