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YouTube is rolling out a major change to push notifications. If you haven’t engaged with a creator in 30 days, their alerts will be automatically muted on your mobile device. In this video, we break down exactly what’s changing, why YouTube is doing this, and how it affects both viewers and content creators.

🔔 What you’ll learn:

👉 The new 30-day engagement rule for YouTube notifications

👉 Why YouTube says this improves the user experience

👉 How infrequent uploaders (like long-form creators) are protected

👉 Where muted notifications still appear (inside the YouTube app)

👉 What’s still unclear – will notifications resume if you re-engage?

📢 For viewers: This helps reduce notification clutter on your phone.
📢 For creators: If your audience isn’t clicking, you may lose push alert access.

🔗 Source: YouTube’s official trial results (earlier this year)

👍 Like & subscribe for more YouTube algorithm updates and creator news.
💬 Comment below: Do you turn off notifications for most channels?

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Transcript
00:04YouTube notifications can quickly become overwhelming, especially if you're subscribed
00:10to many channels. Now, the platform is making a change. Starting soon, YouTube will mute push
00:17notifications from creators you haven't engaged with in over a month. The reasoning? If viewers
00:25repeatedly ignore alerts, they may turn off YouTube notifications entirely. And that's bad for
00:32business. Fewer notifications mean less platform usage and lower revenue. But it's also bad for
00:39creators. Even the ones you actually follow could lose a key way to alert you about new videos.
00:46So here's what's changing. For subscribed channels where you've set notifications to all,
00:52YouTube will no longer send mobile push alerts from creators you haven't engaged with in 30 days.
01:00However, those notifications will still appear inside the YouTube app, in your inbox, marked by
01:07the little bell icon at the top right. For viewers who regularly click on notifications and watch
01:14related videos, nothing changes. And according to YouTube's earlier test, channels that upload
01:21infrequently will not be affected. That's good news for creators of Wong form content, who often take
01:28extra time between uploads. After all, viewers don't want to miss that once-a-month video.
01:35One detail remains unclear. If you start watching a channel again after a long break, will YouTube
01:42automatically resume sending push notifications? The company hasn't confirmed that yet.
01:48Even so, as a way to prevent notification overload on your phone, this new approach seems like a smart
01:56move to cut down the clutter. For Global Pulse News, I'm Rebecca.
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