00:00More than 60 business leaders and professionals from leading international firms have gathered in Bangkok to turn green synergy into
00:08action and advance a more intricate sustainability strategy.
00:13Co-hosted by the World Business Council for Sustainable Development and CP Group, the workshop titled Advancing an Integrated Suspendability
00:26Agenda served as a deep dive for regional and domestic firms.
00:31Through case studies and real-world simulations, these leaders explored how to weave suspendability directly into the fabric of their
00:41business models.
00:43At WBCSD, our members take an integrated approach, tackling net zero, nature positive and more equitable outcomes together in an
00:52integrated strategy.
00:54And what that means is that without addressing them together, corporate strategies are incomplete and fragile.
01:02But by addressing them together, companies understand the trade-offs that need to be made and where there are synergies
01:08that can allow them to achieve their outcomes much more effectively.
01:11And this is really important because achieving sustainable businesses and sustainable society actually means more competitive businesses and it means
01:22more security for society.
01:23So sustainability is competitiveness and sustainability is security.
01:28The message is clear.
01:30The message is clear.
01:30Sustainability is no longer just about doing good.
01:34It's about staying competitive.
01:36Representing CP Group Thirapon Thanom Sakyut explained how they're turning these ideals into action through a three-prog approach.
01:46This involves embedding sustainability directly into a corporate strategy, establishing rigorous governance over human rights and the environment, and empowering
01:58young talent to drive innovation.
02:01But as Dr. Thirapon notes, just a transformation doesn't happen in vacuum.
02:07It requires a clear tone from the top.
02:10But as Dr. Thirapon notes, just a transformation doesn't happen in vacuum.
02:19It requires a clear tone from the top.
02:22It's a clear tone from the top.
02:27By bridging the gap between global standards and local action, this collaboration aims to ensure that Thai businesses aren't just
02:43following the new global rules, they're helping to write them.
02:46Back to casa.
02:46The other one that I love, I love.
02:47I don't know, I just think it's not even excellent.
02:47But anyways, let me explain as I go around a small tool.
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