Rolls-Royce Motor Cars Riyadh

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Mohamed Yousuf Naghi Motors – BMW Group KSA, the official importer of BMW, Mini, Rolls Royce, and BMW Motorrad in Saudi Arabia, is redefining the automotive customer journey by harnessing the power of artificial intelligence and unified data to deliver highly personalized, omnichannel experiences.  As part of an ambitious digital transformation program, the company has implemented SAP technology to tackle a number of long-standing challenges, from siloed and disconnected data to limited engagement channels, and a lack of personalization.

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