- 7 minutes ago
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00:00:47Nice much bro. Entertaining.
00:00:55It's a 100% organic natural latex mattress which is hypoallergenic with orthopedic support,
00:01:02temperature balance and motion isolation.
00:01:04And it also reduces allergies, body pains and sleeping disorders.
00:01:08There are a lot of new companies like SleepyCat and WakeFit.
00:01:11What we are giving, they are not giving.
00:01:13It's a great gift. It feels good to hear you.
00:01:15It feels good to hear you.
00:01:19Let's go.
00:01:21Let's go.
00:01:29Let's go.
00:01:46Hi Shaks. Hello. Who is the one who drinks normal coffee today?
00:01:51Aman. So basic, so outdated and just so minus. So outdated.
00:01:56And we are committed to our boyfriend. We rely all day on coffee.
00:02:02But coffee gives us instant energy. But this boss kudi needs much more.
00:02:09Shaks, my name is Rhea Gupta and I am the Upsnack boss kudi.
00:02:13And today I am brought here Upgraded Coffee.
00:02:17His name is Profi.
00:02:20That means your smart coffee.
00:02:23In this coffee, there are 15 minerals and vitamins.
00:02:28But the most important thing is you don't need to add in your coffee.
00:02:32Because we have naturally sweetened it with bong fruit.
00:02:36Shaks, we make up snack with peanut butter.
00:02:39Which is a perfect combination of snacking and wellness.
00:02:43And this is not just for the gym.
00:02:46But it is a perfect upgrade for your family.
00:02:49So Shaks, Rhea's boss kudi ki ask is 1 crore for 2% of my company.
00:02:55Ooh.
00:02:56Boss type of value issue.
00:02:57Because you have only three things in your portfolio.
00:03:02Upsnack, Upsnack, and Upsnack.
00:03:05The name is good, Upsnack. I like it.
00:03:08But how do you have an idea? Give us a little about your background.
00:03:12I usually dance with my bosses because I was late for 2-3 days.
00:03:18That's why I have kept my boss kudi.
00:03:21That's also the story.
00:03:22I have a lot of dance kudi.
00:03:23But the story doesn't end here.
00:03:26It is important that everyone is a nutritionist in India.
00:03:29You have to drink coffee, drink protein, collagen and sugar.
00:03:34So I thought that in India it is very difficult to give people a new product.
00:03:40But their daily lifestyle, their daily habits, let's upgrade that.
00:03:46So I have upgraded coffee and made a profit.
00:03:48But where did you do the work before? And which share?
00:03:51So basically I am from Punjab.
00:03:53Ludhiana's name will be heard, I'm sure.
00:03:56I always wanted to work with a D2C brand.
00:03:59Because in my mind I had to do a job, so let me get that experience.
00:04:03Got it.
00:04:04So I worked with Mamat.
00:04:06Okay.
00:04:06What was your role?
00:04:07I was a brand manager there.
00:04:09Okay.
00:04:10So I learned how to build a brand.
00:04:12Packaging, packaging, everything.
00:04:14Then I worked in Serona.
00:04:16But I had to dance with a white rose dance.
00:04:18So before that, I thought that I would not be able to do it.
00:04:21Good decision.
00:04:22So the boss dance was true, that I would be a boss kudi.
00:04:24One time.
00:04:25So I started the snack from there.
00:04:28Should we try your products?
00:04:30Yes, absolutely.
00:04:31What is this?
00:04:32Tell us all about it.
00:04:33Anubam, first of all, it's a coffee.
00:04:35But it's made in oat milk.
00:04:37It's in it?
00:04:38Yes.
00:04:38But it's also a protein.
00:04:39I'll try it.
00:04:41This is a coffee.
00:04:43This is a coffee.
00:04:43That is Rich Mocha.
00:04:44It's in the big glass.
00:04:46I like it.
00:04:49It's a good taste.
00:04:50But it's like a sweet Nescafe from the machine.
00:04:54It's not a sweet Nescafe from the machine.
00:04:56We've tried to improve it.
00:04:58We've added monk fruit in it.
00:05:00So the conceptтАж
00:05:00I've seen stevia too.
00:05:02Stevia too.
00:05:03Right.
00:05:03It's monk fruit and stevia.
00:05:05Do you have your proposition that it's also protein?
00:05:07Or it's not added sugar?
00:05:09Sir, our proposition is that it's a wellness functional coffee.
00:05:13You're getting a decent amount of protein.
00:05:15You're getting minerals and vitamins.
00:05:16And you don't need sugar in it.
00:05:19What I'm drinking, what is it?
00:05:20Sir, this is your classic regular flavour.
00:05:23And it's made in water.
00:05:25Water and coffee.
00:05:26It's not milk.
00:05:27But as you can see, milk is coffee.
00:05:30It's a colour.
00:05:31ButтАж
00:05:31We've added skimmed milk powder to froth and texture.
00:05:36It's milk too.
00:05:39Yes, it's very rare.
00:05:41It's very rare.
00:05:41It's very rare.
00:05:43Because we've made it lactose-free,
00:05:46so we've added milk powder to texture.
00:05:49Why stevia and monk fruit?
00:05:52Because it's zero calorie and most importantтАж
00:05:54No, but monk fruit is zero calorie.
00:05:55Why do you add stevia?
00:05:56It's more expensive.
00:05:58And then why I'm asking.
00:06:00So over here, it has a note saying,
00:06:02not recommended for children, pregnant or lactating women.
00:06:06So there's a Cosmix protein which comes.
00:06:09Which is a very good protein shake,
00:06:12whatever you can say.
00:06:13But there are very simple ingredients,
00:06:14neat ingredients that anyone can eat.
00:06:16So why have you restricted your market so much?
00:06:18So the objectives were very simple.
00:06:20Stevia and monk fruit.
00:06:22Now it's trending and it's already running.
00:06:25You can't just do it with monk fruit?
00:06:27No, because it doesn't come from the taste.
00:06:29With that stevia, it gives that bitterness.
00:06:31Which is good for the coffee.
00:06:33Got it.
00:06:35You have written vitamins.
00:06:37Is it not mandatory in India's RDA value?
00:06:40No.
00:06:41As of now, it's just the percentage.
00:06:44I just want to share one thing.
00:06:45This RDA value disclosure is mandatory.
00:06:48Okay.
00:06:48Second is Sucralose, which I can't see an ingredient list.
00:06:52So where is it?
00:06:54So actually, we had composition it with Sucralose.
00:06:57Which we now recently changed.
00:07:00But the labeling changed.
00:07:01So it's not in India's RDA?
00:07:03Correct.
00:07:05I saw that there are a lot of issues in packaging.
00:07:07Like, I'm seeing it on top.
00:07:10There are a lot of scratches.
00:07:12I know this because it was a little issue in transit.
00:07:15It was a bubble wrap.
00:07:16But if I look at peanut butter, the label is not stuck.
00:07:23There are air bubbles in it.
00:07:25Correct.
00:07:25Why is that?
00:07:27One is the transit.
00:07:29But this is not in transit.
00:07:31You will do a lot of shipping for customers.
00:07:33It's not in transit.
00:07:35Is it an MOQ issue?
00:07:37Yes, there is an issue.
00:07:38But Ria, just to be clear.
00:07:40That is not an excuse.
00:07:43If MOQ is less, you can buy Q-seed product.
00:07:48Right.
00:07:48Because the product is your product.
00:07:50Correct.
00:07:50In the end, if you keep your bar high, how will the customer love your product?
00:07:56So we will work on this for sure.
00:07:57I think he's trying to say, up your game.
00:08:01I love the concept of the product.
00:08:03Because coffee, minerals or vitamins,
00:08:06deplete because it's a diuretic.
00:08:08So it's a great replenishment.
00:08:10Protein, I think, is a little gimmicky.
00:08:12It's not so much.
00:08:13But vitamins and minerals with coffee, great idea.
00:08:15I love it.
00:08:16But here, it's a refreshing coffee with peanut butter.
00:08:20My God.
00:08:21Why?
00:08:22Coffee, peanut butter.
00:08:23Peanut butter as a pre-workout, is also consumed.
00:08:26And in the morning, it's consumed with toast, with toast and your milkshakes.
