00:00I've always been obsessed with how things sound.
00:03It's the difference between a great song and an iconic recording.
00:13I am Mark Ronson.
00:15And whenever someone sits down to play me a song,
00:17I'm already thinking about the sound.
00:22Be impressive.
00:25Sound matters.
00:26And when I first started out, I wondered, how did they do that?
00:32When Rat Song started having drum machines,
00:34that was like, oh, I gotta get a drum machine.
00:36Just like that.
00:37You can turn any noise into music.
00:39Just like that.
00:44We were constantly searching for new sound.
00:47I made a whole album with one of these.
00:50Where did you actually sample seagull things?
00:54I think it's just me.
00:55Pure genius, Mark.
00:57Pure genius, I meant.
00:58These machines are used to create the sounds of the people
01:01that are not in the mainstream.
01:02There's only so much that we can do with language.
01:05The whole world opened up.
01:08You started to see bedroom producers.
01:11Let me do a little editing.
01:12The next person that is gonna change music
01:14has no idea how to play the guitar.
01:17Is this allowed to happen?
01:18I've been doing it wrong for 30 years.
01:22I didn't need words.
01:24I just needed sounds.
01:26This is a PV decade.
01:28I can't believe this is really happening right now.
01:31You can do anything you want to do.
01:33You start obsessing over it.
01:35It doesn't have to follow any format.
01:38I believe in happy accidents.
01:40Only criteria is what?
01:43It better be funky.
01:58We're just getting started.
02:03We're B Charming.
02:07We're B Charming.
02:09Yeah.
02:20Come on News 2 at!
02:23Grazie.
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