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00:00:27To be continued...
00:00:30How are you? Missing your chairs?
00:00:33Yeah, me for sure.
00:00:35This is not for your age.
00:00:36As for adult furniture, it is not for children.
00:00:39We are an age-appropriate and customizable kit furniture brand.
00:00:44There is so smart utilization of space.
00:00:46This is really good, but this is normal.
00:00:53For the dubbing, the studios spend 100,000 rupees.
00:00:55We spend the same dubbing, 60 rupees per minute and 24 hours.
00:01:00Usually, you get a valuation.
00:01:02You get a mark, a year or a year.
00:01:04Very similar.
00:01:05I must say, pretty good.
00:01:20I am like the original Zomato.
00:01:23The OG Zomato.
00:01:27I have been exposed to cuisines.
00:01:37Every conversation and memory is around food.
00:01:40We have to eat a kebab.
00:01:42We have to eat a Nepali or SME-style food.
00:01:44From the childhood, I have been exposed to cuisines.
00:01:47We have to eat a Nepali or SME-style food.
00:01:47I will be able to get food in Bombay.
00:01:47I will be able to get food in the world.
00:01:49What do they make?
00:01:49What do they make?
00:01:50We have to plan a meeting for a meeting.
00:01:52We have to ask what to eat.
00:01:54According to time, we have to go here.
00:01:56One guy from Andhra, one girl from Delhi, become such good friends.
00:02:02Get a chance to start something they are so passionate about.
00:02:05My dream and interest in eating.
00:02:10I would like to get to see both of them in one place.
00:02:13If not Disney, what else it is?
00:02:22Thank you very much.
00:02:26Thank you very much.
00:02:39Shucks. Hello.
00:02:4015 minutes, and you, you, you, you can also be a master chef.
00:02:46He is also without cutting-chopping, without the confusion of the masalas,
00:02:50and without the kitchen, he has made a lot of money in the kitchen.
00:02:55Because the curry is coming.
00:02:58Hello Shats, I am Nishtal, the foodie of Vishak Bhattnam.
00:03:01And I am Richa, the masala queen of Delhi.
00:03:04And we are taking a 100% clean, preservative-free food brand,
00:03:09which brings us the real recipe of OG masalas.
00:03:14So now, anyone can make that creamy butter chicken on Monday,
00:03:18or on Tuesday, spicy chattana chicken on South India.
00:03:22Or on Wednesday, pav bhaji on Bombay street style.
00:03:24Oh, yummy.
00:03:25It's a feast every day.
00:03:26Is this so easy?
00:03:28Yes.
00:03:29Just open the curry packet, add your choice of meat or vegetables,
00:03:33and in 15 minutes,
00:03:34India's sauce.
00:03:38Convenience of restaurant.
00:03:39Nutrition of home.
00:03:40And love of mother.
00:03:41What the hell?
00:03:42Sharks, in the past two years,
00:03:44has carried out a row of 8 times.
00:03:47So Sharks, that's why we want you to come to our capital,
00:03:50bring your swath,
00:03:52and bring 60 lakhs against 1% equity.
00:03:55Oh, woo!
00:03:57So come with us,
00:03:58taste and invest in one reason.
00:04:10Hold up.
00:04:11Okay.
00:04:34It smells delicious.
00:04:41By the way, best rasam I've had in my life.
00:04:44Amazing.
00:04:45Incredible.
00:04:46Oh, by the way,
00:04:47I love what you're wearing.
00:04:48Thank you very much.
00:04:49Thank you very much.
00:04:50Every state of our products,
00:04:53Oh, wow.
00:04:53We have hand-drawed it.
00:04:55Very nice touch.
00:04:57Not only the traditional outfit,
00:04:59the colors that match your brand color,
00:05:02but even the what you've designed,
00:05:05so much thought into it.
00:05:06Very nice.
00:05:08Our product range is divided into three parts.
00:05:11One is our curry and biryani paste,
00:05:13which you've tasted right now.
00:05:15One is our soups and rasams.
00:05:18One is our everyday cooking paste,
00:05:21which is ginger-garlic paste,
00:05:22tomato puree.
00:05:24We're making the product,
00:05:25we're making Indian cooking very simple.
00:05:28You have to add tomatoes,
00:05:29tomato powder,
00:05:30adruk,
00:05:31lasan,
00:05:31masala,
00:05:32namak,
00:05:32ghee.
00:05:33Nothing.
00:05:33All of this is there in the pack.
00:05:36No dehydrated powders,
00:05:37no preservatives,
00:05:39no nature identical things.
00:05:42Everything is used in our kitchen.
00:05:46Are your shelf life compromised?
00:05:47No.
00:05:48Our shelf life is a shelf life.
00:05:50How do we achieve that?
00:05:51Oil probably.
00:05:52We use a technology called autoclave.
00:05:56The recent form of packaging,
00:05:58it's called retort.
00:06:00So what does it do?
00:06:00High heat?
00:06:01Retort.
00:06:02So it is like steam sterilization.
00:06:04But this is very common.
00:06:05Everybody can access it.
00:06:06Either there is no profit rule,
00:06:08because it's expensive for your product,
00:06:11and that's why they don't do it.
00:06:12What's the price of your couple?
00:06:14Our products are at 15% of the premium.
00:06:1715-20%.
00:06:18That's the reason.
00:06:20You've written your ghee here.
00:06:22Yeah.
00:06:22Can you share a little bit about that?
00:06:25Ghee for two reasons.
00:06:26Our traditional tadka,
00:06:28or chowk,
00:06:29we don't have a boiling point of the ghee.
00:06:32The benefits of the ghee above the ghee,
00:06:34are much better than
00:06:36to put the ghee into it.
00:06:39Our intent is the taste.
00:06:41Ghee is a natural, good fat.
00:06:43And it's a good shelf life extender also.
00:06:46When you started this,
00:06:48did you start a particular cuisine
00:06:50or a particular region?
00:06:52Our idea was very simple.
00:06:55We will represent India.
00:06:57So we started six products
00:07:00which are the most popular
00:07:01on YouTube,
00:07:02which are the most popular
00:07:04in the restaurants.
00:07:06There will be butter chicken,
00:07:08dal makhani,
00:07:09chattanaar chicken,
00:07:10rogan josh.
00:07:10So we have data and normal anecdotes
00:07:14and we have six products launched.
00:07:16No, no.
00:07:16But before that,
00:07:17why did you start this?
00:07:19Why food?
00:07:21And how did you come up with the idea?
00:07:23Anupam,
00:07:23we are friends from 16 years.
00:07:26And if there is one constant in 16 years,
00:07:29that is food.
00:07:31I'm from Delhi.
00:07:32I've worked for 3 years in IT.
00:07:34Where?
00:07:34Inphasis.
00:07:36Inphasis.
00:07:36Where I actually got from Nishal.
00:07:38But my grandmother,
00:07:41they are from Taj and Hospitality.
00:07:43So I had to do food always.
00:07:46Wonderful.
00:07:46So I left the IT and came back to Delhi.
00:07:50I opened a restaurant.
00:07:51This is back in 2011.
00:07:53After 5 months,
00:07:55I realized that
00:07:56I didn't know how to grow.
00:07:58After that,
00:07:59I did MBA.
00:08:00How do you do business?
00:08:02From IAM Udaypur.
00:08:04You did MBA for that?
00:08:05Yes.
00:08:06Because we have to do food.
00:08:08We have to go food.
00:08:09Wow, that is crazy.
00:08:11And all this time,
00:08:12you were friends?
00:08:13Yes, so we were acquaintances.
00:08:15And then IAM Udaypur
00:08:17is like,
00:08:18where Nishal came back.
00:08:20So in May 2012,
00:08:21You look like a chape type.
00:08:26Just this chape
00:08:28is my co-founder in this life.
00:08:30After that,
00:08:31after MBA,
00:08:32I went to Yes Bank.
00:08:33And there,
00:08:35Nishal joined next year.
00:08:36Huh?
00:08:37Yes.
00:08:38Honestly,
00:08:39hands proved.
00:08:39Hands proved.
00:08:42But inphasis.
00:08:43All happy.
00:08:44All worth.
00:08:46Yes Bank,
00:08:47what year did you do?
00:08:47Same year where
00:08:49auntie know
00:08:50Yeah, my brother was there.
00:08:52Yes, we know Anmol very well.
00:08:54We worked very very closely with him.
00:08:56Very nice.
00:08:57Good.
00:08:58But all in this journey,
00:09:00we were always thinking about
00:09:01many ideas from college.
00:09:03That's why we worked very hard,
00:09:04did a little bit of research.
00:09:05We spoke to 500 plus people.
00:09:07Then we got to an insight
00:09:09that the only thing in India
00:09:10that will remain constant
00:09:11in the future also
00:09:12is cooking at home.
00:09:15So we said that
00:09:16there is a problem statement.
00:09:17that there is a little time
00:09:17in cutting and chopping
00:09:19and it is based on it.
00:09:20And by 2030,
00:09:21about 36% of the workforce
00:09:23is Gen C.
00:09:24So we said that
00:09:25there is an opportunity.
00:09:27But when was the start of business?
00:09:29In March,
00:09:30we launched our brand in 2022.