00:08:30So as a snack and for pre-workout, we add the actual coffee powder.
00:08:37But in the time of pre-workout, you don't eat high fat things.
00:08:41Because it's very taxing on your digestion.
00:08:43When you put high fat, which is what peanut is,
00:08:46it slows you down.
00:08:47Oh, I don't know.
00:08:48So that's why I'm getting a little doubt.
00:08:51Yeah.
00:08:52I have confidence in the beginning.
00:08:55We have any questions on the packaging.
00:08:58You're saying that it will be a little logistics issue.
00:09:01It will happen.
00:09:03It will happen.
00:09:04You start with any brand that you need to know normally.
00:09:09Yeah, absolutely.
00:09:10When you are right, you don't need to know.
00:09:12And I will correct on to this.
00:09:14It's all I can say as of now.
00:09:16But doesn't it seem that half big business happened?
00:09:20But my sales are really good.
00:09:22Then impress me the other way.
00:09:24Which is the sales way.
00:09:25So I started in January 2024.
00:09:29I started with ideation.
00:09:30And I started with actual sales in September 2024.
00:09:34Okay.
00:09:34So from September 2024 till March 2025.
00:09:37I closed the net revenue of 28 lakhs.
00:09:41What was the loss?
00:09:42It was no profit.
00:09:43Okay.
00:09:44No loss.
00:09:45And then I have in April 2025 till November 2025.
00:09:49We have already closed 2.5 crores.
00:09:52Very well done.
00:09:52And this year we will be closing at 5 crores.
00:09:55And what is the bottom line for this year?
00:09:5717 percent.
00:09:58Abita.
00:09:59Mainly what products are you selling?
00:10:01Now, when I started with peanut butter,
00:10:04the percentage was much more.
00:10:05How much was it?
00:10:06Around 70 percent.
00:10:08And the profit was somewhere around 30 percent.
00:10:10And currently, the profit is contributing to 60 percent of the revenue.
00:10:14And 40 percent is coming from peanut butter.
00:10:16And what is the flavor that is selling in the coffee?
00:10:18Rich Mocha.
00:10:19How much is it?
00:10:20Rich Mocha is somewhere around 80 percent.
00:10:22And the rest 20 is classic, regular.
00:10:25Can you tell your channel split?
00:10:26Absolutely.
00:10:27So 50 percent is Amazon.
00:10:29In which 5 percent is your other marketplaces.
00:10:31Cred and Hyuga Life and all these.
00:10:33Sure.
00:10:33Then 20 percent is from the website.
00:10:36And 30 percent is from offline channels.
00:10:38Okay.
00:10:39But this offline, what you told us about the sale,
00:10:42has the end customer bought it?
00:10:44Or did you supply it?
00:10:45Supply it.
00:10:46Offline, we go to our bulk.
00:10:48But it's not necessary to be sold.
00:10:51Why do you ask this?
00:10:53Is your money coming from all the distributors?
00:10:54No, it's not advised.
00:10:57So you're not sold.
00:10:59Boss Kudi, why you?
00:11:02Why me?
00:11:02Because I'm Boss Kudi and I think I have developed a few good products.
00:11:07I'm trying to make people's life easy.
00:11:11You have any investors?
00:11:13No, it's good start by me.
00:11:15How much money are you now?
00:11:17I have invested in 40 lakhs.
00:11:19Well done.
00:11:20That's it.
00:11:21Very nice.
00:11:24What will you make the snack in the next three years beyond this?
00:11:28We are planning for wellness protein bars.
00:11:31We are planning for wellness smoothies.
00:11:33Then we are planning for savoury protein bars.
00:11:35Usually in India, there are only sweetened protein bars.
00:11:38There are many savoury bars here.
00:11:40Savoury bars.
00:11:41There is only one brand that is fab.
00:11:44It's one of them.
00:11:46Right down the street, there is a Bombay sweet shop.
00:11:50They are making so good savoury bars.
00:11:52But it's not online.
00:11:53It's online.
00:11:54You have to research.
00:11:55But you said it's a profit product.
00:11:58I told you myself that Cosmix is a very good protein powder.
00:12:03But they don't add monk fruit.
00:12:05They also add monk fruit.
00:12:06But they have to research.
00:12:10Yeah, I feel that your confidence is good.
00:12:15Thank you, Amin.
00:12:16But it's always over confidence.
00:12:18And you said that my sales is good.
00:12:21It's good.
00:12:22I feel that it's not selling off-line sales.
00:12:27When it comes to offline,
00:12:30you'll have to break half of the plastic.
00:12:32It will expire.
00:12:33It will expire.
00:12:34So I don't have confidence in offline sales.
00:12:39Whether that number for you is a real number.
00:12:44I'm not paying for this business.
00:12:47I'm not paying for this business.
00:12:50You have to pay for everything.
00:12:52So you'll do something.
00:12:54All the best.
00:12:55I'm out.
00:12:57I was very excited about peanut butter.
00:12:59When you see the ingredients,
00:13:00it looks so clean.
00:13:01Dates, coffee, peanuts.
00:13:02I ate a little bit of it.
00:13:04It tasted horrible.
00:13:06It's a little bit of the oil.
00:13:08It's a little bit of the oil.
00:13:10It's a little bit of the oil.
00:13:10This is the biggest put-off to any peanut butter eater.
00:13:14So I think to focus on the product.
00:13:19I need to focus on the packaging.
00:13:20I need to focus a lot on the packaging.
00:13:22Because customers are going to happen once again.
00:13:25They will never see anyone's side.
00:13:27And I think for that reason, I'm out.
00:13:29Wish you all the best.
00:13:29Thank you so much.
00:13:32In coffee, I think it's an amazing opportunity.
00:13:34I think it's a disproportionate amount of profit drive in today's day.
00:13:39It's not clear that in advance,
00:13:41it's going to scale it or not.
00:13:46Because if it's not done this scale,
00:13:48it will pull down the whole business's profitability.
00:13:51Hmm.
00:13:53So today, I'm out.
00:13:54I wish you all the best.
00:13:56I think in coffee,
00:13:58it's an amazing opportunity.
00:13:59you should focus on that.
00:14:02In functional coffee,
00:14:03there's a sub-category of protein coffee.
00:14:07But when you have a product roadmap,
00:14:09it's where I'm concerned about
00:14:10what I'm concerned about.
00:14:14If you focus on the pure play,
00:14:16I could have thought about it.
00:14:18But somewhere else, we have a different view and vision.
00:14:23It's your brand.
00:14:25I'll say good luck.
00:14:26But today, unfortunately, I'm out.
00:14:29You have to understand this.
00:14:31You have to understand that your money is running.
00:14:33I think it's your two products.
00:14:37I don't understand that we all have coffee connoisseurs here.
00:14:40This is not for the coffee connoisseur.
00:14:43So, I love the product coffee with minerals and vitamins.
00:14:46I feel like this time is over.
00:14:50So, don't raise until you are at a run rate of at least 25-30 crores,
00:14:54if not 50 crores.
00:14:56When the business is in Kabul,
00:14:58then you say,
00:15:00you have to say,
00:15:13you have to understand what is good.
00:15:14I didn't feel bad at all.
00:15:16I didn't get a deal.
00:15:17But definitely, I got to learn a lot of things and a confidence built.
00:15:21So, there is nothing to lose.
00:15:23I'm all here to win and I think I did that.
00:15:28What's up, Kullu?
00:15:29You are busy today?
00:15:31No, I'm not busy.
00:15:33Invested.
00:15:34It's an investment show.
00:15:35I'm invested in stories.
00:15:37I am in.
00:15:38What?
00:15:40My friend recommended an anime title in a crunchy role.
00:15:43Solo Leveling.
00:15:45He said,
00:15:45once you start anime, you can't really stop.
00:15:48I said,
00:15:48I'll show you only one episode.
00:15:50It's a challenge.
00:15:51Now, I'm going to show you the 5th show.
00:15:54It's like you can invest in a unicorn.
00:15:56Once you've invested in one time,
00:15:58you'll never stop the returns of entertainment.
00:16:00I'm not making money.
00:16:01You can't do anything else.
00:16:04You can also see,
00:16:05there are more titles than 900.
