00:00The American dream is that we all have the chance to make it be rich.
00:05We all have the chance.
00:08LuLaRoe is a multi-level marketing company.
00:11They sell shirts and dresses.
00:13The reason that they became so popular is they sold these leggings.
00:17They call them buttery soft leggings.
00:19I love this print.
00:20It like reminds me of quilting and cross-stitching and arts and crafts.
00:23I was struck by how passionate these women were.
00:26My entire lifestyle became everything LuLaRoe.
00:29It's like contagious.
00:31Events, parties, galas.
00:33It was so fun.
00:35It was more than a clothing company to me.
00:37Hey, LuLaRoe, we're back. Ready to sell.
00:40They sell you this idea that you can grow it into money beyond what you can imagine.
00:46You buy in, sell a bunch of banana leggings.
00:49All of your friends are like, wow, this is an amazing business opportunity.
00:52And you're like, I know. Would you like to sign up underneath me?
00:55I'm like, finally, this is something that I can do.
00:59And then you join a few Facebook groups and you start buying more.
01:02And then eventually someone's going to tell you.
01:03I think you would be amazing at this opportunity I recently got involved with.
01:07It was innocuous, gentle, genuine, comfort.
01:10Just kidding. We're going to eat you alive.
01:12We get the boxes and it was like, what the hell is this?
01:16Yuck colors, weird shades of mustard.
01:19When you're working in production, there's always this balance of quality and quantity.
01:24And with LuLaRoe, it was like...
01:26They started to pill and fall apart.
01:28Sales just started to drop.
01:30The common thread is getting in way over their heads and they're just trapped.
01:33MLM stands for moms losing money.
01:35People lost houses, marriages.
01:38I'm constantly trying to make up for what I lost.
01:40They're basically going after the stay-at-home mom, where there aren't a lot of other options.
01:46The greed and corruption goes so deep.
01:49The saddest part is that the American dream can become instead a nightmare.
01:54I'm shocked that I drank that much Kool-Aid.
02:17NEWS millet
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