00:09:32Who was it?
00:09:34It was our own manufacturing.
00:09:36There are so many brands
00:09:38in the market.
00:09:38What is your differentiator?
00:09:40There are regional small brands.
00:09:42There are no national brands.
00:09:43No other brands.
00:09:44No other brands.
00:09:46No other brands.
00:09:46No other brands.
00:09:46No other brands.
00:09:47Amanka Zoff
00:09:48also does in a
00:09:50different format.
00:09:51Format.
00:09:52Zoff mostly 90-95% sale.
00:09:54It's our masalas.
00:09:55And they are also experimenting.
00:09:57And I'm telling them
00:09:58that you haven't explored
00:09:59the masalas.
00:10:00So why are you doing it?
00:10:01Masalas.
00:10:02I love these guys.
00:10:02Both brothers.
00:10:03Fantastic.
00:10:05All the brands are very regional.
00:10:07Because the taste profile is very different.
00:10:09Your approach is to create a national.
00:10:11Like MDH is very popular in the North.
00:10:14But I don't think they are very popular in the South.
00:10:16Two things.
00:10:17One.
00:10:18All these brands were built around the age when it is through retail and traditional distribution.
00:10:22Obviously the first best option is the local place only.
00:10:26The way we are doing is just digital first.
00:10:29Get the product, customer data, etc.
00:10:32How are you doing?
00:10:33Yeah.
00:10:33So our natural thing is that we can get to customers where it's low hanging fruit.
00:10:40You can tell your numbers quickly.
00:10:42In 22-23, we had 54 lakhs gross.
00:10:44And 41 lakhs net.
00:10:46In 22-23, we lost 1 CR.
00:10:50In 23-24, we lost 98 lakhs gross.
00:10:5389 lakhs net.
00:10:55And we lost 1.38 CR.
00:10:58And 24-25, we have done 5.7 crores gross.
00:11:02And 3.3 crores net.
00:11:04Against 2.3 crores loss.
00:11:08And till date, we have done 4.8 crores gross.
00:11:112.8 crores net.
00:11:131 crore loss till date.
00:11:14How much gross or net?
00:11:16Last year, we started on quick commerce.
00:11:18We have to give 35% as a trade margin.
00:11:21This is net number, net of commissions.
00:11:23Yes, yes, yes.
00:11:24Net of commission and taxes.
00:11:26Generally, they don't take away when we say net.
00:11:27But that's true.
00:11:28Okay.
00:11:29And how much will you do this year?
00:11:30This year, we will do 8.5 crores net revenue.
00:11:33And loss?
00:11:33And loss?
00:11:34We will be ending at minus 2.5 crores bottom line.
00:11:38Tell us about unit economics.
00:11:41So at 100 MRP.
00:11:4235% is trade margin that we give to our channel partners.
00:11:467% is our tax.
00:11:4824% is our blended cocks across categories.
00:11:514% is our shipping cost.
00:11:5315% is our marketing cost.
00:11:56And 15% is our discounts blended that we give across category currently.
00:12:00Which can be a part of marketing.
00:12:01Yes.
00:12:02So 15 plus 15 is 30.
00:12:03We are currently CM0.
00:12:04Then our salaries, repairs and maintenance, rentals, manufacturing etc.
00:12:09We are currently at minus 19%.
00:12:12Who is this fund?
00:12:14Your losses?
00:12:15We have investors on our cap table and angel investors.
00:12:19Round size?
00:12:20Valuation?
00:12:20It was 1 CR round.
00:12:239 CR pre-money, 10 CR post-money.
00:12:26Anything else?
00:12:26In 2023 June, we closed our next round from Angels.
00:12:31Including Mr. Ramesh Damani of T-Mart.
00:12:34Nice.
00:12:35We had a 2 CR round race at a 20 CR post-money valuation.
00:12:39Okay.
00:12:40After that, we did a 2.6 CR round in June 2024.
00:12:45At 42.6 CR post-money valuation.
00:12:50This year, we invested in technology because we are growing.
00:12:53So, we had an internal bridge round with our investors.
00:12:57Including Ramesh Damani led the round.
00:13:00So, that's for about 3.5 CR.
00:13:03At a 45 CR pre-money valuation.
00:13:06So, same valuation?
00:13:08Yes.
00:13:08We did it.
00:13:10How much did you get it?
00:13:12Collectively, $33,00,000.
00:13:15How much do you have cash in the bank?
00:13:173.5 CR.
00:13:19Let me tell you a repeat.
00:13:20Kunal, when we were doing a peak D2C,
00:13:23we have about 46% as repeat customers
00:13:26overall monthly orders.
00:13:28If we take a cohort in 60 days,
00:13:31if we take three or four products,
00:13:32then it was 45 to 60 days.
00:13:34It used to come about 31%,
00:13:36then it's close to 21%,
00:13:37then it's next to 12%,
00:13:39then it's next to 12%.
00:13:39That's how it was.
00:13:3960 days, 60 days, 60 days.
00:13:41But right now,
00:13:42it's mostly quick commerce.
00:13:4390% revenue,
00:13:4490% of it's quick commerce.
00:13:45And repeat data is not available.
00:13:48You can get a huge distribution in DMART.
00:13:52So why is it that you're not in DMART
00:13:54when you have Mr. Damani as an investor?
00:13:56Good question.
00:13:56So Namita,
00:13:58two things we decided.
00:13:59One,
00:14:00we know that it's not a category,
00:14:03but it's not a category.
00:14:04After that,
00:14:05we're saying that the brand is not new.
00:14:07So,
00:14:07we didn't have to go straight into the store.
00:14:09So,
00:14:10we said that the brand is going to be made first.
00:14:12Number two,
00:14:13Namita,
00:14:14our capacity is not until now.
00:14:16Quick commerce alone had taken 90%.
00:14:17So it was a capacity.
00:14:19Yes.
00:14:20Both.
00:14:20Correct.
00:14:21At this stage,
00:14:22you've been 4 years old,
00:14:24at that stage,
00:14:25at this stage,
00:14:25do you feel like
00:14:26to go back again?
00:14:29No,
00:14:30go back again.
00:14:32Not even a single
00:14:33iota of percentage
00:14:34we didn't have to do that.
00:14:35There are days when we think
00:14:37everything is falling.
00:14:38There are days when we think
00:14:39that we've folded a lot of things.
00:14:40So you'll make a big business?
00:14:42Yes, a lot.
00:14:43How big.
00:14:44We'll make a hundred cross
00:14:45in 27-28.
00:14:48And we'll make 500 euros more.
00:14:50How much profit will you make?
00:14:51In January 20-27,
00:14:52we'll become profitable.
00:14:54And this is our promise.
00:14:55We want to become profitable.
00:14:56Do you have one thing
00:14:57that this will make a big category?
00:14:59There are a few small data points
00:15:00if you allow.
00:15:02When last year,
00:15:03in April,
00:15:04we used to sell one unit
00:15:05at 88 rupees.
00:15:07We were selling one unit
00:15:08across this thing
00:15:09at 18 rupees.
00:15:11And organically,
00:15:12there are a lot more
00:15:13products we have to offer.
00:15:14These are not our products,
00:15:15we have to sell a lot of products.
00:15:16So there are some
00:15:18that you've tasted,
00:15:18and there's a samba.
00:15:19These are new products
00:15:20that we would launch.
00:15:21I mean, just one point
00:15:22which is what we drive now,
00:15:24which is your expression.
00:15:26We also call customers
00:15:27and call them
00:15:29and call them
00:15:30and say,
00:15:35I have to say,
00:15:50taste amazing.
00:15:51Branding amazing.
00:15:52It is very, very impressive.
00:15:54Thank you, Kalal.
00:15:55But there is an issue
00:15:55in this business.
00:15:58This is a low-repeat business.
00:16:01This is a low-repeat business.
00:16:02It's easy to sell once.
00:16:03It's easy to sell once.
00:16:05It's easy to sell once.
00:16:07It's easy to sell once.
00:16:17Correct.
00:16:18Thank you, Kalal.
00:16:20Kalal, if you can give us a chance
00:16:22and we have this address...
00:16:23I'm out, but you can share it.
00:16:25At least we can explain this.
00:16:28Our vision is to make simple cooking.
00:16:30We started with curry paste.
00:16:33We have launched everyday cooking paste.
00:16:35What are we trying?
00:16:37We interact with the number of frequencies
00:16:39and the number of people
00:16:41and the product is increasing.
00:16:43Today, we are doing curry paste.
00:16:45We will increase the range of curry paste.
00:16:47But the potential of the market is very big.
00:16:51Regional blended spices
00:16:52are very specific to region.
00:16:55I'm actually very excited
00:16:57to take this category.
00:17:00But I've tried a lot here
00:17:02to try to structure a deal
00:17:04that would work for you and me.
00:17:07But no one doesn't look at the direction.
00:17:12I think what you need at this point,
00:17:14given your history and your scale,
00:17:17you also have 12 crore revenue.
00:17:18Not 8.5 crore.
00:17:20That is after channel margin.
00:17:22So I didn't have to say that
00:17:23you have to generally.
00:17:25Always talk about 12 crores as revenue.
00:17:27Your net revenue.
00:17:27Don't undersell yourself.
