- 5 weeks ago
Category
📺
TVTranscript
00:00The doors to the den are open once more.
00:06And the battleground for business is set.
00:09This is where...
00:10Where fortunes are made and futures are forged.
00:14But in this brand new...
00:15In this new series, the game has changed.
00:20Inside four seasoned dragons, stands a revolving door of fierce investors.
00:25Ambitious, competitive and ready to take on...
00:29The Old Man.
00:31Joining them tonight...
00:34I'm Jenna Meek.
00:35I'm a serial entrepreneur.
00:36I'm currently the co-founder and CEO of Refy Beauty.
00:40She's shaken up the cosmetics world with one of the fastest growing UK brands.
00:44Welcome to...
00:45The Den.
00:46Yeah, it's gonna be good.
00:47We're the same age, aren't we?
00:48We are.
00:49Wow, and you look so much younger than him.
00:50Now, this next generation powerhouse is hungry for...
00:55For more...
00:56I quit my job in fashion and started my first business with £3,000 of my own save.
01:00I scaled that to a multi-million pound business.
01:03My vision is to...
01:05On this...
01:06This world.
01:07I started my second business with a...
01:09I started my second business with a...
01:10mission to simplify beauty.
01:11And we are on track to build a billion pound beauty empire.
01:15I'm a vision person.
01:16I'm a mission person.
01:17That's all I care about.
01:19I know exactly...
01:20what I can bring to a business.
01:21So if there's a fight for an investment, I will be absolutely...
01:25fighting for it.
01:26That's why I get so annoyed when someone says,
01:27Oh, you can source it from China.
01:28You can source anything from...
01:29You can source anything from...
01:30China.
01:31I am not scared of any of the dragons.
01:32If anything, they should be scared of me.
01:35It's a battle for the next breakthrough.
01:39And the...
01:40Dragons are ready to strike.
01:45You know what?
01:47My Suite CFP here at the Maßnahmen.
01:49It doesn't matter.
01:51There are the equivalents.
01:52There are other dall sons.
01:54Then think about them.
01:55Then I'm here...
01:56Don't говорi.
01:57I can give up my họa�.
01:58And join this...
02:00atti里.
02:01It's already mentioned,
02:03And secondly.
02:04He's another guy.
02:06Somebody 누구 have put him in...
02:07He'sle going into his bag?
02:08Oh, he's a littlefart,
02:12We saw theみたい.
01:50Hi, I'm Chloe. I'm founder of Hat and Spicy.
01:53Hat and Spicy.
01:55The hat I'm wearing is upside.
02:00It's recycled from a sun hat that I thrifted online and we've turned it into this fabulous
02:05first piece.
02:06Perfect for your wedding.
02:08This is right up your street, Stephen.
02:10I can see Stephen in one of those.
02:12The pink one, Stephen.
02:14The bunny one.
02:15Did you make your pair of trousers to match?
02:16I've got to be honest, I was drawn to the bunny ears.
02:21It's green.
02:22Oh my goodness.
02:23Right now I'm feeling very nervous.
02:25But I've got all my dancers with me who are giving me...
02:30that kind of comfort blanket.
02:32I've got it.
02:33I've got it.
02:34I've got it.
02:36It's going to be amazing.
02:37I can't wait.
02:39I'm a freak.
02:40I can't wait.
02:41I can't wait.
02:42I can't wait.
02:43I can't wait.
02:45I'm a freak
02:47You should keep me on a leash
02:50I'm the hottest on the scene
02:51Now he told me it's gasoline
02:55I'm the hottest on the scene
03:00I'm the hottest on the scene
03:05I'm the hottest on the scene
03:26asking for £50,000 in exchange for 15% of the business.
03:31For Cat and Slicey, our mission is simple.
03:33We take tired old hats, slip them a little magic, and turn them on.
03:36into the life of the party.
03:38Currently, I run the business solo from a shared studio in...
03:41London.
03:42We're a slow fashion brand that champions quality over quantity.
03:46With around 80% of our hats being upcycled from thrifted finds, buying deadstock fabrics...
03:51Repurposing materials and patchworking our offcuts, we aim for zero waste.
03:56While offering a luxurious and ethical alternative to mass produced fashion.
04:01Rooted in the vibrant festival, performance and nightlife...
04:06In the past five scenes, our hats have been worn by A-list actors, global pop stars and...
04:11plenty of TV's well-known drag queens.
04:14Thank you so much to my models.
04:16And I've actually made you each your own custom hat.
04:19Tailored to how I feel like maybe you're...
04:21with the personality, it would shine through a hat.
04:22I love that.
04:23Risky.
04:24Very risky.
04:25Very risky.
04:26Hats, which have been repurposed into bespoke designs...
04:31designer headgear, are the offering from Chloe Messer.
04:35So...
04:36Peter, you have got a big patriotic number for the king of the UK retail store.
04:40I love it already.
04:41It matches your suit, actually.
04:42It's amazing.
04:43Chloe is seeking $50.
04:46Debra, for you, you have got this big bold colour...
04:51Wonderful number.
04:52I just love that.
04:53In return, for 15% of...
04:56her business.
04:57And Tuka, for you, we've got you some bouncing...
05:01her bunny ears.
05:02Oh, wow!
05:03So, if you pop them on...
05:06And then if you pump these...
05:07There you go.
05:08There you go.
05:09LAUGHTER
05:11Tuka Suleiman might be all ears...
05:14But will any of the dragons be...
05:16eyeing up a deal.
05:17It's an even taller than usual Peter Jones...
05:21to begin.
05:26Chloe, hi.
05:27Hello.
05:28Sorry.
05:29Can we be a bit more serious for a moment, please?
05:31I'll try.
05:32Um...
05:33So, when did you start this business?
05:35So...
05:36I started in 2022.
05:37Yep.
05:38What was your turnover in the first year?
05:40So, I...
05:41Our turnover for that half year, it was 7,122.
05:45OK, so...
05:46So, 7K.
05:47Yeah, 7K.
05:4820, 23?
05:4923, 25K.
05:5025K.
05:5125K.
05:5124K.
05:5230,626.
05:5330,626.
05:56Are you making a profit?
05:57I have been.
05:58Um...
05:59They've just...
06:00For this year...
06:01We're actually running at a loss of £500.
06:03So, when you made that 30K last year, did you make a profit?
06:06I did make a profit and it was £3,700.
06:11185.
06:12Did you pay yourself?
06:13Yeah, so I pay myself a monthly salary of just around...
06:16£800, just under, and are taking dividends of £16,000 from the company.
06:21And you can live on that?
06:22I can.
06:23Um...
06:24I live quite frugal and I...
06:26I really like to thrift and upcycle.
06:28And...
06:29At the moment, I'm not really going out that much.
06:31How old are you?
06:3230.
06:33Okay.
06:34Same age.
06:35Same age as 10 or so.
06:36Okay.
06:37Yeah.
06:38Hi, Chloe.
06:39Hi.
06:40Hi.
06:41Hi, Melanie.
06:42Hi, my...
06:43Hi.
06:44Hi.
06:45Hi.
06:46Hi.
06:47Hi.
06:48Hi, y'all.
06:49Hi.
06:50Hi.
06:51Hi.
06:52Hi.
06:53Hi, there's my name.
06:54Hi, my name is Chris.
06:55Hi.
06:56Hi.
