- il y a 5 semaines
Future of Food Augmented Kitchen
Catégorie
🤖
TechnologieTranscription
00:01You want to get up and stretch a bit? Dance around, huh? With me?
00:06OK, so we're nearly done for the day.
00:08By the way, just to tell you, when we close up at 8 o'clock, sorry, at 6 o'clock,
00:13there's a thing called Viva After Work,
00:15where you can go and get a beer outside in the food court.
00:17So, you know, do it. I am. I'll be there.
00:22I really need a beer, I can tell you, especially after today.
00:25All right, so now we're going to talk about food and the importance of technology in keeping food fresh
00:30and safe to eat and more prolonged and all that sort of thing.
00:35First up, we have a great start-up called Ripe Labs.
00:38And here to tell you more is Moody.
00:48Hello, everyone. First, I just want to apologize because, as you can tell,
00:51I'm losing my voice talking straight for two days, so I hope you guys can hear me and understand me.
00:58But let's jump right into it.
00:59So, did you know that up to half, 50% of all the food we grow goes to waste?
01:07To put that in perspective, over the next five minutes, we're going to waste enough food to feed over 5
01:13million people.
01:15And that very same food waste will end up in landfills, releasing thousands of metrics of tons of greenhouse gases.
01:23In fact, if food waste was a country, it would be the third largest greenhouse gas emitter behind the U
01:30.S. and China.
01:32And this is because we have an unbelievably inefficient food supply chain system where losses are experienced all across the
01:38supply chain,
01:39from the farm all the way down to the consumer, amounting to over $2.6 trillion in losses.
01:45So, clearly, we have a social, environmental, and economical problem on our hand that needs solving.
01:52And if we're going to come up with a meaningful solution, it has to be easy to use, can be
01:58applied anywhere along the supply chain.
02:00And if we play the next video here, it has to be adopted by the largest distributors or packing houses
02:08that can process up to 20 million pieces of fruit per day,
02:12down to the smallest smallholder farmer.
02:16And we believe that's exactly what we did at Ripe Labs.
02:19And let me show you how. If we can play the next video.
02:26So, we developed a natural, bioactive, plant-based formulation that you can apply to almost any surface, including stickers.
02:34You simply take one of our stickers, apply it to a fruit, or a package of the fruit.
02:39It releases the bioactive compounds that are all food grade.
02:42In fact, you can eat our stickers, they're perfectly safe.
02:46And in some cases, it will double the shelf life of your fresh produce.
02:50And so, how in the world do we do this?
02:53How can you just add a sticker to the fruit, or a package of the fruit, and double the shelf
02:57life?
02:57Well, we turn to nature.
03:00If we can go to the next slide.
03:02Plants have been producing these natural, volatile compounds for millions of years to protect themselves.
03:07Let's say, for example, you're walking by a lavender plant, and you can smell the lavender at a distance.
03:12That's a secondary metabolite that plants release to protect themselves from invasive species on harmful environmental conditions.
03:22So, what our scientists do that's particularly unique is they can identify the specific plant-based compounds that fight certain
03:30post-harvest diseases in the vapor phase.
03:33Then our engineers and materials scientists will develop a formulation that can be applied to a variety of surfaces, including
03:39stickers.
03:40You simply take our sticker, apply it, and peel it to the fruit.
03:43And so, we've biomimicked how plants have been protecting themselves for millions of years to extend the shelf life of
03:50fresh produce.
03:52We have six pending applications and foreign drafting to be filed.
03:56Now, another question that often comes up is, what about berries?
03:59Do you have to put a sticker on every blueberry or strawberry?
04:02And the good news is the answer is no.
04:05Our stickers can actually be applied to the inside of the clamshell to, in some cases, again, double the shelf
04:10life.
04:12So, we have several products, stickers that go directly on fruits, packaging of fruits, and even sachets for larger boxes.
04:20Behind this amazing technology is an equally amazing and talented team of engineers and biochemists, microbiologists,
04:28that came together from a multitude of disciplines to bring this technology to market.
04:32We started our pilot studies a little over two years ago and started working with some of the largest household
04:37names in the industry,
04:38many of which you will recognize, Walmart, Carrefour, Aldi, Westphalia, the largest avocado growers in the world.
04:45And our technology has been tested and proven with Walmart, for example.
04:49We added two days to the shelf life of their strawberries, doubled the shelf life of their grapes,
04:54and are working on many more applications.
04:56And we actually just had our first purchase order the previous month for 50,000 labels.
05:02And so, we're officially starting to make our way into the market.
05:07We meet several of the sustainable development goals.
05:10We estimate that for every $100,000 of labels, you see about 300% ROI.
05:15So, our customers, for every dollar they spend, they will literally see about $3 into their bottom line.
05:21We will save over 155 tons of greenhouse gas emissions and over 280 tons of food from ending up in
05:30landfills.
05:31So, again, apologies if I'm a little unclear.
05:33You can meet us at our booth here in Impact Mile to speak with my colleagues who will sound a
05:40lot better than I do.
05:41Thank you so much.
05:45Thank you very much, Moody.
05:48All right.
05:49Now for our second startup in keeping your vegetables and stuff fresh.
05:56This time, we're going to focus on the fridge.
05:59And these guys are called Shelfy.
06:04And they have a neat device just for your fridge.
06:07Here to tell you more is Paolo.
06:11Hi, everyone.
06:13I'm Paolo Ganes.
06:13I'm the co-founder and CEO at Vitacy.
06:16Today, I'm super excited to showcase Shelfy for the first time.