00:16:07And there are a lot of Hindi, Tamil, Tamil and Tilgu dumb.
00:16:11You can see so many anime genres in a crunchy role.
00:16:14Romance, high action drama.
00:16:16You can see for Rs. 469 for the year.
00:16:21Ready for anime?
00:16:23Download Crunchy Roll.
00:16:24Be a home shark and win the game.
00:16:27Sharks analyze the pitch,
00:16:29keep your stakes and predict.
00:16:31Download the Sony Live app right now.
00:16:56Sharks, this good-looking mattress is calling out your name, right?
00:16:59But don't come because looks can be very deceptive.
00:17:03Yes, Sharks.
00:17:04These mattresses have been inherited as our heirlooms from generations.
00:17:08But it is the most unhealthy heirloom you can inherit.
00:17:11Oh, God.
00:17:12With synthetic foams and toxic chemicals,
00:17:14it gives you spine, posture and health problems.
00:17:17We change the phone regularly.
00:17:19But we neglect the mattress every day, 8 hours.
00:17:23Hello, Sharks.
00:17:24I'm Varshini, a third-generation entrepreneur.
00:17:27And this is my mother, Krishna Priya.
00:17:29We are the founders of Kotsen Mattress from Vijaywada.
00:17:33We make 100% organic natural latex mattress,
00:17:36which is hypoallergenic, with orthopedic support,
00:17:39temperature balance and motion isolation.
00:17:41And it also reduces allergies, body pains and sleeping disorders.
00:17:46Oh, wow.
00:17:46Because our mattress is made for 100% aviary milk,
00:17:49which is actually designed to take care of you,
00:17:52when you yourself go off-duty.
00:17:55Really?
00:17:55Our ask for Kotsen is 1.5 crores for 10% equity.
00:18:01Sharks, let the old heirloom mattress,
00:18:03and take Kotsen.
00:18:06Tell us a little bit about your start,
00:18:09what is your background?
00:18:11I was born in Weizag,
00:18:13and I'm B.E. civil engineering.
00:18:15And after my marriage,
00:18:16for the past 20 years, I'm living in Vijaywada.
00:18:19I started as a partner in my husband's company,
00:18:22Kotsen Engineering Corporation, in 2019.
00:18:26Which company is that?
00:18:27It's a railway contract company.
00:18:30A, Kotsen Natural, we incorporated in June 2025.
00:18:34And Varshini?
00:18:36I have completed my BCA degree this year,
00:18:39and I'm currently into business.
00:18:41All my schooling has happened in Vijaywada.
00:18:44After doing a railway project,
00:18:46how did you get into mattresses and pillows?
00:18:48How did you get into mattresses?
00:18:49When I had my family, my husband, and my daughter
00:18:54suffered from body pains and allergies,
00:18:57we researched what the actual problem is.
00:19:01Then we knew that most of the primary problem lies in the mattress.
00:19:04Because of all the chemical materials,
00:19:07forms, and also the dust captured in the mattress,
00:19:10and all these problems had happened.
00:19:13Then we knew that latex is not a new material.
00:19:17It's a very old material.
00:19:18The common name is rubber.
00:19:20When we saw it in childhood, there were a lot of spring mattresses.
00:19:24Spring is definitely not a healthy thing.
00:19:27Okay.
00:19:28Coir is no problem.
00:19:30Coir is an organic material.
00:19:31What is coir?
00:19:32It's called coconut.
00:19:34Coconut is basically coir.
00:19:36And you only use rubber foam?
00:19:38Yes.
00:19:39Exclusive, 100% organic.
00:19:41What is memory foam?
00:19:43What is the difference between memory foam?
00:19:45If you put it in memory foam,
00:19:46it will be compressed.
00:19:47When you put it on top,
00:19:49it will be a regular shape.
00:19:50It doesn't have any property.
00:19:52But what is the material?
00:19:54It's chemical.
00:19:55Whatever the foam is.
00:19:57But when you sleep in the mattress,
00:20:00there are seven zones in your body.
00:20:02There are different pressures.
00:20:03There are different pressures.
00:20:04Right to your feet.
00:20:06It takes the contouring of your body.
00:20:08And the pressure acts according to it.
00:20:10It acts as a reverse pressure.
00:20:12You can experience the product.
00:20:13Aman, you will know what it is.
00:20:21Okay.
00:20:22I told you about motion isolation.
00:20:24I tested it.
00:20:25So, what is motion isolation?
00:20:27When two people are lying on bed,
00:20:29if one person is moving,
00:20:30the second person won't feel it.
00:20:32So, that means that I and my husband are
00:20:34and they are living there all night.
00:20:36So, I will still sleep peacefully.
00:20:38Yes.
00:20:39So, it's a perfect solution for people.
00:20:42Who are you giving this solution?
00:20:44And how is the landscape?
00:20:46Many people are giving it.
00:20:48All people don't use organic material.
00:20:50There is also a chemical mix.
00:20:52And what is the difference between the price?
00:20:54Our average 6x6 mattress,
00:20:566 inches thickness card for 85,000.
00:20:58So, it's almost the same price.
00:21:02So, you don't use it or you don't use it?
00:21:04What is the reason?
00:21:05Durability?
00:21:06Latex mattress, shell life, 17 to 20 years.
00:21:09Okay.
00:21:10The other mattresses,
00:21:11whatever you have used foam,
00:21:13or spring, or memory foam,
00:21:15whatever you have used it,
00:21:16its shell life is around 10 years.
00:21:19When you started making mattresses,
00:21:22you didn't go to the market.
00:21:23There are a lot of mattresses.
00:21:24There are a lot of mattresses.
00:21:26But there are 100% latex
00:21:27not available.
00:21:29We have a certification
00:21:31that there are 100% natural latex.
00:21:34I can't believe that you are saying,
00:21:36that your 100% latex mattresses
00:21:40are not getting in India in India?
00:21:41No.
00:21:43Guaranteed?
00:21:44Guaranteed.
00:21:45No, Krishnaji.
00:21:47There are a lot of new companies.
00:21:48Sleeping Cat, Wakefit,
00:21:51there are a lot of new companies.
00:21:52Wakefit is not making 100% new.
00:21:55Huh?
00:21:56What we are giving,
00:21:57they are not giving.
00:21:59Krishnaji, this is a great gift.
00:22:01You are very happy.
00:22:02Listen to me.
00:22:03Do you make latex yourself?
00:22:05No, we import it.
00:22:07Where do you import it from China?
00:22:09South Asia, Sri Lanka.
00:22:10Do you get it in India?
00:22:12It is in India,
00:22:13but it is in less quantity.
00:22:15Okay, so you import it from Sri Lanka.
00:22:16Do you import the rubber?
00:22:17No, you import the sheet of latex.
00:22:18You import the sheet of latex.
00:22:19You import the sheet of latex.
00:22:20Then you import it in the sizes?
00:22:22Customizable size.
00:22:23According to the customization.
00:22:24Then what do you do after that?
00:22:25After that, it covers the cover.
00:22:28It covers the cover for moisture retention.
00:22:30It is made from bamboo.
00:22:32Bamboo is known for its natural properties.
00:22:34It is anti-fungal, anti-bacterial.
00:22:36And it is more softer than cotton.
00:22:39You are only using this source.
00:22:41So you can also source it.
00:22:43Yes.
00:22:43So what is your USP?
00:22:46This whole bamboo cover is your USP?
00:22:51Yes.
00:22:51We are educating people about sleep and health values.
00:22:56Your mattresses and even pillows are more heavy.
00:23:01Yes, it is heavy.
00:23:02Is it because it is all latex only?
00:23:06That's why?
00:23:06Yes.
00:23:07But this has been a lot of problems.
00:23:10Organic latex is heavy.
00:23:12And you cannot compromise on that.
00:23:14Isn't that the reason that the rest of the mattresses are making, they only use a latex cover so that
00:23:19you have the protection of the body from chemicals,
00:23:22they will get the weight.
00:23:23And the weight is not bigger because there is no more fillers.
00:23:27If you are using only the two-inch chopper, it will be okay for some time.
00:23:31But for a long process, that is not okay.
00:23:35Why would it not be okay?