06:57Hi.
06:58Hi.
06:59Hi, hi.
07:00Hi, hi.
07:01Hi.
07:02Hi, hi.
07:04Hi.
07:05Hi.
07:06Hi.
07:08Hi.
07:09Hi.
07:10explored that yet. So I haven't been to festival selling, but this summer
07:15I've got a commission for a festival in Albania called Unum, which is an electronic
07:20dance techno festival. And then at Glastonbury, I have not got a...
07:25...pitch in the site, but it's a boutique campsite that's offsite and...
07:30...it's a space where people are paying a lot of money to go bougie and...
07:35...the price point of my hats is not...it is a bit higher. So on average...
07:40...my hats sell for £250 and hopefully that's the market that I want.
07:45...to be getting into. But yeah, I'm at kind of the ceiling of what I can do on my own.
07:50Chloe, erm... Tuca, hello.
07:55I think you are very talented. And in a way...
08:00...I've looked at this and say, you carry on the way you are.
08:05Do one-off pieces and have fun and make a bit of money.
08:10Yeah.
08:11Or you could say, I could design products.
08:15...and somehow create areas where I could create a business.
08:20But what worries me more than anything is how big can this get?
08:25So, you're a one-woman band.
08:30Yeah.
08:31And, you know, in order to create this vision...
08:35...you need more people. You need a lot more than 50,000.
08:38Yeah.
08:39Right? You need...
08:40...premises.
08:41Ideally, a little shop with a workshop in the back.
08:45Yeah.
08:46Gonna be a tough one.
08:50Yeah.
08:53Chloe, I...
08:54...so, I...
08:55You're very...
08:56You know, you're talented.
08:58And I think these are...
08:59When I first saw...
09:00...I saw them, I thought, what?
09:01But actually, they're really cool.
09:03You know, they are really cool.
09:04I...
09:05I love that they exaggerate every nod and every shake as well.
09:09Um...
09:10But I don't see that it's an investment.
09:15Okay.
09:16Because I can't see the mechanics that turn it into a sort of...
09:20...a day-to-day business that can just keep throwing off...
09:23Yeah.
09:24...profit, which you...
09:25...you need.
09:26Yeah.
09:27You know, they're...
09:28And that's the bit that I can't find.
09:29And for that...
09:30For that reason, I'm out.
09:36Chloe.
09:37Yes.
09:38When I look at this business, I do think that...
09:40...you probably don't want an investor.
09:42I do.
09:44I'm not sure...
09:45...you do.
09:46I think you might need a partner in the business.
09:48Someone to bounce things off.
09:49Yeah.
09:50But investor is a slightly different animal, especially a dragon.
09:53Because we put our money in...
09:55...with the prospect of getting a return on that money.
09:58Wow.
09:59And the struggle...
10:00...that I have is...
10:01...I don't...
10:02...I can't see that here.
10:04So I'm...
10:05...I'm gonna say that now.
10:06No worries.
10:10Yeah.
10:11So...
10:12...really resonate with what everyone's saying.
10:13And I've been exactly where...
10:15...where you've been...
10:16...in a very similar route into this festival world.
10:19And...
10:20...I really resonate because I also thought...
10:22...ten years ago...
10:23...I want an investor.
10:24Because that will solve all...
10:25...my problems.
10:26And...
10:27...it actually would create problems because...
10:29...but you're doing this.
10:30...sustainable route.
10:31There's like...
10:32...your personality.
10:33There's something really special here.
10:35And...
10:36...someone else will just pull you in the wrong directions.
10:37That you need to lead the vision and...
10:39...be focused on it.
10:40...and you will...
10:41...you will blow up.
10:42Because you already are blowing up.
10:43So well done.
10:44But...
10:45This is an...
10:45...investment for me.
10:46So I am out.
10:48Thank you so much.
10:51Oh, Chloe.
10:52Yeah?
10:53The really interesting thing...
10:54...is...
10:55...that...
11:00...I really like it.
11:01I really like it.
11:05And I genuinely think you do need an investor.
11:08It's the very thing that you need.
11:10I really do.
11:11You really, really do because...
11:13...you don't have the experience of knowing how...
11:15...to build a business.
11:18But yet you've got the creative genius.
11:20...within you.
11:21And sometimes...
11:22...that's what makes...
11:23...creator Genesis...
11:25...get noticed.
11:26Is that they're backed and supported by...
11:28...people that know how to run business.
11:30...the business is.
11:33Um...
11:34...pronged...
11:35...so I think this is a very big risk.
11:38So I'd like to partner...
11:40...with Tucco Bunny.
11:43And the reason for that is...
11:44...that there is no...
11:45...better person...
11:46...that understands...
11:48...the fashion world...
11:49...and the fashion...
11:50...the fashion world market.
11:51So...
11:53...I would like...
11:54...to make you an...
11:55...for.
11:56Oh my god.
11:58Okay, thank you.
11:59I'm gonna cry.
12:00I'm gonna cry.
12:04But my offer...
12:05...would be...
12:06...to share with Tucco...
12:07...if he would be willing.
12:08Oh, he's put me on the spot.
12:09Oh, he's put me on the spot.
12:10...isn't he?
12:11Come on, Tucco Bunny.
12:14So you've asked for 50...
12:15...thousand pounds...
12:16...for 15%.
12:18And I'd like to offer you...
12:19...20...
12:20...25,000.
12:25...for 15% of your business.
12:30Okay.
12:31Okay.
12:34You...
12:35...you are...
12:36...very talented.
12:37Okay.
12:38That...
12:39...I can say.
12:40...I know I can help.
12:41So I...
12:42...I know I can help.
12:44So I...
12:45...I'm gonna make you an offer.
12:48Um...
12:49...I'm gonna give you...
12:51...half the money...
12:52...that's 25,000...
12:53...and I'll match...
12:54...peter...
12:55...this offer 15%.
12:56Yeah.
12:57Yeah.
12:58Yeah.
12:59Yeah.
13:00Do you need to think about it?
13:01No.
13:02Okay.
13:05I really want to do it.
13:06Yeah.
13:07I want it to be...
13:08...I want it to be...
13:09...a big...
13:10...I can.
13:11Right.
13:12Let's do it.
13:13Yeah.
13:14Come in.
13:15Bring it in.
13:15Come on.
13:16Come on tucca bunny.
13:17It's a feather in Chloe's...
13:19...c...
13:20Hi.
13:22Well done.
13:23She leaves the den with £50,000...
13:25...haha.
13:28Having...
13:30...has been given away...
13:31...double the 15% equity...
13:33...originally on offer...
13:34...in exchange...
13:35...for double the dragons.
13:37Working with Peter and Tuca...
13:39...is going to be...
13:40...amazing.
13:41Oh my god.
13:44I'm buzzing.
13:46I think you guys have gone...
13:47...absolutely mad.
13:48No, but she is special.
13:49Really special.
13:50Yeah, she is.
13:50If I can give this young lady...
13:52...an opportunity...
13:53...to improve her life...
13:54...that's...
13:55...that whole speech...
13:56...would have been great...
13:57...without the bunny ears on...
13:58...it was...
13:59...I can't take you seriously.
14:00Ha, ha, ha, ha, ha!
14:03Ha, ha, yeah.
14:04Ha, ha!
14:05You
14:10You
14:15Okay
14:16My name is Mirad Husainov. I was born in Azerbaijan, but I've spent
14:20most of my life in London.
