Skip to playerSkip to main content
  • 6 weeks ago
أثار تحوّل جاكوار الجذري نحو السيارات الكهربائية، والذي تمحور حول سيارة السيدان GT ذات الأربعة أبواب، جدلاً واسعاً. وبمجرد معرفة بعض طرازات جاكوار المستقبلية المخطط لها والتي أُلغيت لإفساح المجال أمام طراز Type 00، قد يزداد استهجانك لهذا التحوّل.

لسنوات، كان معروفاً أن جاكوار تعمل على تطوير سيارة XJ جديدة كلياً قبل أن تُغيّر مسارها فجأة، مُلغية المشروع قبل أشهر قليلة من جاهزيته. كان من المُقرر أن تكون السيارة كهربائية، لكن منصتها كانت مرنة بما يكفي لدعم محرك سداسي الأسطوانات إذا تطلّب السوق ذلك.

في حوارٍ حديثٍ على بودكاست "الطريق إلى النجاح"، كشف إيان كالوم، المدير السابق للتصميم في جاكوار، أنه صمّم أيضاً سيارة سيدان XF جديدة وسيارة دفع رباعي F-Pace قبل مغادرته الشركة عام 2019. وقد تم إلغاء كلا التصميمين لإفساح المجال أمام سيارة Type 00. ولعلّ أكثر ما يُثير القلق هو أن خليفةً لسيارة F-Type كان قيد التطوير أيضاً.

لم يُفصح كالوم عن مدى تقدم العمل على الجيل الثاني من سيارة F-Type عند مغادرته. فهو يعتبر الجيل الأول من آخر سيارات جاكوار العظيمة، قبل أن تتغير استراتيجية الشركة. في وقتٍ تتلاشى فيه السيارات الرياضية الأنيقة ذات المحرك الأمامي والبابين من السوق، يُعدّ التخلي عن F-Type لإفساح المجال لسيارة كهربائية فاخرة أمرًا صعبًا.

وفي حديثه عن السيارة الكهربائية الجديدة للشركة، وصفها كالوم بأنها "سيارة أنيقة"، مضيفًا أنها "جريئة، وشجاعة، وتتمتع بالعديد من مزايا التصميم الجيدة، لكنها ليست جميلة، وجاكوار يجب أن تكون جميلة". كما قال إن طراز Type 00 "قديم الطراز".

Category

🚗
Motor
Transcript
00:00nose if it wasn't for DB7 I doubt Aslan Martin would have survived
00:02a lot of people nowadays tend to ignore that, but it's true
00:06Jaguar then. Summarise how you feel about the new Jaguar and is it possible to save the brand?
00:11ummm
00:14Ian!
00:15you're responsible for some of the most iconic car designs in history
00:19because car design is not just about drawing pretty pictures, it's about turning that into reality
00:24i was very fortunate to have been allowed to design Aslan Martin DB7
00:28ترجمة نانسي قنقر
00:58ترجمة نانسي قنقر
01:28ترجمة نانسي قنقر
01:30أفعل مصر أغلب أبخارتكي في قرية
01:34التغطيق لتالي معاً لكي امتك Sangر
01:36لنهت لكي قمت ببيئة معافية
01:37ومالت أصبح كشفت المملكة
01:42ولكن لا أملك فتح نقل
01:43تحت لدينا أي متفاقبات
01:45إذا كنت تولي
01:48على أيها الشعور
01:50بسيما المتحدث
01:52كان بطريقة معاً
01:53كي يتصار أمتُعي
01:54ولكنست فقط في حيث
01:55بشيء لا، لكني انت
01:59أبداً
02:00كذلك لماذا جدًا أنت لأني حدثاتها؟
02:03أبداً
02:04أجبني أنت قد رابعي قراري
02:06و أنا أخذت مقارنة لقراري
02:08لقد خذت مقارنة
02:09و أخذت
02:10الصناعي
02:12والذي يوم التأثير
02:13أنا أخذت إلى أكثر
02:15أنا أخذت cover
02:17وأخذت عن مقارنة
02:18وقته سألت أحد
02:19أنت
02:21وأحذت
02:21لقد ذهت
02:21وفإن علي رجائد
02:25طلعي
02:26فوري
02:28the school days were just
02:29yeah whatever
02:32and if you would tell that teacher
02:34what manufacturer you would have wanted
02:36to have designed it for at that age
02:39who would you have said
02:39it would have been Jaguar
02:40yeah absolutely
02:42it was the brand
02:44or the market as we used to call it
02:46it's a more correct way of
02:49describing it
02:52you know I live in a small
02:53provincial town in Scotland
02:55there weren't many exotic cars
02:57you didn't see Ferraris
02:58everywhere for a start, if I went to Edinburgh you'd see a few
03:01but
03:01the one car I did see a few of
03:04was a Jaguar
03:05it was
03:08exotic but attainable and I love
03:10that balance of something that you can
03:12aspire to
03:13just off the horizon
03:16one guy did have an EV5
03:17I remember that
03:19he was a farmer, there must have been farmers who were rich
03:22but yeah
03:23Jags were the ones I aspired to
03:26and I wanted a Jag when I grew up
03:27which is not what many kids think
03:30now, or young people know
03:32the Vinyl World has changed on that spectrum
03:34I grew up with Aston being
03:36that cool, calm, creative car
03:37a lover of Ferrari, a lot of many things
03:40but for you it was Jaguar
03:42when was it that you actually made
03:44that dream a reality of doing
03:46your first design at Jaguar, do you remember that
03:48pinch me moment? Well it was very odd
03:50it was very slow, the whole process is very
03:52slow, I arrived there in 1999
03:55the year I was born
03:56for there you go
03:59and just before we partied
04:01of course, you know
04:01that big party of 1999
04:04anyway
04:06the Jaguars that were about to be coming
04:08about to be announced
04:10were already done, the X-Type
04:12and the new XJ
04:12they're kind of sitting in the wings
04:14waiting for somebody to announce them
04:16and I kind of looked at them and thought
04:19I was part of the launch
04:20of those cars
04:21I had to stand up and launch the cars
04:23with the rest of the company
04:26but they weren't my favourites really
04:27they were too retro for my liking
04:30and so it took about six or seven years
04:32before I got a chance to design a Jaguar
04:35but in the meantime
04:36I was still designing Aston Martins
04:37which kept me happy
04:40because you know
04:41I'd been designing Aston Martins
04:42at TWR before then
04:45and when I joined Jaguar
04:46I said to the design team
04:48Jay Mays in particular
04:50who was the head of Ford Design
04:51I went to continue designing Aston's
04:53and he said yeah of course
04:54because as it happened
04:56Ford owned Aston and Jaguar
04:58so the DB9 for instance
05:00were designed in the
05:01the back studios of the Jaguar
05:05you know
05:06the Jaguar parking lot
05:07so to speak
05:08Can we unpack
05:09the we designed
05:10because what I'd like to do
05:12is obviously to you
05:13as you're saying that
05:14you're visualising
05:15where you were
05:16what those studios looked like
05:18the team of people
05:19that you did it with
05:20the amount of time
05:20it took to do it
05:21but all the listener hears
05:23is we designed
05:24I went to Korea
05:25a few weeks ago
05:26and I saw Renault's
05:27design centre over there
05:29absolutely huge
05:30enormous
05:31I couldn't get my head around
05:32how all those people
05:34must come together
05:35with an opinion
05:36of every single person
05:37to get to design
05:38what did it look like
05:40in like peak car
05:41designing days for you
05:43well that didn't really
05:44happen at Jaguar
05:45until much later
05:46when I arrived there
05:46it was 100 people
05:47okay
05:48you know
05:49and that included
05:49the clean modeling team
05:50it included the surfacing team
05:52the digital team
05:54and so
05:55there probably was only
05:56about 20 designers
05:58so it was a small
05:59manageable team
06:00I'd come from TWR
06:01where I had one designer
06:03and clean modeling team
06:05with four or five
06:06so that was even much simpler
06:08but
06:08yeah
06:09and it grew
06:09and by the time I left
06:10Jaguar
06:11between Jaguar and Land Rover
06:12we had 800 people
06:13working
06:14in our
06:15department
06:16so any one time
06:17I could be looking after
06:18four to five hundred people
06:20and today
06:21I want to unpack
06:22as we get later
06:23into the episode
06:24what you think
06:25those eight or nine hundred
06:26people think
06:26currently at present
06:27at the minute
06:28goodness
06:29where the world
06:30is going to be
06:30I thought we were not there
06:31but that's another story
06:32yeah
06:33how
06:34does somebody else
06:36know that you're
06:37the man for the job
06:38at Jaguar
06:39at that point
06:40what's the things
06:41that are really proved
06:42to those businesses
06:44how do you get in the door
06:45it's a good story actually
06:46I mean
06:47I
06:47I went to be car designer
06:49and going right back
06:50I started at Ford
06:51and I was very fortunate
06:52to get a job at Ford
06:53I worked in Essex
06:54and I worked around the world
06:55and they gave me
06:56a good
06:56a good grounding
06:57on car design
06:58because car design
06:59is not just about
07:01you know
07:02drawing pretty pictures
07:03that's the nice part
07:04it's about turning that
07:05into reality
07:06and understanding
07:07what it takes
07:07to get there
07:08and I learnt my trade
07:09fairly thoroughly
07:10and I'm a pragmatist
07:12you know
07:12I like to make sure
07:13that what you're creating
07:15is something that actually works
07:16no point in creating something
07:18which you know
07:18is never going to see
07:19the light of day
07:20and so
07:22anyway
07:23move on a bit
07:24TWR
07:26the TWR
07:27I was very fortunate
07:29to have been allowed
07:30to design Aston Martin
07:31DB7
07:33which did actually start off
07:34ironically as a Jaguar
07:36and TWR
07:37had an association with Jaguar
07:38they said
07:38we could do a new sports car
07:39for you
07:40based on the XGS platform
07:42be much cheaper
07:43than what you're trying
07:43to do yourselves
07:44you know
07:45and Ford
07:46had just bought the company
07:46and they were looking for
07:48ways of doing things
07:49more efficiently
07:51and Tom Wilkinshire
07:52thought
07:52here's an opportunity
07:52so we started
07:53designing Jag
07:54I mean
07:54I say design
07:55when you're designing a car
07:56you first of all
07:57set up the package
07:58of the car
07:59you know
07:59and with the XGS platform
08:01everything's in the wrong place
08:02the windscreen
08:03was in the wrong place
08:04the overhangs
08:05were too long
08:05at the back
08:06and all that stuff
08:06so the first part
08:07is to go and
08:09repackage everything
08:10within a shape
08:11that would be
08:12of the car
08:12you want to do
08:13the next generation
08:16and the XGS
08:18had a long bonnet
08:19upright screen
08:20in fact
08:20not that dissimilar
08:21to probably the latest
08:23Jaguar in many ways
08:24but this was something
08:25we had to change
08:26in this car
08:27because that to me
08:28was the old car
08:29we moved the cull forward
08:31and did all sorts of stuff
08:32and that was in preparation
08:33doing a new sports car
08:34and halfway through
08:36that process
08:38Jaguar
08:39decided they didn't
08:40really want to do this