00:17:29But you need a VC round at this point.
00:17:31Right.
00:17:32You already have 3 crores in bank.
00:17:35I don't think a crore or two
00:17:37particularly at this valuation
00:17:38is going to make any sense for you.
00:17:41Or for you.
00:17:42So I'm out.
00:17:44These losses are bothering me a lot.
00:17:46So I would like to wait
00:17:48and see the execution play out a bit.
00:17:52But I really enjoyed the food
00:17:54and I enjoyed your bit.
00:17:55So thank you.
00:17:56But I'm out for today.
00:17:57Thank you, Namita.
00:17:58Thank you, Namita.
00:18:22Why did you do 4 crores?
00:18:23Why did I do 4 crores?
00:18:25Why did I do 4 crores?
00:18:25Why did I do 4 crores?
00:18:25Why did I do 4 crores?
00:18:28We have an example.
00:18:29Yeah, correct.
00:18:30Exactly.
00:18:32Now I'm out.
00:18:33But all the best.
00:18:35And do well, guys.
00:18:37Look, I'm very excited about the category.
00:18:40Like who is the founder.
00:18:41There are a few spaces
00:18:42where I feel like there's a possibility.
00:18:46One is your story,
00:18:47that is optimize on taste.
00:18:50I feel like you're doing it
00:18:52with milk and other things.
00:18:54The primary can always be health.
00:18:57Secondary can be a good taste.
00:19:00Second, I think that the content
00:19:02is very important.
00:19:04It will drive you.
00:19:06If you're able to build trust
00:19:08that this is a very healthy choice
00:19:10and also very authentic taste,
00:19:12I think there's an opportunity.
00:19:18I don't think I can do 60 lakh for 1%.
00:19:20I can do maybe 1.5 CR for 5%.
00:19:25Okay.
00:19:27Provided you are aligned in principle
00:19:29that where to take the brand?
00:19:34That's a 30 crore evaluation.
00:19:36Our last round evaluation,
00:19:38if you can match it, please.
00:19:43Now, no one is getting conviction
00:19:45that this can go to the next level
00:19:47where it can become a 20-50 crore.
00:19:49And that journey is very uncertain right now.
00:19:54Because of which I think 30 CR
00:19:55is a right valuation.
00:20:00Can we take two minutes?
00:20:01Yeah.
00:20:02Yes.
00:20:04Don't give up on the valuation.
00:20:0530 is very generous.
00:20:07I don't think they'll take it.
00:20:08They'll take it.
00:20:09Let's negotiate it.
00:20:115.
00:20:19Rishal, Rishal, what have you guys decided?
00:20:22So, we want to request Mohit
00:20:23that we can definitely do that
00:20:25and match the current valuation.
00:20:28And you have 3.33%
00:20:30and give you 1% over that
00:20:32as advisory.
00:20:34So, after your 5K,
00:20:36we can do it.
00:20:36Let's finish in 4.5.
00:20:38Okay.
00:20:411.5 crores at 45 crore valuation
00:20:44and 1.2% advisory equity fill.
00:20:47Let's do it.
00:20:47Fabulous!
00:20:53Thank you so much, Mohit.
00:20:55Nice job, yeah.
00:21:00Now, people have a high level of awareness
00:21:03with healthy food.
00:21:04And I feel it's an opportunity
00:21:06to create a healthy food brand
00:21:08which can also be a good taste.
00:21:11And as we go out from the basic city
00:21:14and go outside,
00:21:15we miss the dish.
00:21:17So, if they can bridge that gap
00:21:19and also on top of it
00:21:21make it healthy,
00:21:22I strongly feel
00:21:23that this can be a big opportunity.
00:21:26Mohit has built a consumer brand
00:21:29and scaled it up on stage
00:21:32and we want to go there.
00:21:34Very happy that he's on board.
00:21:36Yes.
00:21:36Yeah.
00:21:40Welcome to OPPO,
00:21:42Make Your Moment Zone.
00:21:43Where we talk
00:21:44that you should be authentic,
00:21:46be yourself,
00:21:47and be present.
00:21:48And our present
00:21:49is Curry It founder,
00:21:51Nishtal and Richa Ji
00:21:52who are just
00:21:53taking a deal
00:21:54like this.
00:21:56How did it feel?
00:21:57It was fun.
00:21:59It was fun.
00:22:00It was good.
00:22:01It was good.
00:22:17It was fun.
00:22:18It was fun.
00:22:19We will go there too.
00:22:21We will go there
00:22:21and we will become a big deal.
00:22:24So,
00:22:24we talk about
00:22:25that when a business is running,
00:22:26you have a potential
00:22:28and work on that potential.
00:22:29When did you think
00:22:32that there is potential
00:22:33and we can take this forward?
00:22:35When we see our product
00:22:36or Blinkit
00:22:37or Swiggy
00:22:37or Instagram
00:22:38on the platform,
00:22:39there is a bestseller
00:22:39tag.
00:22:41There is a rating
00:22:42on 4 points.
00:22:43Every day,
00:22:44we are happy.
00:22:45A lot of people
00:22:45are happy.
00:22:47We have put products
00:22:48in our first time
00:22:49in our life.
00:22:50We are going to go
00:22:51to the store
00:22:51and sell it.
00:22:53It was fun.
00:22:54It was fun.
00:22:55It was fun.
00:22:56It was fun.
00:22:56It was a great moment
00:22:57to celebrate you.
00:23:00For this moment,
00:23:02we will take a photo
00:23:02with our Oppo Reno 15.
00:23:05It is an ultra-wide lens
00:23:06which is recorded in 4K.
00:23:08So,
00:23:08are you guys ready for it?
00:23:09Of course.
00:23:10Let's go.
00:23:15Shark Tank India
00:23:16has always been full of action.
00:23:19After all,
00:23:20some of the investment
00:23:21and some of the sharks
00:23:22are learning.
00:23:23Let's see what happened
00:23:24so far
00:23:25on today's daily
00:23:26Canva report.
00:23:27We have summarized
00:23:27the readily available
00:23:29templates
00:23:29and Canva AI tools
00:23:31and summarized
00:23:31If you can think
00:23:48like a shark,
00:23:48stop thinking
00:23:49and start playing
00:23:50Be a Home Shark.
00:23:51After watching,
00:23:52play along.
00:23:53be a Home Shark.
00:23:54Watch pitches,
00:23:55set stakes
00:23:56and predict.
00:23:57You can win exciting prizes.
00:23:58Download the Sony Live app now.
00:24:36Sharks.
00:24:37Gujarati,
00:24:38Marathi,
00:24:39Tamil,
00:24:40Telugu.
00:24:40You can't speak this language.
00:24:42But you can reach the audience
00:24:44to the audience
00:24:44thanks to dubpro.ai.
00:24:47For the dubbing, studios spend millions of dollars and spend the same dubbing, we do the same dubbing for 60
00:24:53rupees per minute and 24 hours, basically under the same day.
00:24:57Thanks to our advanced AI agents.
00:24:59First of all, our AI agents dub the video, then our human experts check the video's 10 parameters.
00:25:07In the same voice, same emotion, same impact. And at the same time, we are now dubbing for education, to
00:25:14podcasts, to vlogs.
00:25:15We want to scale our technology to cover everything from Korean shows to Netflix dramas.
00:25:21And we want to obviously scale it to multiple languages. We're currently dubbing in 11 languages right now.
00:25:25And we've done dub in the past 6 months.
00:25:29I'm Vishan and Rishikesh, we're founders of dubpro.ai.
00:25:33Our ask is 1.25% for 5% of our company.
00:25:37Let's make a world of video where language barrier is finished.
00:25:40By the way, we have dub also for you. Would you like to see it?
00:25:43Yeah, for sure.
00:25:44You'd like to earn 30 crore.
00:25:46You'd like to earn 13 crore.
00:25:48Usually, you get the valuation.
00:25:50You'd like to see it in the past year's sales.
00:25:53Very similar.
00:25:54You'd like to see it in the forecast.
00:25:56I have made my decision.
00:25:58Okay.
00:25:58It's remarkable that you cut those circles yourself like you said.
00:26:02You'd like to see it in the past year's sales.
00:26:06Let's take an example.
00:26:07It's our top selling product price.
00:26:10Actually, it's okay.
00:26:11It's our gold value kit.
00:26:12What happens, you're getting the value back.
00:26:15The prices have grown up in the past year's sales.
00:26:16Your bike's market grows.
00:26:18If you don't want to buy this money, but not to buy this money,
00:26:21you want to buy this money.
00:26:22If you're targeting your market, you'll want to buy a more bike.
00:26:24We are all the people who are allergen-free, insulin-friendly products.
00:26:29The market will explode.
00:26:32Yes sir.
00:26:33Personally, I am interested in who I am in the market.
00:26:35Thank you so much.
00:26:36We are all positioned and packaged.
00:26:39Thank you so much. This is basically your own voice in multiple languages.
00:26:42We did our best on that.
00:26:43I must say, the voices are very similar.
00:26:46Pretty good.
00:26:47Yes.
00:26:47I didn't feel so authentic.
00:26:48The others were very good.
00:26:50I was very authentic.
00:26:52Thank you so much.
00:26:53Very close.
