00:00I work in search technologies and I've seen the boom of basically people wanting a sub-second
00:07result on the search. Now they're asking for 50 milliseconds, 10 milliseconds, 20 milliseconds,
00:13but people don't realize the amount of data replication that happens and that all that is
00:19using tangible physical resources, a precious resources of the earth. So where do we draw a
00:26line? Economic has to be intelligently used. Why am I being allowed to use something? First
00:34of all, that I don't really need. Secondly, being allowed to use it without bearing the
00:41full cost of it. Cost of it. Exactly. Now we take 10 photos easily. Each of them is going
00:47to be replicated five to 10 times and it's high resolution. The problem is I'm not being
00:52made to pay for it. If I'm being made to pay for it and I still think it's a genuine
00:57need.
00:58You'll still do it. Yeah. Then I'll do it. Then I'll do it. And then all the nonsensical
01:03usage will stop. The thing is, I don't even really need it, but I'm using it because it
01:08is being provided to me free of cost or at a highly subsidized rate. And whenever there
01:14is a subsidy, there is somebody bearing the brunt of that subsidy. And right now, who is
01:20it? The planet. The planet. And the other species. And among human beings, the underprivileged
01:27ones. The poor are subsidizing the rich. The animals are subsidizing human beings. The forests
01:34are subsidizing the cities. That's how the equation is running. And it's a very, very unfair equation.
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