Skip to playerSkip to main content
VideoTube
  • 7 hours ago
The Apprentice UK S20E04

Category

📺
TV
Transcript
00:01The next 12 weeks will be the toughest of your life.
00:06Lord Sugar is on the hunt for the next big thing.
00:09This is an opportunity of a lifetime.
00:13Battling for his backing, some of Britain's brightest prospects.
00:17Come on, boys. Look at that. Your life depends on it.
00:21And then hit him.
00:22It's a deal worth fighting for.
00:24I can sense a bit of friction. Absolutely.
00:26Daniel, is that on you? No.
00:3020 candidates.
00:31I've never been kicked in the balls by a goat, to be honest with you.
00:3412 tough tasks.
00:36This is a complete and utter joke.
00:40Just jump straight in.
00:41One life-changing opportunity.
00:43You're fired. You're fired.
00:45You've completely messed it up. You're fired.
00:56On the Apprentice.
00:58I'm giving one team chickens and the other eggs.
01:02Guys, I'm getting stressed, man.
01:03Team egg cracked under pressure if we don't make any money. There's a profit house
01:07We will lose and on team chicken
01:10I interest you're in a chicken and mushroom pie Dan's approach ruffled feathers
01:14I think we're struggling to shift the pies. Do you want to revise your tactic?
01:18I think we just hold the price in the boardroom your pies ended up making a decent cross
01:24Vindication for Dan good job buddy. You meant it was 10 May. What the hell was you doing who got
01:31plucked?
01:32You're fired
01:408 p.m. I
01:42Don't feel like you got a chance to be a p.m. Because people are continuously talking for you. Yeah
01:47Do you know what? I think there were clearly some gaps in Dan's project management and leadership
01:52I was just trying to highlight them and point them out. I think Connor has been speaking for a lot
01:57of people in here
01:58I think he potentially could be going up for a p.m.
02:02I'll get it
02:32I'll get it
02:32Next one though
02:32Hello
02:33Guys
02:33Big zoo
02:36He's a rapper, entertainer, he has a big zoo show
02:38Oh yeah, big zoo's big bro
02:40I think it's an advertising task for his new song or something
02:43What?
02:45Big zoo
02:45I mean I haven't got a clue who he is
02:52In South East London
02:54Cross Ness Pumping Station
02:57A Victorian engineering marvel with a practical past
03:17Good morning
03:18Good morning
03:18Good morning, Sugar
03:19Yeah
03:19This place was designed by Joseph Bazalgette
03:24A Victorian engineer that introduced the city's first sewerage network
03:30Transforming the health of Londoners who had been drinking contaminated water for decades
03:36So for your next task I want you to create a campaign for a new bottled water
03:43You'll build a brand, shoot a TV ad and showcase your product live on social media
03:52Now, I need to even the teams up
03:55Harry, where are you?
03:57Yes, no cheer
03:57Please move over to Team Eclipse
04:02Now you've had a few weeks to get to know each other
04:05So I'd like you to choose your project managers right now
04:11TV, social media, pitching, confident with them
04:14But I need help with the branding and design
04:16I don't have a water bottle idea
04:18But I'm happy to bring it to life
04:19You should put yourself forward
04:21It's Connor
04:23Does anyone want to actually be project manager first?
04:25Mm-hmm
04:26I do
04:27Campaigns for promotion
04:28I feel like I can help you
04:30But I don't do the social media bit
04:32OK
04:34Have you decided?
04:36Yes, little trigger
04:36OK
04:37Team Alpha
04:38Who's your project manager going to be?
04:41I put myself forward, Lord Sugar
04:42Right
04:43Given his experience in social media
04:45Makes sense
04:46Team Eclipse
04:47Same question
04:48Karishma
04:49Karishma
04:50Right, why?
04:52So I'm a social media consultant
04:53And I've been present on social media for the last seven years
04:56Working as an influencer and content creator
04:58OK
04:59Now
05:00This is all about creating a bold brand
05:04Somebody who has achieved that
05:06Is this gentleman here
05:09Welcome
05:10Big Zoo
05:12Well gone
05:14Hi guys doing, I'm Big Zoo
05:16You may know me as a rapper
05:17TV chef
05:18But what some of you don't know
05:20Is I started a canned water brand two years ago called Drip
05:22We changed the game
05:23One thing we did is prove that water isn't boring
05:27Thank you very much for that
05:29Thank you very much for that
05:29You'll be pitching your campaign to this gentleman here
05:33And a panel of experts
05:36But ultimately I will decide whose advertising campaign is the best
05:41Everything clear?
05:43Yes, sure
05:44I'll see you in the boardroom in a couple of days time
05:47Off you go
05:50Two days to tap into the bottled water market
05:54By building new brands and creating campaigns
05:58I'm really grateful for the opportunity to be your PM today guys
06:01Thirsty for a win
06:02I would really like to create a drink for people who are passionate about sports
06:06Content creator Karishma
06:09I'm someone who's newly into fitness
06:11Looking after myself
06:13Going to the gym and keeping myself hydrated
06:14Only recently became a priority for me
06:16I think we can motivate people to actually get into the gym
06:19Through this campaign
06:20Which is a big one
06:21Which is a big one
06:22Like you're changing lives but with water
06:24You know it is a very simple product
06:25But if we can actually put the metaphor of transforming one's lifestyle
06:29It's powerful
06:31This is what I do every single day
06:33Brands give me an idea
06:34I turn it into real life
06:36And then I make the millions
06:37So that is exactly what I do day to day
06:39And that is exactly what I get to do today
06:41Well everyone
06:42Thank you so much for selecting me as PM
06:44Setting out his strategy
06:46I'm definitely going to be listening to the team
06:49And ultimately collectively making a decision together
06:51Absolutely
06:52Yeah
06:52First time project manager Connor
06:56First things first is to choose our target market
06:58Does anyone have any strong ideas?
07:01I think the commuter area
07:03I definitely don't drink enough water
07:04So could that be an area that we actually target?
07:07So I was thinking sports
07:08If I'm being completely honest
07:08I think sports in general has rapidly grown
07:12But it would be really easy to promote it to commuters
07:14Yeah
07:15Everyone is getting into sports now
07:17So it's probably good to maybe go down that route
07:19Yeah
07:19Roxy what do you think?
07:21I feel like I'm drifting towards the commuting side
07:23Okay
07:24Does anyone feel extra strongly?
07:29Do we want to take a vote?
07:30Is that the quickest way to solve it?
07:31Thank you
07:33This is the first time Connor has been project manager
07:35And in the past he has controlled the team from the back seat
07:38But now he actually has the opportunity to control things
07:42He's putting everything to the vote
07:43I mean that's all well and good
07:44But at some point as project manager
07:46You've got to make a decision
07:48So for commuters?
07:51Okay
07:51So collectively I think we're going to go with commuters
07:53All happy?
07:54Yeah
07:54Brilliant
07:55Perfect
07:57Next job for project manager Karishma
07:59So who here feels confident with social media marketing?
