With the sixth-generation RAV4, Toyota opens a new chapter in the history of its pioneering SUV. Featuring advanced technologies and a striking design, the new RAV4 makes every journey more stress-free, connected, and enjoyable.
Launched in 1994, the Toyota RAV4 created the compact SUV segment – and has continued to set standards ever since with its unique personality and continuous technological innovations. Its iconic DNA combines rugged off-road capability with sophisticated urban style, ensuring the vehicle makes a compelling impression in any environment.
In the more than three decades since its launch, the RAV4 has established itself as one of Toyota's best-selling models worldwide, with over 15 million units sold in 180 countries. In Europe, with more than 2.5 million units sold to date, the RAV4 is a cornerstone of the brand's continued growth. It is Toyota's most popular SUV model here and its best-selling import model.
The new sixth generation takes the typical RAV4 character to a new level and, with its authentic SUV design, awakens an even greater sense of adventure. New technologies ensure confident and efficient driving characteristics and enhance the model's off-road capabilities.
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