08:41because they didn't think
08:42the XGS platform
08:43was good enough
08:44they wanted to redesign
08:45re-engineer
08:46their own platform
08:47and there was a touch
08:48of not invented here
08:49going on
08:49you know
08:49and I don't blame them
08:50if the outsider
08:51comes and knocks on the door
08:52and says
08:53I'm designing a Jag for you
08:55you're going to be too happy
08:56about it really
08:57and so
08:59Tom went off
09:00and
09:01he thought
09:02I'll find himself
09:02another customer
09:03and he did
09:03he found Aston Martin
09:04which incidentally
09:05also belonged to Ford
09:07so
09:07sounds like the
09:08the Bond story
09:09the discussion
09:10yeah the discussion
09:11was quite straightforward
09:12we're not going to do
09:13a Jag game
09:14we'll do an Aston
09:14we didn't tell anybody though
09:15we were doing an Aston
09:17we just carried on
09:18and that's
09:18and that's how I got into
09:19the whole world
09:21of my sports cars
09:23that was the first one
09:24and that
09:24that led me into
09:27after that
09:28a lifetime of sports cars
09:29I always look for
09:30little traits in people
09:32that is like
09:33that's what's made them
09:34responsible for X
09:35that's what's made them
09:36responsible for Y
09:37how they've done something
09:38and I heard this
09:39little story
09:40on a podcast
09:41you did with Johnny Smith
09:42about how
09:44the Ford
09:44that you were given
09:45as a company car
09:46back at Ford
09:47that you'd drive
09:48from Essex to Oxford in
09:50was only supposed
09:51to have 10,000 miles
09:53on the clock
09:53when you gave it back
09:54oh yeah
09:55and how many miles
09:56did it have
09:57yeah that was my Cosworth
09:58it was before
09:59I went to TWR
10:00I had 35,000 miles on it
10:03and the reason
10:03I bring that up
10:04is because that
10:05immediately showed me
10:07by hearing that
10:08that that's someone
10:09that doesn't necessarily
10:10conform to rules
10:11and always would do
10:12a little bit more
10:13than they were maybe
10:14allowed to do
10:15yeah I pushed
10:15I pushed the boundaries
10:16is that fair to say
10:17absolutely
10:17I've done it all my life
10:19and is that the same
10:20when anyone in one
10:21of those companies
10:21because so many people
10:22are you know
10:24they walk into a room
10:24and they walk into a business
10:25or a job
10:26or whatever it is
10:27and they're giving constraints
10:28a lot of the time
10:29walls that are built
10:30up around her
10:30does your mind
10:31always go
10:32yeah sure
10:32we're going to go
10:33a little bit
10:34I don't want to sound
10:35so cynical
10:36and say yeah whatever
10:36but
10:38or sarcastic rather
10:39but yeah I do
10:41you know
10:41you give me the rules
10:43when designing a car
10:44you get inputs
10:45all the time
10:45you get technical inputs
10:46you get
10:47you know
10:48objectives of size
10:49and weight
10:50and cost
10:51cost effective
10:52you know
10:52I always say
10:52it's about dimensions
10:54and cost
10:54and cost
10:55so all these inputs
10:56are coming in
10:57and there's also
10:58very subjective inputs
10:59about what the car
11:00should look like
11:00which you notice nicely
11:03and carry on doing
11:04what you need to be doing
11:05and then there's
11:06the package constraints
11:06and I
11:08and the package constraints
11:09in the car company
11:10are always determined
11:11through the marketing
11:12department
11:13or more often than not
11:14rather
11:16measuring everybody
11:17else's car
11:18so when we were doing
11:20the new Fiesta
11:21I remember working
11:21at B13
11:22the new Fiesta
11:23they'd be measuring
11:24the Peugeot
11:24and the Polo
11:26and all the other
11:26cars in this class
11:27to say
11:27right we've got
11:28the same headroom
11:29it must be more
11:30and we've got
11:31the same this
11:31same as that
11:32because that was
11:33the default
11:33was to go and
11:34measure everything else
11:35and I knew this
11:37and so
11:38when I got
11:38those set of numbers
11:39when I got
11:40the set of numbers
11:40at Jaguar
11:41I knew where
11:41they came from
11:43BMW
11:43Audi
11:43Mercedes
11:44and yeah
11:45alright
11:45whatever
11:46and then we
11:46challenged them
11:48we said no
11:49we're not going to
11:49have that much
11:50headroom
11:51because it
11:51compromises the style
11:53so we have to
11:54we can't sell cars
11:55if you don't have
11:56more enough headroom
11:58and then I've
11:59told the story
11:59about
12:02Jeremy Clarkson
12:02standing on the bridge
12:03counting how many
12:04cars went underneath
12:05with two or three
12:07passengers in the back
12:07it was about
12:08one or two percent
12:10you know
12:11so nobody sits
12:11in the back
12:12of these cars
12:12you know
12:13the kids
12:14or the granny
12:16so you're not
12:16going to get a car
12:17with four
12:17it's very unusual
12:18you'll get a saloon car
12:19with four
12:20grown men
12:21in them
12:21the five
12:22so I used to
12:23I used to argue
12:24the point
12:24this Jaguar
12:25is about style
12:27so priority
12:27is to get it
12:28to look right
12:29and if it means
12:30compromise the package
12:31a little bit
12:32then that's what
12:33we should do
12:33that was an
12:35eternal debate
12:37on the topic
12:38of debate
12:38so the answer is yes
12:39I would
12:40I would question
12:41everything
12:41bring us into
12:42a room
12:44for one of those
12:45debates
12:45bring us into
12:46a debate
12:46that maybe
12:47that without
12:47that moment
12:48without that debate
12:49one of those
12:50iconic cars
12:51I mentioned
12:51at the start
12:52would have been
12:52a completely
12:53different form
12:56oh my goodness
12:57well the sports
12:57cars were less
12:58of a
13:01challenge
13:01because people
13:02understood
13:02it had to look
13:03right
13:06I remember
13:07when we were
13:07doing the XK
13:09and the bonnet
13:10line had to be
13:11as low as possible
13:12and I knew
13:13why
13:13because
13:13the way
13:15you sit
13:15in the car
13:16is determined
13:17by the bonnet
13:18line
13:18this is all
13:18about legislation
13:20if the bonnet
13:20is too
13:21you have to
13:21sit higher
13:22if you sit
13:22higher
13:22the headache
13:23gets higher
13:23so the car
13:24just grows
13:24up and up
13:25and up
13:25so fundamentally
13:27you start
13:28with the
13:30tipping point
13:31which is going
13:31to be the
13:32bonnet line
13:32and because
13:33of pedestrian
13:33impact
13:34it's going to
13:34have to come
13:35up an inch
13:35or so
13:36and I said
13:36no it can't
13:37the engine's
13:37too big
13:38to fit inside
13:38it
13:39no it can't
13:39so we have
13:40I said
13:41why is the
13:42engine too big
13:42well because
13:43the throttle
13:43body's this
13:44and all this
13:44and we'll
13:44change it
13:46you know
13:46and you get
13:47a few looks
13:47and well
13:47you don't
13:48know about
13:49that
13:49well I do
13:49know about
13:50that actually
13:50because
13:51what I found
13:51the strength
13:52I had was
13:52I do
13:53understand
13:53cars
13:53I know
13:54how they're
13:54built
13:54I know
13:55how engines
13:55are made
13:56so I would
13:57challenge
13:57everybody
13:59and the next
14:00thing politically
14:00is I get
14:01the boss
14:01on my side
14:02which always
14:02helped
14:04I say you
14:05know do we
14:05want to do
14:06a beautiful
14:06style
14:07or do we
14:07want to do
14:08something that's
14:08just easier
14:09to make
14:09many of you
14:10might not
14:11know this
14:11but away
14:11from the
14:12recordings
14:12that I do
14:13in my
14:13van studios
14:14I've actually
14:14got a digital
14:15marketing agency
14:16now we
14:17specialize in a
14:18lot of
14:18automotive
14:18clients but
14:19we cover
14:19everything
14:20really
14:20our team
14:21is made
14:21up of
14:22PPC
14:22specialists
14:23SEO
14:23specialists
14:24and the
14:24most talented
14:25designers
14:25I've ever
14:26seen
14:26which have
14:27done work
14:27like the
14:27Starna Gloss
14:28website
14:28the TWR
14:30website
14:30and many
14:31more
14:31we've actually
14:31just built
14:32icon box
14:33for the
14:33Auto Alex
14:34crew as well
14:34meaning that
14:35people that
14:35watch their
14:36channel can buy
14:36their favorite
14:37merch
14:37seamlessly
14:38and in
14:39style
14:39so if
14:39you're
14:40interested
14:40in starting
14:41a project
14:41and you'd
14:42love to
14:42speak to
14:42us
14:42just tap
14:43the link
14:43below
14:44and let's
14:44hop on a
14:45call
14:45did you know
14:46that you
14:46always wanted
14:46to be the
14:47boss
14:49of design
14:50no I
14:50didn't
14:51because today
14:51and we'll
14:52get to this
14:53later in the
14:53episode
14:53the van
14:56is parked
14:57inside your
14:57building
14:58Callum
14:58automotive
15:00and design
15:02and for me
15:03listening to
15:04your journey
15:04you use this
15:06brilliant phrase
15:07oh yeah I
15:07retired
15:08so that I
15:09could start
15:09my own
15:09business
15:10and it's
15:11like
15:11that was
15:12mad
15:13and we'll
15:14unpack that
15:14and get
15:15into it
15:15but obviously
15:16from hearing
15:16about the
15:17things that
15:17made you up
15:18in your
15:18younger years
15:20when you
15:20were getting
15:20going
15:21I can't
15:22where did
15:23that entrepreneurial
15:23trait and
15:24fuzz come from
15:25was that from
15:26spending time
15:26with the bosses
15:27at Aston
15:28Martin
15:28and Jaguar
15:29well no
15:29actually I
15:30learned most
15:30of this
15:31trade that
15:31I'm involved
15:32with now
15:32at TWR
15:33because I
15:35ran what
15:35they call
15:36a profit
15:37centre
15:37not a cost
15:38centre
15:39it didn't
15:39cost the
15:40business money
15:40it had to
15:41make profit
15:42and so I
15:43had weekly
15:43debates or
15:44discussions with
15:45my accountant
15:45within the
15:46business
15:46it was a
15:47big business
15:47we had a
15:48turnover to
15:483 million a
15:49year
15:51but you have
15:52to realise
15:53it costs a
15:53lot of money