08:02Decide who does what?
08:04I do, that's what I do in my day to day
08:06Would you like to be on my sub team leader?
08:07I would love to
08:08Just on that
08:09Just with me having a marketing agency as well
08:11I do a lot of adverts
08:13I'd feel comfortable being able to lead the TV advert team
08:17Mm-hmm
08:18I will be taking care of the TV advertisement
08:20And with me, Lawrence, Kieran, Megan
08:23Branding team will be Carrington, our social media expert
08:26Harry, Priyash and Andrea
08:29I want it to be eye-catching, bold colours, nothing boring, nothing ordinary
08:36As a team we voted for Karishma to be the PM because of her social media skills
08:41And I'm actually quite shocked that she didn't put herself on that side
08:44So she could have just brought her social media expertise through on that
08:47I've got every confidence
08:49Let's make something extraordinary, guys
08:52Roxanne, do you mind if I put you on the branding team with Levi, Rajan and Dan?
08:56Yeah
08:56Anyone on the branding team want to put themselves forward for sub PM?
09:00Has anyone had any experience in branding?
09:03Has anyone created like a brand from scratch?
09:05Both
09:05So I've got experience in both areas
09:07Give Roxanne the rain?
09:09Keep the boys in check
09:10Yeah
09:10Okay, perfect
09:11I want it to be seen as the water bottle that you carry around with you
09:14Almost like the replacement of your phone
09:15I trust you with this vision
09:17I know it's a little bit loose, but I trust you
09:2210am
09:24The teams divide
09:26While half pour their efforts into ad campaigns
09:28The way I do ads is you're not selling a product, you're selling a feeling
09:32And people spend millions on a feeling
09:34The rest will build their brands
09:38Conor was a bit vague, I'm not going to lie
09:41When he said something to replace the phone in your hand with
09:44Bit of an ambiguous kind of like description from PM
09:48But I think, you know, we've got the right person in the seat today
09:51Would be fantastic
09:53South East London
09:55Base for both teams
09:56Leading design agency
09:5810 days
10:00Hello
10:01Hi, are you alright?
10:01Good afternoon
10:02Hi
10:02Top of the to-do list
10:04I think the best one might be Thrive
10:05Nail down a name
10:07With the word Thrive
10:08I can imagine going to the gym
10:10It's bright, brand-in, colourful, poppy
10:12Also brainstorming brand names
10:15I thought maybe calling it North
10:16Because people always say the water from the North is better
10:19The other team
10:21Yeah, I like that idea
10:22What about like North H2O? Yeah
10:25It tastes better from the North
10:27It's an okay name
10:28But I'm just worrying the people who don't get it
10:30They're going to be like, well, I don't get it
10:32I think we could definitely make it work
10:34We can just make it fun and exciting
10:36Do you know what I think would be good?
10:38North H2O supporting you to reach your peak
10:41Yeah, I love that
10:43But you're dividing demographics
10:45I'm just worried about the connotations of the North and South divide
10:48But then maybe in the logo we can do some mountains as well
10:51You know, we are supporting everybody to reach their peak
10:54I think it's tricky, I think it's a bit of a risk
10:57Dan came up with this idea of North Water
11:00Because water tastes better up North
11:02But actually they shied away from the whole original concept
11:06And it's now about mountains and peaks
11:08Well, if you only half go down that message, nobody will get it
11:13You either have to fully embrace it or drop it completely
11:16I think it does look clean
11:18I like the look of the peaks
11:21Yeah
11:26Across town
11:27Everyone's on their phone and they're glued to it
11:30While Pasha pitches an advert aimed at parched commuters
11:33And there's almost like this angel that's got this bottle
11:37Everyone stops, everyone stares and it's like a gaze
11:41Yeah
11:42On Karishma's team
11:44I think the TV advert would be like boxing ring
11:47Someone gets knocked down, they have a sip of the water and they come back up
11:50Estate agent Kieran plans a knockout campaign
11:53I love that so much because I want people to feel defeated and then we pick them up
11:57So location wise, I don't want to do gym
12:00You don't want to do gym?
12:01It's not, no
12:02It's too obvious
12:03I want to go to this like enchanted looking place
12:07How do you want to do like the box and stuff and like
12:09We don't have to be that literal
12:11I'm thinking like he's getting knocked out
12:13He's not getting knocked out by a fist
12:14He's getting knocked out by the camera
12:15We see you hit the floor, bam
12:17Yeah
12:18I want somewhere with really exciting lighting
12:20He drinks this water
12:22And we have like a close-up shot of his eyes just like powering up
12:26Like he is one up
12:27Like that and go
12:28Yeah, literally just like
12:30We want it to be performance enhancing water
12:32I promise you guys I'll bring it to life
12:34I can see it
12:35I can just see what I want to do
12:37So like other opinions
12:39Thank you for sharing
12:40But I know what I'm doing
12:42And if you want to save a prop
12:44Boxers don't normally wear t-shirts
12:46So I'm happy not to wear a t-shirt
12:47Yeah, I bet you're not
12:48Yeah
12:51Lunchtime
12:53For Connor's team
12:54Hey Roxanne
12:55A chance to check in
12:57So the logo is North H2O
13:01Our tagline is supporting you to reach your peak
13:05We've got a few lines representing like mountain peaks
13:09So the mountains are actually showing that they're going to be reaching the peak
13:12Drinking this water
13:13Levi, sorry for interrupting
13:15It's just
13:15Mountains are extremely jarring to commuters
13:18Commuters you're thinking public transport
13:20You're thinking tubes, bikes, quickness
13:23Yeah
13:23I think it would make more sense once you see the logo
13:26But also
13:26If you're lost
13:27If you're lost you're finding yourself
13:30The only problem with that is you're not going to be lost on your commute
13:32And if you're lost on your commute you're probably unemployed
13:34We luckily have a very adaptable and agile team over here
13:37So we'll make it work
13:39But I do think it is quite the challenge to make
13:41North and the mountainous range kind of fit
13:44Especially when we're going on a commute
13:49East London
13:51Location for Karishma's boxing themed ad
13:54Oh my god
13:57An immersive cocktail bar
13:59Oh my god it is Avatar literally, wow
14:02Aiming to take the lead
14:03We've got director
14:04Megan
14:05Marketing expert
14:06Megan
14:08Do you know when you can walk backwards but you zoom in?
14:11I forgot what that's called, I did it in media
14:13But can we try that quick?
14:14Yeah, yeah, yeah, we can, yeah
14:15Three, two, one, go
14:19That's nice
14:20Okay, here we now want some movement
14:21Look tough and rough
14:22You're not having a good time here
14:23You're scared that you're about to get beat up
14:25Cool
14:25And stop there
14:26And then can we have a close up shot?
14:28Hang on, are we doing the punch with the camera?