00:23:37The fillers are underneath.
00:23:38They will compress.
00:23:39The value will help you to take the old mattresses.
00:23:43There are orthopedic mattresses for your new ones, that doctors recommend that layering is good.
00:23:50And you are saying that it doesn't need layering.
00:23:53No.
00:23:54So doctors are saying that you are wrong.
00:23:56No, I will not say that the doctors are saying wrong.
00:23:59They are saying that they are economically and budget friendly.
00:24:01But they are giving you a better product.
00:24:04So you are saying that latex is so useful that orthopedic mattresses are better than orthopedic mattresses?
00:24:08Yes.
00:24:09Have you done any certification that you have that says
00:24:13Latex, 100% mattresses and pillows are better than all other kinds?
00:24:18As of now, we do not have all the certifications.
00:24:22But there is research.
00:24:24Whatever you go to Google, I can ask with orthopedic doctors.
00:24:28Yes, I'm doing this.
00:24:31You said 85,000 is your mattress.
00:24:34How much is this size of a mattress that has different materials in the market?
00:24:40I don't have the exact number, but I can get batteries.
00:24:43Why?
00:24:45No, it's 10,000, 20,000, 50,000.
00:24:48You'll have some idea for some of this.
00:24:51Yeah, some other brands sell around 20,000 to 30,000 for 6,500, 6,000.
00:24:57Would it be fair to say that we are 4 to 5 times more expensive than other products in the
00:25:02market?
00:25:03Yes, it is.
00:25:03Have you been able to sell as a result?
00:25:06Yes, we did sell it on that exact price.
00:25:09How many are you sold now in April?
00:25:11Around 90 mattresses till day.
00:25:13How many are you sold in these 90 mattresses that you have sold to your knowledge and knowledge?
00:25:20Around 60%.
00:25:2160% is friends and family.
00:25:22And are you sold all offline now?
00:25:25Yes, I sold all offline.
00:25:26How did you sold the mattress originally?
00:25:28When you go to a shop, they would have stacked like this.
00:25:31Because you can buy the mattress as easy as you can buy.
00:25:35The innovation came in the market.
00:25:37Casper, a lot of companies opened.
00:25:39They just come in a bag.
00:25:42You open it in the house and it will decompress in one day.
00:25:47So transportation was very easy.
00:25:49Can you do it with this?
00:25:50We will not compress the entire mattress.
00:25:53Because when you compress a mattress, it reduces life actually.
00:25:58Latex?
00:25:59Whatever you do with the mattress.
00:26:00But to make logistics easier, you do partial compression and roll.
00:26:05The whole point is that your claims are the added benefit of the shipment and packaging.
00:26:17If a customer believes that the same benefits health wise are getting to one-third the price.
00:26:24In a convenient packaging and weight, why will they buy you?
00:26:29That is what we would like to build a trust in our customer first.
00:26:32How will you do it?
00:26:34We are doing direct customers.
00:26:37As they started using this product, they referred to someone else.
00:26:42Use this product.
00:26:43It's a lot of difference.
00:26:45Is there any plan to educate it and create awareness?
00:26:49We are thinking about going to the wellness centers.
00:26:51We are conducting workshops.
00:26:53We are doing health and sleep.
00:26:54Many people are missing today's time.
00:26:55Many people are missing today's time.
00:26:57The problem is a big problem.
00:27:00The price is a little bit more now.
00:27:02I don't know that if we can get it on a scale,
00:27:06then what price will be reduced?
00:27:07You are working on it.
00:27:09If you can do it,
00:27:10then the big challenge is to build awareness.
00:27:13Yes.
00:27:15And when you were talking about store-by-store,
00:27:18wellness centers, it's going to be a slow process.
00:27:21In today's time, social media and digital
00:27:24those are the primary channels.
00:27:26You have to create those that you have to reach to millions of people.
00:27:28Yes.
00:27:29Because it's not seen all things,
00:27:32so I would be out.
00:27:33But Vishuna.
00:27:36You have told the process of manufacturing.
00:27:39You are importing latex.
00:27:42You are importing two layers.
00:27:43I can do it on my mind.
00:27:44I can do it on my own.
00:27:46You know, I don't have anything unique in this.
00:27:49And I also think that you have to research a lot of market.
00:27:54And I think that you have to have a lot of capital and time.
00:27:58And for that reason, I'm out.
00:28:02How much research did you start this business?
00:28:05Almost a year.
00:28:07If you have researched this product for one year,
00:28:11at least a few reports come out.
00:28:16In which you say,
00:28:18with absolutely no doubt,
00:28:20latex is the best material for a mattress.
00:28:25But you can't give us such an example.
00:28:28For this reason, I'm out of this.
00:28:30Wish you all the best.
00:28:33Look, I'm very excited to take this industry.
00:28:36Because it's going to be a transformation.
00:28:3890% of the market is going to sleep in the shadows.
00:28:42What do we do in that?
00:28:43Rui.
00:28:44So, this market is expanding.
00:28:46But I don't know what's happening now.
00:28:49Technology is taking over mattresses as well.
00:28:53Now, the mattresses are launching with motion sensors.
00:28:57With your body type.
00:29:00It self-adjusts itself so that you get the best.
00:29:06So, while I believe that you will become a niche market,
00:29:09I think that for that race,
00:29:11you are feeling a little tired in the business.
00:29:15For that reason, I'm out.
00:29:17But I hope you make a great business.
00:29:18Good luck.
00:29:21The claims that you have done is better than latex.
00:29:25And if I give you the benefit of doubt,
00:29:28then you are saying that you are our best.
00:29:30Do you know what it is?
00:29:36I don't know what feeling is coming from you both.
00:29:38Do you want to make a business?
00:29:39I want to make a boutique business.
00:29:42And I want to make a boutique business.
00:29:42And my aspirations in life, I am a little bit of...
00:29:46...bhugging.
00:29:49That mirror and your temperament will not match me.
00:29:54Unfortunately, for that reason, no.
00:29:56I will be out for later.
00:29:59All the best.
00:30:00Do well.
00:30:01But the experience was very good.
00:30:04I wish you all the very best.
00:30:07Good luck, guys.
00:30:08Lovely meeting you.
00:30:09Thank you, sir.
00:30:10When Kunal Ji asked about our research,
00:30:13we didn't give the amount of money to give us.
00:30:17But we will work on it.
00:30:18We are experiencing it.
00:30:20And we will make sure that we have all the research with us.
00:30:23When the next task.
00:30:23Guys, when you reach the peak,
00:30:26there are many chaos.
00:30:27You go to one direction.
00:30:29You go to another direction.
00:30:30You feel like traffic jam.
00:30:32But I am going to clear traffic jam.
00:30:34I have to make sure that I have all the smart tools and AI features.
00:30:37It is also in a super stylish format.
00:30:41Let's see.
00:30:56That was the daily Canva report.
00:30:58Friends, the founders are taking their A-game and the sharks are taking their calculator.
00:31:03You also have to take your attention.
00:31:04Welcome back to Shark Tank India.
00:31:06Co-presented by Canva and Oppo, co-powered by Lahori Zira and Crunchyroll, partners Reson Solar,
00:31:13Fixderma, Phone Pay Payment Gateway, White Gold and Sophie.
00:31:42Hello, my friends.
00:31:43Hello.
00:31:44Do you know that you don't understand the content of 70% of the content?
00:31:48Yeah.
00:31:49And that's because you know the content that we consume in regional language.
00:31:51My famous brands in Hindi and English are still making content.
00:31:55Come on.
00:31:57Don't ruin the cost of crores.
00:31:59I can't do it.
00:32:01I can't do it.
00:32:02No, no, no, no.
00:32:03Don't fear.
00:32:04Kohli Saab is here.
00:32:06My name is H Kohli and I am the founder of Kalakrit.
00:32:11I have never seen this sin, so I have made my dream.
00:32:15Kalakrit.
00:32:16Where we break the language barrier,
00:32:17the content of the audience's culture, psyche and language.
00:32:22We dub, rewrite, score and recreate.
00:32:24And by the way,
00:32:25we do this in 100 regions and languages.
00:32:28But Kohli Saab, what happened to this?
00:32:31Look at this.