14:21Okay
14:22Let's do this
14:25My family have got amazing work ethic. It's been amazing watching them come into
14:30a country where they didn't even speak the language and work really hard to
14:35raise me and my sister and yeah, that's definitely been a big inspiration.
14:40When I started the business, I didn't have any savings in the bank account.
14:45It's been a real journey of pushing the boulder up a hill and now it really suddenly feels
14:48like we're chasing it.
14:55Hello dragons
14:59Hello dragons
15:00I'm Mirad and today I'm seeking £70,000 in exchange for a 4% equity
15:05stake in my business, Mosaic Journal, a photo printing app with a little bit of
15:10a twist. Collectively, we take over 2 trillion photos a year.
15:15Now, the reason that we take those photos hasn't changed in decades.
15:20The way that we store and share and experience those photos, those memories has changed dramatically.
15:25When I visit my parents, they get out these amazing photo albums that show their life journey from
15:30Azerbaijan, where I was born, to here, England. What about my life journey?
15:35I felt trapped, lost in my phone. So I created Mosaic Journal.
15:40When you sign up, we send you an empty Mosaic Journal. And then...
15:45Using our app, you upload one photo a day. Uploading is simple.
15:50Tap a date. Pick a photo. And that's it.
15:54Once a month...
15:55For less than a tenner, those photos are printed and sent to your home for you to keep forever.
16:00You can even add the date and the location directly onto the photographs so you always remember...
16:05where and when it was taken.
16:07Filling your Mosaic Journal is easy.
16:09The photos...
16:10Slots...
16:11Slots...
16:12Slots...
16:13Slots...
16:14Straight in.
16:15And inside each one of these, there's 365 slots.
16:15For a full year of your life.
16:17We've kept things lean.
16:18It's just me and my developer.
16:20Yet through posting consistently on TikTok, we've managed to grow to a thousand paid subscribers in the last few...
16:25months.
16:26I've brought a Mosaic Journal for each of you, with photos from my own journey in there.
16:30And as you look through them, I ask you this.
16:32How would you feel if instead, it was full of photos...
16:35from your journey that got you into those chairs that you're sitting in right now?
16:40I would've preferred it.
16:41Yeah.
16:42Yeah.
16:45A physical photo journal featuring daily snaps from a customer's smartphone...
16:50picture library...
16:51is the proposition from Murad Hussainov.
16:55Peter?
16:56If you could just take this one, please.
16:57Is it that one there?
16:58Yes.
16:59Cool.
17:00There you go.
17:00It's quite heavy.
17:01Murad is seeking £70,000 in return.
17:05for 4% of his business.
17:06This is one year?
17:07Yes.
17:08One year photos.
17:10So can this entrepreneur make more memories to treasure in the den?
17:15Or will this particular outing turn into an occasion to forget?
17:20Hi.
17:21Hi.
17:25Great pitch.
17:26So tell me, what else is out there on the market?
17:30Like this at the moment.
17:31We see our competitors in three categories, essentially.
17:35We see photo printing.
17:36Yeah.
17:37Photo journaling.
17:38And so...
17:40We see social media as well, because we're actually a social photo printing app.
17:44But in terms of...
17:45This exact concept, like a photo diary with a subscription photo service that sends you photographs.
17:50Automatically every month.
17:51There's nothing like that on the market right now.
17:53And just on that sort of...
17:55So a social app?
17:56Can my friends see this?
17:58Yes.
17:59So part of...
18:00How this started was...
18:01I was spending a lot of time on social media and I was thinking...
18:05This is not a real reflection of my life.
18:07I feel that social media is broken because they're insensitive.
18:10It's not a social media device to get us to spend as much of our time as possible on our phones.
18:13So what I wanted to do was create...
18:15A solution where you could still capture and document your life with your friends.
18:19But it felt a little bit more...
18:20More positive and uplifting.
18:21I love that.
18:22So in terms of the social features, you can add your...
18:25No friends.
18:26They only see the photos they're tagged in.
18:28And we're also introducing something called...
18:30A life where...
18:31Let's just say...
18:32We were friends on the app.
18:34I could just...
18:35Just with the click of one button.
18:36Complete friction sharing.
18:37Send you like a framed photograph that we have to get...
18:40together.
18:41And because the app stalls the data for the address...
18:43I wouldn't even have to type it in or know it.
18:45I could just send you a gift.
18:46Amazing.
18:47No thank you so much.
18:48Thank you for your questions.
18:49Thank you for your questions.
18:50Marat.
18:51Hey Peter.
18:52Really beautiful.
18:53Marat.
18:54Hey Peter.
18:55Really beautiful.
18:55It's wonderfully packaged by the way.
18:56Thanks.
18:57Really smart.
18:58I like it a lot.
18:59Erm...
19:00So what do you pay to be part of this?
19:02So the photo album is £29.99.
19:05You can buy that once.
19:06And then the photographs are £9.99 a month.
19:09Including free shipping.
19:10for about 31 photographs.
19:11OK.
19:12And then when do you start this?
19:13OK.
19:14And then when do you start this?
19:16It was incorporated in the end of 2021.
19:18I can take you...
19:20I can take you through...
19:21Do you mind just to see the growth over 22 to now?
19:24In 2020...
19:25We did £400 turnover.
19:27And a net loss of £30,000.
19:30In 2023...
19:32We did a turnover of £11,000.
19:34In 2023...
19:35We did a turnover of £11,000.
19:35And a net loss of £84,000.
19:37In 2024...
19:40We did a turnover of £36,000.
19:44And a...
19:45And a net loss of...
19:50£45,000.
19:51And what do you...
19:52Erm...
19:53And what do you...
19:54Erm...
19:55Project...
19:56The next 12 months?
19:57We projected turnover of around £270,000.
20:00Right.
20:01And you're valuing the company at £2...
20:03How much?
20:04£1.75,000.
20:05We're not using a revenue multiple to get the valuation...
20:08No, you use the crystal ball.
20:10Look, we raised six months ago to £2.5 million valuation...
20:13Before we had £80...
20:15£80,000 of revenue...
20:16In the last four months.
20:17And you own...
20:18How much do you own of the business?
20:20Yeah.
20:21So I own...
20:2263.5% of the business.
20:24If I gave...
20:25I gave you £1,000,000 for this business...
20:26Would you sell it?
20:27What?
20:28Of course.
20:29Of course.
20:30I'm just...
20:30The business...
20:31No, I wouldn't.
20:32You wouldn't sell it?
20:33No.
20:34I think...
20:35No.
20:35I think this business can get really big.
20:37Photobox exited on the estimates of half a billion...
20:40too.
20:41This...
20:42This...
20:43This...
20:44This...
20:45This...
20:45Take it back to reality.
20:46Okay.
20:47It's a photo album.
20:50Yes.
20:51And you know...
20:52It's a photo album...
20:53Which will probably...
20:54A...
20:55Appeal...
20:56To a certain percentage of the population.
20:58Yeah.
20:59To everybody.
21:00Because...
21:01It's not a photo album.
21:02Sorry?
21:03It's not a photo album.
21:04It's a photo diary.
21:05It's a photo journal.
21:06It's not a photo album.
21:07What is it?
21:08That's like saying Uber Eats will deliver Uber's...
21:10It's food.
21:11They're not food are they?
