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संदीप माहेश्वरी विवेकाधीन और गैर-विवेकाधीन उत्पादों के बीच अंतर करते हैं, यह बताते हुए कि भारत की उपभोक्ता कहानी विवेकाधीन खर्च पर निर्भर करती है। वह भारत के संसाधनों में महत्वपूर्ण लाभ को उजागर करते हैं, उपभोक्ता व्यवहार को समझने के महत्व पर जोर देते हैं।

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00:00you know food, air, water, resources,
00:04discretionary products
00:05here is not discretionary
00:07and non-discretionary.
00:10discretionary means
00:11you can buy it or not.
00:14If you buy it,
00:16you buy it a brand shirt.
00:20If you buy it,
00:21you can sell it.
00:23If you buy it,
00:24you can buy it a month.
00:26If you buy it,
00:29this is non-discretionary.
00:30What is non-discretionary?
00:33Breakfast, lunch, dinner.
00:35This is non-discretionary.
00:37India's full consumption story
00:39and growth,
00:42discretionary spend.
00:43Another,
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