15:54to design and
15:54build a car
15:55and materials
15:55and everything
15:56else
15:57but it was
15:58a business
15:58and I had
15:59to run it
16:00as such
16:01and you know
16:02occasionally
16:02I didn't like
16:03this bit
16:04I still don't
16:04like this bit
16:05but we had
16:05to go out
16:06and look for
16:06work in
16:07order to
16:07justify the
16:08business
16:09I'd rather
16:09just of course
16:10when I went
16:10to corporate
16:11life I didn't
16:11have to worry
16:11about that
16:12anymore
16:12but that
16:13side of it
16:13is something
16:14you learn
16:14but the
16:14actual mechanics
16:15of the
16:15business I
16:16learned a
16:16lot at TWR
16:17you know
16:18the P&Ls
16:19I mean
16:19they're
16:20straightforward
16:20it's just
16:20numbers
16:21but you have
16:23to be aware
16:24of them
16:24you have to
16:24where the cost
16:25of people
16:26and the cost
16:27of materials
16:27and the cost
16:28of doing
16:28things
16:29and the cost
16:30of running
16:30a business
16:31and I learned
16:32that at TWR
16:33what I'm hearing
16:34there is
16:34constraints
16:35constraints
16:35constraints
16:36constraints
16:36so when you
16:37start designing
16:37a car
16:38that's when
16:38you have to
16:39be creative
16:40one of the
16:40most constrained
16:41things in the
16:42world potentially
16:43to design
16:45where was it
16:46that you had
16:47the most freedom
16:48on a project
16:49because you've
16:49designed one-off
16:50cars for bonds
16:51the CX75
16:52Jaguar I think
16:53is one of my
16:54favourite cars
16:54ever
16:55the orange
16:55one that you
16:56see at
16:56Business Scramble
16:57unbelievable
16:58there's so many
16:59that I could
16:59list off
17:00where's the
17:00most freedom
17:01the most fun
17:02that you've
17:02had
17:02well probably
17:03at TWR
17:04because Tom
17:05Wilkinson was
17:06my boss
17:06and he understood
17:07the power of
17:08design
17:08he really did
17:10you know
17:11and he would
17:11sort of protect
17:12me within the
17:13business
17:14and we'd have
17:14little discussions
17:15and I remember
17:16one instance
17:17in DB7
17:18and he was told
17:19to put the
17:19six cylinder
17:19engine in
17:21and we had a
17:22V12 under there
17:22that's how it
17:23started off
17:24and the six
17:25cylinder was
17:25taller
17:27so he said
17:28well redesign
17:28the bonnet
17:30to show me
17:30what it looks
17:30like with the
17:31six cylinder
17:31in it
17:31so I did
17:32that
17:32and he said
17:33do you like
17:33it
17:33I said
17:33not really
17:34no
17:35neither do I
17:35what do you
17:36have to do
17:36I said
17:36you have to
17:36drop the
17:37engine
17:3825mm
17:40so he
17:40so he marched
17:40me over to
17:41the engineering
17:41department
17:41he got the
17:42head of
17:42engineering
17:42and he
17:43said
17:44Ian wants
17:45to drop
17:45the engine
17:47no Tom
17:47wanted to
17:48drop the
17:48engine
17:48because he
17:48wanted to
17:49do what
17:49I thought
17:50was right
17:51and he
17:51always put
17:52me in these
17:52little moments
17:53of yeah
17:54Ian wants
17:54to do this
17:55and of course
17:55you can see
17:55people kind of
17:57staring daggers
17:58at you
17:59you know
18:00because you've
18:01just involved
18:01the engineering
18:02department
18:02in dropping
18:03the engine
18:0325mm
18:04because it's
18:05going to
18:05look better
18:06it's a big
18:07job
18:07it's engineering
18:08the subframe
18:10but Tom
18:11wanted it
18:11because I
18:12wanted it
18:12and I
18:13wanted it
18:13because I
18:14knew it
18:14was the
18:14right aesthetic
18:15answer
18:15and so I
18:16got into
18:16that debate
18:17with a lot
18:17of things
18:18like the
18:18bonnet
18:19on the
18:19F-type
18:20on the
18:20XK
18:21you know
18:21you get
18:22into that
18:22debate
18:22and you
18:23have to
18:24fight your
18:24corner
18:26and you
18:26play a bit
18:26you know
18:27you play
18:27like any
18:27games
18:28you kind
18:29of lose
18:29a few
18:29battles
18:30to win
18:30the war
18:30so to
18:31speak
18:31and you
18:31know
18:32you'd
18:33quite often
18:33picking
18:34something
18:34that
18:34was not
18:35that
18:35important
18:37and you
18:38let the
18:38other
18:39sides
18:39the other
18:40forces
18:40win it
18:41so when
18:42something
18:42really
18:42important
18:43came along
18:43you could
18:44use that
18:44as a
18:45bit of
18:45bartering
18:46power
18:46you talk
18:47really fondly
18:49about
18:49Jaguar
18:50and TWR
18:51we almost
18:52have to
18:52mention
18:53Aston
18:53Martin
18:53we have
18:54to
18:54and you're
18:54still doing
18:55things
18:55for Aston
18:56Martin
18:56now
18:57but I
18:58think the
18:59wider
18:59audience
19:00that knows
19:00you
19:01the first
19:01thing that
19:02they think
19:02of is
19:03DB7
19:03DB7
19:04yeah I
19:04know
19:05it's like
19:06this
19:07weight
19:08around
19:08my
19:08shoulders
19:09the first
19:10number
19:10one
19:10it
19:11isn't it
19:12what would
19:13you love
19:14to be
19:15known for
19:15more than
19:16those
19:16I don't
19:17mind
19:18it doesn't
19:19matter
19:20you know
19:20what matters
19:21is how I
19:22feel about
19:22it
19:22and of
19:23course
19:24I still
19:24get a bit
19:24of a
19:25kick
19:25when somebody
19:25says they've
19:26got a
19:26DB7
19:26and they've
19:27got an
19:27XK
19:27I love
19:27it
19:28you know
19:28and I'm
19:29going to
19:29keep it
19:29as my
19:30favourite
19:30thing
19:30you know
19:31that
19:31it's like
19:31being a
19:32songwriter
19:32you know
19:33somebody plays
19:34a song
19:34at a wedding
19:35and it must
19:35make them feel
19:36good
19:36you know
19:37as a
19:37songwriter
19:38and for me
19:39it just
19:39I'm glad
19:40it's given
19:40some people
19:41pleasure
19:41regardless
19:42I'm not
19:42worried about
19:43I don't
19:43really get
19:44hung up
19:44about
19:45legacy
19:45or anything
19:46not hung up
19:47but to the
19:48point
19:48let's bring it
19:48to the
19:49mundane
19:49life
19:49in a pub
19:51someone
19:51recognises
19:52your last
19:52pint before
19:53you're heading
19:53up to your
19:54room
19:54somewhere you
19:55don't
19:55and they
19:55say
19:57what have
19:57you designed
19:59if you don't
20:00have long
20:00you're about
20:00to leave
20:01and go to
20:01the room
20:01what are
20:02you telling
20:02them
20:05I think
20:06the thing
20:07that I
20:08would like
20:09to be
20:09recognised
20:10for is
20:10the change
20:11that I
20:11made to
20:12Jagger
20:13and the
20:14fact that
20:14DB7
20:15it's not
20:16the designs
20:16itself
20:17it's what
20:17it did
20:17for the
20:18companies
20:19DB7
20:19saved
20:20Aston
20:20Martin
20:22it's a
20:22fact
20:22a lot
20:23of people
20:23nowadays
20:24tend to
20:24ignore that
20:25but it's
20:26true
20:27if it wasn't
20:27for DB7
20:28I doubt
20:28Aston
20:28Martin
20:28would have
20:29survived
20:30and it
20:31made money
20:31by the way
20:34and then
20:34when I
20:35went out
20:35to Jagger
20:35I wanted
20:36to change
20:36it
20:36because
20:37I had
20:37understood
20:38Jagger
20:38from the
20:3960s
20:39I know
20:40that seems
20:41a long
20:41way
20:41but I
20:42do
20:42remember
20:42I remember
20:44it was
20:44quite a
20:44rebellious
20:45car
20:45company
20:45the
20:46XJ
20:46was
20:47wow
20:48that was
20:48something
20:49special
20:49like
20:51something
20:51that nobody
20:52else had
20:52ever done
20:54and I
20:55loved that
20:56as a
20:56teenager
20:56I loved
20:57that sense
20:57of doing
20:58something
20:58different
20:58and then
20:59after that
21:00and a lot
21:00of people
21:00forget about
21:01this
21:01it just
21:01kept
21:02reiterating
21:03the same
21:03design
21:04until it
21:05became the
21:05old man's
21:06car company
21:06because it
21:07was still
21:07the same
21:07design as
21:08it was
21:08in the
21:0860s
21:09the XJ
21:10in particular
21:10there was
21:11nothing wrong
21:12with them
21:12they were
21:12beautiful
21:12cars
21:13and technically
21:14they became
21:15very good
21:17but they
21:17weren't moving
21:18the brand
21:18on
21:18certainly
21:19in age
21:19they weren't
21:20and so
21:21I set
21:22about to
21:23take Jagger
21:24back to
21:24where it
21:25was when I
21:26remember as a
21:26teenager
21:27and how special
21:28that was
21:29you know
21:29and when you're
21:30a 15 year old
21:30somebody passes
21:31you an
21:31E-type Jag
21:32as a new
21:33car
21:34wow
21:35that is
21:35cool
21:36or even
21:37a Mark 2
21:38or an XJ
21:38in particular
21:39they were
21:40cool cars
21:41driven by
21:42cool people
21:42I used to
21:42use that
21:43phrase
21:43was it
21:43Jag
21:43Jagger
21:44are cool
21:45cars
21:45driven by
21:45cool people
21:46and I
21:47wanted to
21:47get back
21:47to that
21:48notion
21:49that they
21:49were very
21:49modern
21:50cars
21:50now
21:52some people
21:52argue
21:53otherwise
21:53with me
21:53and people
21:54have even
21:54said recently
21:55that Jagger
21:56needed to be
21:56reinvented
21:57but we
21:58had reinvented
21:58it
22:00the problem
22:01with Jagger
22:01was it
22:02took on
22:02the Germans
22:04it took on
22:04BMW and
22:05Audi and
22:05Mercedes
22:06head on
22:08and it
22:10it shouldn't
22:10have done
22:11that I
22:11don't think
22:12it should
22:12have lifted
22:13itself slightly
22:13above that
22:15so that we
22:15could afford
22:16to do
22:16something more
22:17special
22:17so was F
22:18type the
22:19last peak
22:19Jaguar
22:20I think
22:21yeah the
22:21F type
22:22will go down
22:22in history
22:22as a
22:24true Jaguar
22:25sports car
22:26people call it
22:26a GT
22:26but it's
22:27quite a sporty
22:27car
22:28I've had
22:29enough to
22:29know that
22:31yeah I
22:32think the
22:32F type's up
22:33there
22:34but people
22:34don't talk
22:35about the
22:35I-PACE
22:36I was
22:39going to
22:40mention that
22:40because I
22:41spend a lot
22:41of time in
22:42another van
22:42of mine
22:43in Los
22:43Angeles
22:44where I-Paces
22:45are all used
22:46as Waymo's
22:46yes I know
22:49and they're
22:50instantly
22:51recognisable
22:52as a Waymo
22:52and I love
22:53travelling in