21:12It's the user experience that we're delivering.
21:14They're saving you time.
21:15It's an effort effectively.
21:16Achieving a goal.
21:17It's doing it for me.
21:18I could buy that photo album tomorrow.
21:20But Tuca.
21:21Would you then go and print out ten photos, write on them, put the date on them...
21:25Put the location on them.
21:26Or would you rather pay me ten quid and I'll do it for you?
21:30I don't want it.
21:31That's...
21:32You're not the target customer.
21:33I'm just saying I'm not your target...
21:34That's what I'm...
21:35If you let me finish what I said, is at the end of the day, you have got...
21:40And limit the amount of people that would want this.
21:43You've got the...
21:44Stevens wants...
21:45There's one gratitude journal which recently sold over two million copies and they don't
21:50have...
21:50a subscription business like we do.
21:52Looking at this as a journal instead of album is...
21:55is how we're looking at it.
21:58But you've been going four years and...
22:00You've turned over 80 grand.
22:02My business...
22:03Some of them do that in one day.
22:05Mm-hmm.
22:06Not when you first started though.
22:07We'll get there.
22:08For sure we'll get there.
22:09No, no.
22:10But...
22:10At what cost?
22:11So, when I invest £70,000...
22:13Yes.
22:14When do you...
22:15I believe that I will have my money back.
22:17We're targeting an exit of three to five years.
22:19However, if you...
22:20We would want to sell.
22:21There will hopefully be liquidation events on that journey.
22:25Where somebody might want to buy your shares.
22:27However, I would love for you to be part of the journey and...
22:30double down if the company's doing well.
22:31Not your valuation.
22:32I could change the valuation.
22:34You want to put it up?
22:35No, I don't...
22:36I don't think I want to put it up.
22:40So...
22:42You're very credible.
22:45But I think this is going to take longer than you think.
22:49For that reason, I'm out.
22:50Okay.
22:56It's interesting.
22:57Look, I...
22:58I own Jessops.
22:59Right?
23:00So...
23:01And I own Jessops' photo as well.
23:03Mm-hmm.
23:04We've got hundreds...
23:05hundreds of thousands of customers.
23:06Mm-hmm.
23:07Mm-hmm.
23:08Mm-hmm.
23:09Mm-hmm.
23:10And so...
23:11This is not a challenge.
23:14Mm-hmm.
23:15for us to be able to do something like this.
23:17I think it's a really neat idea.
23:19Amazing.
23:20You know, I could really help you here.
23:25Similarly, I could also do it myself quite easily.
23:30And in a way, I wish you didn't have your shareholders.
23:35Why?
23:36Because I would probably offer you an amount of money for the business.
23:40And bring it in-house and offer you a job as managing director.
23:45Of our whole photo group worldwide.
23:48Because I think you're exceptional.
23:50Thank you, Peter.
23:51I'm going to say, though, sadly, that I'm out.
23:55But that's of no means a reflection of you.
23:59I think you've done really well.
24:00Thank you very much.
24:06All right.
24:07Hi.
24:08I think this is where I'm at with it.
24:10I love the idea of storytelling.
24:12I love the idea of when I go on holiday, being able to...
24:15select the right amount of pictures and put them in a book.
24:18But I feel like...
24:20For me, he's quite busy, but also wants to do this.
24:23I feel quite overwhelmed that it's a...
24:25and how much I have to do to complete this.
24:28But I do love where you're kind of...
24:30going with it.
24:31I just don't think it's perfect.
24:35So I am out, but I do wish you the best of luck.
24:40I am so proud of him.
24:45Transcription by CastingWords
24:50Transcription by CastingWords
24:55Transcription by CastingWords
25:25Transcription by CastingWords
25:55Transcription by CastingWords
26:25Transcription by CastingWords
26:55Transcription by CastingWords
27:25Transcription by CastingWords
27:55Transcription by CastingWords
27:58Transcription by CastingWords
28:00Do you know, in this business,
28:05especially if you're going to try and do piece number two,
28:09which is the media part.
28:10Mm-hmm.
28:10To be in for the ride, you wouldn't get me psychologically
28:13and spiritually in for the ride at 9%.
28:15That's me being completely honest.
28:17Mm-hmm.
28:18So...
28:18Where do you think we can get to?
28:20Fifty...
28:20Fifteen percent.
28:21It's a non-negotiable.
28:23Um...
28:24Okay.
28:26It's got to feel good in your heart.
28:27Do you love this?
28:28I love it.
28:28I love it.
28:29Do you love it?
28:30And I'm...
28:30I'm already a customer, even if I'm not an investor, so...
28:35If you love it, we've got a deal.
28:39Let's go.
28:40Well done.
28:41Well done.
28:42Well done.
28:43I look forward to working with you.
28:44Bye-bye.
28:48A magic moment for Moran.
28:50He leaves the den, having snapped up 70,000...
28:55That was way more intense than I thought it was going to be.
29:00And gained a new business partner, whose skill set is...
29:05Future perfect for his business.
29:07Okay.
29:08We've got Stephen Bartlett in our corner, and...
29:10Yeah.
29:11I'm very excited about the next steps.
29:15...
29:19...
29:20You
29:25Hi, my name is Carmen Gaddy.
29:30And this is my business partner, Yosef Brahani.
29:33Oh, my God.
29:35Depressing, depressing.
29:37And we are the co-founders of the original Tefli.
29:40Oh, my God.
29:42Oh, my God.
29:43Comedy there.
29:45You're a very passionate woman.
29:47I don't know why I've been in some years.
29:48I should feel nervous.
29:50Very dedicated.
29:51I think it's because they're all watching this.
29:54And Salud Tefli.
29:55Found a common destiny.
29:57And it's a wonderful thing.
30:00To share, yes.
30:01Yeah.
30:04Coming to the...
30:05Yeah.
30:06It's a wonderful opportunity for Tefli, as well as for us.
30:10Okay, my brother.
30:11Yes.
30:12Okay.
30:13I feel a little bit nervous, but I've...
30:15prayed.
30:16And I just know God is with me.
30:17So, yeah.
30:29Hello, Dragons.
30:30Hello, Dragons.
30:30My name is Carmen Gade.
30:32My name is Yosef Brani.
30:34And we are...
30:35the founders of the original Tefli.
30:38We are here to look for...
30:40a strategic partnership, as well as an investment ask of £100,000.
30:45for 2.5% of our plant-based Tef drink.
30:50company.
30:51I'm a proud son of Ethiopia.
30:54We've been growing...
30:55Tefli for thousands of years.
30:57Tefli is a temple for Ethiopia.
31:00It is rich in protein, fibre, and it's a...
31:05gluten-free naturally.
31:06It's a vegan-friendly.
31:08It's an amazing product.
31:10The original Tefli is on a mission to revolutionise and destroy...
31:15the plant-based drink market.
31:17We have four amazing flavours.
31:20We have the original, which has not added sugar and will appear...
31:25to health-conscious consumers.
31:27We have the barrister, which would be great...
31:30in a creamy cappuccino or a Tefli.
31:33We have the...
31:35Tefli Plus, which has got a hint of vanilla for a little bit of indulgence.
31:40And we have the chocolate for a guilt-free pleasure.
31:43As we speak, the original Tefli...
31:45Tefli product is going through a production line in one of the major...
31:50gluten-free sites in the UK.
