00:05What do you have to offer? Each one of us has something to offer.
00:18Be authentic. Original content.
00:23Consistency.
00:25Consistency.
00:30Consistency.
00:35Consistency.
00:37What's the most viral, the most important niche you see on IG?
00:43It depends on any level. It depends on the season.
00:48With the upcoming World Cup and everything, sports will be a huge thing across the platforms.
00:53In the Emirates, for example, all the people's authentic voices and cultural moments, this type of content, do very well.
01:02Now, Ramadan comes, and we have a lot of cultural moments coming in.
01:06These seasonalities and cultural moments are very important.
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