00:32:31When we have translated or adapted this page,
00:32:34we have not done translation.
00:32:35We have recreated this way.
00:32:37We have recreated an Arabic sales pipeline.
00:32:38And the client has higher recall and higher purchase intent.
00:32:43Wow.
00:32:43Shucks.
00:32:44We are not a translation, dubbing, content or AI voice over company.
00:32:48We are a unified infrastructure.
00:32:50We are a system, strategy, consistency and trust.
00:32:53We help all the brands scale across the seasons.
00:32:56And we need to scale 1.10% to me.
00:33:00So are you ready to help everyone unlock untapped markets with your friend, Kohli Saab?
00:33:06Kohli Saab, the cigarette.
00:33:09Nice pitch, bro.
00:33:10Entertaining.
00:33:12And what are you wearing?
00:33:15I wanted to show that I am from India.
00:33:17And I represent the cultures in 31 languages.
00:33:22And this is what I wanted to represent today.
00:33:25Nice.
00:33:26Looks nice.
00:33:27Now tell me about it.
00:33:29I am the most underconfident guy who made one decision very confidently
00:33:33that made me the confident man I am today.
00:33:35I was 15 years old when I started my journey.
00:33:37I was a below-average student,
00:33:38so I had to do something extra to reach somewhere
00:33:40or stand out of the box.
00:33:42So I started working with school and college.
00:33:45I landed in a start-up,
00:33:48which I introduced a couple-friendly room from OYO.
00:33:51And as a 16, 17-year-old,
00:33:54It's true.
00:33:55It's true.
00:33:56It will go very far.
00:33:56So I was convincing hotels to sell their rooms for a few hours
00:33:59for unmarried couples.
00:34:01So I understood from there that,
00:34:02let's talk about it.
00:34:04So I worked with college.
00:34:06I had BBA in college,
00:34:09and I had to do something.
00:34:09What was the turning point that you said?
00:34:11It was a turning point.
00:34:12Thank you for asking this question.
00:34:14Thank you for not answering first time.
00:34:17Now answer.
00:34:18So I failed in 2011 because I had taken commerce initially,
00:34:22but I didn't know what I was doing in life.
00:34:23So when I asked Papa,
00:34:24I had three engineers to take counseling from them.
00:34:28So the three of them said,
00:34:29you are born an engineer,
00:34:30so take science and take it from B grade, C grade college.
00:34:32then we will take a job.
00:34:33Like I went to science,
00:34:35I had a problem with my brain.
00:34:36I had a problem with my brain.
00:34:37So then I told Papa,
00:34:38I had to take commerce again.
00:34:40I couldn't do it.
00:34:40The principal told me that I would promote it.
00:34:42But I said,
00:34:43I will repeat it.
00:34:44And that was one decision.
00:34:45Actually, this is a big decision.
00:34:47The next day,
00:34:48when I was going in the same corridor,
00:34:49in the same class,
00:34:51and that year,
00:34:52I lost about 42 kids.
00:34:53So I was going in the same corridor
00:34:54and it was a movie scene.
00:34:56So here,
00:34:57everyone is going in the same direction.
00:34:58And here,
00:34:59everyone is going in the same direction.
00:35:00I have to chill in the same direction.
00:35:01I have to chill in the same direction.
00:35:02So I thought,
00:35:03I will leave the same direction for two years.
00:35:04Or I will say,
00:35:06you have to be the same direction.
00:35:07So I chose the second one.
00:35:09And when I sat in the class,
00:35:11I toped half of the alleys in the same direction.
00:35:13In the same direction.
00:35:14I completed the same course for two years.
00:35:17And that is where I became the confident guy.
00:35:20Big turnaround.
00:35:22Sometimes in life,
00:35:23you have to step back to step up.
00:35:25Correct.
00:35:26So well done.
00:35:27Let me explain a little bit about Kalakrit.
00:35:30When I passed out from college,
00:35:31I started selling paintings by Kalakrit.
00:35:35So I tried to sell unrecognized artists
00:35:37to sell their paintings.
00:35:39But in India,
00:35:40there is no good art
00:35:40in good money.
00:35:42They just want to buy recognized artists,
00:35:44but they don't want to buy much money.
00:35:47So I thought,
00:35:48let's leave it.
00:35:49I don't want to do business.
00:35:51So I try to learn a little bit.
00:35:53So college is finished.
00:35:54I don't want to take a name in that company.
00:35:58But when I went to that company,
00:36:00I knew that localization is a term or industry.
00:36:03When I asked that company,
00:36:05I was in sales.
00:36:06I always did sales.
00:36:07I signed a bond,
00:36:08so I didn't have to leave it before.
00:36:10And luckily, it was COVID.
00:36:11Luckily?
00:36:12For me, it turned out well.
00:36:14Not for a lot of people.
00:36:15So Bombay,
00:36:16a company called FCB Connect.
00:36:17They reached out to me.
00:36:19And a XYZ company has no name.
00:36:21So I couldn't take their name.
00:36:23They gave me the first ad.
00:36:26And they said,
00:36:26I need to dubbing.
00:36:28Now I said,
00:36:28I don't come to me.
00:36:29I'm just a sales company.
00:36:30I don't know where to work.
00:36:32But no one of them is Facebook.
00:36:35So I went to Facebook and there were groups.
00:36:38So I looked at those groups.
00:36:39I looked at artists and explained how to work.
00:36:42And I executed that particular ad.
00:36:44So I earned my salary seven times
00:36:47from a particular project.
00:36:49And I started ColorKrit.
00:36:52It was registered on 28 June 2021.
00:36:55What do you mean by localization?
00:36:57It means that you create your content in one language.
00:37:03So that you can enter a lot of markets.
00:37:05What does ColorKrit do?
00:37:07I don't understand clearly.
00:37:08Okay.
00:37:09ColorKrit provides localization services.
00:37:11I will show you something in demos.
00:37:13What do you want to do for everyone?
00:37:15What do you want to do for yourself?
00:37:17You answer with somebody who is very seasoned.
00:37:20It was your good instinct.
00:37:22What is your first principle?
00:37:24Thinking?
00:37:25And with a few notes,
00:37:28your case is the same.
00:37:30So I think you are a founder worth backing.
00:37:34Actually, I also can tell people
00:37:36that you say cut.
00:37:38What do you mean by people?
00:37:40Actually, it's a lot.
00:37:41It's a lot.
00:37:42It's a lot.
00:37:43People say that you are cut.
00:37:45No, no, no.
00:37:46Every time I have to say that.
00:37:48Quietest people have the loudest mind.
00:37:50Don't let anyone tell you this.
00:37:54So I made this so that you have cloning, dubbing,
00:37:57which we call video localization as a product.
00:37:59You can see.
00:38:01Can I show this process?
00:38:03Yes.
00:38:03I show it.
00:38:04So we have a raw file that we scripted from AI.
00:38:07Then it's humanly direct and dubbed.
00:38:09Then it's a clone from AI.
00:38:12And then finally, humanly edit and patch,
00:38:14it makes a final output of the video.
00:38:16This is a hybrid model that we have made on a client request.
00:38:20And it showed out to be a good product for us,
00:38:22which has a good demand for us.
00:38:24So we have made it a product.
00:38:26How are you doing your voice?
00:38:27To the cloning?
00:38:28AI cloning.
00:38:29So someone else is doing dubbing?
00:38:31Correct.
00:38:31And the voice is doing AI cloning.
00:38:34Correct.
00:38:34But aren't we at a time that you can go directly to AI cloning?
00:38:39You're putting human costs in the middle of this.
00:38:41You've reached the train and reached the other station, sir.
00:38:44I've been in this industry for about 4-5 years.
00:38:47And I've been in this time myself full of AI.
00:38:51But for today, there's no such product, even 11 labs,
00:38:54which can mimic or dub it in this way.
00:38:57So you can match your emotions properly.
00:38:59With us, many AI companies also work.
00:39:02They say to us that you put your human element in it,
00:39:05proofreading it.
00:39:06But, Sahaj, this is not an interim approach.
00:39:09Like AI is better,
00:39:11and you know its pace is rapid.
00:39:14Absolutely.
00:39:14This human intervention will probably not be necessary.