31:52Today, we are getting ready...
31:55to launch...
31:56and preparing ourselves to launch...
31:58with Ocado, with V-Bite.
32:00and with Sinkey.
32:01And we are in active negotiations now with Costco...
32:05and Morrisons.
32:07To date, we have almost...
32:09to date, we have almost...
32:10we have raised nearly two million pounds...
32:13but we also have...
32:15interest to expand later down this year...
32:17to India.
32:18And...
32:20Yes.
32:21Yes.
32:22And we hope that you would try our products...
32:24and I hope you...
32:25like them as much as we do.
32:27Thank you for listening.
32:29Yes, please.
32:30OK.
32:31A range of dairy-free drinks made from Tef...
32:35A crop grown in East Africa...
32:37is the proposition from Karmengadi...
32:40and Josef Brihani.
32:41Is that for me?
32:42Yes.
32:43Great.
32:45It's all labelled...
32:45nicely.
32:46The duo are seeking £100,000.
32:49Oh, it's powder.
32:50Also, there's nothing inside them.
32:52Sorry.
32:53I was like,
32:54oh, that's interesting.
32:55These are prototypes.
32:56In return, for a 2.5% share...
33:00in their company.
33:01Right.
33:02Let me just put that down...
33:03so it doesn't go all...
33:05all over me.
33:06A plant-based Debra Meaden...
33:09is first to fight...
33:10find out more.
33:15Thank you very much.
33:16So, I have never heard...
33:18of Tef...
33:20What is it?
33:21Tef is...
33:23Ethiopian...
33:25grain...
33:26that has been here for...
33:28almost thousands of years.
33:30Tef is...
33:31So, is it a wheat?
33:32Is it a grass?
33:33It's a grass.
33:34It's a grass.
33:35It's a grass.
33:36Okay.
33:37Lovely.
33:38So, you've raised £2 million...
33:40already.
33:41Now, that's quite a stunner...
33:43for your pre-revenue.
33:44If you haven't sold any...
33:45yet.
33:46Even this is a prototype.
33:47Yeah.
33:48So, how did you raise £2 million?
33:50And from where?
33:51So, we went to Angel Investors...
33:53and we've had...
33:54significant...
33:55contraction.
33:56But there was one who was...
33:57who...
33:58who really aligned with our...
34:00values and our purpose.
34:02And this is why we said...
34:03we would like...
34:04like a strategic...
34:05partnership because...
34:06erm...
34:07we would want someone to understand...
34:08that it's not just about the...
34:10product...
34:11but it's about...
34:12erm...
34:13supporting agriculture...
34:14solar irrigation...
34:15ethical farming...
34:16you know...
34:17supporting communities...
34:18And how much...
34:19how much...
34:20did they put in...
34:21that one person?
34:22Erm...
34:23It's a company.
34:24It's a company.
34:25Yeah.
34:25they put in...
34:262 million.
34:27We're in the...
34:28we're in the final...
34:29the final...
34:30we're at 90%...
34:30now...
34:31with erm...
34:32raising the funding...
34:33capital.
34:34So they pledged it...
34:35they helped...
34:35they haven't actually...
34:36handed the money over yet.
34:37No.
34:38No.
34:41Carmen and Yosef.
34:42Yes.
34:43Hi.
34:44Pleased to meet you.
34:45Erm...
34:46Good to meet you.
34:45I just want to...
34:46quickly cover off...
34:47the people that...
34:48are saying...
34:49they're going to give you...
34:502 million.
34:50Yeah.
34:51What...
34:52what equity...
34:53are you negotiating with them?
34:54Seven points.
34:559%...
34:56for 2 million.
34:57Yes.
34:58So how have you...
34:59managed to get...
35:0025 million...
35:01valuation...
35:02with a brand...
35:03and a box.
35:05based on...
35:06the plant-based...
35:07plant-based drink market...
35:08right now...
35:09erm...
35:10the growth is...
35:107.5%...
35:11erm...
35:12in the UK alone...
35:13and 13.5%...
35:14were...
35:15worldwide...
35:16But why have they...
35:17done that with you?
35:18Why...
35:19By the grace of God.
35:20Yeah.
35:21Don't...
35:22don't take this the wrong way...
35:23No, we understand.
35:24It's made me highly...
35:25sceptical straight away...
35:26Okay.
35:27That you've been able to...
35:28unless there's something...
35:29I'm...
35:30I'm missing.
35:30and that's what...
35:31I want to extract...
35:32if it's possible.
35:33No...
35:34What is it that...
35:35has enabled you...
35:36to get a...
35:372 million pound...
35:38potential investment...
35:39at a valuation of 20...
35:4085 million pounds...
35:41for a business...
35:42that yet doesn't exist?
35:43The founders explained...
35:45that we don't...
35:46we don't necessarily...
35:47just invest...
35:48in a product...
35:49but we invest...
35:50in the...
35:50people...
35:51and...
35:52who we are...
35:53you know...
35:54we work together...
35:55we're...
35:55strong together...
35:56and...
35:57we are...
35:58driven together...
35:59So tell me about...
36:00what have you done...
36:01before this?
36:02So...
36:03er...
36:04I have a coffee shop business...
36:05and...
36:06I have a...
36:07maintenance...
36:08and...
36:09logistics...
36:10company...
36:11small company...
36:12but...
36:13in our restaurant...
36:13we do serve...
36:14injera...
36:15you get it from...
36:16TAFE...
36:17so that's what...
36:18we were doing...
36:19and...
36:20Carmen...
36:20I'm a nurse...
36:21by background...
36:22I...
36:23completed my nursing...
36:24I did my masters...
36:25and then I went in...
36:25to...
36:26opening...
36:27a home care company...
36:28which cares for...
36:29individuals with...
36:30end of life...
36:31cancer...
36:32um...
36:33learning disabilities...
36:34mental health...
36:35and...
36:36and...
36:37the two of you...
36:38come together...
36:39how did that happen?
36:40I sadly lost my mum...
36:40in 2023...
36:41erm...
36:42I'm sorry for that...
36:43and...
36:44I'd gone to the funeral home...
36:45and...
36:45I came out with my brother...
36:46and...
36:47I just said...
36:48I can't go home right now...
36:49I'm not able...
36:50so he said...
36:51let's just go...
36:52for a coffee...
36:53and we went into the coffee shop...
36:54which was two doors down...
36:55and...
36:56I couldn't find anywhere...
36:57to have the work...
36:58for my mother...
36:59and...
37:00Yosef had overheard me saying this...
37:02and he said...
37:03listen...
37:04just have my coffee shop...
37:05and then he served as Njerra...
37:07so...
37:08we got talking about Njerra...
37:09how good it was...
37:10and the iron...
37:11and I just said...
37:12you know...
37:13as a passing comment...
37:14I thought we could make this...
37:15into probiotic drinks...
37:16and then...
37:15we sat down...
37:16and we put our heads together...
37:17and we said...
37:18let's try a plant-based...
37:19milk alternative...
37:20okay...
37:21you seem to have come alive...
37:22Carmen now...
37:23because I'm...
37:24I was nervous...
37:25I'm so nervous...
37:26I was so nervous...
37:27I forget your people...
37:28I don't know why you're nervous...
37:29to raise two million...
37:30you must have...
37:30some sort of super power...
37:31because I think that's amazing...
37:32at that valuation...
