00:00Welcome back to the M&M Packaging YouTube channel. Thank you so much for watching. We are so happy
00:05to have you today. Be sure to subscribe to the channel if you haven't already and be sure to
00:10check out the description down below for our link, the way to contact us and other resources
00:15and be sure to leave a comment or a question if you have any questions, comments, concerns for us
00:21and we'll be happy to get right back with you. So today we are talking about four ways that
00:27branded packaging can affect customer behavior. Every successful business knows the significance
00:34and importance of creating a strong brand. Customers are continuously finding interest in brands which
00:42leads to their customer loyalty to that brand which leads for them reaching for that product
00:49while they're shopping and a brand that has customer loyalty can gain further customers
00:56from that customer's word of mouth. Among multiple ways of creating a strong branding plan,
01:04branding packaging has sat at the most important spot. And here are four different benefits.
01:12Number one, it's a compliment to your digital marketing. Digital marketing is huge and it has
01:18shaped the future for so many businesses. Integrating packaging branding into your digital marketing
01:25can help create a really good and strong impression on your customers. This is why unboxing videos are so
01:33popular. Unboxing videos are some of the top searched videos when it comes to products and brands. This will
01:43leave a high influence and mark on your customer and they will want to keep coming back for more.
01:50Number two, a sign of brand consistency. So say you make an online purchase from this beautiful website with
02:00beautiful brand packaging, beautiful digital marketing with beautiful colors, beautiful fonts, just an overall
02:07beautiful website and product display online. Now imagine receiving that package and when it arrives it has
02:18bland, boring, no marketing on the package. This is going to be disappointing for anyone. Keeping a consistent
02:29online presence, social media presence and actual packaging branding presence is going to keep customers happy.
02:40Number three, a storyteller of your brand. Every brand has its own individual value, mission and personality. And all of
02:50these are so important and it encompasses what the brand is about and what they're founded on. For example, your
02:58brand may be founded on the mission to help the environment or to make eco-friendly products.
03:06Whatever your mission is, make it known on your packaging and make it known to your customers.
03:13Number four, set apart from competitors. What makes your brand different than the hundreds of other competitors?
03:22And why should customers buy your product out of all of the other ones on the shelves?
03:28These questions are answered through your packaging and what your packaging tells customers.
03:35What is your story? What is your mission? What are you telling to your customer? What kind of customer are
03:42you wanting to attract?
03:43Make these things known in your packaging and you will attract more customers and outfit the competitors.
03:51Investing in your product branding is an investment but it is well worth it in the long term and life
03:59of your brand.
04:01I hope these four tips were helpful to you.
04:04M&M Packaging is always here to help with the most quality packaging at the lowest rate.
04:10We can meet any needs and any supply needs. Be sure to subscribe to our channel and check out the
04:17description for our website and our contact information.
04:20Thanks for watching. Thumbs up this video. Don't forget to subscribe and we will see you very soon in a
04:26brand new video. Bye!
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