00:39:18That's why I'm saying that we're not a translation company
00:39:21or dubbing company.
00:39:22I said in the back,
00:39:23we enable you to take you in different markets
00:39:25through strategy, consistency and trust.
00:39:29I know exactly.
00:39:30These are buzzwords.
00:39:32You are just selling us something that is in your mind,
00:39:36but it doesn't seem like it is real.
00:39:39Basically, the point is that everyone wants to say this.
00:39:43Will AI replace your company?
00:39:45AI will not replace my company.
00:39:47AI will replace some procedures in the company.
00:39:49What you were working on now, you agree,
00:39:51that it is going to be disrupted.
00:39:55Not denying it,
00:39:57only a single percent.
00:39:58In 2021, when the charge of GPT came,
00:40:00the company was hit.
00:40:01And it was legit that I didn't understand
00:40:03why I was doing this.
00:40:05Correct.
00:40:05But then slowly and gradually,
00:40:07it's all that the companies that have made AI,
00:40:10they have also made an agency model.
00:40:12Because in B2B,
00:40:14no one wants to do everything by themselves.
00:40:17You are saying that you provide localization
00:40:19for localization.
00:40:21Some tools or some humans use.
00:40:24And then,
00:40:25those tools will be completely AI
00:40:27and maybe no humans.
00:40:28But you will also provide localization services.
00:40:32Yes, yes, yes.
00:40:33Okay.
00:40:33Now, tell us the numbers.
00:40:35In 2021, when we started,
00:40:37it was about 16,000,000 venue,
00:40:38which was 3,000,000 profit.
00:40:41Next year, which was 20 to 23,
00:40:43we had made 30,000,000 business,
00:40:44which was 6,000,000 profit.
00:40:46In 2014, we had 42,000,000 business,
00:40:50which was 8,000,000 profit.
00:40:53Next year, we had 56,000,000 business,
00:40:55which was 11,000,000 profit.
00:40:57And in the current year,
00:40:59we have only 1,700,000,000 business,
00:41:01which is 12,5,000,000 profit.
00:41:05So, this is not a special business growth.
00:41:09I told you that
00:41:10a band was changed in 2021.
00:41:14Because when the chat GPT came,
00:41:15everyone told me,
00:41:16what do you want to do it?
00:41:17Don't do it.
00:41:18They do all the chat GPT.
00:41:21So, for two years,
00:41:23I was thinking,
00:41:23what do I do?
00:41:24I'm beating around the Bush Award.
00:41:26So, Sahaj,
00:41:26here, I'll stop.
00:41:29You are right,
00:41:30people are amazing.
00:41:32But we'll come on business.
00:41:35In this season,
00:41:36we've actually seen some companies
00:41:37that are giving solutions.
00:41:38There are many service providers
00:41:40and solutions providers
00:41:41in the market.
00:41:42Now, the question is,
00:41:44what brands will directly use
00:41:45the product?
00:41:46And will there be a service layer?
00:41:48And I'm with you.
00:41:49Some big companies
00:41:50think that they don't do the work,
00:41:51there will always be a service layer.
00:41:54But when a lot of people are doing the same work,
00:41:57sometimes the margin will start to shrink.
00:41:59Where things are going,
00:42:00it may be a lifestyle business,
00:42:02that you're running it,
00:42:04you're earning a profit.
00:42:05It may not be an investable business.
00:42:14So, I don't see investing opportunity.
00:42:19I'm out, you have other four shots.
00:42:21Yes, thank you, Mohit.
00:42:23I think you're a great sales guy.
00:42:25But I don't know how good a product guy you are,
00:42:28that you're making and making.
00:42:31When big companies enter the market,
00:42:34they take other market agencies.
00:42:36I don't see that you're taking a big
00:42:38value proposition.
00:42:39For me, the value proposition is Sahaj.
00:42:42Where you're staying,
00:42:43it will go.
00:42:44But will it become a $1 billion company?
00:42:46I don't think so.
00:42:48And I think for that reason,
00:42:49I'm not sure.
00:42:51Great energy.
00:42:53I'm sure you're a very fun friend to your friends.
00:42:55I try to be.
00:42:57Look, human in the loop with AI is a space.
00:43:00And many successful companies are also making this.
00:43:03But generally, within these companies,
00:43:05which are AI plus service layer companies,
00:43:08they create some capability
00:43:13which is a core differentiation for them.
00:43:16I haven't heard about them today.
00:43:17I haven't heard about your sales skills.
00:43:22But I haven't heard anything else.
00:43:26What will you build internally the capabilities
00:43:29to capitalize on this wave?
00:43:31For this reason, I'm here today.
00:43:32I wish you the very best.
00:43:34No problem. Thank you very much.
00:43:36So I have to say the real business.
00:43:37This is one of the most important things.
00:43:38I wish you a good business.
00:43:40Good job.
00:43:42If you come here,
00:43:44if you pitch a pitch that this is how AI is transforming,
00:43:49and you give a demo to your capabilities,
00:43:53you give a platform and product.
00:43:55So you can give these services,
00:43:58very quickly and at a very low cost.
00:44:03That would have been a good pitch.
00:44:06You've done a good job.
00:44:09I just saw some fancy videos,
00:44:11cool stuff, fun, vibe,
00:44:13some sales talk,
00:44:14what happened?
00:44:16It was a good job.
00:44:18There wasn't a good sales pitch for an investor,
00:44:22so the rest of the people are saying
00:44:23they're a great salesman.
00:44:24I don't think so.
00:44:28No, you can show your numbers.
00:44:30Salesmanship is not showmanship, my friend.
00:44:34So, reflect a little bit
00:44:35and then think about whether you want to raise or not.
00:44:38I'm out.
00:44:40What you said was the plan.
00:44:42But it's my first time pitch.
00:44:43I've never talked to any investor.
00:44:45It's the biggest opportunity.
00:44:47Shark Tank, India!
00:44:48Shark Tank, India!
00:44:52On national television.
00:44:56I've been completely prepared.
00:44:58What should I look for for 4 years?
00:45:02Sahaj Ji.
00:45:03And Ji.
00:45:03Did you see the picture of Rocket Singh?
00:45:04And Ji.
00:45:05So, I tell you,
00:45:06Salesman Rocket Singh.
00:45:07We've seen the trailer.
00:45:09We were all excited.
00:45:10We were all excited.
00:45:10The first 5 minutes.
00:45:11The pitch was solid.
00:45:12It was fun.
00:45:13It was fun.
00:45:14It was fun.
00:45:15But when we saw the picture,
00:45:16it was flopped.
00:45:20You've used a lot of buzzwords.
00:45:25The industry is so dynamic.
00:45:27You don't know what's happening.
00:45:30I don't know what's happening.
00:45:37What's happening?
00:45:39Unfortunately, I'm out, buddy.
00:45:43I appreciate all of your comments.
00:45:45I'm really going to work on that.
00:45:46Thank you so much.
00:45:47All the best.
00:45:47All the best, sir.
00:45:48Take care.
00:46:00You're welcome.
00:46:01I'm really proud of you.
00:46:02We're all excited.
00:46:02Bye.
00:46:03Bye.
00:46:04Bye.
00:46:04Bye.
00:46:18Sharks, I've been doing this burger for 4 years since it wasn't easy to eat burgers.
00:46:27That's why many restaurants are outsourced from preservatives in bulk.
00:46:33And it's just an order, we achieve perfection in our food items and packaging.
00:46:39I'm Paras Jain, the founder of Madhya Pradesh of Madhya Pradesh,
00:46:41founder of SVS Food, which is a service restaurant chain,
00:46:48where we serve burgers, fries, shakes and other items.
00:46:53With dairy-free and Jain option, we serve our order only for 3 minutes.
00:46:58Chef Lash Model, Minimal Human Intervention, or Hygiene.
00:47:04SVS Food started with my personal pain points.
00:47:07I haven't eaten any food in QSR since I've got any place that can only serve pure wage.
00:47:14And in this industry, the success rate is very low.
00:47:18That's where we play three branches of SVS Food in Satna and Javalpur.
00:47:24For 7 days and over a year, our ask is 3 crore for 5% equity.
00:47:32So if we eat S.V.S. burger, we'll be a fan.