00:26:53Good.
00:26:53Good feedback.
00:26:54Me too.
00:26:55And when I talk to my real TV, it was better than that.
00:26:59Good to hear that.
00:27:01One more quickly, about your educational background.
00:27:05And how do you know both of us?
00:27:06Tell us.
00:27:07We met in 2019.
00:27:09We met on github.com, which is basically a developer website.
00:27:12We have done coding before the developers.
00:27:15Before I was in Germany, I was working in AI research primarily.
00:27:18And we started the company in 2020.
00:27:20But Dubpro is a pivot we made last year.
00:27:22To basically scale in multiple languages.
00:27:24Where did you study?
00:27:25I graduated from SM University in Chennai.
00:27:28Okay.
00:27:29And then?
00:27:29Yes.
00:27:30I have completed an IT culture in 2015.
00:27:32After that, I joined a software engineer in nuclear software.
00:27:36After that, I worked for an AI company from Gurgaon.
00:27:39Which company did you work in?
00:27:40Mnemonious Global.
00:27:41So generally, it was done in AI.
00:27:43It was done in AI.
00:27:43It was done in a chatbot.
00:27:45Yes.
00:27:45You said you might have pivoted and done this.
00:27:48Yes.
00:27:48So what did you do before?
00:27:49We started in 2020.
00:27:51Okay.
00:27:51Because Genitive AI is a very new technology at that time.
00:27:54We spent our first three years building voice technology.
00:27:56In 2024, we have pivoted it in multiple languages.
00:28:00And then we started seeing a product market.
00:28:02The most important point comes to sync.
00:28:07Yes.
00:28:08Today, I want to watch Korean TV shows.
00:28:10Korean TV shows, yes.
00:28:11When it comes to sync, it's a different sync.
00:28:14Even now, in South Indian films, in Hindi, they miss sync.
00:28:19There are two types of sync.
00:28:20One is sync with video and audio.
00:28:22One is lip syncing.
00:28:23We don't change lip because it becomes a defect.
00:28:25We give you audio 100% sync on your video.
00:28:28We sync it on millisecond level.
00:28:30If the original video starts in 1.2 seconds,
00:28:33it will start with dub.
00:28:34There is not even a single millisecond difference between the syncing.
00:28:36How can you do it?
00:28:38For example, in English, we say, I love you.
00:28:41In Hindi, we say, I love you.
00:28:44Yes, exactly.
00:28:45So, how do you maintain it?
00:28:47Here, our AI model comes.
00:28:48We have built a rephrasing model.
00:28:49The words rephrase in the language
00:28:52so that it doesn't go over-count.
00:28:53I love you.
00:28:55How do you sing it in Hindi?
00:28:57Like, I love you in English,
00:28:58you said, I love you.
00:29:00It will not be noticeable.
00:29:02But it will still feel sync between those two sentences.
00:29:05AI decides how much speed to increase or decrease
00:29:07based on what is natural.
00:29:10I have told you.
00:29:12Certain cases where it can be used.
00:29:13micro drama, content.
00:29:15It can be used across all of them.
00:29:17Yes, definitely.
00:29:17Across all of these?
00:29:18In which use cases,
00:29:19you think you will be the best fit?
00:29:21Let me give you an example.
00:29:23Shakhtar and some contestants in the Raja Rani classes,
00:29:25they teach Stitching to Panic.
00:29:27I remember that.
00:29:28We speak Hindi.
00:29:28We have dubbed their courses in five languages.
00:29:30Wow.
00:29:31Now, because of us,
00:29:32people are actually learning their Canadian native language.
00:29:34They have loved it.
00:29:35We divide our marketing into two places,
00:29:36education and entertainment,
00:29:37which basically right now is 50% right now.
00:29:40You have said,
00:29:41podcasting is one segment.
00:29:42All podcasters put their videos on YouTube.
00:29:44Correct.
00:29:45If you are dubbing for YouTube,
00:29:48then what will need to dub pro?
00:29:51You speak Hindi language.
00:29:53And you want to dub it in Tamil language.
00:29:55And you don't speak Tamil.
00:29:56If you use AI only feature,
00:29:58you will dub it.
00:29:59You will not be able to know that.
00:30:01Eventually, you need to have a human expert
00:30:03verify what you are doing
00:30:03before you make it live for your audience.
00:30:05Otherwise,
00:30:05it will have a massive negative impact on your brand.
00:30:07So, humans cannot go away.
00:30:08All the clients we have worked with so far,
00:30:10who have used the technology,
00:30:11they have never used auto dubbing again.
00:30:12Because the quality is very, very bad.
00:30:14The voice doesn't match.
00:30:15And the taste is very, very robotic.
00:30:17Our taste is very colloquial.
00:30:18You are saying that it is better.
00:30:19Much better.
00:30:20And once they have utilized it,
00:30:21they are paying us money to do that.
00:30:24You said that your service
00:30:26is better than YouTube's auto dubbing.
00:30:29Much better, yes.
00:30:30The point is,
00:30:31they are also progressing.
00:30:34So, what do you think
00:30:35that after one or two years,
00:30:36I will stay in the game.
00:30:39For the dubbing,
00:30:40there are three things that really matter.
00:30:41The first thing is quality.
00:30:42How is the video quality?
00:30:43The second thing is,
00:30:44what is the price?
00:30:45And the third thing is,
00:30:46what is the price?
00:30:46And the third thing is,
00:30:47If it is not top,
00:30:48customers will not pay for that.
00:30:50Our quality is top-notch.
00:30:51Our price is competitive in the world.
00:30:53But that was not his question.
00:30:56If Google is working on it,
00:30:58for them it is maybe
00:30:59next six months,
00:31:00maybe next one year.
00:31:01His point is,
00:31:02you may become irrelevant
00:31:03because they will do your work.
00:31:04No, absolutely not.
00:31:05Humans will not go away.
00:31:06His reason is very simple.
00:31:08That AI can become 99% effective.
00:31:10But if there is a mistake,
00:31:11he can tell the expert.
00:31:14Are you a dubbing service
00:31:15using AI and humans?
00:31:18Or are you a dubbing platform
00:31:21using technology?
00:31:22We started as an AI-assisted platform
00:31:25and we are using human data
00:31:26so that we train AI
00:31:27and automate it.
00:31:28Because without the data,
00:31:29this cannot be built.
00:31:30Can I show you the user journey?
00:31:32I will help you get a better sense.
00:31:34If you want, we can show it to you.
00:31:35Let's show it.
00:31:36A user will come on our platform,
00:31:37they will send a video for dubbing,
00:31:38they will select their language
00:31:40and a type of category.
00:31:41We have trained our models
00:31:42on all types of categories
00:31:43from education to sports
00:31:44because there are different types
00:31:45of emotions.
00:31:46Dubbing will start
00:31:47and then AI takes over.
00:31:49AI will 90% dubbing
00:32:05better and better on even
00:32:05very subtle points.
00:32:07Did you hear your dubbing?
00:32:08No, I am not sure.
00:32:09So you are not staying
00:32:10on top of technology trends?
00:32:12No, you can tell me.
00:32:13An entire movie
00:32:15is now made
00:32:17based on dubbing.
00:32:18The AI
00:32:19not only dubs
00:32:21it is so smoothly
00:32:23facial movements
00:32:25optimize
00:32:26that it feels like
00:32:28you are actually
00:32:29talking in that language.
00:32:31That's where we have reached
00:32:32but given
00:32:33that's the context
00:32:34we are operating
00:32:35you don't think
00:32:36that you are going
00:32:37very behind?
00:32:38No, I am optimistic
00:32:39because we are actually
00:32:41building it
00:32:41for all indicic
00:32:43languages, not just
00:32:43one language,
00:32:44all word languages.
00:32:45But you didn't
00:32:45answer the question.
00:32:47It is a very
00:32:47different question.
00:32:49Your point is
00:32:50that it is
00:32:50going to increase
00:32:52No, you are not listening.
00:32:54Every time
00:32:55you have to repeat
00:32:55the question.
00:32:57Please, please go.
00:32:58I asked you about
00:32:58wubbing
00:32:59which is lip syncing.
00:33:02You have only dubbed
00:33:03right?
00:33:03Correct.
00:33:04So, lip sync
00:33:05isn't happening?
00:33:05Yes, we offer
00:33:06but we don't do it.
00:33:07Correct.
00:33:07So, you are not
00:33:07left behind.
00:33:08Now, talk about dubbing.
00:33:10There is dub dub.ai,
00:33:12Sarvam,
00:33:1311labs,
00:33:14anybody can build
00:33:15on top of that.
00:33:16What you are talking about
00:33:17the AI model,
00:33:19first of all,
00:33:19it is not a production model
00:33:20that you can actually
00:33:21use dubbing.
00:33:22If you want to do it yourself,
00:33:24you cannot do that.
00:33:25That's right.
00:33:26It has to be a managed
00:33:27service at the end of the day.
00:33:28And if it is managed,
00:33:28there will be humans
00:33:29doing that managing
00:33:30at some point in time.
00:33:31So, if we are building
00:33:32human data,
00:33:33we want to collect
00:33:34as possible to build
00:33:35that wubbing eventually.
00:33:36You want to do that?