37:33can I ask my last question...
37:34what happens...
37:35if that investment...
37:36doesn't happen...
37:37what will you do?
37:38we've brought it...
37:39as far as this...
37:40you know...
37:41and I know...
37:42my mum had also...
37:43left me some money...
37:44so I would be willing...
37:45to invest...
37:45everything that I have...
37:46into this...
37:47because everybody's loved it...
37:48everybody loved the taste...
37:49it won't...
37:50stop you...
37:51never...
37:52never...
37:53thank you...
37:54thank you...
37:55what a beautiful story...
37:57and very serendipitous...
37:59what am I...
38:00I'm about to say...
38:01you're not gonna like...
38:02okay...
38:03in my years of...
38:04in my years of...
38:05investing...
38:06I've never in my life...
38:07heard of anyone...
38:08raising two million pounds...
38:09for so...
38:10seven percent...
38:11of their business...
38:12pre-launch...
38:13unless...
38:14the founder...
38:15has had...
38:16tremendous...
38:17outsized success...
38:18in an area...
38:19really...
38:20related to it...
38:21or in another area...
38:22before...
38:23so I'm saying that...
38:25I'd be extremely cautious...
38:26and don't factor in...
38:27anyone's words...
38:28until the money...
38:29is in your bank account...
38:30amen...
38:31not even when the contract's signed...
38:32when the money's in your account...
38:33amen...
38:34I agree...
38:35I don't think that's gonna happen...
38:36I've just never seen that...
38:38ever in my entire life...
38:39ever...
38:40so...
38:41I'm saying that out of love...
38:42thank you...
38:43thank you so much...
38:44for your advice...
38:45and...
38:46you know...
38:47whether it happens or not...
38:48we've been able to...
38:49have the grace...
38:50to be able to...
38:50make such a product...
38:51that is...
38:52so fantastic to us...
38:55I sense a real hunger...
38:57determination...
38:58angst and pain...
39:00underneath the surface...
39:01with you...
39:02there's something in you...
39:03that's given you that...
39:05that...
39:06that steely dog...
39:07yes...
39:08and I'm not gonna let go of that...
39:10and what is that?
39:12I think it's...
39:13erm...
39:14going through...
39:15toughness...
39:17hard life...
39:20struggles...
39:23trials...
39:24tribulations...
39:25but...
39:27I believe in...
39:28what...
39:29what...
39:30we have...
39:31it's not...
39:32things don't happen...
39:33by accident...
39:35I don't believe in...
39:36coincidence...
39:37and...
39:39that's the...
39:40thing that drives me...
39:41no matter what...
39:42I put my hand to...
39:43I'll make sure...
39:44it's turned around...
39:45I certainly don't think...
39:47you're gonna give up...
39:48I'll give you that...
39:49so...
39:50I'd bet on you...
39:51as an individual...
39:52because of that determination...
39:53I see it in your eyes...
39:54but I can't...
39:55bet on this business...
39:56without more information...
39:57I think this is just...
39:58too early for me...
39:59I just don't...
40:00I have enough evidence...
40:01so...
40:02I wish you the best...
40:03Thank you...
40:04and I'll be rooting for you...
40:05to save them all...
40:06Thank you...
40:07Thank you...
40:10Yusuf and Carmen...
40:12erm...
40:13there's no real back...
40:14there's no real back...
40:15around here...
40:16and I also struggle...
40:17with the fact that...
40:18you've come in...
40:19at 4 million...
40:20it's just...
40:22it's just...
40:23I'd be really candid...
40:24it's a...
40:25it just doesn't work out...
40:26it's just not right...
40:27so...
40:28I'm gonna say...
40:29that I'm out...
40:30thank you...
40:31but I really appreciate...
40:33you coming in...
40:34at least giving it a go...
40:35it's fine...
40:36thank you...
40:37hi...
40:39erm...
40:40I think this is...
40:41where I'm at with it...
40:42I do just resonate...
40:43with what...
40:44what Steven and Peter...
40:45saying...
40:46it is just quite...
40:47an early investment...
40:48but...
40:49you're clearly incredible...
40:50entrepreneurs...
40:51and you've clearly got...
40:52this incredible...
40:53fight in both of you...
40:54and...
40:55I think you're...
40:55your story is amazing...
40:56but...
40:57for me...
40:58today...
40:59it's not an investment...
41:00so...
41:00I am out...
41:01I wish you...
41:02best of luck...
41:03thank you so much...
41:05how many Newsef...
41:07how many Newsef?
41:08how many Newsef...?
41:09how many Newsef...
41:10This is a personal mission.
41:15For the two of you.
41:19And I respect that.
41:20But you've not convinced me that.
41:25This is a business where I may even get my money back.
41:30For that reason, I'm out.
41:35So go on guys.
41:41I am plant-based.
41:44So why would I?
41:45Choose this over my preferred, which is oat milk.
41:50Why should I?
41:50Switch.
41:52Now's your moment.
41:54Because it's gluten-free.
41:56I'm not gluten intolerant.
41:57All I'm bothered about is plant-based.
41:59So simply...
42:00If you compare it like for like, you got better protein.
42:05And as well, there is no taste that's going to live on a mouse after you test it.
42:10So theft naturally is...
42:13It doesn't have any taste.
42:15So...
42:15It does.
42:16And...
42:17It's actually got quite a strong taste.
42:19Okay.
42:20That's the big...
42:20You can't tell me because I've tasted it.
42:22It definitely has taste.
42:24It has taste.
42:24It has taste.
42:25It has taste.
42:25Quite a lot.
42:26The...
42:27The...
42:27The other thing.
42:29Oats.
42:30I...
42:30We are just Oats.
42:32We are a story.
42:33We are a culture.
42:35We are a heritage.
42:35We are a heritage.
42:36We are supporting ethical and sustainability.
42:40It's a...
42:41not just a plant drink.
42:43No, and I... Listen, I understand all this.
42:46But I promise you there's a load of oak brands out there who say exactly the same thing.
42:51So here's the issue for me.
42:53I don't know. I suspect you're...
42:56You're on to something.
42:57So I think you might have some new market.
43:00However...
43:01I think you're going to struggle to change people who are really settled into their plant-based drink.
43:07I prefer oat.
43:08Now, that's not...
43:09That doesn't mean to say that's any better or worse.
43:11It's just that I prefer oat.
43:13So I'm afraid I won't be investing.
43:15I'm out.
43:17It's fine.
43:19Thank you, Douglas.
43:21And good luck.
43:21Good luck.
43:22Good luck.
43:23Nice to meet you.
43:25Unfortunately...
43:26for Carmen and Josef, they must leave empty-handed.
43:31But despite their failure to clinch a deal...
43:36It's okay.
43:37It's okay.
43:38The duo remain resolute.
43:39It's fine.
43:40It wouldn't work.
43:41We will make it anyway.
43:42We will make it anyway.
43:43I'm a little bit disappointed, but the positive...
43:46The positives are...
43:47They complemented a lot on who we are as people.
43:50At the end of the day...
43:51end of the day, nothing's going to stop us.
44:26We would absolutely love either Deborah or Jenna to join our mission because we are an all-female organization.
44:31Ready?
44:33Well, equally.
44:36Probably one of the gentlemen would be amazing too.
44:43Hello.
44:48Hello Dragons.
44:49My name is Golshun Bano and I am founder of Strike Back South Defence for Women.
