00:00On tē a tā biog, nī frilār dhā vēg līg. The thing that is small, better be smart.
00:13Not where is Ireland, but what is it?
00:21There's something in the land that's just of gaiety and fun.
00:24We are of all faiths, of no faith.
00:26We're all curious about the future and about change.
00:29I just think it's a happy, fun place.
00:36What is the thing that puts Ireland most on the map?
00:41YouTube.
00:42Kerrygold.
00:43Guinness.
00:44Red hair and freckles.
00:45Very wet.
00:46Riverdent.
00:46Being taken to the pub.
00:48The writers, the literature, the music.
00:51It is great to find something that defines you.
01:00Every 30 years we've exported half a million people.
01:03I think that we are great travellers because we've had to.
01:09Every immigrant is a leader, is a risk taker, is a change maker.
01:12Wherever I go, I'm a Middle-Orient person.
01:15The whole world has turned green and everybody wants to experience a piece of Ireland.
01:19They don't forget where they come from.
01:20Everybody wants to be Irish.
01:21It's where we came from.
01:22It's who we are.
01:23We are the natural immigrants.
01:33So anyone who has an idea that the Irish have no acumen for business, take a look.
01:38Irish people flourish when they go elsewhere.
01:40In business today, geography is history.
01:45We do make a lot of noise for a very small country.
01:49The Irish invented the submarine, the tank.
01:52Color photography, transatlantic film cults.
01:55We've always been creative, but now people are putting their creativity into business.
02:00I think they do have a genuine hunger to succeed.
02:03I'm not really sure what the magic is, but it's there.
02:06It is not the leprechauns or the little patched cottages.
02:09Irish identity is very divorced from Irish reality.
02:12We definitely have a seat at the table and we can punch way above our weight.
02:17Finance, horse racing, engineering, pharmaceuticals.
02:21Dublin specifically is actually one of the tech capitals of Europe.
02:24Google, Amazon, Intel.
02:26You'd be surprised how many Fortune 500 companies have Irish people at their home.
02:31We can be like anyone. We're shapeshifters.
02:34We have this great optimism.
02:37They're fighters, right?
02:40The number of Irish names you see is
02:42Grace Kelly
02:43Michael Fassbender
02:44Saoirse Ronan
02:45Clinton
02:45Obama
02:46Jimmy Carter
02:47JFK
02:48Look at our heritage. Look at our history.
02:50They touched every single country.
02:52Ireland remains a place of infinite possibility.
02:55Ireland is moving on.
02:56People are being as we are.
02:58Ireland is absolutely destined for its moment in the sun.
03:01If it can be imagined, it can be made.
03:04Ireland
03:05Inc.
03:06Brand Ireland
03:06Brand Irish
03:09Ford
03:09Fear
03:10Facing
03:11Sign
03:11You
03:11And
03:11Toby
03:12You
03:21To
03:21To
03:21To
03:21To
03:21To
03:22To
03:22To
03:22You
Comments