00:01Lilo Messi teams up with Duracell in a new campaign ahead of the World Cup.
00:06The collaboration plays on the concept of power,
00:09linking Duracell's energy with Messi's performance on the field.
00:30The campaign highlights Messi's longevity and consistency,
00:33positioning him as a symbol of endurance at the highest level.
00:37The partnership blends sports and branding,
00:40tapping into global anticipation ahead of the tournament.
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