00:47:37So please try it.
00:47:43Which burger is left in this?
00:47:45The supreme burger is our hero product.
00:47:48Whose attitude is it?
00:47:49Veg patty.
00:47:50Potato, peas and carrots.
00:47:53It's like McDonald's, Mac Veggie.
00:47:55Like you, Mac D, and many other national and international chains,
00:47:59they use only one company's bun.
00:48:04We use our own bun.
00:48:06What do we need to make our bun?
00:48:08The quality is to keep it preservative-free.
00:48:10It doesn't have to be preservative-free.
00:48:12The health is an issue.
00:48:13It also affects the taste.
00:48:15It makes a slight bun.
00:48:17It makes dryness.
00:48:18Bro, try your burger.
00:48:20The batter is good.
00:48:22Not bad.
00:48:22But there's no such thing that it's an amazing burger.
00:48:26It's an amazing burger.
00:48:27We have to eat it and eat it.
00:48:29But we'll come to that.
00:48:30Paras Jain from Madhya Pradesh.
00:48:33Where have you grown up?
00:48:34And what's your obsession with this burger?
00:48:37I grew up in Satna, Madhya Pradesh.
00:48:41Javalpur.
00:48:42Okay.
00:48:43I was only 12 years old.
00:48:45I went to Shibad for 3 days to college.
00:48:47So I thought that I wouldn't do it.
00:48:49And I didn't have interest.
00:48:49I didn't have interest too much.
00:48:50Then we worked on our father's business.
00:48:53It was a confectionery business.
00:48:54And when I joined, we had 10-15,000 sales.
00:48:56And I scaled it up to 80,000.
00:48:58Very good.
00:49:00What did you do?
00:49:01You've done eight sales in one year?
00:49:04I had my cycle.
00:49:06I had to take a lot of money.
00:49:08I had to get a lot of money.
00:49:08I had to get a car in six months.
00:49:10So sales is like in the market.
00:49:12It's $50,000.
00:49:14So we've got a little rate in the market.
00:49:16And we've got a little rate of customers.
00:49:17And we've got to get sales.
00:49:19So you've got to get a lot of sales.
00:49:22Yes.
00:49:23Then?
00:49:23Then it was good for me.
00:49:25But I had to do something myself.
00:49:27I didn't have a fund.
00:49:28Then I had to take a loan.
00:49:29I went to 20-25 banks.
00:49:31I was 21 years old.
00:49:33So the manager had to talk a little bit about it.
00:49:36Then there was a manager who listened to me.
00:49:38And they told me that we'll give you 5,000,000,000.
00:49:42Then in 2018 we started a restaurant.
00:49:45And there was a whole item.
00:49:46What kind of food was the restaurant?
00:49:49The dining room was there.
00:49:50There were Chinese and burgers.
00:49:52Multi-losing list.
00:49:53Yes.
00:49:53In the beginning there was a loss.
00:49:54So we didn't rent for 5-6 months.
00:49:56Then I took 2,000,000 more loans.
00:49:59But I said, I won't stop.
00:50:02Corona came.
00:50:03Then we shifted it to Cloud Kitchen.
00:50:05And we promoted it on WhatsApp and Instagram.
00:50:08And we started ordering from there.
00:50:09And in 2-3 months, we ordered 80,000,000 on Sunday.
00:50:14Very cool.
00:50:15And then when the pandemic happened,
00:50:17we opened a store in November in 2020.
00:50:21Now we thought about the location,
00:50:24the area, the kitchen.
00:50:25Is this a Cloud Kitchen or a proper store?
00:50:28It was a proper dining room.
00:50:29Then we sold it in 2020.
00:50:31We sold it in 45,000,000.
00:50:33One outlet and a Cloud Kitchen?
00:50:35Yes.
00:50:36Then we sold it in 2021.
00:50:37We sold it in 1,40,000,000.
00:50:39Very well done.
00:50:40Wow.
00:50:41Then we opened another outlet in 2022.
00:50:44We opened a store in Chabalpur.
00:50:47That's why we sold it in 2,30,000,000.
00:50:50What was the profit in 2.3 CR?
00:50:52Tell us about it.
00:50:5320%.
00:50:54Okay.
00:50:55What happened in 2023-2024?
00:50:57In 2023-2024, it was 3 crore profit.
00:51:00Profit is saved.
00:51:0220% profit, 60,000,000 profit.
00:51:04Yes.
00:51:05How much in 2020?
00:51:063,60,000,000.
00:51:07How much is this year?
00:51:085 crore profit.
00:51:09We'll do it a whole year.
00:51:11Yes.
00:51:11Now it's 3 crore profit.
00:51:13What are your stores for this year?
00:51:16We have 3 stores.
00:51:172 in Chabalpur?
00:51:192 in Chabalpur and 1 in Satna.
00:51:20Is there a Cloud Kitchen?
00:51:21No, it's a Cloud Kitchen.
00:51:22Three of you?
00:51:24We started in partnership in Chabalpur.
00:51:37We have all the stores.
00:51:38We have all the stores.
00:51:39We have all the stores.
00:51:39And made it profitable.
00:51:41In the first month, we sold 4,500,000.
00:51:44We have all the stores.
00:51:44Today, we have all the stores.
00:51:46Very good.
00:51:46We have tasted your food.
00:51:47It was very good.
00:51:49It was very tasty.
00:51:50And the fries were good.
00:51:59We have all the stores.
00:52:04We have all the stores.
00:52:05After opening our stores,
00:52:0735-40 stores,
00:52:086 months,
00:52:094 months,
00:52:101 year.
00:52:12What are you doing?
00:52:14Consistency.
00:52:15Product focus.
00:52:16In our business,
00:52:18fully technology is adapted.
00:52:19In our stores,
00:52:203 stores,
00:52:21self-ordering is used.
00:52:22They are very easy and operational.
00:52:24We use the machinery
00:52:24completely automated
00:52:25and imported.
00:52:27Home delivery is also our self.
00:52:30Our own application.
00:52:31Our own website.
00:52:32Okay.
00:52:33As much as we are selling,
00:52:3540% of our sales are online.
00:52:37In which cities,
00:52:38you will have food delivery apps.
00:52:40We have tied up with Zomato.
00:52:42What cost is your cost per delivery?
00:52:4545 rupees.
00:52:47How many orders are you in a shop?
00:52:4950-70 orders are delivered.
00:52:50So, one person has been kept in delivery?
00:52:52No.
00:52:53There are 15 cars in our store.
00:52:55There are 15 cars in one store?
00:52:56Yes.
00:52:58There are 15 cars in the evening.
00:53:00We have to deliver orders in 15-20 minutes.
00:53:01We have to deliver customers' home from 15-20 minutes.
00:53:03Like this company,
00:53:04SVS Food Private Limited,
00:53:06has the ownership of your own?
00:53:07100% is ours.
00:53:09Are there 3 stores operating in this company?
00:53:12No.
00:53:12No.
00:53:13There are only 2 stores in this company.
00:53:15And the rest of the store?
00:53:162 stores are operated in SvS Ahar,
00:53:18Food and Beverage LLP.
00:53:20Now, our plan is to give their payment,
00:53:24and close the company,
00:53:26and purchase their assets in it.
00:53:27So, why is that not yet?
00:53:30Because we have no funds.
00:53:32How much money did they have?
00:53:33They have 87 lakh rupees.
00:53:35You have to give them 87 lakh rupees.
00:53:37You have to give them 1 crore.
00:53:39Now, you've already done 3 crore,
00:53:4060 lakh rupees.
00:53:42You've already done 20% profit.
00:53:45You've already done 70 lakh rupees.
00:53:47So, why don't you repay the debt?
00:53:49Because in the starting point,
00:53:49there was a loss.
00:53:51And now, we have built a house.
00:53:53We were still living in rent.
00:53:55So, I thought I was going to grow up
00:53:56and I have to do more work.
00:53:58Now, I have to stage it.
00:53:59I have to scale it in Metro City.
00:53:59I have to scale it.
00:54:00So, I thought I had to build a gap
00:54:02and build a house for my mom.
00:54:06You've talked about technology
00:54:07and self-managed kiosk.