14:30Not just yet, not just yet
14:30Right now we're just recording that he's scared
14:34I'm a bit confused why Karishma did appoint me to be the director of the ad fair
14:38If she was just going to lead it herself
14:40I actually did media studies for A-levels
14:43So I'm actually quite clued up with doing different camera positions
14:46She's just taking on the whole load by herself
14:48All right, three, two, one, action
14:52And then hit him
14:54Nice, nice, nice
14:55You look like you're dying
14:56All right, Lawrence, come in with the towel and the water
14:58Open your mouth, Kieran
15:00Nice, nice, nice, nice, nice
15:01Okay, I think he's drowning
15:06Across town
15:08Backdrop for North H2O
15:10It's about three commuters on their journey to work
15:13A boat on the River Thames
15:15The angelic Rothna comes in
15:17Drinking North H2O
15:20At the helm
15:21Pasha, you're going to help me with directing
15:23Two captains
15:24And
15:25Cue Rothna
15:29Which direction is this boat heading?
15:31Love
15:32And cut
15:33Rathna, you're going to go up and...
15:34Sorry, just to interject
15:35Do you not think it's better to do the other wrangle from the view of Vanessa?
15:40So what I was going to do is...
15:41Oh, you're doing it twice
15:41Just repeating now the same one we did
15:43I think you are just going straight on to the boat
15:46Because otherwise that's just going to be too long
15:48Yeah, but that's where you chop a change at the edit tomorrow
15:50Do you guys want to walk on?
15:51And Rath, if you don't mind just recording from this as they pop in over the boat
15:57Yeah, perfect, that can cut there
16:00Okay, and cut
16:01Brilliant
16:03I think it is great to have Pasha there
16:05At some point we were being a little bit pedantic
16:07I do think you can go back and forth all day saying
16:09Shall we record it like this? Shall we record it like that?
16:12In a creative process like this
16:13You do have to make those decisions
16:14So if you could maybe record from here
16:16What are you doing now?
16:18Well, it's just Rathna drinking the water again
16:20But we've already got that
16:23On the other team
16:24I was thinking the aluminium ball because it's recyclable
16:27Yeah
16:27It's got the cap
16:28Vessel in the can
16:29Are we all happy to go with that one?
16:31Yeah
16:31Next, a bold brand for their bottle
16:34So the colour we need to decide is the main aluminium bottle now I think
16:38I was thinking not primarily blue because that's boring
16:40Oh, what about more orangey?
16:42Erm, mmm
16:43I do like purple as well
16:45Mmm, don't love that one
16:47I was thinking like yellow
16:48Yeah, a very light pastel yellow
16:51Yeah, that's nice
16:51I like that
16:52I think it needs to stand out
16:54I was thinking about incorporating just the really bold tap with the drip hanging out
16:59If I see a tap on a bottle of water I think you're giving me tap water, why am I
17:03paying for this?
17:04Well, they know it's not tap water because it's in a bottle
17:07The team are not listening to me, sometimes I do have some great ideas and I've done marketing on my
17:12business and it says what it does on the tin
17:14Thrive, yeah it's a brilliant word but unless we introduce something that says it's a bottle of water it's not
17:22a good branding
17:23I just hope it's good, I'm worried
17:25Yeah, so do I
17:26It's very out there but Karishma wanted something bold and it's all matching the colours
17:30Yeah
17:337pm
17:34Do we need a picture or something on the back page?
17:36Oh, hang on a look
17:36I think a compass
17:37Yeah, it's perfect
17:39For both teams
17:40Uppercut, bam
17:41Guys, time really quick
17:43Last shot, one more time, just one more time
17:44Finishing touches
17:46North
17:47H2O
17:48Bravo, guys
17:49Well done
17:50Tomorrow, pitch campaigns that make a splash
17:587am
17:59Hey
18:01You heard it everyone's sleep
18:02Not enough but
18:03It's as tough as a tough
18:05For Karishma
18:06Let's have a look
18:07Didn't get a drum roll going
18:08The big reveal of her bottled water
18:18I'm not gonna lie
18:19It's giving milk
18:20It's giving milkshake
18:21A little bit
18:23It's only like when you see this colour
18:25You think banana milkshake
18:26You think a little bit like a milky product
18:28It reminds me of in primary school when you had to do IT
18:31And you did that font with the gradient
18:34If I'm being completely honest
18:36I think it's a little bit basic
18:38I hope that's not bold
18:43The sub team have missed the mark slightly
18:45And I think we're gonna be overcompensating
18:48When we're trying to pitch it as water
18:49Because it doesn't look like water at the moment
18:51You just have to say that we are making a new innovative product
18:55There's nothing like this on the market at the moment
18:57Honestly guys, it's gonna come across as a dairy product
19:03Across the hall
19:05I'm excited
19:06On Team North
19:09Love it
19:11Things go south
19:13Erm
19:13I thought we had quite a clear vision of what we wanted
19:16Kind of like a mobile phone replacement
19:18That cool water vessel
19:19That you really want to have and keep and hold
19:22My biggest concern is
19:25The compass
19:26The compass is extremely jarring for commuting
19:29So one of the reasons why I wanted to put the compass on
19:31Is because it's almost like
19:32You know, whilst drinking this water
19:35You're heading the right way
19:36You're heading straight
19:37It gives adventure
19:39If we handed that to you and said this is for your hiking
19:41Yeah, that would be really good branding for hiking
19:44Why do we have mountains?
19:46It doesn't actually look like mountains
19:48No
19:49It looks like a chart of some sort
19:51It can tie in with the commute
19:54The branding that we've seen this morning is absolutely diabolical if I do say so myself
19:58The logo doesn't make sense
20:01I almost feel like they tried to sabotage this whole task for one reason or the other
20:05I think us as an advertising team did quite well to kind of adjust
20:09Can I just interject? Sorry
20:11Of course go
20:11I think it does hit the brief
20:13Obviously Connor
20:14You did say we have free reign on it
20:16100% I did
20:17I do think it's 100% salvageable
20:20We need to pitch today
20:22There's a lot of pressure
20:22Ahead of presenting to industry experts
20:25Everyone has different strengths in this team
20:27I know that
20:28Half of each team will promote their product live on social media
20:32Megan, I would love for you to go over to the TikTok live side today
20:37While the rest edit TV ads
20:39Can I just make one suggestion?
20:41Obviously it's up to you
20:42Whatever you want to do
20:42But when we voted for you to be PM
20:45It was because of your social media background
20:47I actually did media at A-level
20:48And I did a lot of editing
20:49So do you think it might be better for you to go over to social media?
20:54I completely get what you're saying
20:55But I feel like I'm very needed in the editing of this video
20:58There just cannot be two of me
21:00And I trust Carrington with the TikTok live
21:02She's done them before
21:03So go on there and just have a fun time
21:07The pressure on me as a sub-team leader at the moment
21:09Feels like a ton of bricks, to be frank
21:11I need to do really, really well in the live
21:14Or I might as well pack my bags from now
21:17I do think as I have experience in live streaming specifically
21:21It would be advantageous for us for me to swap over
21:24From project manager Connor, a reshuffle for Roxanne
21:27Roxanne, I'm going to take the reins from you
21:29And for Pasha
21:30I am going to trust Pasha as sub-team lead
21:33A promotion
21:33Does anyone have any concerns or queries about that?
