ALAMAT's Alas on how P-pop Keeps Filipino Culture Thriving | Billboard PH Volumes

For the Billboard Philippines #PPopRisingClass, this is exactly why they keep the flame of ‘sariling atin’ burning bright: to honor the roots that make Filipino artistry distinct and inimitable.

In this episode of Billboard Philippines Volumes, ALAMAT's Alas and the P-pop Rising Class spotlight the Philippines’ diverse and vibrant culture, reminding their fans and the rest of the country that there’s more than enough inspiration to be found in our own stories, sounds, and languages.

Watch the full episode now, on the Billboard Philippines YouTube channel.

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