00:54:10So, tell us about this,
00:54:11how did you develop technology?
00:54:13Why did you import machines?
00:54:15And how did you create systems and processes?
00:54:17What did you create to scale it?
00:54:19Our kitchen is designed by Prince Castle.
00:54:22It's a USA-based company
00:54:23which makes the kitchen machines.
00:54:26We purchase machines.
00:54:28We purchase machines.
00:54:30Deen's fryers.
00:54:31Prince Castle's bun toasters.
00:54:33Scotsman's ice machine.
00:54:35Besides that,
00:54:36we have built a bun factory
00:54:37where the entire Cinemak
00:54:39is of Taiwan's important plant.
00:54:40The machinery of the bun
00:54:41is of Taiwan's important plant.
00:54:44It seems like a PhD in the machines.
00:54:47So, this is about the machine.
00:54:48What about the system and process?
00:54:50After ordering your burger,
00:54:52how many times do you get to order your burger?
00:54:54We serve them in 3 minutes.
00:54:55This is always in 3 minutes?
00:54:57Yes.
00:54:57The order operations have been increased.
00:54:59Sunday,
00:55:00evening,
00:55:001-2 hours.
00:55:02So,
00:55:02this is only 1-2 minutes.
00:55:03This is our self-ordering kiosk.
00:55:05This is our self-ordering kiosk.
00:55:07This is our self-ordering kiosk.
00:55:08And there is no staff in the head office?
00:55:10No.
00:55:11There is a store.
00:55:11This is our self-ordering kiosk.
00:55:12So, you have it alone?
00:55:13I do purchasing.
00:55:14My brother, sir.
00:55:15You don't get salaries?
00:55:18No.
00:55:19Okay.
00:55:19What is your dream?
00:55:20What do you want to make S.V.S. Foods?
00:55:22The world's biggest pure wish food chain.
00:55:25And we will show this for 20 years.
00:55:29How many stores will be in 3 years?
00:55:31We will sell 10-15 stores.
00:55:33We have our stores.
00:55:34Our stores are big.
00:55:35We have one store.
00:55:37We have one store.
00:55:37We have one store.
00:55:38We have 3 stores now.
00:55:40How much is the total cost of making the store?
00:55:436 crores?
00:55:43The total cost of making the store is 3 crores.
00:55:46Where is the total cost of making the store?
00:55:47Where is the money from?
00:55:48We have to get the business out of it.
00:55:50Very nice.
00:55:52So, you have a burger.
00:55:53It's price versus a McD burger.
00:55:56This is a Supreme Burger.
00:55:57It's 80 rupees.
00:55:59And you have a big Mac or a Supreme equivalent.
00:56:02What price is the price?
00:56:03130 rupees.
00:56:04120 rupees.
00:56:05So, Paras, I'll tell you about my view.
00:56:08I saw Vaishno Devi.
00:56:10They built a pure wedge of McDonald's.
00:56:12Correct.
00:56:13It was very successful.
00:56:15And the brand, McDonald's, was told that the pure wedge is still going.
00:56:22And that is what they can test in the other areas.
00:56:27And that will be when they come.
00:56:30It will be when they come.
00:56:31It's now developing.
00:56:32You don't go in one brand or the other.
00:56:35You don't go in one city or the other.
00:56:37You don't go in one city or the other.
00:56:37You don't go in one city or the other.
00:56:37So, you're very raw for me.
00:56:40Unfortunately,
00:56:42I'm also out with SVS Food.
00:56:47I think there's a lot of scope for Vech Khan.
00:56:51I firmly believe that the next McDonald's,
00:56:54the next Subway is going to come out of India.
00:56:56But I think this is not a space that I can understand.
00:57:02And I don't match the valuation and valuation.
00:57:07For that reason, I'm out.
00:57:08But if you have any help or advice or guidance,
00:57:11whatever we can do,
00:57:12I will do it with you.
00:57:13And I wish you all to buy it.
00:57:14Thank you so much.
00:57:17I have a lot of users who think that I have to eat in a veg restaurant.
00:57:22If you focus only on tier 2 or tier 3,
00:57:25there is an untapped need.
00:57:28You can capitalize very quickly.
00:57:30So, there is an opportunity.
00:57:31But since it's an oral brand,
00:57:33it's a little weak.
00:57:38It's a little weak.
00:57:39It's a little weak.
00:57:41It's a little weak.
00:57:42It's a little weak.
00:57:42And then with the name of SVS,
00:57:44it feels like
00:57:45I'm going to a restaurant for 10-15 years before today.
00:57:47I'm going to a restaurant for today.
00:57:50You have a little newness,
00:57:53a little cool,
00:57:54a little vibe change.
00:57:56But now,
00:57:57because of which I'm out.
00:57:59But wish you luck.
00:58:00Thank you so much.
00:58:00You have other two shots.
00:58:05One thing I always say is that
00:58:06a good founder is a learning machine.
00:58:09You are learning.
00:58:10You are learning.
00:58:12You know which machine is the best of the country.
00:58:16This is a very good quality.
00:58:18I have the concern of this whole structure.
00:58:23There is one outlet inside,
00:58:25two outlets outside.
00:58:27There is a settlement with that partner.
00:58:28There is a settlement with that partner.
00:58:31That's why it's very difficult to think
00:58:34how to invest in this structure
00:58:36and what will come in this structure
00:58:37when the investment will be done.
00:58:40For this reason,
00:58:41I will come out today.
00:58:43All the best.
00:58:44Thank you so much.
00:58:46Look, man.
00:58:46There is a lot of clarity.
00:58:47You do business on your terms.
00:58:49That's very strong.
00:58:50Very powerful.
00:58:51But today,
00:58:52you don't have any corporate unit.
00:58:53You don't have management.
00:58:54You are your brother.
00:58:55We didn't factor the cost.
00:58:57That's why
00:58:5720% return.
00:59:00Your return on capital employed is amazing.
00:59:03But now,
00:59:04you don't have a set up
00:59:05that you need a scaled business.
00:59:09And as it comes,
00:59:10your profitability will be reduced.
00:59:14You are going to take 3 crore rupiah.
00:59:16I think it's completely out of place
00:59:18based on where you are today.
00:59:21So,
00:59:21that's why my brother
00:59:22will have to come out today.
00:59:24But you will do good.
00:59:25I wish you the best.
00:59:27You will definitely succeed.
00:59:29Thank you so much.
00:59:30All the best.
00:59:31Thank you so much.
00:59:31Take care.
00:59:32See you.
01:00:07Bye.
01:00:29Misfit is an anokha social platform.
01:00:32all kinds of activities
01:00:33and offline meetups
01:00:34are very easy to attend
01:00:34and host.
01:00:37I think loneliness
01:00:38is a huge problem in today's world.
01:00:40So,
01:00:41you will solve a serious problem
01:00:43and I think you will succeed.
01:00:45Speak clinical.
01:00:47Where we get clinically proven
01:00:49aging solutions
01:00:50our all products
01:00:52trials and tests
01:00:53are absolutely necessary.
01:00:55Minimalist or clinical?
01:00:57Mohit is the first person
01:00:59to come and change the journey
01:01:01to bring transparency
01:01:02in front of the consumers.
01:01:04You gave a very roundabout answer.
01:01:07Diplomatic.
01:01:09You can directly say it.
01:01:13Hello.
01:01:13Hello.
01:01:14What a shame.
01:01:16Missing your chairs.
01:01:17Yeah.
01:01:18Of course,
01:01:19this is not for your age.
01:01:20Like,
01:01:22adult furniture
01:01:23is not for children.
01:01:24We are an age-appropriate
01:01:27and customizable
01:01:28kids' furniture brand.
01:01:29I love that slide.
01:01:32That's so cool.
01:01:34This is my cream
01:01:35made
01:01:35a little thick shake.
01:01:38You can't get so thick
01:01:38from the thick shake.
01:01:40You can't get so thick.
01:01:40The thick shake
01:01:40is not thick.
01:01:42It's only five minutes.
01:01:44No, six minutes.
01:01:45It's only six minutes.
01:01:45It's only six,
01:01:45seven minutes.
01:01:46What?
01:01:46Yep.
01:01:48.
01:01:48You
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