00:00When you're shopping online, whether it's for a pair of shoes or you're looking for a good hotel,
00:04being able to differentiate between real and fake reviews is not a skill that everyone possesses.
00:09According to Money Talks News, we're all bad at spotting fake negative reviews,
00:13but your personality appears to affect your ability to do so.
00:17Researchers examined the ability of more than 400 people to sniff out fake hotel reviews
00:22and then gave them a personality test.
00:24Everyone was bad at spotting the fake negative reviews,
00:27but it seems participants with extroverted personality types were worse at spotting the fake positive ones.
00:34Think you're good at spotting fake reviews?
00:36CNBC says it's hard to know exactly how many online reviews are phony,
00:40but roughly 31% of reviews found on e-commerce sites like Amazon, Walmart, and Best Buy are suspected fakes.
00:48That means that any star rating is likely to be skewed, so don't rely on star ratings alone.
00:53The next time you're looking at reviews to help you decide whether to get something or not,
00:58consider the fact that there might be some motive behind the reviews you read.
01:02One thing I've learned about people's negative reviews of my work, they're all fake.
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