22:54Waymo's as
22:54well I
22:54totally get
22:55it I'm
22:55totally on
22:56board and
22:57I actually
22:57really like
22:57it because
22:58I think it's
22:58a little bit
22:59different
22:59and I was
23:01going to
23:01say I
23:01actually quite
23:02like the
23:02I-PACE
23:03yeah the
23:04I-PACE
23:04if you look
23:05at the
23:05I-PACE
23:05profile
23:07it's an
23:08electric car
23:08it's designed
23:09as an
23:09electric car
23:09when we
23:10were given
23:10the opportunity
23:11to design
23:11it
23:11I said
23:12right we're
23:13not going
23:13to have a
23:13big long
23:13bonnet on
23:14it because
23:14there's no
23:15engine in
23:15the front
23:16you know
23:16don't be
23:17silly
23:17pick a
23:18long
23:18bonnet
23:18in electric
23:19cars it
23:19just doesn't
23:20make sense
23:21your crash
23:21structure of
23:22course
23:23and so we
23:23created a
23:24profile which
23:24was very
23:25different but
23:25it's still
23:26got all the
23:26curvaceousness
23:27of a
23:27Jaguar
23:28it still
23:29moves and
23:29flows and
23:30it's got a
23:31very square
23:31back for
23:32aero that's
23:32all it's
23:33about very
23:37that is
23:38still elegant
23:39and it
23:40still has a
23:41sportiness
23:41about it
23:44and the
23:45I-Pace was
23:46a radical
23:46car and
23:47remember it
23:47was the
23:47first car
23:48of its
23:48type to
23:48come out
23:49in Europe
23:50away ahead
23:51of any
23:51of the
23:52Mercedes
23:53or BMW
23:55people forget
23:56that because
23:57it wasn't
23:58loved by the
23:59business
24:01it really
24:02wasn't loved
24:02by the
24:03business and
24:03so it
24:04wasn't given
24:04this iterative
24:06lease of
24:06life every
24:07three or
24:08four months
24:08it was
24:08kind of
24:08just left
24:10and people
24:11would argue
24:12it was left
24:12because it
24:13cost too
24:14much money
24:14to build
24:15and various
24:16reasons
24:17well the
24:18other reasons
24:18are a bit
24:19more about
24:20characters than
24:21that I think
24:22people who
24:23became in
24:23charge of
24:24engineering
24:25didn't really
24:26want to move
24:27it on that
24:27much because
24:28they wanted
24:28to get on
24:29with the
24:29next thing
24:29can you tell
24:31me about
24:31your first
24:32experience
24:32designing a
24:33bonker
24:35a bond
24:35car
24:36yes another
24:37thing
24:40I suppose
24:41it was
24:42vanquish
24:42was the
24:43first bond
24:44car
24:45ironically
24:46as it
24:47happened
24:47we were
24:48designing
24:48the
24:48jaguar
24:49as well
24:51by which
24:52time they
24:52decided to
24:53put the
24:53vanquish
24:53into the
24:54bond
24:54movie
24:54we didn't
24:55know it
24:55was going
24:55to be
24:55in the
24:56bond
24:56movie
24:56but it
24:57was the
24:57next
24:57accident
24:57to come
24:58along
24:59and that
25:00was Pierce
25:00Brosnan
25:01wasn't it
25:01the invisible
25:03car that
25:03disappeared
25:06and while
25:07they decided
25:08to put the
25:08ass in there
25:09the baddie
25:09had to
25:10drive a
25:11jag
25:12so
25:12Eon came
25:13in and
25:13said we
25:14need a
25:14baddie's
25:15jaguar
25:15so we
25:16picked the
25:16xk
25:16the older
25:17one
25:17and turned
25:18it into
25:20this monster
25:20car with a
25:21machine gun
25:21at the back
25:22and if you
25:22remember it
25:22was green
25:23but we did
25:23all the design
25:24work for that
25:24in the jaguar
25:25studio
25:26because we
25:27saw what they
25:27wanted to
25:28do
25:28and we
25:29didn't like
25:29it
25:30you don't
25:30think that
25:31to our
25:31car
25:31so Julian
25:33Thompson
25:33and I
25:34worked on
25:34that car
25:35to create
25:35something
25:38for the
25:39bond movie
25:39specifically
25:40for the
25:41baddie
25:41the baddie
25:42drives a
25:43jag
25:44baddies
25:44always drove
25:45jags
25:45that's how
25:46edgy they
25:47are
25:47the jag
25:48I remember
25:49from bond
25:49movies
25:50my time
25:51because it
25:51just made
25:52me turn
25:52my head
25:52was that
25:53cx
25:5475
25:54yeah I
25:55forgot about
25:55that
25:56that was a
25:56hell of a
25:57thing
25:57it was
25:58db10
25:58versus cx
26:0075
26:00tell us
26:01about that
26:02yeah well
26:03cx 75
26:03came about
26:04in 2010
26:05believe it
26:05or not
26:0616 years
26:06ago that
26:07car
26:07and Julian
26:08Thompson
26:09and I
26:09wanted to
26:10create
26:10something
26:12to celebrate
26:1475 years
26:14of jaguar
26:16we were
26:17looking for
26:17an excuse
26:18to do a
26:18show car
26:18there was
26:19nothing up
26:19and coming
26:20the f-type
26:21was just a
26:21little bit
26:21too far
26:22away
26:22to launch
26:23it as a
26:24concept
26:25and so we
26:26came up
26:26with this
26:26idea that
26:27we should
26:27celebrate
26:2775 and
26:28do just
26:28a special
26:29sports car
26:30that was
26:31very indulgent
26:32that was
26:32purely about
26:33design
26:33there was
26:34no
26:34and wasn't
26:35just a
26:36concept
26:37it was
26:38beginning
26:38with
26:38yes
26:38because the
26:39reason I'm
26:39butting there
26:40and I
26:40apologise to
26:41everyone
26:41is because
26:42I heard you
26:42talk about
26:43earlier that
26:43you actually
26:44like practicality
26:45of cars that
26:45make the road
26:46and sometimes
26:46we see these
26:47wild concepts
26:48that look like
26:49they're AI
26:50generated
26:50and there's
26:51maybe not
26:51too much
26:52use for
26:52them
26:52yeah well
26:53when we
26:54designed it
26:55see Julian
26:56and I
26:56reckoned that
26:57if it was
26:57good enough
26:59somebody might
26:59take notice
27:00and think
27:00well we should
27:01build this
27:01and I felt
27:02it was time
27:03for Jaguar
27:04to do another
27:04supercar
27:05because that
27:05leaders lift
27:06the brand
27:07the previous
27:07one was
27:07220
27:09sadly I had
27:09a bit of
27:10a sad
27:11demise
27:12and it
27:12went through
27:12a difficult
27:13period
27:13of
27:18sales
27:19but we
27:20thought
27:20time was
27:21right to
27:21do another
27:21Jaguar
27:22supercar
27:23and so
27:24we designed
27:24it sort of
27:25in the back
27:26of our minds
27:26that we could
27:27build it
27:28because you
27:29know we
27:29knew cars
27:30inside out
27:30we had
27:30enough room
27:31for an
27:31engine
27:32the interior
27:33is big
27:34enough to
27:34take
27:34you know
27:35to 95
27:36percentiles
27:37and the
27:38visibility
27:38lines
27:38were real
27:40and probably
27:41out of the
27:41fact we were
27:42just so
27:42indoctrinated
27:43with so
27:43many of
27:44these facts
27:44we had to
27:44live with
27:45we created
27:45something
27:46that we
27:46knew
27:47we could
27:47have to
27:48put in
27:48production
27:49without
27:49shouting it
27:50too loud
27:51and so we
27:52created it
27:53with that
27:53in the
27:53back of
27:53our mind
27:54that if
27:54it was
27:54to be
27:55put
27:55to
27:55production
27:55we
27:56wouldn't
27:56have
27:56to
27:56change
27:57it
27:57but there
27:58was no
27:58notion
27:58of that
27:58happening
27:59when we
27:59did it
28:00how many
28:00of those
28:00did they
28:01make
28:02well
28:02did any
28:03customers
28:03ever end
28:04up with
28:04them
28:05yeah
28:05it's a long
28:07story but we
28:08built four or five
28:10prototypes
28:12which still belong to
28:13Jagger
28:14they were never
28:14sold
28:16they're still
28:16somewhere scattered
28:17in various museums
28:18and things
28:20and then
28:21Eon came along
28:22and said we
28:22would like to
28:23use those
28:23cars for
28:24the Bond
28:25movie
28:27for the
28:27baddies
28:27car
28:29and so
28:29we said
28:30yeah but
28:31you can't
28:31well
28:32the board
28:33at the time
28:33so we can
28:34use one
28:34of them
28:36it's what
28:36we call
28:36the beauty
28:37car
28:38it's the
28:38one that
28:39you can see
28:39them getting
28:39in and out
28:40of and
28:40driving
28:41carefully
28:41but
28:41for all
28:42the driving
28:43scenes
28:43no you
28:43can't
28:44use them
28:44they're
28:44too
28:44precious
28:45to us
28:47Jaguar
28:47said
28:48the CX75s
28:49were too
28:50precious
28:50to smash
28:51up one
28:52of them
28:52in a
28:52Bond
28:52yeah
28:52absolutely
28:53for the
28:54sake of
28:54being in
28:55the
28:55latest
28:55Bond
28:56film
28:56yeah
28:56because
28:57you know
28:57to us
28:58people in
28:58the car
28:58business
28:59it's just
28:59another
28:59film
29:00because
29:01I think
29:01that
29:02people hear
29:02the story
29:04people hear
29:04the story
29:05of how
29:05and I
29:06think
29:06people's
29:07concept
29:07is that
29:07Aston
29:08pipped
29:08Jaguar
29:09to be
29:10able to
29:10be in
29:10Bond
29:11from the
29:11beginning
29:11that's
29:12how we
29:12ended up
29:12with
29:12DBS
29:13and Casino
29:14Royale
29:14and all
29:14these
29:15cars
29:15being the
29:15car that
29:16Bond
29:16drive
29:16you say
29:17that
29:18Jaguar
29:18is the
29:18rebellious
29:19brand
29:19it's
29:20driven by
29:20the
29:20baddie
29:20but
29:21I'd
29:21almost
29:21think
29:22that
29:22Jaguar
29:23would
29:23relish
29:24marketing
29:24like that
29:25well
29:27well we
29:28did
29:28we made
29:28it happen
29:29but
29:29you know
29:30these
29:30cars
29:30were worth
29:31about
29:31two or
29:32three
29:32million
29:32pounds
29:32each
29:33they were
29:34going to be
29:34just trashed
29:35around the
29:35streets of
29:36Rome
29:36it wasn't
29:36going to be
29:37for us
29:37and for the
29:38sake of
29:38movie cars
29:39we had
29:40them built
29:40so we
29:41built
29:41five or
29:41six of
29:42them
29:43in fact
29:44Williams
29:44Technology
29:44built them
29:45for us
29:46with Jaguar's
29:47help
29:48and we
29:48built these
29:49basically stunt
29:49cars
29:50to run
29:51and that's
29:51what happened
29:52you know
29:53later on we
29:54acquired two
29:54of these
29:55as you know
29:55and we
29:56developed into
29:56proper road
29:57cars
29:58so we did
29:59build the
29:59cars for
30:00the movie
30:00because it
30:01was too
30:02much of a
30:02good thing
30:02to let
30:03go
30:05and so
30:06they were
30:06built
30:06especially
30:06for the
30:07movie
30:07do you
