00:00I know you've probably talked a lot about the car and all the projects and Koenigsegg but today we kind
00:08of really want to focus a bit more about you, about let's say the challenges you went through building Koenigsegg.
00:14And maybe like also the challenges which were before Koenigsegg was a thing, you know, because many people always see
00:23these, let's say finished products, they see a car down there, they don't know exactly what's been going on to
00:29get to that level.
00:30And that's for us the interesting part. We've called this podcast The Lobster Fight and so many people we spoke
00:39with already here are like, why is it called The Lobster Fight?
00:44Yeah, interesting name.
00:46It's different, it's different but it really means these challenges that we go through in life or difficulties, how we
00:54handle them, defines if we come out of them as a stronger lobster or a weaker one.
01:00Right, right.
01:02And that's why we want to go today with this episode of The Lobster Fight.
01:07So the thing I know about lobsters in that regard I think is whatever Jordan B. Peterson was talking about.
01:13Correct.
01:13Is that from him?
01:14That is cool, you know, it's not many people you can put in front of a microphone that'll get that
01:19reference straight away.
01:21So compliment to you for that.
01:22That means that you probably understand not the methodology but the metaphor behind it?
01:28A bit, yes.
01:30Yes, I heard him speak about it.
01:32Yeah.
01:32And it's interesting, especially the emotional aspect of lobsters.
01:36Exactly.
01:37And how old they are and kind of makes you maybe not want to eat them when you think about
01:40it.
01:41You're right, you're right, you're right, you're right.
01:42But this was what, let's say, inspired us to have a common name for the podcast, to set the framework
01:49where we want to take the chat.
01:51Right.
01:51And yeah, let's get into it and see where today brings us.
01:55Sure, sure.
01:56I will then start by asking you the defining moment in your life that put you on the course of
02:05where you are today, if you can think of it.
02:08Yeah, I mean, I get the question a lot, I guess, why do you build cars?
02:13And the first years of doing Koenigsegg, I kind of answered, yeah, you know, I was always interested in cars
02:19as a kid and something I really loved.
02:22And then usually the comeback was, yeah, but there are a lot of people who are car interested that are
02:27not doing what you're doing.
02:28I said, yeah, I guess, so why?
02:30And then I started thinking more deeper about it.
02:32When was my first memory of wanting to build cars?
02:38And it comes back to, and it's also my father's kind of, he helped me to remember this because he
02:44remembered it very vividly.
02:46And it's also my first memory, maybe because he reminded me, I don't know.
02:49But anyway, when I was about six years old, my father took me to the movies and we saw a
02:57Norwegian sort of stop motion puppet movie.
03:00This was like in 1977 or 1976.
03:04This was way before computer animations existed, really.
03:09And there was this kind of intricately made puppet movie about a bicycle repairman who was like an inventor.
03:19And he lived on top of a mountaintop similar to this we have in front of us here, Lake Como.
03:24And he had this bicycle repair shop up there with his two helpers.
03:27And they started building this crazy wild race car that he wanted to compete with.
03:34And then he took it to kind of a Le Mans style race and beat the Porsche, the Ferraris.
03:39And it was so well made.
03:41It was like, even though I showed my kids a couple of years back, I thought it's going to be
03:45horrible, this movie.
03:46I haven't seen it for many, many years.
03:47But it was still as amazing, so well made.
03:52And, well, so he raced all these famous brands with this kind of home-cooked thing.
03:57And they had a lot of inventions at a rocket engine and a 12-liter engine and a lot of
04:04strange inventions.
04:05And he won the race, of course, after some struggles.
04:08And I apparently told my father that when I grew up, I want to be that bicycle repairman and build
04:15a car like that.
04:16So I started drawing cars.
04:18I started buying car magazines for all my pocket money.
04:23And, yeah, I just had this vision of I'm going to build a car when I have a chance.
04:29So when I was 19 years old, I kind of felt a bit fed up with school.
04:35And I felt like that for a while and wanted to get out there and do stuff.
04:39And especially, of course, having this dream of a car.
04:41But I understood I need some kind of platform to create a car.
04:46I don't have the resources.
04:49So I started a company.
04:52I had some ideas for inventions and things, generally speaking, which I thought maybe I can make a patent.
04:58Maybe I can make a little bit of money.
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