00:33:37Yes, definitely.
00:33:38That's the point.
00:33:40What are you doing,
00:33:41sir?
00:33:41I am a CTO.
00:33:42You have made
00:33:43your technology.
00:33:44How much is your shareholding?
00:33:46I own 25.1%
00:33:47and he owns 21%.
00:33:48The rest?
00:33:51We have an 8% use of pool
00:33:52and the rest is with investors.
00:33:54What are you talking about?
00:33:54We have a lot of dilute.
00:33:56We raised the money in 2024.
00:33:58We raised 4 crore.
00:33:59What was your value?
00:34:0012 crore post-money.
00:34:02How much did you raise?
00:34:03We started building
00:34:05the first funding in 2020.
00:34:08It was for 2.25 crore.
00:34:10What was the valuation?
00:34:113 money was 8 crore.
00:34:13And the post-money
00:34:13was around 10 crore.
00:34:1412 crore,
00:34:16only 46%.
00:34:18We are already breaking even.
00:34:20Right?
00:34:21We are already at a point
00:34:22where AI advanced
00:34:22that we can actually
00:34:24be profitable.
00:34:25We may not even need
00:34:25to raise a further round
00:34:26to be able to become
00:34:27fully profitable.
00:34:29What is your revenue?
00:34:31We started to monetize
00:34:33last year.
00:34:34Till date,
00:34:35we have already done
00:34:3670 lakhs stubbing.
00:34:38How much did you do this year?
00:34:4040 lakhs since April.
00:34:4240 lakhs into how many hours?
00:34:44That's almost 1,000 hours of dubbing.
00:34:461,000 hours?
00:34:46How many customers?
00:34:47It's around 10 customers.
00:34:49All B2B.
00:34:49How much revenue did this year?
00:34:51At current rate,
00:34:52we will cross around 1 crore
00:34:54by the end of this year.
00:34:5510 lakhs.
00:34:56Right.
00:34:56And it will go to break even.
00:34:58And how many employees?
00:34:59We are 10 employees.
00:35:00You said,
00:35:0060 rupees per minute
00:35:01is your service.
00:35:03Yes, correct.
00:35:03If I go to regular dubbing,
00:35:05how much will it be?
00:35:06500 rupees per minute.
00:35:09Understood.
00:35:10What do you think of this product?
00:35:11What do you think of this product?
00:35:12What will you think of this product?
00:35:13What will you think of this product?
00:35:14Today, it's 30 lakhs.
00:35:15But it will grow up.
00:35:1630 lakhs.
00:35:17That means,
00:35:17if you will 1 crore this year,
00:35:19you will have 3 customers.
00:35:21We are still with a growth number of customers.
00:35:23We have some YouTubers.
00:35:25We have some YouTubers.
00:35:25We have some enterprises.
00:35:27I am giving you an example
00:35:28that there are 30 lakhs for enterprises.
00:35:29Let me tell you.
00:35:31Let me tell you,
00:35:31this 1 crore revenue
00:35:32this year,
00:35:34how many customers will be?
00:35:35There will be around 7 to 10 customers.
00:35:37So,
00:35:38there will be 10 lakhs ACV.
00:35:39Yes, correct.
00:35:40You can say this.
00:35:42In the future.
00:35:42Today, there will be 10 lakhs.
00:35:43Over time,
00:35:44when the customers are mature,
00:35:46then there will be 30 lakhs.
00:35:49See, I think
00:35:49what you dubbed the video
00:35:51and the quality was
00:35:53it is very impressive.
00:35:55Yeah, thank you.
00:35:55But,
00:35:56the way the things are changing,
00:35:59the way Google
00:36:01and others are working on it,
00:36:03I think
00:36:03that this is a short-term opportunity.
00:36:08I am not sure
00:36:09that this long-term opportunity
00:36:11will exist or not.
00:36:12For that reason,
00:36:13I am out today.
00:36:16This space
00:36:17was a little captioning.
00:36:20At one point,
00:36:21subtitling was very hard.
00:36:22right?
00:36:23Someone had to listen to humans
00:36:25and write.
00:36:26Now,
00:36:27it is not.
00:36:28If you press a button
00:36:29on any video,
00:36:30the captioning will be auto-generated.
00:36:33My view is
00:36:34that eventually
00:36:35dubbing will also be like that.
00:36:37I think
00:36:38that the large tech companies
00:36:41will be
00:36:42irrationally
00:36:42spending in this space.
00:36:46And they will make
00:36:47a table stakes feature.
00:36:49It means
00:36:49a free feature almost.
00:36:50or like,
00:36:51very low cost.
00:36:54I don't have confidence
00:36:55that we will make
00:36:56a big company
00:36:57because
00:36:58we won't have
00:36:59pricing power.
00:37:00Long-term.
00:37:03For that reason,
00:37:05I wish you all the best.
00:37:09your basic
00:37:10is taking
00:37:11data
00:37:13and then
00:37:13using that
00:37:14for dubbing.
00:37:15There is no
00:37:16low entry to barrier.
00:37:17Any tech company
00:37:18and especially a big tech company
00:37:19can easily do that.
00:37:21So, my feedback to you
00:37:22will be that
00:37:23till this happens
00:37:25in the near future
00:37:25by the bigger tech companies,
00:37:27if you want to have
00:37:28a first mover advantage
00:37:29because your price is
00:37:30good.
00:37:3160 rupees.
00:37:32So,
00:37:32focus on enterprises
00:37:33and global customers.
00:37:37Because
00:37:37these small customers
00:37:39will give you
00:37:3910-12 lakhs
00:37:41ACV.
00:37:41Of course.
00:37:42You are so right on that.
00:37:43At this point,
00:37:44I am out.
00:37:45There are companies
00:37:46right now
00:37:47that dubbing manually
00:37:48have thousands
00:37:49of workforce.
00:37:50Their total content
00:37:52is dubbed
00:37:52for 1 lakh hours.
00:37:54For example,
00:37:54we are doing
00:37:55the same thing
00:37:55only with 10 people.
00:37:57It is not easy
00:37:58to copy.
00:37:59I would say that.
00:38:00I don't necessarily
00:38:01agree that
00:38:02all the big tech
00:38:03guys will take over.
00:38:04Yeah.
00:38:06And the rest
00:38:06will not be able
00:38:07to become.
00:38:08This is not clear.
00:38:11Eventually,
00:38:11for all types of work,
00:38:13the human will always
00:38:14be in the loop,
00:38:14I think.
00:38:15Yes, you are right.
00:38:17My problem is this.
00:38:20You know what
00:38:21is great communication?
00:38:22I understand that, yes.
00:38:23It is listening,
00:38:25not presenting.
00:38:27You have to understand
00:38:28every question
00:38:29for two or three
00:38:29times.
00:38:32My big pet peeve
00:38:33is that I can't work
00:38:35with that kind
00:38:36of situation,
00:38:37so I am out.
00:38:38Good luck.
00:38:39Now, AI is everywhere
00:38:41and where are they going?
00:38:45How much is happening?
00:38:46In India,
00:38:48our government
00:38:48is taking a huge
00:38:49fund
00:38:50only for deep tech
00:38:52and AI start-ups.
00:38:53Right?
00:38:53And you guys,
00:38:54your pedigree,
00:38:56perfect pedigree.
00:38:59As I look at the recent
00:39:00graduates,
00:39:01everyone wants to do
00:39:01AI.
00:39:02You have already
00:39:03done AI.
00:39:04You are very rightly
00:39:05placed to be the next
00:39:07big AI company.
00:39:08Yes.
00:39:08But still, I am out.
00:39:09I am out.
00:39:12I am out.
00:39:12I am out.
00:39:18I am out.
00:39:20I am out.
00:39:21I am out.
00:39:39I am out.
00:39:39I am out.
00:39:41With your cap table
00:39:42with only 46%,
00:39:44I don't think
00:39:45you have that space.
00:39:47For that reason,
00:39:49unfortunately, I am out.
00:39:51All right, guys,
00:39:52thanks for coming
00:39:53and educating us.
00:39:55Good luck.
00:39:56Thank you so much
00:39:56for your feedback.
00:39:58All the best.
00:40:00It's a lot of shocks
00:40:01that because Google
00:40:03or some big companies
00:40:04will have to be able
00:40:05to do something.
00:40:06We will disagree on that.
00:40:07Because it's not just
00:40:08a big company
00:40:09that means your expertise
00:40:10within everything.
00:40:12Okay?
00:40:12The application
00:40:13is a very narrow application.
00:40:15For it,
00:40:15you need expertise
00:40:16within that particular field
00:40:18which we are building.
00:40:19So, at that point,
00:40:19we had disagreement
00:40:20but, again,
00:40:21it remains to be seen.
00:40:22Friends,
00:40:23with Lahori Zira.
00:40:25I am very happy.
00:40:26Here,
00:40:27we are talking about
00:40:27sea-fuck.
00:40:29And,
00:40:29you can tell AI
00:40:30that its take-over
00:40:32is a bit real.
00:40:34And,
00:40:34two shares of AI
00:40:35are sitting here
00:40:35with me.
00:40:36Dub Pro,
00:40:37AI founders,
00:40:38are coming out of the tank.
