00:00Mahika Ji, first of all, welcome to INS.
00:02And congratulations on the Maharani Athleisure collection launch.
00:06So basically, what are the concepts that she's called?
00:10Maharani Athleisure, because I feel like a Maharani,
00:13the collection is a summer line and it's very sporty.
00:17We've done a lot of Athleisure wear, but with a glam factor.
00:21So it's very bold, it's very Mahika, and it's a pleasure with a twist.
00:42I think today's women need functionality, they need comfort.
00:47It's something that you can wear from work to a party.
00:50Athleisure wear has become such a trend today.
00:52And I wanted to give that up factor, which is a wow factor,
00:56and that's a Mahika, because I didn't want it to look only sporty.
00:59I wanted it to have that glam, and that's why it's Maharani Athleisure.
01:03So it's very functional, very practical, but very, very comfortable,
01:07very, very wearable, and definitely very, very glamorous.
01:21Now, you have my suspenders, suspenders are normal suspenders, which you see boys wearing.
01:27We've changed the whole look and facade of it by embellishing it.
01:30It's a Power M suspender.
01:32It's a must-have for this season.
01:33I feel however you wear your clothing, it's how you transition it,
01:36and how you put it together, it's for your look.
01:39A lot of detailing has been done.
01:41Safety pins, evil eyes, big zippers, lots of ribs.
01:45So we've given sporty elements in a very athletic way.
01:48And yeah, it's very Maharani.
02:00Of course, global stage.
02:02I am a Maharani, I feel like a Maharani, and today you are at Maharani Athleisure.
02:12My clothes are for the very glam and very modern women of today.
02:17It's a summer collection.
02:18It's something you can travel with.
02:20It's something you can wear for a lunch, for a party, from work to a party.
02:25It's a very practical collection, but it's a very glamorous collection.
02:28And it's extremely fluid.
02:30There are lots of variety for everybody.
02:32Hope you enjoy it.
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