30:08ever want
30:08to try
30:08and get
30:08one and
30:09whip into
30:10the garage
30:10behind
30:10my house
30:11I'm sure
30:12a few
30:12people thought
30:13of that
30:13maybe
30:14somebody's
30:14has done
30:14who knows
30:15do you
30:16think
30:16there has
30:16been a few
30:16I know
30:17where they
30:17all are
30:17to private
30:18collections
30:18no I think
30:19well four of
30:20them were sold
30:20off to private
30:21collectors
30:22in the end
30:23four or five
30:24four I think
30:25so we know
30:26where they are
30:26we know exactly
30:27where they are
30:27and two of
30:28them of course
30:28we've had in
30:29the studio
30:30here
30:31and we've
30:32brought them
30:32back to life
30:34I think it's
30:35always
30:35we didn't
30:35design that
30:36car to be
30:37a Bond
30:37car a movie
30:38car we just
30:38designed
30:39to be a
30:39celebration
30:40of Jaguar
30:40beautiful car
30:41in celebration
30:42of Jaguar
30:43and it
30:43always amuses
30:44me
30:45when people
30:46made
30:46we need to
30:47talk about
30:47Aston Martin
30:48I mean it's
30:48lived on the
30:49Bond thing
30:49for years
30:50hasn't it
30:53and it
30:54amuses me
30:54in so many
30:55people's minds
30:56that the
30:57Bond
30:57relationship
30:58aspect
30:59is so
30:59important
31:01but when you
31:01design a car
31:02it's the furthest
31:04thing from my mind
31:04just a movie
31:07I know I'm
31:08going to get
31:09ridiculed
31:10but it's a
31:11very special
31:12movie
31:14and I was
31:15very privileged
31:15I went to
31:16the opening
31:16of the
31:18Pierce Brosnan
31:19one
31:20I'll challenge
31:21you on that
31:21though
31:22yeah go on
31:23because you
31:24mentioned those
31:25memories when you
31:26were younger
31:27of an E-type
31:28going past
31:28it would make
31:29your head
31:29instantly no
31:30matter what
31:30swivel and
31:31look at it
31:32and all those
31:33years later
31:34you kind of
31:35get the sense
31:35you're kind of
31:36a little bit
31:37more sour
31:37towards Aston
31:38Martin than
31:39sweet towards
31:39Jaguar even
31:40today
31:40not at all
31:42no I love
31:42not at all
31:43no I love
31:44Aston Martins
31:45but I haven't
31:46worked on them
31:47for 20 years
31:49does that bother
31:49you
31:52is that what
31:53it is
31:54I
31:55does that bother
31:56me that's a good
31:57question
31:57it doesn't bother
31:58me because you've
31:59got a very
31:59competent team
32:00designing them
32:00but yeah I
32:01would love
32:01designing the
32:01rest of course
32:02I would
32:02so it's a
32:03lust to still
32:04be involved
32:04in that
32:05totally
32:05and that's
32:06why we took
32:07the vanquish
32:07that I did
32:08and we've
32:09remodelled it
32:09to another
32:10level
32:10which also
32:12is a reflection
32:13on the fact
32:14that a car
32:15that you
32:16designed
32:16at Aston
32:17Martin
32:18all these
32:18years later
32:19you've got
32:20hold of
32:20again
32:21and gone
32:21do you know
32:22what
32:24let's do it
32:24better
32:25with less
32:25constraints
32:26with more
32:27money
32:28you know
32:29not cheap
32:29but you know
32:30I remember
32:30when we were
32:30doing the
32:31original one
32:31there are
32:32the financial
32:32constraints
32:33we can't do
32:34this with
32:34interior
32:35because we
32:35can't afford
32:36that we
32:36can't afford
32:37this and
32:37even a car
32:37at that
32:38level
32:38that factor
32:39it always
32:40comes into it
32:41everybody's
32:41looking at
32:42the cost
32:42all the
32:42time
32:43whereas what
32:44we're doing
32:44now is we're
32:44rebuilding them
32:45and customising
32:46them to a level
32:46that they never
32:48were before
32:49because we can
32:50because I can
32:50do a better
32:51job
32:52we can put
32:53more
32:54craftsmanship
32:55into it
32:55more personal
32:56craftsmanship
32:57into it
32:57and build a
32:58better car
32:59and we
33:00picked that
33:00car because
33:01at the end
33:02of the day
33:02it was still
33:02one of my
33:03favourites
33:03the vanquish
33:05it's still
33:06I still see
33:07one and think
33:07yeah that
33:08wasn't a bad
33:09design really
33:10have you ever
33:11had the chance
33:12to I'm sure
33:13you two would
33:14have met many
33:14times I don't
33:15know if you've
33:15collaborated
33:16excuse my
33:17lack of
33:17knowledge
33:17have you ever
33:18had the chance
33:18to sit down
33:19in the pub
33:20or at Goodwood
33:21with Gordon
33:22Murray
33:27yeah I mean I've
33:28spoke to Gordon
33:28many times
33:29we're good
33:30friends
33:31we have
33:32discussed
33:32a car
33:33we might
33:33have done
33:34together
33:35but it's
33:36never happened
33:36it's very
33:37unlikely
33:37ever going
33:38to happen
33:39we've talked
33:41about it
33:41but not
33:42in any
33:42great
33:43detail
33:44or strength
33:46people
33:46say that
33:47starting a
33:48car company
33:49is one of
33:50the hardest
33:50things in
33:51the world
33:52it's pure
33:52madness
33:53and as a
33:54young person
33:55I love
33:55following
33:56Mate Rimac
33:56and what
33:57he's doing
33:59he's like
34:00another Elon
34:00but from
34:01Europe
34:01and that's
34:02the only
34:02person I can
34:03kind of
34:03compare him
34:04to
34:04but I've
34:04also followed
34:05Christian von
34:06Koenigsegg since
34:06the start
34:07and Horatio
34:08Pagani
34:08and all
34:09these people
34:10that have
34:10made the
34:10one-off
34:11cars
34:11the work
34:12you're doing
34:13to redesign
34:14the cars
34:14that you're
34:15already involved
34:15with right
34:16back
34:17and re-body
34:17them and
34:18remodel them
34:18and perfect
34:19them
34:19does that
34:20fully fulfill
34:21you
34:21or have
34:22you ever
34:22felt the
34:22need to
34:23make
34:23the
34:24yes of
34:25course it
34:25does
34:25you know
34:26we're here
34:26at Callum
34:27Callum Designs
34:30and we've
34:30already designed
34:31two or three
34:32supercars which
34:32have not got
34:33any further
34:33yet than
34:34the digital
34:35stage
34:36we may have
34:37one or two
34:37clients
34:38but of course
34:38it does
34:39we're doing
34:39the Callum Sky
34:41which is the
34:42off-road buggy
34:42now we started
34:44off with the
34:44vanquish
34:44there's some
34:45sense in this
34:46we started off
34:46the vanquish
34:47because we're
34:47taking an old
34:47car and modifying
34:48it
34:49turning it into
34:50a new car
34:50so there's a
34:51level of learning
34:52there
34:52there's a process
34:53the people
34:54involved
34:54and then
34:55after that
34:55we designed
34:56our own
34:56car which
34:57is a
34:57Callum Sky
34:59and we
34:59intend to
35:00put that
35:00into low
35:00volume
35:00production
35:02but that
35:02will have
35:03Callum
35:03name on
35:04it
35:04and
35:06you know
35:06hopefully
35:07it'll see
35:07the light
35:07of day
35:08these things
35:08are always
35:08going to
35:09take longer
35:09a lot
35:09more difficult
35:10than you
35:10always
35:11think
35:14but that's
35:15the intention
35:15and after
35:16that we
35:16want to
35:16do a
35:17sports car
35:17absolutely
35:18why stop
35:19you know
35:21it's always
35:21I need
35:23I need
35:24another 40
35:24years
35:25that's the
35:25problem
35:25you know
35:26so I've
35:27got a little
35:28tendency of
35:28panic setting
35:29do you ever
35:30worry about
35:31that or
35:31do you just
35:32are you
35:32blindsided to
35:33that
35:33we just
35:34keep
35:34ploughing
35:35forward
35:35no I mean
35:36I do keep
35:36ploughing
35:37forwards
35:37but I do
35:37worry about
35:38it because
35:39you know
35:40I'm in my
35:40team here
35:41they're kind
35:41of early
35:4240s
35:42they can
35:43see 20
35:44years
35:4430 years
35:44ahead
35:45I can't
35:46allow myself
35:47that privilege
35:48I'm afraid
35:48you never
35:49know
35:49people talk
35:50about though
35:52legacy
35:52being able
35:53to hand
35:53things over
35:54and people
35:55especially people
35:56that have it
35:56in them to
35:57start their
35:57own businesses
35:58offer stuff
35:59from delegation
36:00that's the
36:00biggest thing
36:01to get over
36:02is giving
36:02things away
36:03how have
36:04you found
36:05you built
36:06your own
36:07team here
36:07and you're
36:07designing
36:08your own
36:08vehicles
36:09it's like a
36:10whole new
36:10story as part
36:11of everything
36:12that you've
36:12done in the
36:13past that
36:13you're known
36:14for but
36:14it's a whole
36:14new story
36:15creating
36:15but you
36:16must be
36:17aware how
36:17much you
36:18have to
36:18give over
36:19here now
36:19to make
36:20sure that
36:20that story
36:20is that
36:21tough for
36:22you
36:22it's
36:23well
36:23when I
36:24was at
36:24Jaguar
36:24it was
36:25tough
36:25because I
36:25came out
36:26of TWR
36:26where everything
36:27was on my
36:27table and I
36:28was doing it
36:28all with
36:31my design
36:32partner
36:32Neil Simpson
36:33but you know
36:34I was very
36:34much in control
36:35of what I
36:35wanted to do
36:36what was going
36:37to happen
36:38when I got to
36:39Jaguar to
36:40start to
36:40delegate
36:41and give
36:42work out
36:42to other
36:42designers
36:43so I
36:44tried to
36:44work out
36:44how to
36:45do that
36:46and how
36:47I do it
36:47is I
36:48hold on to
36:48a vision
36:49of what I
36:50want to see
36:51and I
36:52try to
36:54manage that
36:54vision into
36:55other people's
36:56thoughts
36:57it's a very
36:58difficult thing
36:59to do
37:00but
37:03you know
37:04you have to
37:05and then also
37:06you have to
37:06listen to
37:06people
37:07because I'm
37:08not I don't
37:09have this
37:09sort of
37:10manic notion
37:11any longer
37:12of you
37:14know
37:15this vision
37:16for the
37:16future
37:17it's about
37:17now
37:19and so
37:20you have
37:21to try
37:21and manage
37:23your own
37:24energy
37:24with other
37:25people
37:25it's very
37:26difficult
37:26but I do
37:27it now
37:27and I'm
37:27not bothered
37:28by it
37:28it works
37:30but would I
37:31like to sit
37:31down and
37:32draw and
37:32build my
37:32own car
37:33from scratch
37:34and turn it
37:37into reality