00:40:39So, welcome, guys.
00:40:40How are you feeling?
00:40:41How are you feeling?
00:40:42How are you feeling?
00:40:42How are you feeling?
00:40:43It was very positive.
00:40:44We had a lot of interact
00:40:45with our product.
00:40:46They loved our demo.
00:40:47They loved our dubbing.
00:40:49And,
00:40:49they gave us the opportunity
00:40:50to present it.
00:40:51which was very helpful.
00:40:52What a matter.
00:40:52We live in this country.
00:40:54There are so many languages.
00:40:55There are so many diversity.
00:40:56Yes.
00:40:56How do you make sure
00:40:57that you can dub a good,
00:40:59authentic language?
00:41:00So,
00:41:01we are both AI experts.
00:41:02We have our expertise.
00:41:03We have built it
00:41:04in the last two years.
00:41:05And,
00:41:06every language company
00:41:06has trained it.
00:41:07That's why we can give
00:41:08expertise.
00:41:09So,
00:41:09you integrate so many languages.
00:41:11So,
00:41:11how do you hire
00:41:13those languages?
00:41:14How do you hire specific languages?
00:41:16How do you do specific languages?
00:41:17How do you do proofread?
00:41:20I'm going to try and figure out
00:41:21We work in our product
00:41:2190% of AI
00:41:22and they pay quality checks
00:41:23from humans.
00:41:24Yes.
00:41:25So,
00:41:25with different languages,
00:41:27how do you hire people?
00:41:30Tell us about how do you hire them.
00:41:32We hire them
00:41:33whose background is
00:41:34with that language
00:41:34and their actual identity.
00:41:36So,
00:41:37they find expertise properly
00:41:38At any ANTHA,
00:41:39you have worked very hard
00:41:40and humans do quality checks
00:41:42Then,
00:41:42I want to celebrate this
00:41:44a large business
00:41:44and then we celebrate it for a cheers to Lahori Zira.
00:41:48Friends, if you hear my words in Hindi, then I'm talking,
00:42:00but if you hear it in another language,
00:42:02they've added their app and changed my language.
00:42:05But you guys enjoy it and drink Lahori Zira,
00:42:07because everyone is drinking Lahori Zira.
00:42:09Welcome back to Shark Tank India.
00:42:11Co-presented by Canva and OPPO.
00:42:13Co-powered by Lahori Zira and Crunchyroll.
00:42:16Partners, Rizwan Solar, Fixderma,
00:42:19Phone Pay Payment Gateway, White Gold and Sophie.
00:42:26What the?
00:42:28What have you made?
00:42:30Hello.
00:42:32How cute.
00:42:34Boing.
00:42:35Boing.
00:42:37What the hell? These chairs for us?
00:42:40Namaste, namaskar, namaskar.
00:42:47I'm looking nice.
00:42:48But I'm not able to fit into this.
00:42:50Kunal in that formal look is looking very cute in here.
00:42:52Ah, yeah.
00:42:54Go ahead.
00:42:55Go ahead.
00:42:57Go ahead.
00:42:57xD
00:42:58,я┐╜
00:42:58,
00:42:58Oh, oh, oh, oh, oh, oh, oh, oh.
00:43:06Oh, oh, oh, oh, oh, oh, oh.
00:43:20Loved you!
00:43:24Missing your chairs.
00:43:26Yeah, yeah, me for sure.
00:43:28This will easily take your weight.
00:43:31But of course, this is not for your age.
00:43:34As for adult furniture is not for children.
00:43:38Children need their room set according to their mindset.
00:43:43Hello Sharks, I am Dhruvan Gurugram, founder of Boing.
00:43:49We are an age-appropriate and customizable kits furniture brand.
00:43:54Parents can easily customize our designs with their size, color and storage.
00:44:02But let me guess what you are thinking.
00:44:03Children's furniture will grow so quickly because it will be wasted.
00:44:08This is not.
00:44:10Because we provide an assured exchange program for three years.
00:44:15So that their furniture will grow.
00:44:18Now obviously, your question is safety and what is the sturdiness?
00:44:22What is the sturdiness?
00:44:23Don't do that too.
00:44:24We have six stores.
00:44:26Where parents and children can do themselves jump test, play test and mood test.
00:44:34If you want to make a proper furniture, it will be our children's game.
00:44:37But to grow this business, our ask is 2 crore rupees for 5% equity.
00:44:43And Sharks, don't think that I am saying everything like this.
00:44:47We have some quality control officers that will prove this.
00:44:52So officers, let's do this.
00:44:55Hello.
00:44:58Professors.
00:45:01I love that slide.
00:45:03That's so cool.
00:45:10So officers, is it okay?
00:45:12Yes.
00:45:14So let's buy the Sharks quickly and deal done.
00:45:17Bye.
00:45:19Thank you so much.
00:45:21So let's put you in age-appropriate, comfortable furniture.
00:45:25Why don't you just see the furniture until we change the chairs quickly?
00:45:33I love this, see?
00:45:34Along with steps, there's storage also.
00:45:44Welcome to Shark Tank India season 5.
00:45:47Thank you so much.
00:45:48So give us a little history.
00:45:49So we had an idea in 2019.
00:45:53In that time, my husband was 3 years old.
00:45:56So we wanted to set up the room.
00:45:59But we went to the market, we didn't get anything good, great.
00:46:02So we thought we wouldn't do it ourselves.
00:46:05I and my sister-in-law started this company in 2020.
00:46:08From 2019 to 2022, we grew up a company.
00:46:12We also raised funding.
00:46:13We also raised funding.
00:46:14And eventually, in 2023, customer acquisition strategy
00:46:18changed completely.
00:46:20Our strategic thinking was a little different.
00:46:22She also wanted to pivot personally in her life.
00:46:25So she took an exit.
00:46:26And mutually discussing with the investors,
00:46:28it was added, I'll take over Boeing
00:46:30and she'll be chairing from the sidelines.
00:46:31Got it.
00:46:33Dhruvan, these are your steps,
00:46:35where the child fell down.
00:46:36There are drawers too.
00:46:38Yes.
00:46:39So it's so smart utilization of space
00:46:41that you can come down,
00:46:42at the same time you can open in your storage.
00:46:44Yes, absolutely not.
00:46:45Our design mentality is to maximize storage.
00:46:50But this is normal.
00:46:52This is quite standardised design for bunk beds.
00:46:55So if you reference any photo on the internet,
00:46:58you'll find the same thing.
00:46:59There is difference in the materials that we use
00:47:02in the fact that what you make with normal furniture,
00:47:05you paint with wood.
00:47:06It's not a modeler.
00:47:08You can put it in a flat pack.
00:47:10You can put it in any apartment.
00:47:12And like I said,
00:47:13we customize it.
00:47:14So that is also another service
00:47:15that no one doesn't give.
00:47:16So when you customize it,
00:47:19the complexity of manufacturing and delivery cost
00:47:21also increases.
00:47:22Can you talk about that?
00:47:24Yes, absolutely.
00:47:24That is the beauty of it.
00:47:26What we have done?
00:47:27We have only 4 raw materials used.
00:47:29Whatever you can see in our portfolio,
00:47:30we have only 4 raw materials.
00:47:32First is the board,
00:47:34obviously the structure is made.
00:47:36Second is the hardware,
00:47:37which is connected.
00:47:38Third is the print on the board,
00:47:41direct print.
00:47:42And fourth is the upholstery.
00:47:44We have only 20 days
00:47:45raw materials inventory.
00:47:47Every day we order,
00:47:48we have all the modules ready.
00:47:50It is cut and packed in 4 days.
00:47:52And we use third party logistics
00:47:54and deliver Pan India.
00:47:56Where we have our store,
00:47:57where we have our technician,
00:47:58they can install it.
00:48:00But in terms of catalogue,
00:48:02this is a primary product
00:48:03which can come into multiple different ranges
00:48:06or you have an entire range of furniture
00:48:08for the kids' room?
00:48:10We have a full range of furniture
00:48:11starting from beds, bunk beds,
00:48:13study tables, storages,
00:48:15even decor items like mirrors,
00:48:16curtains, bed sheets.
00:48:18We have more than 900 designs
00:48:20on the website
00:48:21in which you can choose your liking.
00:48:26This offline versus online strategy,
00:48:29what was the thought process behind it?
00:48:31We opened our first store
00:48:32in Sikandarpur.
00:48:34And as many of our queries
00:48:35we saw that the online queries
00:48:37were only 0.02% converted.
00:48:40But in the store,
00:48:42there were 30% chances
00:48:43that they were converted.
00:48:44So this model
00:48:45has been successful.
00:48:47Now similarly,
00:48:48this is our idea
00:48:48that we will go to the city
00:48:49if we don't have a store
00:48:50and we don't have a market
00:48:51in our store.
00:48:53For our daughters,
00:48:55we have built a bunk bed.
00:48:56My wife just called
00:48:57the local carpenter
00:48:59and she gave it
00:49:00for 10-15 days.
00:49:02I don't know how much it cost.
00:49:04But I would imagine
00:49:05that it was less than that.
00:49:07And this competition
00:49:08doesn't come to you?
00:49:09Our biggest competition
00:49:10is the unorganised sector.
00:49:12Is it?