21:37I don't have experience editing videos so
21:40Correct, I fully understand that
21:42However, I do think we all have the vision
21:43I have full trust in you after yesterday
21:46Onwards and upwards, let's go north
21:47Yeah
21:48Let's go
21:5110am
21:52Half of each team set off to conquer social media
21:56Listen, you can have a rubbish product
21:58And if your TikTok live is fantastic, you can sell anything
22:02While the rest will edit their adverts
22:06Very disappointed
22:07It looks like a milkshake
22:09I think we...
22:10Oh, sorry, Harry
22:11I forgot you were in the team
22:15South East London
22:16Edit base for both teams
22:18Hello, Ryan
22:20How are you doing?
22:22Pulling no punches
22:23Is this just all our shots?
22:25Yeah
22:25So put everything into the timelines
22:28Project manager, Karishma
22:29So this, I want to start with the motion immediately
22:32Should we get the scene sorted?
22:34Do you know what I mean?
22:34That would be helpful
22:35Yeah, this is...
22:36This is what we're doing
22:38So stop there
22:39And start there
22:40Yeah
22:40So I just want this bit
22:42Just want that bit
22:44So cut everything
22:44We, not I, yeah?
22:46We just want that bit
22:47Yeah, we just want that bit
22:48Yeah, we just want that bit
22:48Yeah, cut there
22:49Karishma
22:50Yeah?
22:51Just a bit worried that we spent quite a lot of time already with this clip
22:54We just need to have something that's finished
22:55Even if it's not absolutely perfect
22:58This will be done in the next two minutes
22:59Erm, so if you play from here
23:03I'm feeling a little bit stressed
23:05As is everyone else
23:06Me, Laurence, Harry
23:08We're all sat there like sore thumbs
23:09While Karishma takes over
23:11One thing, just with that writing
23:13Still water 500 millilitres
23:15You don't need to write 500 millilitres in the ad
23:16Okay, fine, whatever you say
23:21There's a few things that we need to do to begin with
23:24Making her editing debut
23:26We need to get the voiceover done
23:29And I think we need to pick the music
23:31Before we get into the editing
23:33Newly appointed sub-team leader, Pasha
23:36Can we play through all the music that we've got?
23:39Sure
23:39Already that's nice
23:42No, it's a bit too upbeat
23:43Yeah, no
23:47No, it's giving country
23:48It's giving country
23:49Yeah
23:51Guys, don't you think we should edit the video first?
23:54We're gonna edit it all in a minute
23:56We just have to make sure we're happy with the song
23:58So we can get that agreed
24:02Okay
24:02Okay
24:03Pasha's plan of action basically to just jump into the music
24:07There's no real structure to the actual story
24:09That's the most important part of the actual film
24:13This part's not where the start
24:15Yeah
24:15Yeah
24:16Should we get that agreed?
24:18I'm happy with that, yeah
24:18Let's do that song, yeah
24:19Now we need to get the voiceover sorted
24:21I want to include something about hydrating
24:24Why we think of this?
24:25Why don't we start editing?
24:27Personally, I think that the editing of the clips will be the quickest part
24:33We need to do that
24:34Central London
24:36In one hour, teams will host live streams on global platform TikTok
24:42We lose them within three seconds if we don't have something fun and engaging
24:44To hook in an audience
24:46We want to make sure everyone understands their branding or thrive
24:50And showcase their brands
24:53I have some experience in live streaming
24:55My idea is to open it as we close it
24:57Are you team Levi or are you team Roxanne?
24:59By the end of the live stream
25:00One of these is going to get doused in water
25:03Right?
25:03You want to go the whole way to the end of the live stream
25:06To figure out who loses and who almost gets dunked in water
25:09Yeah
25:09Dan, I do think you should be like fact finder Dan
25:12So Dan literally walks in
25:13And you give a really simple
25:15Or like water is transparent
25:17And then walks out of shot
25:18And I say, thanks Dan
25:21Let's go live stream
25:22Yeah, let's do it
25:23Let's go folks
25:46Let's go
25:52Woo
25:53Hello
25:53Or is it going to be team Levi?
25:57How are we doing everybody? Are you alright?
25:59A nice slick start
26:00I think it was a good idea to like hook that audience
26:04Hook yeah
26:04I want to know who you want to see dunked in water
26:07Is it Levi or is it Roxanne?
26:09I like him
26:10It's good on camera
26:10It's good on camera
26:11It's got good energy
26:12It's like and deck
26:13Yeah
26:13I'm going to show you how to drink it
26:17Woo
26:18Taste test
26:19Live taster, okay
26:21That is incredible if I don't say so myself
26:26I'm here to introduce you
26:27The man with the plan
26:30And he is called Dan
26:32Oh
26:34It rhymes
26:35He's got quite lyrical there, lyrical miracle
26:37And he's got a fan
26:39I don't know
26:40Go Dan
26:40They've brought the chaos which can work in a live stream
26:44Water is the most consumed beverage in the world
26:49Anything else?
26:51Oh that's it
26:51Dan is done
26:52Dan wins everything for me
26:53What a random dude
26:55Next up is Levi
26:56Please introduce yourself
26:57Go Levi
26:58How are we doing everybody? I'm Levi
27:00I am the active commuter
27:02Our audience might be thinking
27:03Or looking forward to the dunking
27:05Rather than finding out about the product itself
27:07Right, we're going to do one final countdown
27:09Levi
27:11Levi
27:11Levi
27:12Levi
27:13Somebody has spoken
27:15He's a strong host
27:17He's a strong host
27:18Yay
27:20Thank you everyone
27:21Please introduce your North H2O
27:23Supporting you to reach your peak
27:25Thank you very much
27:27Thirsty after that
27:29I feel like the North H2O lot
27:32Had a very engaging hook in their live video
27:35It was a clear plan
27:35That is such an important part of live streaming and they definitely succeeded there.
27:40I think the dunking will be the key takeaway from that live streamer, maybe not the product,
27:45but still a really great effort.
27:48Next, to launch their water to the world...
27:51Hello!
27:54...Strive.
27:55Hi guys, how are we all doing?
27:57We have an exciting new product to show you today, which is called...
28:03...Five!
28:05Like Bananary.
28:06Yeah.
28:08It's giving me a mock treat.
28:09We are a fitness water brand.
28:11Look at these bold colours.
28:12Imagine when you're going to the gym, taking a selfie in your gym clothes and doing that.
28:17Oh, look at your six pack and all that.
28:19The product's not shouting fitness, though.
28:22Still water, 500ml, easy, not in your bag, small.
28:27It's very selly.
28:28It's very selly.
28:30They ain't giving me much.
28:31It's getting a little bit repetitive, isn't it?
28:33Frive, frive, frive.
28:34Sip to thrive and I feel alive.