37:37of course I
37:38would
37:38is that
37:39what you
37:39do in
37:40your like
37:41brain
37:41relaxing
37:42time
37:42how often
37:43do you
37:43sketch
37:43quite a lot
37:44yeah I
37:45still sketch
37:46and what do you
37:47sketch on
37:47because I think
37:48if people think
37:48about someone
37:49sketching
37:49they would have
37:50all seen
37:50Adrian Newey
37:51with his
37:51big board
37:52in his office
37:52I think that's
37:53what people
37:53envision when it
37:55comes to drawing
37:55what does that
37:56look like
37:56yeah I think
37:57he sketches
37:57he uses
37:58straight edges
37:59and things
38:00sketching to me
38:01is usually an
38:02A3 pad
38:02or an iPad
38:04you know
38:05and I'll just
38:06use a
38:06you know
38:07a pencil
38:08and sketch
38:09on it
38:09the nice thing
38:10using an iPad
38:10is you can
38:11take the drawing
38:11you've done
38:12and you can
38:12send it off
38:12down the line
38:13to your team
38:15you know
38:16by email
38:16or whatever
38:17but I quite
38:18often just
38:18sketch on
38:19paper
38:20still
38:20and most
38:21designers do
38:21actually
38:22so if you're
38:23enjoying this
38:23conversation
38:24please subscribe
38:25to Road to
38:26Success
38:26I'm sure
38:27you'll enjoy
38:27you mentioned
38:28and I think
38:29this is going
38:29to really hit
38:30with the
38:30Scotsman
38:31in you as
38:32well because
38:32Scotsman are
38:33known to say
38:33anything to
38:34anybody
38:34and as
38:35entrepreneurs
38:35you have to
38:36get comfortable
38:37with asking
38:38people
38:38the uncomfortable
38:39have you ever
38:40had a conversation
38:41with just
38:42to name
38:43Gordon Murray
38:44or whoever
38:44just any other
38:45designer
38:46any other
38:46designer
38:47that's built
38:48something and
38:48gone
38:48I really like
38:49you but
38:50what the hell
38:51were you doing
38:51like because
38:53you're a very
38:53polite
38:53respectable
38:54guy
38:55but like
38:55do you ever
38:56feel the need
38:56to say
38:56what the hell
38:58were you doing
38:58no I've never
38:59done it
39:00I've never
39:01done it
39:02is there
39:02any brand
39:03specifically
39:04that you
39:04think what
39:05the hell
39:05are you
39:05doing
39:06and you'd
39:06like to
39:06ask them
39:07the most
39:07is it
39:08Jaguar
39:10Jaguar
39:11that's an
39:11interesting one
39:12we'll talk
39:12about that
39:12in a minute
39:13no I think
39:15I'm not going
39:16to talk about
39:16any specific
39:16brands
39:17I'm going to be
39:17slightly political
39:18about that
39:18but I look
39:19at a lot of
39:20the stuff
39:20at the moment
39:21that's going
39:21on especially
39:22in the German
39:23brands which
39:24are predominantly
39:26everywhere
39:27and I really
39:29worry a bit
39:30with the fact
39:30there's a lack
39:31of elegance
39:32in these cars
39:33and that may
39:34be an old
39:34fashioned word
39:35but I just
39:36look at all
39:37these cars
39:37and if you
39:38ask me
39:38what's your
39:39favourite car
39:39on the road
39:40I find it
39:41difficult
39:41there's nothing
39:42out there
39:42I think
39:42wow that's
39:43what I want
39:43that's why
39:44I drive a
39:45Volkswagen van
39:46perfect proportions
39:47big wheels
39:48you know
39:49it suits me
39:50because it's
39:50a kind of
39:50a statement
39:51of that's it
39:52whereas I look
39:53at cars
39:54there's nothing
39:54out there
39:56that I look
39:57at and think
39:57I really want
39:58that
39:59probably why
39:59I've got a lot
40:00of old cars
40:00for that reason
40:01not really
40:02honestly
40:03you know
40:03and to me
40:04the style
40:05and the shape
40:05of the car
40:05matters a lot
40:08so you know
40:09if I'm going
40:09to look at
40:09an RS Audi
40:10or an M5
40:11or something
40:12I'd look at
40:12and think
40:12no
40:13not doing it
40:14for me
40:15and the problem
40:16I've got now
40:17is my
40:22references
40:23are so strong
40:25you know
40:26you
40:28I don't want
40:29to flatter
40:29myself
40:30by saying
40:30I liken it
40:31to an artist
40:31but when an
40:32artist starts
40:33to move on
40:33and move on
40:34and move on
40:35you start
40:36to see things
40:36at another level
40:39and then
40:39you want to
40:40create these
40:41things at another
40:41level
40:42and you learn
40:42by what's
40:43going on
40:43you learn
40:43about what
40:44these young
40:44guys are doing
40:45and you think
40:45well there's
40:46something in that
40:47I can learn
40:47from that
40:48there's no doubt
40:49about that
40:49whatsoever
40:51but on the
40:51whole the
40:52finished articles
40:53for me are
40:53just not good
40:54enough
40:55and it's
40:56frustrating
40:56because I
40:57look at these
40:57cars and think
40:58I could do a
40:58better job than
40:59that
40:59take me into
41:00them because
41:01this is something
41:01everybody will be
41:02able to relate
41:03to whether it's
41:03this meet or
41:04another meet
41:05I'm inside
41:06your head
41:07walking around
41:08a Vista
41:09scramble
41:10where you get
41:10to see everything
41:11you know I
41:12know you like
41:12going down there
41:13I know you like
41:13seeing the
41:14orange C75
41:15parked out
41:15and they pull
41:16out for the
41:16events
41:17you're walking
41:18around
41:18I've had a
41:19better one
41:19since then
41:19the green one
41:20is actually a
41:20much nicer car
41:22I call it an
41:23illness this
41:24because it is
41:25because I spent
41:25so many years
41:26growing up in
41:27paving slabs
41:27but whenever I'm
41:28anywhere and I
41:29just glance at the
41:30floor for a
41:30second I go
41:31250 by 250
41:32concrete
41:33or Tudor
41:34antique or
41:34whatever it is
41:35I just glance at
41:36it
41:36I get it
41:37is that your
41:38head walking
41:39around one of
41:39those shows
41:39like bonnet's
41:40too short
41:42what were they
41:43thinking when the
41:44wheel got
41:44is that constantly
41:45inside your brain
41:46constantly
41:47do you ever
41:47just think
41:47bloody hell
41:48I wish I
41:48could enjoy
41:49yeah I just
41:50you know I
41:51wish I could
41:51take all the
41:52references away
41:52and just enjoy
41:53them
41:54there are a
41:54few cars
41:55I look at
41:55and think
41:55yeah super
41:56not many
41:58and they tend
41:59to be older
41:59ones because
42:00I can see
42:01the form
42:02and the
42:02beauty in
42:03them that
42:03was created
42:04of an
42:04era
42:05I mean
42:05you know
42:06you got to
42:06understand
42:06things are
42:07of an
42:07era but
42:08within the
42:08context of
42:09that era
42:09it has a
42:10standing which
42:11is very
42:11very strong
42:12I just think
42:13the car world
42:14at the moment
42:14has just gone
42:15a bit
42:15do-lally
42:16you know
42:17and I know
42:18what it is
42:18everybody's
42:19fighting for
42:20attention
42:21you know
42:22it's like
42:22this sort
42:22of blood
42:23bath going
42:24on and
42:24there's a
42:25few scars
42:26here and
42:26there and
42:27I think
42:27if somebody
42:27would just
42:28settle down
42:30and do
42:30something
42:30beautiful
42:31it would
42:32be a nice
42:32thing to
42:33do
42:33I want
42:34to show
42:35you something
42:35because
42:36also we
42:37are
42:37although I've
42:38got absolutely
42:38no signal
42:39on the back
42:39of the hand
42:39so I'm
42:39going to rely
42:40on the fact
42:40you may
42:40have seen
42:41these images
42:43Ferrari
42:43released some
42:44interior shots
42:45yesterday
42:46of their
42:47first ever
42:48electric vehicle
42:49that Johnny
42:50did
42:51Johnny Ive
42:52designed them
42:54and I saw
42:55them
42:55the comments
42:56were just
42:56pure
42:57like war
42:58and hell
42:58and everybody
42:59really I didn't
43:00see that
43:01were war
43:01the comments
43:02were war
43:03I may have
43:04left one that
43:05said looks a bit
43:06like a thrust
43:06master
43:06steering wheel
43:08but
43:09there was
43:10there was
43:10all kinds of
43:11different things
43:11what do you
43:13think of
43:14something like
43:14that because
43:14Ferrari
43:15I thought you
43:16might
43:17I quite like
43:17them because
43:17they're very
43:18pure
43:18now they're
43:19very Johnny
43:19Ive
43:20I mean
43:20you know
43:21he does
43:22very
43:23he designs
43:23iPhones
43:24he does
43:24very purest
43:25shapes and
43:26things
43:28and the
43:29thing about
43:29an industrial
43:29designer like
43:30himself doing
43:31these things
43:31he sees them
43:33as static
43:33entities and
43:34elements which
43:35are right
43:37they are static
43:37within the
43:38volume of the
43:38car
43:39car designers
43:39see things
43:40moving all
43:41the time
43:41so you
43:42get into
43:42this notion
43:43of things
43:44lines have
43:45to move
43:46and flow
43:46at least
43:46I do
43:48and
43:49you know
43:50and Johnny's
43:50gone in there
43:51and has done
43:53what he does
43:53best
43:54is that the
43:54problem
43:54it's not
43:55Ferrari
43:55it's Johnny
43:56could be
43:57if that's the
43:58problem people
43:58have got
43:59but then
44:01what do
44:01Ferrari expect
44:02if they're
44:02going to ask
44:03Johnny to do
44:04it
44:04were they mad
44:04to move
44:04away from
44:05Pina Farina
44:06because I
44:06think the
44:06458 which
44:07I was lucky
44:07enough to
44:08own
44:08I love
44:09that car
44:09was maybe
44:10the last
44:11Pina Farina
44:11design
44:11I always
44:12just felt
44:12they sat
44:12a bit higher
44:13on the wheels
44:14yeah
44:14well
44:14yeah
44:17Pina Farina
44:17cars always
44:18have a very
44:19natural elegance
44:20to them
44:20a bit like
44:21what I was
44:21talking about
44:22before
44:22you know
44:22this sense
44:23of design
44:24Italian design
44:25it's all
44:25about elegance
44:26you go back
44:27through history
44:28it's always
44:28there
44:29it's about
44:30restraint
44:30not constraint
44:31but restraint
44:32you know
44:32don't overdo it
44:34they've moved
44:35another element
44:36now of being
44:37quite fanciful
44:38and loud
44:39and shouty
44:40and they've
44:41got their own
44:41design
44:42and now
44:42doing that
44:43and it