00:49:13Carpenter,
00:49:13material cost,
00:49:16apples to apples,
00:49:17if you compare
00:49:18then you will get
00:49:19this kind of bunk bed
00:49:19just like that.
00:49:21Somebody like an IKEA
00:49:22or a live space
00:49:24which is the main furniture
00:49:25that can't bring
00:49:26a child's segment
00:49:26quickly.
00:49:28And what does it have
00:49:28a child's segment?
00:49:30Our biggest bunk bed
00:49:31is 25 people.
00:49:32And how many of them
00:49:33will be the same?
00:49:33They will be the same.
00:49:36Our models
00:49:37and designs
00:49:38have been inspired
00:49:40from this thing
00:49:41and whatever you see
00:49:42on Pinterest
00:49:42you will find
00:49:44similar things
00:49:45you will find
00:49:47Let's look at
00:49:47your designs
00:49:48and website.
00:49:49This is our website.
00:49:50If you can see
00:49:52all of our categories
00:49:53start from the nursery
00:49:54which is baby
00:49:550 to 2.
00:49:56But our focus
00:49:57is on toddlers
00:49:57and kids.
00:49:58Can you show
00:49:59the customization section?
00:50:00Absolutely.
00:50:01Our bed
00:50:02is a little hut bed
00:50:03which is one of
00:50:03best-selling beds.
00:50:04Over 800-900 beds
00:50:05can be changed
00:50:07in colors
00:50:09The sizes are there.
00:50:11The different kinds
00:50:11of storages are there.
00:50:12This is really good.
00:50:14Thank you so much.
00:50:15It's big.
00:50:15It's different.
00:50:16How much is it?
00:50:16The best model
00:50:18will be $38,000.
00:50:20What is the average
00:50:20selling price?
00:50:21In the store
00:50:21we have $38,000
00:50:23to $40,000.
00:50:24The average price point
00:50:24will be $15,000 to $17,000.
00:50:29Can you tell us
00:50:29about business?
00:50:30The first year
00:50:32was FI 20
00:50:32we had soft launch
00:50:351.2 crore
00:50:36of business
00:50:37and estimated loss
00:50:38was $1.3 crore.
00:50:40This was all
00:50:40R&D.
00:50:41Then in FI 21
00:50:42we had almost
00:50:43$2 crore
00:50:44of business
00:50:44with a loss
00:50:45of $55,00,000.
00:50:47In FI 22
00:50:49we had a business
00:50:49of $5 crore
00:50:51with a loss
00:50:52of $1.3 crore.
00:50:53FI 23
00:50:54is $4.2 crore
00:50:55with a loss
00:50:56of $2.2 crore.
00:50:57FI 24
00:50:57is $5.2 crore
00:50:59with a loss
00:50:59of $67,00,000.
00:51:01FI 25
00:51:01is $6.45
00:51:03with a loss
00:51:04of $1.2 crore.
00:51:06How many losses
00:51:06are these losses?
00:51:08We have done
00:51:09the first round
00:51:09with friends
00:51:10and family
00:51:10using debentures
00:51:12from July 20
00:51:12to March 21
00:51:14we had a total
00:51:14of $1.1 crore
00:51:16which converted
00:51:16to a valuation
00:51:17of $16 crore.
00:51:19Okay.
00:51:19Then we had
00:51:20our institution
00:51:21with IPV
00:51:22in September 21
00:51:23where we had
00:51:24$2.2 crore
00:51:25at a final valuation
00:51:27after a discount
00:51:27of $18 crore.
00:51:28Then we had
00:51:29a small bridge round
00:51:31of $35,00,000
00:51:33and that was
00:51:34at a valuation
00:51:35of $21 crore.
00:51:36Then we had
00:51:37with IPV
00:51:38a second round
00:51:39of $90,00,000
00:51:40and a valuation
00:51:41of $23 crore.
00:51:42Then in June 23
00:51:43we had another
00:51:44bridge round
00:51:45of $65,00,000
00:51:46at a post-money
00:51:47valuation
00:51:48of $23.6 crore.
00:51:50Same valuation.
00:51:50Then we had
00:51:52$40,00,000
00:51:52after December 23
00:51:53to February 24
00:51:55which is now
00:51:56converted
00:51:57to March 25
00:51:58at a valuation
00:51:59of $27 crore.
00:52:01We had
00:52:02a small rights
00:52:03issue round
00:52:03in November 24
00:52:05because
00:52:06we were closing
00:52:06our funding
00:52:07so we had
00:52:08$30,00,000
00:52:10$30,000,000
00:52:10to $25,00,000
00:52:12and $7,000,000
00:52:12you had
00:52:12$7,000,000
00:52:12in a $2,000 crore.
00:52:14You were running
00:52:14like this business
00:52:15and you were running
00:52:17together.
00:52:19Maybe
00:52:19two or three rounds
00:52:21that would be
00:52:21to tell you.
00:52:22Now we closed
00:52:24$2,600
00:52:25at a post-money valuation
00:52:27of almost $30,000.
00:52:29If I look at
00:52:30your losses
00:52:30like that
00:52:32losses are falling
00:52:34and funding
00:52:35is coming
00:52:35right?
00:52:36It doesn't even
00:52:37look like your
00:52:37economics are getting
00:52:38better.
00:52:39So what's going on
00:52:40in your head?
00:52:40Firstly, I'll address
00:52:41the loss of 1.2 CR.
00:52:43Our actual
00:52:45operational loss
00:52:45is only $75,00,000.
00:52:47We have
00:52:47bad debts
00:52:49write off
00:52:50all these
00:52:51bad debts
00:52:51which were accumulated
00:52:52from FI 20
00:52:53till FI 23.
00:52:55So for all
00:52:56intents and purposes
00:52:57our EBITDA
00:52:58has maintained
00:53:00the
00:53:01EBITDA
00:53:01but again
00:53:01I'm not
00:53:02but how is the
00:53:03year
00:53:03until now?
00:53:05As of today
00:53:06we have
00:53:07almost $4,000,000
00:53:08revenue
00:53:09in six months.
00:53:10And profit losses?
00:53:11If we look
00:53:12operationally
00:53:12then our total
00:53:14is around $25,000,000.
00:53:15But we still
00:53:16have three stores
00:53:17in Pune, Hyderabad
00:53:18and Ahmedabad
00:53:19in July
00:53:20and August
00:53:21and May
00:53:21and September
00:53:22So total stores are
00:53:23six?
00:53:24Yes.
00:53:26Are those
00:53:26positive
00:53:26store levels
00:53:29Yes, absolutely.
00:53:30which are our three
00:53:31mature stores
00:53:31like Gurgaon, Delhi
00:53:32and Bangalore
00:53:33they earn $15,000,000
00:53:34in May
00:53:36$15,000,000
00:53:37then your rentals
00:53:38and all the cost
00:53:39so finally
00:53:39what's your store?
00:53:40Our store running
00:53:42cost
00:53:42including the salary
00:53:43electricity rental
00:53:44is $2.5,000,000
00:53:46Our unit economics
00:53:48after all
00:53:49our manufacturing
00:53:50delivery
00:53:51and customer acquisition
00:53:52is at our
00:53:5230%
00:53:53So if we do
00:53:55$15,000,000
00:53:56in our store
00:53:5630%
00:53:57it's $15,000,000
00:53:59so the store
00:54:00has $2,000,000
00:54:01big, big, big
00:54:02big, big
00:54:02You told us
00:54:04that your co-founder
00:54:04did exit
00:54:05Yes, yes.
00:54:05That's why
00:54:06it didn't work
00:54:06because the business
00:54:07didn't work
00:54:08It's not that
00:54:09it didn't work
00:54:10because the business
00:54:10had a different
00:54:11thinking about
00:54:12what to do
00:54:13and what to do
00:54:14in January
00:54:15in January 23
00:54:15we had
00:54:16its exit structure
00:54:17How did it structure?
00:54:19We both had
00:54:2032-32%
00:54:21equity
00:54:21and they had
00:54:22one-fourth
00:54:23best
00:54:23as of now
00:54:24she has
00:54:257.5% equity
00:54:26I have
00:54:27personally
00:54:2745% equity
00:54:28That means 48%
00:54:30is owned by investors?