28:37I just had a sip and I feel alive.
28:39I'm starting to run out of gas, I think.
28:43I think so, yeah.
28:45You see us on the shelf and you think, wow, isn't this amazing?
28:48Yeah.
28:48They haven't given me a reason to stay engaged.
28:50Yeah.
28:50Hey, guys!
28:52Yeah!
28:52Oh, look at me!
28:54Oh, you've got to look at me!
28:55You've got to stop wearing this dude, cheers!
28:58Controlled chaos is OK.
28:59This, to me, seems like uncontrolled chaos.
29:02It's a new, innovative water bottle.
29:05Sip to thrive and feel alive.
29:08Yeah.
29:10They just didn't give me a reason to stay on alive.
29:13Yeah, there was no hook.
29:14Perhaps if they'd maybe thought about the narrative better, maybe scripted things,
29:18that would have helped them.
29:21Back at the edit...
29:22This is the boxing ring.
29:24Ding, ding, ding!
29:25LAUGHTER
29:26Right, let's do that again.
29:27Wait, wait, wait, wait, wait, wait, wait, wait, wait.
29:29As the boys add final bells and whistles...
29:32BELL RINGS
29:33Nice.
29:34That's great, well done.
29:35..still stuck at the starting line, Pasha.
29:38I think we've got a good outline.
29:39It's just that little bit that we need to sort of join us on a journey through the...
29:46I need to tell you, you've got half an hour.
29:48OK.
29:48How long are we on the video at the moment, Raph?
29:51We're on 48 seconds now.
29:53I'll just play it for you, tell me where to cut.
29:55Where she's walking, get rid of the walking.
29:57So we don't need any of these.
30:00Just take that cut there.
30:01I think it's that short, if you could just play that.
30:03Cop that one.
30:06Leave the reaction, we don't have time for that.
30:09Yeah, from that bit.
30:11Supporting you to reach your peak.
30:14Done. That went so fast.
30:202pm.
30:21Hi, guys.
30:22Hi.
30:22Before pitches begin...
30:24I want it to be highly professional, very entertaining, very personalised and human.
30:29..for both teams...
30:30Hi, everyone.
30:31..a chance to check in.
30:33I understand that I put a lot of pressure on you specifically, Pasha.
30:35How did it go?
30:37The only issue that we had is how many clips were filmed yesterday.
30:41The amount of videos we had to go through was so many.
30:43It was really time consuming.
30:45Like, I think I want you to be aware that we didn't even have a chance
30:48to do a full run-through.
30:49Like, we literally had one to the last second.
30:52What do you mean by a full run-through,
30:53so you're not seeing it from start to finish?
30:55We haven't been able to see it from start to finish,
30:57but we did watch bits and bobs as it was getting covered together.
31:00Did the ad make sense?
31:02There might be a few things that might, like, be pointed out,
31:04not being 100% cohesive, but we obviously really did try it.
31:08We're not seeing it.
31:09We're not seeing it.
31:10We're not seeing it.
31:13Mid-afternoon.
31:15Showtime.
31:18Hello. How are you today?
31:20Riding high from their TikTok triumph, North H2O.
31:25I am delighted to introduce our new water brand.
31:29North H2O is targeting commuters, be that the busy workaholic,
31:34are the tired, worn-down working professional.
31:38Big Z looks a bit concerned.
31:42What North H2O is, it...
31:44Sorry.
31:46When you're in your journey, throughout the hustle and bustle,
31:53you can...
31:53Whenever you start to fatigue down in your journey,
31:57take a bit of North H2O,
31:59and it will pick you up and elevate you back up to your peak levels.
32:02He doesn't seem confident.
32:04We kind of opted to go for a carton.
32:06We were also thinking of going towards down the can route,
32:08but, you know, the cans, I feel like a lot of people are doing them at the moment.
32:12And also, if you have opened a can, you're going to have to drink that in one city.
32:16Um, the carton, you know, you lot are dissing up the cans.
32:19I'm a can man.
32:20I'm going to take that to my heart now.
32:24Sir.
32:25Um, so, without further ado, let's watch the advert.
32:32Which direction is this boat heading?
32:35North.
32:38Oh, this is your first time seeing it.
32:40Yeah, I've never seen this.
32:47Excuse me, what drink is that?
32:51North H2O.
32:54Supporting you to reach your peak.
32:57Welcome to the floor for any questions.
33:00I'm Jolion White.
33:01I am the Chief Creative Officer and founder of the creative agency 10 Days.
33:07I just think with the ad, I kind of feel like I saw something quite, like, quite dull.
33:14Imagine you're scrolling.
33:17Would you stop if you saw that opening frame?
33:20Thank you for your question.
33:22Um, if I saw someone who looks like me on their way somewhere, really busy,
33:26I can't be intrigued, like, what's going on here?
33:28I get tapped on my shoulder and asking me where I'm going.
33:30And with that attitude, I've gone north.
33:32I want to know what's going on right now.
33:34So I would stop.
33:37Hi, I'm Joanna Moncrief, Head of Marketing at Canowater.
33:40Given you've gone with commuters as your kind of target market,
33:43what made you decide to have the Compass branding and the sort of slightly mountainous look?
33:51Yeah, so...
33:52Yeah, absolutely.
33:54So with the mountainous look, I mean, as though it kind of might look like a mountain,
33:57it's more representative of your journey going down.
34:01And then when you drink the water, it goes back up to reach your peak.
34:04Thank you so much.
34:05Thank you very much.
34:06Have a lovely evening.
34:08Wow.
34:08Wow.
34:09How are you guys feeling?
34:11That was really hard to watch.
34:14Yeah, that was hard.
34:15Yeah, I think from my perspective, they did a really good job at the live stream.
34:19And none of that came through on the ad?
34:22No, definitely.
34:22It felt like someone in the branding had a very different idea to someone in the ad.
34:30Next to take the stage...
34:32Good afternoon, everyone.
34:33Thrive.
34:35Thank you so much for joining us for the launch of our brand new product, Thrive.
34:41Thrive is about bottling that feeling of change, of self-improvement,
34:46of doing something for yourself that changes the world so that you can thrive.
34:51I would like to introduce you to a concept that I like to call the Thrive turning point.
34:56This is defined by that very second in your life where you decided to stop being ordinary
35:02and stop just merely existing.
35:04We're not just selling water.
35:06We're selling the feeling, the sensation of walking away from the cusp of failure
35:11and challenging yourself every single day to create change.
35:15So with no further ado, let's have this video play.
35:36I think we've smashed it.
35:37That was good.
35:38I really like the ad.
35:39I think the ad was electric.
35:41I love when you punch the floor and you was getting up and then the water splattered.
35:44The only reservation I have from it is that it almost looks like the water gives you power,
35:49which I feel like sometimes can be misleading, especially in the water game.
35:52Especially when you had that final sip and your eyes open up.
35:55It's like, yo, I'm awake now.
35:57Um, what it comes down to is, and like we've all been saying, it's a feeling that you get.
