00:00A cancer charity is urging people across the North West to watch for key warning signs
00:05of bladder cancer as part of a new awareness campaign.
00:09North West Cancer Research says blood in your urine is the most common symptom and should
00:14always be checked by a GP.
00:16Other signs can include frequent infections, loss of appetite and needing to urinate more
00:21often.
00:22The charity says rates in the region are 13% higher than the UK average.
00:27Derek McStine from Liverpool is backing the campaign after he was diagnosed with a bladder
00:33cancer back in September 2025.
00:36The 73-year-old, who is a grandfather of nine, says early detection made his treatment possible
00:42and effective.
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