00:54:3136%
00:54:32got it
00:54:34If I'm at your place
00:54:35I would have invested
00:54:36a lot more in designing
00:54:37Sure
00:54:38Now you have
00:54:39a large catalogue
00:54:40which you think
00:54:41you're taking
00:54:42other places
00:54:42from Pinterest
00:54:44but there
00:54:45a very differentiated
00:54:46catalogue
00:54:47in my opinion
00:54:49is very very important
00:54:50If I think
00:54:51that every year
00:54:52I'm saying
00:54:53that I'm refreshing
00:54:53your design
00:54:53and new things
00:54:55that probably
00:54:56would be relevant
00:54:58I think
00:54:59you can work on it
00:54:59I've understood
00:55:00your business
00:55:00I would want
00:55:02to stay out of it
00:55:03today
00:55:05because
00:55:06I think
00:55:06it's very capital
00:55:07intensive
00:55:09You have been burning
00:55:10you need more capital
00:55:11than what you're asking
00:55:11right now
00:55:14So
00:55:14good luck
00:55:16but for that
00:55:16isn't enough
00:55:18Boss
00:55:19I think
00:55:19that you've got
00:55:20the model
00:55:22you
00:55:23don't seem
00:55:24to want
00:55:25to move away
00:55:26from it
00:55:26Just for a number
00:55:28If you have
00:55:29made a contribution
00:55:30of 20 crore
00:55:31per year
00:55:33with your current
00:55:34model
00:55:35it will take you
00:55:35100 stores
00:55:37Every store
00:55:38will give you
00:55:39200 lakh
00:55:40it sort of
00:55:41becomes
00:55:42uninvestable
00:55:42Okay
00:55:44I wish you
00:55:45the best
00:55:45but I'm not
00:55:46Absolutely
00:55:48Dhruvan
00:55:49in business
00:55:50you've grown so
00:55:50complexity
00:55:51because of
00:55:52customization
00:55:55and 900 designs
00:55:56Yeah
00:55:57So
00:55:58you've got
00:55:596,7 categories
00:55:59and
00:56:00make
00:56:016,7 standard
00:56:02designs
00:56:03make that really
00:56:05big
00:56:05then get into
00:56:06customization
00:56:07Sure
00:56:09So
00:56:09you'll never
00:56:10become scale
00:56:10or profitability
00:56:11is my advice
00:56:12to you
00:56:13Fair enough
00:56:14But for today
00:56:16I'm out
00:56:16Thank you
00:56:17enough
00:56:19Dhruvan
00:56:20Yes
00:56:20companies
00:56:21don't die
00:56:22because of
00:56:23starvation
00:56:24Sure
00:56:26that
00:56:27you've come to
00:56:27starvation
00:56:28and figure it out
00:56:31They die
00:56:33of indigestion
00:56:33Yes
00:56:36If I were
00:56:37in your place
00:56:37I would consider
00:56:38excelling
00:56:39on the manufacturing
00:56:40process so you can
00:56:41lower the prices
00:56:42and provide great
00:56:44products like these
00:56:45at incredible prices
00:56:46That's when you'll see
00:56:47throughput
00:56:50So today
00:56:51I'm out
00:56:51wish you all the best
00:56:52Okay
00:56:53I will give you
00:56:54marks
00:56:55I will give you
00:56:56A
00:56:57for your passion
00:56:57for your business
00:56:58I will give you
00:57:00that you have to
00:57:01read back
00:57:01and put it
00:57:02smart guy
00:57:03I will give you
00:57:05But I will give you
00:57:06D
00:57:06to your business
00:57:08fundamentals
00:57:08on revenue
00:57:11on growth
00:57:13on store operations
00:57:15multiple stores
00:57:16multiple products
00:57:17multiple things
00:57:18together
00:57:20this business is going
00:57:21nowhere my friend
00:57:24unfortunately
00:57:24it's out for me
00:57:26Thank you so much
00:57:27Less is more
00:57:27Thank you so much
00:57:29Thank you
00:57:30Thank you
00:57:34900 designs
00:57:35with so much complexity
00:57:36it's mind-boggling
00:57:38It's mind-boggling
00:57:49Welcome to the Canva
00:57:51Power Pitch
00:57:51It's so important for
00:57:52good designing business
00:57:53as much as
00:57:54Sharks
00:57:55and me
00:57:56Today
00:57:57we are with Dribun
00:57:58the founder of Boeing
00:57:59and their designs
00:58:00have made the world
00:58:01more beautiful and beautiful
00:58:02I have seen the furniture
00:58:03so beautiful
00:58:05Dribun
00:58:06What is your design philosophy?
00:58:08How do you design it?
00:58:09How do you think about it?
00:58:11Our design philosophy
00:58:12is very simple
00:58:13what we want
00:58:13our customers
00:58:14we make
00:58:16we start
00:58:17with our simple
00:58:18ideation
00:58:19and designs
00:58:19then we see
00:58:21which theme
00:58:22we like
00:58:22and because
00:58:23we make customisable
00:58:24furniture
00:58:25we like them
00:58:26in real time
00:58:27we like them
00:58:28to choose
00:58:28and edit
00:58:30them
00:58:31and show
00:58:32how their furniture
00:58:33will look
00:58:33most of the colors
00:58:35you like
00:58:36children
00:58:37are more
00:58:38parents
00:58:38more
00:58:39children
00:58:40are happy
00:58:40they don't have a difference
00:58:43parents
00:58:43make everything colorful
00:58:44like yellow
00:58:45red
00:58:46blue
00:58:47very good
00:58:48so a brand
00:58:49is a lot of design
00:58:50and a lot of
00:58:50things behind it
00:58:52but because
00:58:53we know
00:58:54that you use Canva
00:58:54so tell us
00:58:55about that
00:58:56Canva
00:58:57the main issue
00:58:59is to solve
00:59:00our brand language
00:59:03we have all
00:59:04social media campaigns
00:59:05all the reels
00:59:07and all the
00:59:08things on our website
00:59:08and designing
00:59:10we have done
00:59:10the whole Canva
00:59:11and Canva
00:59:12made it
00:59:12so easy
00:59:14and we have
00:59:15made our graphics
00:59:17which we have
00:59:18put in our furniture
00:59:19all we have
00:59:20put in Canva
00:59:20and looked at
00:59:22the focus groups
00:59:23and we have
00:59:24shortness
00:59:25so it has been
00:59:26a godsend
00:59:27Canva is not
00:59:28a tool
00:59:28or an app
00:59:29imagination machine
00:59:30that is where
00:59:31your designs
00:59:31are customizable
00:59:33easy and attractive
00:59:34data
00:59:35and engaging
00:59:36infographics
00:59:37so
00:59:37Ruvan
00:59:38while watching
00:59:38you
00:59:41canva
00:59:42you have
00:59:43a swag kit
00:59:44and
00:59:45canva
00:59:46one year's
00:59:47subscription
00:59:47thank you
00:59:48so
00:59:49look
00:59:49the design
00:59:49is not only
00:59:50until your heart
00:59:51this was
00:59:52the Canva
00:59:53power pitch
00:59:53brain stroke
00:59:54every year
00:59:58parallysis
00:59:59that is where
01:00:00we come in
01:00:01as Rehab Veda
01:00:02Rehab Veda
01:00:03is a home based
01:00:04neuro rehabilitation solution
01:00:06which
01:00:06has a connection
01:00:06between the patient's
01:00:07and the hand
01:00:08between the hand
01:00:09so
01:00:10now
01:00:10close your hand
01:00:12so
01:00:13this is
01:00:14mirroring
01:00:15your hand
01:00:15this is
01:00:16movement
01:00:18congratulations
01:00:19on picking
01:00:20such a noble
01:00:21path
01:00:22of innovation
01:00:25in India
01:00:26every child
01:00:27has a neurodevelopmental
01:00:29disorders
01:00:29our son
01:00:30had a neurodevelopmental
01:00:32disorder
01:00:32he had
01:00:33three holes
01:00:33in the heart
01:00:34he was coming from
01:00:35a day
01:00:35he was coming from
01:00:36the road
01:00:37accident
01:00:38there was an eye operation
01:00:40because of
01:00:41loose muscle tone
01:00:42he was crying
01:00:43he was crying
01:00:44so
01:00:44we didn't know
01:00:45who he was crying
01:00:47so
01:00:47I flashed
01:00:49that he needed
01:00:50water
01:00:50so
01:00:51when I put water
01:00:51it stopped
01:00:52in our multidisciplinary
01:00:56approach
01:00:57we have
01:00:58consulting
01:00:58doctors
01:00:59pediatric therapists
01:01:01and special education
01:01:02are available
01:01:03you have not
01:01:05victimized
01:01:06and that's
01:01:08amazing
01:01:08salute to you
01:01:09thank you sir
01:01:11my sister
01:01:12was pregnant
01:01:13when I took a shoot
01:01:14then I got
01:01:15boring
01:01:15soul-less gowns
01:01:17no style
01:01:18no comfort
01:01:19I had a degree
01:01:20in my fashion designer
01:01:21so I went to my
01:01:22magic
01:01:22that happened
01:01:24my beloved fashion
01:01:25empire
01:01:26Sanchvi
01:01:27I want to make
01:01:28this empire
01:01:29where
01:01:30moms
01:01:32and
01:01:32any lady
01:01:33feel like
01:01:34something for me
01:01:35I can feel like
01:01:36a princess
01:01:37yes
01:01:37and
01:01:37when the kids
01:01:38come
01:01:38they say
01:01:39what's going on
01:01:40what's going on
01:01:40your personality
01:01:42is
01:01:43so
01:01:43happy
01:01:43that's a very positive
01:01:48very happy person
01:01:49that's very nice to see
01:01:50thank you so much
01:01:51we are becoming a human
01:01:53but
01:01:54we are becoming a human
01:01:56but
01:01:56we are becoming a human
01:01:57and
01:01:58our smartphone
01:01:59that's why
01:02:00we have a practical solution
01:02:04that's why
01:02:14we have a
01:02:20trink phone
01:02:21we are becoming a human
01:02:24help it
01:02:24we are on
01:02:24thepring
01:02:25have
01:02:25the
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