36:03So you thrive, you're hungry to do better.
36:06It doesn't give you powers, but it gives you almost a sense of security.
36:10Yeah, right on.
36:13Who directed the ad?
36:17The ad was directed by myself, yeah.
36:20It's pretty damn good.
36:21Thank you, sir.
36:22Yeah, it's pretty damn good.
36:23Just want to come back to the bottle.
36:26This is giving banana milkshake.
36:28It just does feel quite childish.
36:30Like, it's giving CVVs.
36:32For such an adult ad to have almost a childish bottle feels like a bit of a letdown.
36:36Thank you so much for the question and the VBAC. That's really helpful to hear,
36:40and we'll take it on board, and it's appreciated.
36:42Our main goal was being different, and the fact you've pointed that out
36:45shows that we've sort of hit a mark to some extent.
36:48Thanks so much.
36:54It was a very good ad. It captured you, it was interesting.
36:59What we can all agree is give him banana milkshake.
37:01Yeah.
37:01Oh, yeah, without doubt.
37:047 p.m. Well done, Krishna.
37:07Oh, yeah.
37:07Led the ship well.
37:07Oh, yeah.
37:08Pitch is over.
37:09We said about the milkshake thing, you knew it was going to come.
37:12Yeah, we knew it was coming, yeah.
37:13We knew that there was going to be challenges and obstacles that we had to overcome.
37:16We took accountability, and we tried to answer them with the best perspectives that we could.
37:22Tonight, back to the house.
37:26Tomorrow, sink or swim.
37:33Morning, morning.
37:34You all right?
37:34Good, G?
37:35Yeah, not bad.
37:36Do you feel confident that your team have done enough to win?
37:39The video was absolutely out of this world.
37:42Because you were in it?
37:44Yeah.
37:46I'm sad you had to go up against me, to be fair.
37:48Oh, she talks a big game.
37:50She does.
37:51You seem to talk to talk.
37:52Hope you can walk the walk.
37:53I don't walk, I strap, babe.
38:02I'm not going home today, and I will be fighting to my last breath, because this is what I do.
38:07I'm feeling nervous about going into the boardroom.
38:09As PM, it's easy to be the fall guy.
38:11I will be holding my team accountable for their missteps.
38:13There are some questions that I have.
38:16My head's a bit scrambled right now.
38:18I just don't know what Lord Sugar is going to think.
38:20I just know I've done my best, and that's all I can do.
38:27You can go through to the boardroom now.
38:42Well, this is one of my favourite tasks.
38:45I spent a lot of my business career creating adverts and marketing.
38:50What I've forgotten about advertising, you haven't even learnt yet.
38:54So, let's start off with the clips.
38:58Karishma, you chose to be project manager, is that right?
39:01Yeah, I create ads for other brands for a living.
39:04Tell me about the ideas that you came up with.
39:06So, I really wanted to go down the fitness category, just because it's such a vastly growing one.
39:11For me, that was a clear vision in my head what I wanted to do with this.
39:16Okay, and you came up with this name, Thrive.
39:19Yeah.
39:19Now, when I see this, first of all, it came across to me as if this was like a milky
39:25type of product.
39:26Yeah.
39:27Yeah, the yellow looks like isotonic custard to me, quite frankly.
39:32The reason for the yellow was to spread positivity and sunshine.
39:37Is this yellow supposed to be sunshine, is it?
39:39Well, it's like a subtle yellow, and I think when you...
39:41It's very subtle, yeah.
39:43We thought the same thing that you thought, Lord Sugar.
39:45We thought it looked a bit like a milkshake.
39:47We just had to do with what we had.
39:49Hmm.
39:50Well, let's take a look at your TV advert.
39:57If you like to gamble, I'll tell you how you're mad.
40:00You're wisdom, wisdom, and you'll attain to me.
40:09Hmm.
40:11Thrive was appearing in the advert for Ciaran, from what I can understand.
40:14That's correct, Lord Sugar.
40:15Yeah, no, I'm trying to say the advert was all about Ciaran, and yet Raging Bull, it's not.
40:22De Niro or Stallone, you're not.
40:25Anyway, I spoke to the panel.
40:28Electric advert with loads of energy.
40:32It does, however, make you think that water gives you actual power,
40:36which is maybe a bit misleading.
40:39So, with the fitness side of things, you drink it as an encouragement drink,
40:44but it gives you that motivation to go to the gym, to exercise.
40:47Yeah, but it's only water. It's not like it's an energy drink.
40:50Anyway, the social media, I saw that also.
40:54Ciaran, you were sub-team leader.
40:56Yeah, I do live streams quite a lot in my personal life.
41:00We had ample energy. They seem to really like the product.
41:03Yeah, I've got some feedback.
41:06A bit too much talking over one another, but it's not very engaging.
41:11Lord Sugar, if I may, I think the reality is you were very hard on the sale,
41:15and I suppose with your experience of life, you could have done slightly better, no?
41:20I thought it went well, but that's...
41:22Did you? Well, let me tell you what my panel had to say.
41:25They said that one was better.
41:27Yeah.
41:28So, overall, good project manager?
41:31Yes. Yes, I think so.
41:34I'd actually say that Karishma knew what she was doing.
41:36I mean, I was impressed with the quality of her work.
41:39I do think Karishma did a really good job.
41:41The only thing for me is I did voice that I would like to be sub-team leader.
41:45With having a marketing agency, I thought a lot of my skills were really valid for this project.
41:50You're saying that your talent was not exploited in this task?
41:54Karishma is simply just stronger when it comes to social media,
41:57whereas Meghan's strengths lie in advertising.
42:00And that was said by yourself.
42:01That's your opinion, is it? That's your opinion?
42:03No, no, no. This was a statement made by Meghan,
42:05and I'm pretty sure we can all agree that that's how that went.
42:07It wasn't picking... Yeah.
42:08If Karishma was weaker in a certain task, she wouldn't have been chosen.
42:11Anyway, let's move on to Team Alpha.
42:15Connor, you said when you became project manager that you bring ideas to life.
42:21Correct. So my history is in my streaming,
42:24and I'm confident and comfortable in pitching.
42:27OK, and you chose commuters.
42:30And then Dan came out with this north, is that right?
42:33Yeah, that was my idea.
42:34I wanted to do a play on words that the water up north is better.
42:37So... Is it?
42:38Yeah, I think a lot of... Is that because it rains more up there?
42:41No, it's like a joke that a lot of people say,
42:44whenever they come down to London, they say the water tastes better up north.
42:46Don't you think it'd be alienating people in the south?
42:49We did point that out. That was exactly my point, Lord Sugar.
42:52In the morning brief, I expressed that, you know,
42:54we could be creating, like, a bit of a divide here.
42:56Right.
42:57The reality is, it would have worked well, Lord Sugar,
42:59if my whole story concept had come to life.
43:01But the fact there was a bit of divide in terms of...
43:03Anyway. Anyway.
43:04Then you ended up with this, yeah?