44:43has a place
44:45do I like
44:46all of it
44:46no I think
44:47it's a little
44:47too shouty
44:48for me
44:48but it's
44:49actually
44:49if you look
44:50at the
44:50business
44:51it suits
44:52the buyers
44:54you know
44:54the buyers
44:55are usually
44:55shouty
44:56and they
44:57want to
44:58drive something
44:59that expresses
45:00you know
45:01something quite
45:02do you like
45:02Lamborghini design
45:04not really
45:05no
45:05some of it
45:06you don't like
45:07the statement
45:07design of an
45:08Aventador SV
45:09not really
45:10no
45:11why
45:12why
45:12because it's
45:14it's
45:14there's so many
45:15people
45:15there's so many
45:16people
45:16because it's
45:16dramatic
45:17it's dramatic
45:18look at it
45:18and go
45:18that's sick
45:19yeah
45:19does that not
45:20inflict something
45:21yeah
45:21it's a dramatic
45:22profile
45:23there's no doubt
45:24about it
45:25you know
45:26and I would
45:27look at it
45:27and think
45:27I could take
45:28four lines
45:29off that
45:29it would look
45:30better
45:30really
45:31yeah
45:31absolutely
45:32because what's
45:33happening is
45:33all these lines
45:34you're seeing
45:35they're all
45:35fighting each
45:35other
45:37cacophony
45:38you know
45:39and what you
45:40want to do
45:40and if you
45:40listen to good
45:41music
45:41you've got
45:42layers of
45:42music in it
45:43where you
45:44you've got a
45:44principal set
45:46of notes
45:46and the other
45:47ones are
45:47secondary
45:47when you put
45:49everything on top
45:49of each other
45:50it becomes
45:51cacophony of
45:52sound
45:52it becomes a
45:53mess
45:53your brain
45:54can't
45:55you know
45:55kind of
45:56digest it
45:56it's the same
45:57with car design
45:58if you just
45:58throw all these
45:59lines in at
45:59once
46:02it's
46:02whoa
46:04I mean maybe
46:05if you looked at
46:05it for a few
46:06hours it might
46:06actually start to
46:07make some sense
46:07but I look at
46:08everything and
46:09think that needs
46:10editing
46:12it needs editing
46:13and when I look at
46:14a Lamborghini what
46:15you're seeing what
46:15you think is
46:16dramatic is
46:17lots of jagged
46:18lines but you're
46:19also seeing a
46:19very dramatic
46:20profile which I
46:22love but the
46:24surf thing is like
46:24oh please you
46:25know have a rest
46:26have you ever
46:27looked at a car
46:27maybe I'm too
46:28old
46:28and not thought
46:29that you can
46:30improve it
46:33yeah of course
46:34you know
46:35I mean I
46:37love what
46:38Michael Mauer
46:38did with the
46:41911s
46:42the latest
46:42991 and
46:43992
46:43do you love
46:44Singer and
46:45Resto Mod
46:46and things like
46:46that
46:47because we are
46:48in the age of
46:49the Resto Mod
46:49and I was always
46:50amazed that
46:51TWR didn't
46:52call back on
46:53you to do
46:54their latest
46:54car
46:55no I only
46:56found out about
46:56that car after
46:57it was kind of
46:58completed so
46:59I was a little
47:00disappointed
47:00didn't ask us
47:01but that's
47:02fine
47:03they've done
47:03it now
47:04talk about
47:05it's a bit
47:05extreme
47:06asking us
47:07so you've
47:08obviously started
47:09your own
47:09business
47:10may I ask
47:10what age you
47:11were when you
47:11started your
47:12own business
47:13and retired
47:14from working
47:14well I left
47:15Jagu at 65
47:17I left on the
47:18Friday and started
47:19here on the
47:19Monday
47:20so my retirement
47:21lasted two days
47:22a weekend
47:23did anyone try
47:24and stop
47:24you
47:26no
47:27no
47:29is that
47:30because you've
47:30got people
47:30around you
47:31that understand
47:31Fiona
47:32kind of looked
47:32at me
47:32and thought
47:33are you mad
47:34and then she
47:34realised yes
47:36you know we
47:37often have
47:37conversations
47:37you need to
47:38be doing
47:39this
47:39because
47:40if you're
47:41not doing
47:41it
47:41you're
47:42going to
47:42shrivel
47:43up
47:44it's what's
47:44going to
47:45keep you
47:45going
47:45and clearly
47:46she wants
47:47me to keep
47:47going as
47:47long as
47:48possible
47:50in this
47:50world
47:52so it's
47:52important to
47:53me that
47:53I'm active
47:54I'm not as
47:54active as
47:54I used to
47:55be and I
47:57struggle with
47:58the amount
47:58of energy
47:58that I've
47:59got and
47:59the sense
48:01of
48:04determination
48:05you know what
48:06I do
48:06quite often
48:07is I listen
48:08to my old
48:08music
48:09that I used
48:10to listen to
48:11when I was
48:11in my teens
48:12and when I was
48:12a bit older
48:14that I would
48:15fire up when
48:16I was wanting
48:16to get motivated
48:17and what that
48:18does it takes
48:19me back to
48:19that feeling
48:20of hunger
48:23what else
48:23you get older
48:24you lose the
48:24hunger
48:24and it's
48:25important to
48:25get the
48:26hunger back
48:26again
48:27because I
48:28you know
48:28I need
48:29for nothing
48:30really
48:30I've got
48:30I've got
48:31cars
48:31I've got
48:32a nice
48:32house
48:32I've got
48:32everything
48:33that's it
48:33the material
48:34side of
48:34it's
48:34sorted
48:35done
48:36I quite
48:36like a
48:37clear jet
48:38but you know
48:38that's
48:39a long way
48:40off
48:43so that
48:44hunger is
48:44important
48:44but my
48:45hunger was
48:45driven by
48:46the pure
48:47notion
48:48of wanting
48:49to create
48:49something
48:50better than
48:50somebody else
48:52how do you
48:53even go about
48:54pricing
48:55you start your
48:56own business
48:56designing a
48:57car for a
48:58brand
48:58you know
48:59Jaguar comes
49:00and says
49:00help please
49:01save us
49:02unfortunately
49:02they haven't
49:02done that
49:04you just
49:04know how
49:05long it's
49:05going to
49:06take
49:07you know
49:07you can
49:07do it
49:08more efficiently
49:08than the
49:09teams within
49:10the business
49:11so you can
49:12do it a lot
49:12quicker
49:13you don't
49:13have to go
49:14through all
49:14the corporate
49:14levels of
49:15approval
49:15you may
49:16do but
49:16normally you
49:17can duck
49:18and dive
49:18some of
49:19that
49:19and you
49:20just work
49:20out the
49:20number of
49:20hours
49:21you're going
49:21to work
49:21to do
49:21various
49:22stages
49:22and you
49:23know when
49:23you're designing
49:23a car
49:23we know how
49:24to design
49:24a car
49:25we know how
49:26to get it
49:26through the
49:26stages in
49:27the process
49:27we understand
49:28that
49:28so you just
49:29break it down
49:29into the process
49:30work out the
49:31hours involved
49:31and you charge
49:32accordingly
49:33you know put
49:34your 10% margin
49:35on top of it
49:36and hopefully if it
49:36all goes right
49:37you might make some
49:38money out of it
49:39Jaguar then
49:40summarise how
49:41you feel about
49:42the new Jaguar
49:42and is it possible
49:43to save the brand
49:45it's always possible
49:46to save the brand
49:47but you know
49:47sometimes it takes
49:49somebody from
49:49outside to take
49:50a long
49:51hard look at it
49:52and you know
49:54first of all
49:55Julian Thompson
49:56and I created
49:57quite a lot of
49:57new Jaguars
49:58before I left
49:59and certainly
50:00while he was
50:00still there
50:01and they were
50:01all taken away
50:03they were all
50:03stopped
50:04and even the
50:05current cars
50:06were stopped
50:06so the replacement
50:08of those cars
50:08like the XF
50:09and the F-Type
50:14and the F-Pace
50:17they were all
50:17in the cars
50:18they were all
50:18being done
50:19the XJ
50:19was nearly finished
50:21so that was
50:22all stopped
50:23just like that
50:24start again
50:26and
50:29I know why
50:29it happened
50:30I'm not going
50:30to get into
50:31the reasons
50:31of that
50:31but
50:33I don't think
50:34that was
50:34there's no
50:35founded real
50:35excuse for
50:36doing that
50:39so
50:40Brave New World
50:41we're going
50:41to create
50:41something called
50:42the 00
50:42type 00
50:45this is really
50:46a statement
50:47there's no doubt
50:48about it
50:49it's not a
50:50conventional
50:50three box car
50:51like XE
50:52or XF was
50:53because they
50:54were designed
50:54to compete
50:55with BMWs
50:55nowadays
50:56that's why
50:56they end up
50:57like that
50:57you know
50:58you've got
50:58a set of
50:59dimensions
50:59etc
50:59it's going
51:00to break
51:00all the roles
51:01which is fine
51:02I get that
51:02and I certainly
51:04never had the
51:05privilege except
51:05for CX75
51:08to be able
51:09to do that
51:10we did one
51:11called RD6
51:12which I think
51:12was quite
51:12revolutionary
51:13didn't see
51:14the light
51:14of day
51:16and so
51:16they've come
51:16up with this
51:17revolutionary
51:17idea of
51:18something like
51:18Jaguar
51:19and it's
51:19ironically
51:20it's
51:21proportionally
51:22based on
51:22the old
51:22XJS
51:24and
51:25you know
51:26and it's
51:26a handsome
51:27car
51:29it's bold
51:30it's brave
51:31and it's got
51:33a lot of
51:33good design
51:34attributes
51:34about it
51:36but it's
51:36not
51:37beautiful
51:39and
51:39Jaguar
51:40need to
51:40be
51:40beautiful
51:41yes
51:41it's
51:42very
51:42strong
51:43there's
51:43a lot
51:44of
51:44personality
51:44but it's
51:45not
51:45beautiful
51:46and for
51:46me
51:46it's
51:47just
51:47too
51:47retro
51:48so
51:49that's
51:49what
51:49I
51:49think
51:49about it
51:50do you
51:50think
51:50we're
51:50almost
51:50going
51:50down
51:51the
51:51retro
51:51hole
51:52too
51:52much
51:52a little
51:53bit
51:53with
51:53the
51:53resto
51:53mod
51:54years
51:54well
51:55resto
51:55mods
51:55yeah
51:56in some
51:56ways
51:56I
51:57think
51:57perhaps
51:57we
51:57do
51:57and
51:57we
51:58all
51:58love
51:58to
51:58go
51:58back
51:58and
51:59retrace
52:00what we've
52:00done
52:00and
52:01redevelop
52:01it
52:01do you
52:02ever
52:02think
52:02leave
52:02it
52:03alone
52:03that
52:03one's
52:03fine
52:04yeah
52:06I do
52:08you know
52:08and we've
52:09done a
52:09kind of
52:09resto mod
52:10in the
52:10vanquish
52:10because we
52:11needed to
52:11start off
52:12somewhere
52:12something I
52:13felt
52:13comfortable
52:13with
52:14but if