44:53I am here to...
44:53I am here today looking for a £25,000 investment in return for a 10% equity in my business.
44:58After being subjected to violence and attacks whilst working as a pharmacist, I started to learn self-defence skills.
45:03So I could take back control of my own safety.
45:05And what started as a very personal journey...
45:08...has now grown into a global mission.
45:10Today, Strike Back South Defence teaches women and girls...
45:13...practical life-saving skills across the world.
45:16We're not a martial art and we're not a sports...
45:18...based system.
45:19We are a mission-driven global movement, teaching for real-life scenarios women...
45:23...in a girl's face.
45:24Here in the UK, one woman is killed every three days.
45:28And 3,000 women are subjected to violence every single day.
45:32In just...
45:3311 months since our launch, we have qualified 28 instructors and launched 12 franchises.
45:38And generated a turnover of over £83,000.
45:43We are already active across the UK, Ireland, Belgium and Australia.
45:48Our mission is bold and global.
45:51We want to place a female staff...
45:53...and defence instructor in every major town and city across the world.
45:58What I'd like to do now is invite my co-instructor, Hannah.
46:03To demo one of the most common attacks that women face.
46:06This is something that happened personally to me.
46:08And that's a hair pull or a pull from behind, possibly taking you to the ground.
46:12We teach...
46:13We teach a lot to girls and women how to be able to take control of the situation...
46:16...before you go to the ground so you can get...
46:18...and get away and escape.
46:19That's what we're going to do.
46:20When you're ready, Hannah.
46:23Hey, Hannah!
46:24Hey, Hannah!
46:25Ah!
46:26Get off me!
46:27Back away from me!
46:28Leave me alone!
46:29Leave me alone!
46:32It's...
46:33It's simple.
46:34It's effective.
46:35And it's quick.
46:36Hannah, I would love you to come and have a go.
46:38Just to see how simple and easy this is.
46:40Yeah.
46:41And it's available and everybody can do it.
46:42No, definitely.
46:43Bye.
46:44Bye.
46:45Bye.
46:46Bye.
46:47Bye.
46:48Bye.
46:50Bye.
46:51Bye.
46:52Bye.
46:53Bye.
46:54Bye.
46:55Bye.
46:56Bye.
46:57Bye.
46:58Bye.
46:59Bye.
47:00Bye.
47:01Bye.
47:02Bye.
47:03Bye.
47:04Bye.
47:05Bye.
47:06Bye.
47:07Bye.
47:08Bye.
47:09Bye.
47:10Bye.
47:11Bye.
47:12Bye.
47:13Bye.
47:14Bye.
47:15Bye.
47:16Bye.
47:17Bye.
47:18Bye.
47:19Bye.
47:20Bye.
47:21Bye.
47:22Bye.
46:58the shield. This, on the street, works very, very easily.
47:03Yeah.
47:05Gulshan is seeking £25,000.
47:08Breath in. Let's go. Nice. And again, let's go for this break.
47:13Awesome. And one more.
47:16In return, for a 10%
47:18share in her business.
47:19I thought I had a more powerful punch, to be honest.
47:22That was powerful.
47:24Jenna Meek might have already packed a punch.
47:27Thank you very much.
47:29But will Gulshan's business prove a knockout amongst the dragons?
47:33Um...
47:38You've definitely identified a problem.
47:40Yes.
47:42And...
47:43Just tell us a little bit about your journey.
47:46Um...
47:47So I...
47:48I was a pharmacist.
47:49Went to medical school first, then went to Onto Day Pharmacy.
47:51But during my experience as a pharmacist,
47:53I've been followed back to my car.
47:55I've been attacked in a car park.
47:57I've been hauled...
47:58hand over the counter at work.
47:59In a big chain pharmacy.
48:01I'm a petite woman.
48:02I'm five foot.
48:03And I think often people perceive you as an easy target.
48:07And we...
48:08We got to a point where,
48:09after one of the most serious attacks,
48:11that I thought,
48:12I'm not going to be so lucky next time.
48:13And I need to learn some skills to keep me safe.
48:15And that's when I started learning self-defense skills.
48:18So, you launched this 11 months ago.
48:21As the franchising certification.
48:23Yes.
48:24So, the business you're pitching today...
48:26Is...
48:27Is a franchise.
48:28Is a franchise.
48:29Yes.
48:30So, can you just tell us how that franchise works?
48:32So...
48:33The franchise model is...
48:34Ladies come to us who are interested in becoming instructors.
48:38They join us.
48:39And as a franchise,
48:40they get the Stripe Back brand and the business in a box.
48:43Hannah is one of our franchisees.
48:45So, they pay a franchise fee.
48:47I train...
48:48They join them as instructors.
48:49And then they go off and teach using the brand.
48:52Right.
48:53So...
48:53Your income off that franchise is what I'm interested in.
48:56Up to now, the 12 franchises were...
48:58We have...
48:59Have been sold on an average of around three and a half thousand pounds.
49:02Right.
49:03Our current price now, just as we're moving on and scaling...
49:06Is fifteen thousand pounds for a franchise.
49:08Wow, it's quite...
49:09Quite punchy.
49:10Fifteen thousand pounds for a franchise.
49:11Wow, it's quite...
49:12Quite punchy.
49:13Fifteen thousand pounds for a franchise.
49:13So, as a franchisee, how much...
49:17How much...
49:18you estimate that i would make a year a franchisee that runs for example four classes
49:23week yep your revenue can be anything from 4k to 5k a month
49:28so you're saying that i would make um 50 000 a year
49:33yeah and probably my overheads will be ten thousand
49:38year yeah and you want me to pay 15 000 up front yeah
49:43so i would actually be doing a lot of it for not for charity but pro bono
49:48so our revenue model for instructors that are qualified and how they earn money
49:52is
49:53it's huge so we teach within schools we teach well-being days we teach one-to-ones
50:09you
49:58we teach community groups we teach in corporates we teach at universities we teach in colleges
50:14so
50:03you know there's a huge revenue plus their own classes
50:13you
50:08yes um it's really important work that you're doing thank you well done and congratulations
50:13thank you thank you are you profitable at the moment we're very profitable have you given the numbers
50:17yet
50:18yeah 83 000 turnover 83 000 turnover and the profit so my apologies
50:30you
50:23my brain fog isn't great so total from june last year to now
50:35you
50:28you
50:29my brain fog was 83 950
50:42and
50:42you
50:43my brain fog was 83 950
50:54and
50:54Is your franchise at 15,000 is too cheap?
50:58Really?
50:58Really.
50:59Free...
50:59A consultancy agency said you should be pitching more on the 25 mark.
51:03Am I kidding?
51:0425?
51:05Yeah.
51:06Have you asked Hannah if she'd appeared for...
51:0915,000?
51:10So this is where it does change.
51:12Hannah came in at...
51:14A lower price.
51:16Now price point now for our certificate...
51:18So we have a certification model...
51:19Not just the franchise.
51:20The certification model is women that are maybe currently running a business or they run a...
51:24yoga studio or they have something they do at the moment.
51:26But they want to add self-defense into it.
51:28So they come along and they...
51:29They get qualified and certified.
51:30And then they go off and teach under their own name and their own brand.
51:33And that's...
51:34And price around three and a half thousand pounds.
51:36So the people that are currently interested in the franchise...