43:07Yes.
43:07And then you got the compass on there.
43:09That's correct, Lord Sugar. So I proposed the compass to the team.
43:12And then also with the line on top of the north,
43:15it represents the progress chart.
43:17I know some people had mentioned it does look a bit like mountains.
43:21When you were designing it, you said you wanted it to look like mountains.
43:25Yeah.
43:25It has nothing to do with the progress chart.
43:27And if I may, when we separated into our advertising and branding team,
43:30we never kind of spoke about it being the adventure-themed.
43:33I thought, collectively, we did kind of go against the story of the north.
43:36Sorry, Connor, you did mention that you said you'd give full reign to us,
43:40like free reign.
43:42And in fairness, you also said that you've experienced in creating brands.
43:45When you saw that, what's your reaction?
43:47What's this north and what's mountains all about?
43:50We were quite shocked.
43:52Yeah.
43:53All right.
43:53Let's see this advert now, shall we?
43:57Which direction is this boat heading?
44:00North.
44:07Excuse me, what drink is that?
44:09North.
44:10H2O.
44:11Supporting you to reach your peak.
44:14Well, um, these are the experts.
44:17They said the advert was a bit old-fashioned, boring.
44:21Yeah, I'm actually extremely proud of our team, of how we pivoted to incorporate the
44:24branding name of North and kind of almost saying that the boat is going north.
44:28We had to make do with what we had.
44:30It was just making it work.
44:32Sorry, I disagree.
44:33I feel like you could have used the name North and done a bit more of a creative
44:38flair to it.
44:38But we didn't know the name.
44:39I personally do think it lacked creativity.
44:41And likewise with yourself, I think, you know, you put yourself forward as sub-team leader
44:45and you have experience in logos and designing.
44:48Okay, so then you go and pitch and you haven't done your homework because a part of your pitch was,
44:55you know, canned water is old passé rubbish, you know.
44:59You've got two people on the panel, Big Zoo and Cano, whose water is supplied in cans.
45:06Not very clever.
45:08Babe.
45:08It was actually brought up in our pitch by Rajan.
45:10It was not good to impress them much.
45:12You should do your research, first of all.
45:14No, 100%.
45:15Okay, so look, good team leader?
45:18Yeah.
45:19Yeah.
45:19Yeah.
45:20What's that mean?
45:21Just feel like from the morning brief, we could have had a bit more to go on.
45:24Right.
45:25Well, look, I've seen both adverts.
45:28I've listened to the experts.
45:30As you know, I was always going to make the decision on which the best advert was because of my
45:36experience.
45:38I think that Eclipse cinematography was much better than Alpha's advert.
45:46I think Alpha's advert, to me, with due respect, was boring. Looks like a 10-year-old's done it on
45:54his iPhone. And so, on that basis, I'm going to award the win to Eclipse.
46:01Thank you so much.
46:02Right, off you go. Back to the house.
46:06Well done, guys.
46:08And I think there's a talent agent out there for the remake of Rocky V.
46:15Oh, my God.
46:19Well done, guys.
46:21Well, as ever, I'd like you to go away, talk amongst yourself, come back in here, and do a more
46:28deeper dive into what went wrong. Off you go.
46:31Thank you, Michelle.
46:38So happy, guys, that we won that.
46:40Oh, Robbie.
46:41Oh, my God, what a relief.
46:42We won on the video in the end.
46:44That's what made the decision.
46:45As a content creator, it was huge for me.
46:47You killed it.
46:48You know, both of you should be very, very proud.
46:50Thanks.
46:51I'll be up for the BAFTAs this year, I reckon.
47:00Do the branding team take accountability that they made a brand that looks like an adventure water?
47:05I just feel like for the branding side of things, you were quite vague with that.
47:09Roxanne, you did say you had experience in branding.
47:11So I did leave a very vague and open brief.
47:13There was absolutely no direction from Connor.
47:16I feel like it's unfair if I am brought back into the boardroom today.
47:20Lord Sugar said at the end it was a boring advert.
47:22I do agree.
47:23It wasn't a most exciting video, but I told him in that meeting, just to let you know, I have
47:27no experience editing a video.
47:29Yes, the idea of the advert was mine, but the way that that was brought out,
47:33Connor really should have made that come to life.
47:36Roxanne, I do think, unfortunately, the compounding of the compass onto the water vessel did leave us an extremely difficult
47:42position.
47:42Yes, okay, the branding wasn't fantastic that you were dealing with, but, you know, one of the first things that
47:48you said as PM was, you know, I bring stories to life.
47:51I'm disappointed with the branding. I'm extremely proud of the work that I did in order to make that work
47:56and to make that brand story fit.
47:57However, it's extremely different than the vision that we agreed on.
48:10Would you send the candidates in, please?
48:23Well, I believe you lost because of branding and the TV advert, both very, very poor.
48:31Now, Dan, you've got this name, North, and you said, well, thing was, it wasn't executed as to my total
48:39idea, right?
48:41Why didn't you pipe up, Dan?
48:43I didn't. I did say many times, but there was a lot of divide in the team, but they wanted
48:47it to...
48:48Who did... Who was dividing in the team, then?
48:51The reason why we didn't apply his complete concept, Lord Trigger, was because it's a bit, you know, demographically prejudiced.
48:58It's a running joke. People get it or they don't. It's 50-50.
49:02So we decided to go away from Dan's watertaste up north.
49:05But still kept the name. I mean, put simply, the name North is meaningless
49:10if you don't use the concept.
49:12Yeah. Branding team, I would ask for some accountability here.
49:16In all fairness, Connor, you were very vague with what you were actually wanting.
49:21You were just like, you know, I trust you guys and also just kind of do what you want with
49:26your free will.
49:27100%. And when I took this role as PM, I said, I have no branding experience.
49:30I trust you. You did say you have branding experience and I trusted you as a PM.
49:33I've got a beauty business, you know.
49:36So you've created logos and designs before.
49:38Now, when you look at this, when you look at this branding, you would think that Christopher Columbus would buy
49:41this as an explorer.
49:43Well, the logo looks like a road sign on the M6.
49:46Quite clearly, north, it's all gone south, quite honestly.
49:50Anyway, Connor and Pasha, I've heard that both of you were directing the cameraman and saying, do this.
49:59And then the other one would overstep and say, no, do that.
50:02So basically, we had two directors, yeah?
50:05100%.
50:06I feel like I did take a step back and I was letting Connor predominantly lead.
50:11I didn't witness you taking a step back.
50:15Can I just add quickly, Lord Sugar?
50:18Yeah.
50:18So when we met on day two, it was very out of the blue.
50:22He sort of looked at me and said, Pasha, you're going to be doing the edit.
50:25Now, I said to Connor, I've never edited a video, a branding advert.
50:30So your aunt's telling me he dropped you in it?
50:31Is that what you're saying?
50:32I'm not, I'm not.
50:33He went off to do the social media thing.
50:35Because that's what he does.
50:36That's where he's, that's what he does.