52:15somebody
52:15says
52:16let's
52:16do
52:16a resto
52:17mod
52:17in the
52:17F
52:17type
52:18I
52:18think
52:18well
52:18why
52:18bother
52:19it's
52:19fine
52:20leave
52:20it
52:22yeah
52:22by all
52:22means
52:23better than
52:23100
52:23horsepower
52:24in it
52:24maybe
52:24bigger
52:24wheels
52:25whatever
52:25but you
52:25know
52:26it
52:26doesn't
52:26really
52:26need
52:27it
52:28whereas
52:28I think
52:29the
52:29vanquish
52:29needed
52:29improving
52:31so I
52:31you know
52:32and I
52:32don't want
52:33to get
52:33into the
52:34business
52:34of
52:35reiterating
52:35resto
52:36mods
52:36I think
52:37I want
52:38to put
52:38that
52:38behind
52:39me
52:40except
52:41minis
52:41of course
52:42which we've
52:43done
52:46we're now
52:46creating
52:47minis
52:49which has
52:49been a lot
52:50of fun
52:50big surprise
52:52to all
52:53of us
52:53how successful
52:54that's been
52:54always longevity
52:55in the
52:56original
52:56mini design
52:58to go on
52:59and on
52:59and on
52:59yeah
53:00timeless
53:01it's
53:01perfect
53:02design
53:04does it
53:04make you
53:04upset to
53:05see the
53:05minis
53:06of late
53:06yes
53:07are they
53:07just too
53:08big
53:08it's just
53:09too big
53:09they've got
53:10big snouts
53:11on them
53:11haven't they
53:11you know
53:12minis should
53:13be a wheelish
53:14corner
53:14and minimal
53:15and I know
53:16for crash
53:16reasons
53:17that's difficult
53:17these days
53:18but it
53:18doesn't alter
53:19the fact
53:19I look at
53:20one and
53:20think
53:20no
53:21I don't
53:21like it
53:22what do
53:22you think
53:23about
53:23some of
53:23my favourite
53:24cars
53:24are
53:25the ultimate
53:26expression
53:27of that
53:27car
53:27to me
53:28I love
53:28lightweight
53:28hardcore
53:29because I think
53:30lightweight
53:30hardcore
53:31brings raw
53:32metals
53:33and welds
53:34and like all
53:35these things
53:35I really like
53:35and appreciate
53:36about cars
53:36and for me
53:37we'll use
53:38458 Italia
53:39versus 458
53:40Speciale
53:41as like a
53:42base there
53:43do you
53:44I always love
53:46those Special
53:46Edition
53:46lightweight
53:47cars
53:47but do you
53:47sometimes
53:48think it
53:48looks like
53:49the parts
53:49bin's been
53:50thrown at
53:50them a little
53:51bit too
53:51much
53:51they're a bit
53:52less OEM
53:54yeah I think
53:55in many cases
53:55there are
53:56I mean it
53:56depends
53:57each one's
53:57different
53:59you know
53:59some have
54:00better attributes
54:01than the others
54:02but I don't
54:03think you can
54:04I don't like
54:05when things get
54:05overcooked
54:06so what do you
54:07think about
54:08things like
54:08and I'd love
54:09to ask this
54:10question
54:11there's some
54:11companies out
54:12there that do
54:12really crazy
54:13things
54:14name a few
54:14Mansory
54:15you know
54:16what Mansory
54:17get up to
54:17Liberty Walk
54:19you know
54:20they've
54:21fiddled with
54:21their 40s
54:22and put kits
54:23oh yes
54:24what do you
54:25think of
54:26that world
54:26I
54:27you know
54:28on this kind
54:28of bit
54:28rest of mod
54:29stuff again
54:29I
54:30I don't mind
54:31it as long
54:32as it's done
54:32properly
54:32my problem
54:33again is
54:34a lot of
54:34it's not
54:35done very
54:35well
54:36the thing
54:36is I
54:37don't have
54:37done a lot
54:37of body
54:38kits
54:38in my time
54:38I've done
54:38a lot
54:39of facelifts
54:39in my time
54:41and I
54:41think the
54:42thing you
54:42have to do
54:42especially
54:42if you're
54:43going to
54:43put body
54:43kits
54:43into a
54:44car
54:44you're
54:44going to
54:44add
54:44stuff
54:45to it
54:45respect
54:46the
54:46car
54:47we've
54:48done
54:48this
54:48to
54:48them
54:48our latest
54:49mini
54:49the
54:49wooden
54:50bacon
54:50mini
54:50you know
54:51we put
54:51a body
54:52kit
54:52around it
54:52but it
54:52respects
54:53the
54:53car
54:53it
54:54doesn't
54:55it
54:55doesn't
54:55sort
54:56of
54:56overpower
54:56it
54:57and I
54:58think
54:58if you
54:58overdo
54:58it
54:59you
55:00negate
55:00the
55:00car
55:01and the
55:01body
55:01kit
55:02becomes
55:02the
55:02most
55:02important
55:02thing
55:03on the
55:04car
55:04or the
55:05appendages
55:06do
55:06and I
55:06really
55:07don't
55:07like
55:07that
55:07you
55:08have
55:08to
55:08respect
55:09the
55:09car
55:09and that's
55:10what
55:10editing
55:10again
55:10is
55:11about
55:11getting
55:12it
55:12to
55:12the
55:12right
55:12level
55:13that
55:13is
55:14good
55:14for
55:14the
55:14car
55:14and
55:15everyone's
55:16different
55:16but
55:16in most
55:17cases
55:17I
55:17think
55:18they
55:18could
55:18be
55:18better
55:18but I'm
55:19going to
55:19say that
55:20after
55:20you know
55:21what do
55:21you think
55:22your toughest
55:22challenge
55:23has been
55:23since
55:23starting
55:24your
55:24business
55:24has
55:24it
55:24been
55:25harder
55:25than
55:25even
55:25you
55:26anticipated
55:26being
55:27running
55:27a
55:27business
55:28is
55:28difficult
55:29and
55:30we
55:31were
55:32up
55:32at
55:3240
55:32people
55:32at
55:33one
55:33point
55:33and
55:33that
55:34becomes
55:35quite
55:35demanding
55:35you've
55:36got to
55:36get
55:37the
55:37work
55:37in
55:37to
55:37do
55:37it
55:38and
55:39we
55:39decided
55:39to
55:39make
55:39a
55:39conscious
55:40decision
55:40just
55:40to
55:40reduce
55:41our
55:42business
55:42slightly
55:42in
55:42size
55:43and
55:43focus
55:44more
55:44on
55:44the
55:44products
55:45that
55:45we
55:45want
55:45to
55:45design
55:47and
55:47that's
55:47what
55:48we're
55:48doing
55:48now
55:48because
55:49was
55:49the
55:50Evoluto
55:50the
55:55well
55:55we
55:55did
55:55it
55:56a
55:56while
55:56ago
55:56now
55:57but
55:57it
55:58wouldn't
55:58have
55:58been
55:58one
55:58of
55:58the
55:59first
55:59things
55:59the
56:00vanquish
56:00was
56:00the
56:00first
56:01thing
56:01I
56:01designed
56:02a
56:02chair
56:03every
56:04designer
56:04has
56:04designed
56:05a
56:05chair
56:05so
56:06we
56:06designed
56:06a
56:06chair
56:07we're
56:07building
56:07that
56:07ourselves
56:10it's
56:10a
56:10comfortable
56:11reading
56:12chair
56:13inspired
56:14by
56:14an
56:14Eames
56:15chair
56:17we
56:17do
56:17a
56:17lot
56:17of
56:18projects
56:18white
56:18label
56:19projects
56:19we
56:19call
56:19them
56:20where
56:20we're
56:20working
56:20for
56:21companies
56:21outside
56:21we
56:22don't
56:22talk
56:22about
56:22it
56:23done
56:24a
56:24lot
56:24of
56:24work
56:24for
56:24Singer
56:25which
56:25I
56:26won't
56:26say
56:26too
56:26much
56:26on
56:26because
56:27that's
56:27one
56:27of
56:27these
56:28companies
56:28that
56:28we
56:28don't
56:29talk
56:29about
56:29but
56:30we've
56:30done
56:30some
56:30work
56:30for
56:30them
56:33I
56:33keep
56:33forgetting
56:34what
56:34we've
56:34done
56:34actually
56:35but
56:35we've
56:35done
56:35quite
56:35a
56:36lot
56:36of
56:36things
56:38but
56:38yeah
56:39the
56:40mini
56:40came
56:40about
56:40because
56:41we
56:41were
56:41approached
56:41by
56:41a
56:42company
56:42and
56:42said
56:43let's
56:44do
56:44a
56:44new
56:44mini
56:44and
56:44I
56:44thought
56:45yeah
56:45I
56:45love
56:45minis
56:45I've
56:46always
56:46had
56:46minis
56:47in my
56:47life
56:47I've
56:48still
56:48got
56:48two
56:48minis
56:49and
56:50I
56:50could
56:50see
56:50what
56:50it
56:50needs
56:51what
56:51we
56:51need
56:52to
56:52do
56:52to
56:52it
56:52and
56:54so
56:54we've
56:54done
56:54the
56:54mini
56:55and
56:55to
56:55our
56:56surprise
56:56we've
56:57sold
56:57a lot
56:59you know
56:59it didn't
56:59just take
57:00me
57:00to
57:01I
57:01thought
57:01well
57:01make
57:01four
57:01or
57:02five
57:02that
57:02be
57:02it
57:02but
57:03the
57:04books
57:04are
57:04full
57:05what's
57:06your
57:06favourite
57:06thing
57:07to
57:07talk
57:07about
57:08to
57:08get
57:08your
57:08brain
57:09in
57:09your
57:09happiest
57:10place
57:10when
57:10talking
57:11about
57:11car
57:11design
57:12pub
57:13with
57:13the
57:13pint
57:13scenario
57:14sat
57:14on
57:14a
57:14bar
57:15still
57:15what do
57:16you want
57:16to get
57:16talking
57:17about
57:17to be
57:17at peace
57:18well
57:18I love
57:18I love
57:19I love
57:19old cars
57:20and love
57:21talking about
57:21the design
57:22the quality
57:22of them
57:23but that's
57:23probably an
57:24age thing
57:24I mean we
57:25talked about
57:25Johnny Smith
57:26earlier he and
57:27I have great
57:27conversations about
57:28how we love
57:29some of these
57:30old kind of
57:31cars that people
57:32have forgotten
57:32about you know
57:34I love
57:35I love
57:36American
57:36hot rods
57:37my brother
57:38and I
57:38have a
57:39competition
57:39because he
57:40was a
57:40chief
57:40designer
57:41at Ford
57:43he won
57:44because he
57:44lives in
57:45Detroit
57:45he's got
57:4634
57:46Ford
57:4632
57:47Ford
57:47all that
57:48great
57:49stuff
57:49so I've
57:49only got
57:50one
57:50two
57:50hot
57:50rods
57:51but you
57:52know
57:52I just
57:52anything to do
57:52with cars
57:53really
57:53terrible
57:54it's a
57:55terrible
57:55disease
57:56it certainly
57:57is but
57:58it's one
57:58that without
57:59you probably
57:59wouldn't be
58:00at peace
58:00no
58:01it's a
58:02great
58:03drug
58:03well
58:04Ian it's
58:05been amazing
58:05to hear
58:06and get
58:07inside the
58:07mind a
58:07little bit
58:08of you
58:09because every
58:10time now
58:10one of the
58:11listeners and
58:11viewers sees
58:12a DB9 go
58:13by or a
58:13vanquish
58:14they'll think
58:15about little
58:15bits from
58:15this conversation
58:16so I want to
58:17thank you for
58:17spending an
58:18hour with me
58:18in the back
58:19of my van
58:20studio
58:21parked inside
58:22with some
58:23amazing cars
58:23in the background
58:24that we can't
58:25open the doors
58:25today because
58:26everyone's busy
58:27working away
58:27but Ian thank
58:28you so much
58:29for your time
58:29and I appreciate
58:30you coming on
58:31Road to Success
58:31you're welcome
58:32it's been fun
58:33you're welcome
58:33you're welcome
58:33you're welcome
Comments

Recommended