51:39It's a slightly different investor model at the 15,000.
51:44Okay.
51:45And I can see your purpose.
51:47I can see your mission.
51:48And I almost want to say like...
51:49Have you just increased that to 15,000?
51:51Because you knew you were coming on Dragon's Den.
51:53And you knew you were going to get...
51:54thrilled about making this profitable business.
51:55No, no.
51:56Not at all.
51:57Not at all.
51:58We will attract different people.
51:59We've kept the low price for the certified instructors.
52:03For those...
52:04Women that don't have that revenue.
52:05And don't want to run it as a hugely serious business.
52:09And don't want to run it part-time.
52:10They pay the three and a half thousand pounds for a certification.
52:13And they've done...
52:14And they can go and earn that money.
52:16The franchise in terms of the brand...
52:18Is for...
52:19It's a different client...
52:21It's a different kind of woman or a business woman that we're attracting.
52:24now.
52:25That wants to scale and grow this.
52:27Yeah.
52:28But I think this will be...
52:29A massive barrier...
52:30To unleashing your purpose.
52:32Because...
52:33I don't know any...
52:34Anyone that's got 15,000 pounds sat around...
52:36To do something like this.
52:37Are you willing to change this?
52:38Are you...
52:39Really fixed on this...
52:40Financial model?
52:41No.
52:42100% we need to change.
52:43Okay.
52:44It was never to price out the people we really needed.
52:48And that's where I guess...
52:49The certification model does come in.
52:51Because that price point is there for them.
52:53And that's why...
52:54I think your model is broken.
52:55Because you're going to lose people at the certification point.
52:59And then you're not going to capitalize off them...
53:01To actually come back into business.
53:02So I think...
53:03A day and a day...
53:04In a room...
53:05You can fix this.
53:06Okay.
53:07This is not the issue.
53:08Okay.
53:09It's...
53:09It's simple.
53:10Do you know what I mean?
53:11That is a simple fix.
53:12So like...
53:13My question would be...
53:14If I was an investor...
53:15Yeah.
53:16And I started tomorrow...
53:17Yeah.
53:18What is your current barrier?
53:19And what would you want my actual help from?
53:21I would want your help to...
53:24To help us manage how we are scaling.
53:26This is still me by myself, Jen.
53:28And I'll hold my...
53:29My hand out and say...
53:30I'm not the best business person in the world.
53:32I'm a pharmacist...
53:33You do not...
53:34I'm a woman with a passion.
53:35Amazing.
53:36But what I do believe is in the mission...
53:38And why this...
53:39Needs to be.
53:40Every female across the world needs to have some basic skills.
53:43It's as simple as that.
53:44It's an unlimited innovation.
53:45What do you want with my help?
53:46Gosham.
53:47I think what you are doing is incredibly important.
53:49But I think you need someone who has experienced...
53:54feeling a franchise model.
53:56But you actually don't need an investor to get that experience.
53:58And there's...
53:59There's a lot of great people out there who would be willing
54:01to support a mission-driven business who have that experience.
54:04Scaling a franchise model.
54:06But I don't have that experience.
54:07So I'm going to say that I'm out, but I wish you...
54:09the very best.
54:14Thank you, Gorsham.
54:17You've presented so well.
54:19Honestly, your energy is...
54:24great.
54:25But this isn't an investment-led business because...
54:29I think you will find that an investor will want to exploit the business...
54:34to make money as opposed to perhaps...
54:38maybe even filling through...
54:39catastrophically investing in this...
54:41to support it...
54:43to get it going...
54:44to get this movement...
54:45to do exactly what you're trying to achieve...
54:48rather than...
54:49how much money did we make this quarter...
54:51and how much dividend can I take out?
54:54Because I think that could stifle the growth and the movement...
54:57that you're trying to achieve.
54:59I think all of this money that you're going to generate...
55:02needs to be reinvested.
55:04continuously...
55:05which ultimately means that...
55:07an investor can't ever get a return...
55:09on their investment...
55:10if they were to invest...
55:12and for that reason...
55:14sadly I'm out.
55:15It's fine, thank you.
55:18Erm...
55:19I love your passion.
55:22I love your passion.
55:24But as a business, this is your journey.
55:29I don't really...
55:29You think you need a dragon because an investor has already been...
55:34Instead, investor wants to make a return on their investment.
55:38You have a different mission.
55:39And you've got to weigh that up.
55:42Okay?
55:42Okay.
55:43So I'm going to wish you all...
55:44All the best.
55:45But today, this is not investable amount.
55:49Thank you so much.
55:49Thank you so much.
55:54I'm sat here getting incredibly annoyed at everyone speaking.
55:58We're just getting...
55:59Labeled as an investor with, like, we're all the same.
56:03I could not care less.
56:05I'll get my money back because I know exactly how to build a business.
56:08But I know exactly how to...
56:09I know exactly how to build a business.
56:10It's got a purpose.
56:12Oh, my God.
56:12It's where I absolutely thrive.
56:15Like, it's what wakes me up.
56:17Not worried about when I'm going to get my money back.
56:19Worrying...
56:19Not worried about when we've done our mission on that business.
56:22That's all I care about.
56:24Like...
56:24You do that well with a good business mind.
56:27The money just comes.
56:29So, I would love to join you on this.
56:34So, I would love to give you all of the money and for the 10% you asked for because I believe in...
56:39And I believe in you and I believe in the mission and I think you're amazing.
56:44I'm so pleased.
56:48Me too.
56:49You know, the reason I was sitting here quietly...
56:54I was thinking, there is a perfect partner for you here.
56:58And I was sitting here thinking...
56:59If you hadn't made the offer, Jenna, I probably would have.
57:02But I think, actually, Jenna's a better partner for you.
57:04So, you know what I'm going to say, don't you?
57:07Because, you know, you've got exactly who...
57:09Who you need and you should be delighted.
57:12That's a great offer.
57:13So, I won't be...
57:14I've never been so happy not to invest.
57:16Thank you so much.
57:18I'm out.
57:19Thank you so much.
57:21I am beyond thrilled, Jenna.
57:24Thank you so, so much.
57:26Are you accepting the offer?
57:27I completely accepted the offer.
57:29Thank you so much.
57:34Well done.
57:35And that France Rite was pretty awesome.
57:36Thank you so much.
57:39Galchen has done it.
57:44She leaves the den with £25,000.
57:49Having become the beneficiary of Jenna Meek's first ever...
57:54Den Deal.
57:56If I change the world, I'm going to go change the world.
57:59It's amazing.
57:59Do you know what I love about that?
58:03I go about the world going...
58:04Profit isn't just cash.
58:07It's the outcome that you want from a business.
58:09That's all I care about.
58:11That's all I care about.
58:14You know what I love about that.
58:15I love you.
58:16I love you.
58:17I love you.
58:18I love you.
58:19Next time.
58:24Welcome back, Gary.
58:25It's great to have you next to me.
58:27I told myself I would not get emotional.
58:29Thank you, Lord.
58:32It's like my trip to Blackpool in 1985.
58:34Swish is a compact device that cleans your balls in seconds.
58:38I would love to...
58:39The energy is just amazing.
58:41I just think that's wrong.
58:42Yours is too.
58:44Ours is better.
58:47I don't know what to say.
58:49I love you.
58:50I love you.
58:52You're welcome.
58:53I love you.
Comments