50:38100%.
50:38It's the only good thing he did do because your one was voted best
50:43by the social media experts.
50:45100%.
50:46All right.
50:46Um, anyway, where do you think the fault with this project lays?
50:52In my opinion, I think the fault on this project lays more with the video team.
50:58One of the first things Connor said was, I create stories into reality.
51:02There was no reality here.
51:03Right.
51:04Well, Connor, as the project manager, can I ask which two people are you bringing back into this boardroom?
51:11Um, I am going to bring back Rajan and Roxanne.
51:16Right.
51:17I think it's very quick for you to throw me under the bus, but.
51:21Okay, the rest of you leave and go back to the house and the three of you stay here.
51:31Well, look, you three are going to step outside.
51:34I'm going to have a chat with Baroness Brady and Tim, and then you'll come back in here
51:40when at least one of you is going to be going today.
51:43Okay?
51:43Off you go.
51:50I think a couple of them had a lucky escape.
51:53Yeah.
51:58So, Connor, good talker, isn't he?
52:01Yeah, but actually no one in the team thought his instructions were very clear at all.
52:05And what about Rajan?
52:07The reality is that Rajan was responsible for some grave errors in the pitch,
52:12particularly saying negative things that impacted some of the judges.
52:16I think you're really going to have to narrow down on Roxanne.
52:20I mean, she was in charge of the branding and the branding is, I'm afraid, I think, incredibly poor.
52:26Hmm.
52:27Yeah.
52:30Yes, could you send the three candidates in, please?
52:43Well, Connor, no clear concept from the brainstorm.
52:49No synergy between the ad and the product.
52:52Our initial concept, which I'm pretty sure you both knew and were aware of,
52:56that we were going for the mobile phone replacement.
52:58Something kind of sleek.
52:59That was kind of the concept.
53:00I trusted you with branding.
53:02Unfortunately, North H2O with the mountains and supporting you to reach your peak does have
53:07a narrative and that is much more linked to an adventure brand.
53:09And, Roxanne, more specifically, a sub-team lead.
53:12I think you failed to take accountability for that, which I'm really disappointed by,
53:15because immediately...
53:16Sorry, can you interject there?
53:18Of course.
53:18Because as a leader, I wanted to hear everybody's opinions and voices.
53:22Levi threw in the bit about the peak,
53:25which ultimately everyone agreed on it.
53:29Connor, you've gone into why you brought Roxanne here as being the sub-team leader.
53:34I'm loving to hear your reasoning about myself.
53:37So you doubled down on making an adventure brand.
53:39You compounded it by adding in the compass.
53:42You dissed Big Zoo's brand itself.
53:45No, no, no.
53:45I mentioned that we went for a carton as opposed to a can to stand out.
53:50And I think there's a way that you can elevate the use of the carton without putting down
53:53a can.
53:54So what you're trying to say is you brought me back because I put a compass onto a bottle.
53:59Yes.
53:59You think that we have failed this task because a compass is on there?
54:02Is that what you're saying?
54:02I think you made it extremely difficult in the pitch.
54:05And I think it compounded...
54:07Not the mountains.
54:08All of this.
54:09And I was like, so you agree that there are branding issues here?
54:11What you've achieved is that you've made tap ball to look exciting, quite frankly.
54:18Branding, Roxanne, you have to take responsibility for it.
54:23You're the sub-team leader.
54:24I do take, you know, accountability for some of the, you know, the branding.
54:30But ultimately, I don't believe I am the failure of this task.
54:34Where do you think the failure lays out the three of you then?
54:36I believe Connor.
54:38Easy to point at a project manager, isn't it?
54:40Well, it's not just because he's the leader.
54:42That's not it at all.
54:42The directing and the filming of the actual advert.
54:47When me, Pasha and the editing team were going into the second day,
54:50there was nothing for us to go off.
54:52There was no notes.
54:53That's not true.
54:54That isn't true.
54:55It was Pasha's vision and Pasha was the assistant director for a reason.
54:59But you're saying it's his responsibility?
55:01Well, he directed it.
55:02Okay.
55:02Yes, this week I took the reins at PM and I pivoted when we got the north.
55:06I swapped sides over to the live stream.
55:08I think we smashed that out of the park.
55:09Was the video a little bit boring?
55:11Yes.
55:11So I do take accountability for that.
55:13Right.
55:14Okay.
55:15I don't want to hear any more from anyone.
55:17So the way I see this, Connor, is that I'm impressed that you do take responsibility
55:23and you've taken responsibility for certain parts of the failure of this task, right?
55:31Roxanne, I think a sub-team leader on the branding side, you have a lot to answer to.
55:38Rajan, to be disrespectful of the canned water to the two experts, was a major boo.
55:45I can't get to the bottom of whether you're shrewd enough for me.
55:51But, Connor, whether you allowed the social media to distract you from the main business that we were supposed to
56:00be doing could be one of the reasons why, regretfully, this task failed.
56:07I just got to do this on a gut feeling at the moment.
56:12My gut feeling is that, Roxanne, you're fired.
56:23Thanks for the opportunity.
56:24Thanks, Tim.
56:26Thanks, Barnas, Brady.
56:27Thanks, Lord Sugar.
56:33Connor, I like your spirit and determination.
56:39However, you need to focus in future.
56:42You two, go back to the house.
56:44Thank you, Lord Sugar.
56:48I'm sad that Lord Sugar didn't believe in me, but I back myself 100%.
56:52I've got a lucrative business and I can't wait to prove Lord Sugar wrong.
56:58I mean, no one backed my vision, unfortunately.
57:00I should have been PM, right?
57:02Oh!
57:04Guys, I really hope the Roxanne's coming back.
57:06Yeah, I actually walk quiet if Roxanne doesn't make it home today.
57:09I think Connor might make it back.
57:20Oh, boys, you've got to tell us what happened.
57:23So, I mean, Lord Sugar felt that Roxanne was the person to blame.
57:27The branding aspect wasn't fantastic and, you know, she was the one who got the finger.
57:31Who do you think's on thin ice now, then?
57:33I think everybody's on thin ice, but there's no room for hiding.
57:37Now, 15 candidates remain.
57:41Lord Sugar's search for his next business partner continues.
57:47Next time, I want you to make a bunch of money out of flowers.
57:52Petals.
57:53We've got 60 bouquets to make.
57:54We're only four down.
57:55Don't cut them too short.
57:56Don't cut them too short.
57:57Pitfalls.
57:58Come over and cheat yourself.
58:00Tough crowd.
58:01And in the boardroom.
58:02You completely and utterly lost the plot.
58:05A pruning.
58:06You're fired.
58:09If that merely wet your whistle, head over to BBC Two for Unfinished Business after the figure skating.
58:15Let's be honest, it's the Olympics of drag.
58:18Battling for the crown.
58:19RuPaul's Drag Race UK versus the world is at the end of that red button.
58:23RuPaul's Drag Race UK
58:30RuPaul's Drag Race UK
Comments