00:00I think generally people, their thinking process is too bound by convention or analogy to prior experiences.
00:09So it's rare that people try to think of something on a first principles basis.
00:15They'll say, well do that because it's always been done that way.
00:20Or they'll not do it because, well nobody's ever done that so it must not be good.
00:26But that's just a ridiculous way to think.
00:28I mean, just look at the fundamentals and then see if you have a conclusion that works or doesn't work.
00:33And it may or may not be different from what people have done in the past.
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