06:21Shelfy is a revolutionary device for your refrigerator or fridge, as you want to call it.
06:26And this will help you save food, money, and end food waste for good.
06:31But before I tell you about Shelfy, I just wanted to tell you that we are Vitacy.
06:36We are a company that is based in Italy.
06:39It's almost 25 of us.
06:41And we started our adventure in the Silicon Valley.
06:44But then we came back to Italy and Europe because we got a big investment from the European Commission.
06:48Our main goal is to create sustainable air purifiers.
06:53We do this creating purifiers that use technology, in some cases also nature.
07:00In fact, one of our most iconic devices is a natural air purifier that works with real plants.
07:05And we purify the air in a sustainable way.
07:09And we don't waste any filters.
07:11No filters to waste.
07:13Everything is super sustainable.
07:15You just need to wash it.
07:16But doing this, we learned about a big problem that we saw before with the previous startup.
07:22That is food waste.
07:23So food waste is really a big problem because every family in the United States wastes almost $2,000 of
07:32food every year.
07:33And almost 8% of CO2 emissions globally comes from food waste.
07:38And one thing also very important to understand is that our refrigerators or fridges are some of the most polluted
07:45situations we've got in our homes.
07:49So we tried to find a solution to solve this.
07:52And this is why we created Shelfie.
07:55So what is Shelfie?
07:57Shelfie can be considered a purifier for your refrigerator.
08:00So you just put it inside.
08:02It's super easy to use.
08:03You just press the button as I did before.
08:05And it works.
08:06It purifies the air inside your refrigerator.
08:10By doing this, it makes your food last longer.
08:14But why does this happen?
08:15Usually food goes bad because of two main reasons.
08:20One is oxidation.
08:22And one is all the biocontaminants that are in your refrigerator.
08:25These biocontaminants, which are bacteria, viruses, VOCs, come from food.
08:32Okay.
08:32Maybe when food is getting bad, it's getting rotten.
08:36And it creates a vicious scheme in your refrigerator.
08:40So spoiled food goes and affects also fresh food and it makes it go bad really quickly.
08:46So if we are able to destroy all these biocontaminants, we are able to make the food last longer.
08:53So Shelfie does this, and this is the first effect that Shelfie does.
08:57The second effect, and I will tell you more about the technology afterwards,
09:00The second effect is that it abates the bacterial load on food, making it safer to eat.
09:07So it's much better to eat food after you've got Shelfie in your refrigerator.
09:10And the third effect is that it reduces bad odors.
09:14And we all know that in our refrigerators, we really got bad odors that have to be reduced.
09:19So this is all the three effects that Shelfie does.
09:22It's obviously, oh, it doesn't work.
09:25Okay, it works.
09:27It's also a super smart device.
09:28So it's got impressive features.
09:31So you just place it in your fridge.
09:33It works with a battery that lasts for up to 30 days.
09:38Yes, almost a month.
09:40And so you just forget about it.
09:4230 days is really a long time.
09:43And then it's got a sustainable filter, as I was saying before, with our nanomaterials.
09:48That just needs to be washed every six months or one year, more or less.
09:54It's also super smart.
09:55So we've got sensors, we've got connectivity.
09:58So you can check with your app how the situation in your refrigerator.
10:03You can see how Shelfie is helping you in reducing food waste and keeping fresh your food.
10:10And many other features that then I can discuss more in depth.
10:13Here we can see what's the technology behind the Shelfie.
10:16So we use advanced nanomaterials.
10:19So we use photocatalysis.
10:21So photocatalysis, maybe it's a bit of a difficult and strange world.
10:25But it helps us in degrade biocontaminants.
10:28So all the contaminants that go through this filter.
10:33And we've got a forced ventilation system inside.
10:36So we drag more air from the refrigerator, from the whole refrigerator.
10:40We drag air in the filter.
10:42And the nanomaterial filter then degrades all the biocontaminants.
10:48And we're able then to destroy them.
10:51And this will not affect all your fresh food.
10:54So this is how the technology works.
10:56And this is what we are able to achieve with our laboratory tests.
11:01We run these tests in Milan in one of the biggest laboratories that is specialized in food testing.
11:07And this is what we can do with Shelfie.
11:10So increase the life of strawberries, zucchini.
11:13But we're doing many tests on many other, especially fruits and vegetables, which are the most wasted produce and wasted
11:21food we've got in our houses.
11:23So with Shelfie, what we're doing basically is making the life of fruits and vegetables longer.
11:29Because even sometimes an extra day can make the difference between not wasting or throwing away food.
11:35So this is Shelfie.
11:37I hope you love it.
11:38We are at Booth D26.
11:40It's right in front of Amazon.
11:42If you want to come and touch and feel it and check it out, we are at your disposal.
11:47Thank you so much.
11:51Paolo, stay with us.
11:53Please stay.
11:55So according to this, I will never have to clean my fridge again.
11:59Is that it?
12:00More or less.
12:02You know, I've got so much to do.
12:04Frankly, cleaning my fridge is the bottom of my list.
12:07But that's great.
12:07I mean, so does anyone have any questions about this?
12:14Good.
12:16Where can we buy it?
12:17Yeah.
12:19Where do we buy it?
12:20Okay.
12:20That's a good question.
12:21Very good question.
12:23So Shelfie now is available for pre-orders.
12:26It will be available between September, October for shipping.
12:30We actually did a pre-order campaign on Kickstarter and we got almost 6,000 pre-orders in just 30
12:37days.
12:37So that was a big, big success.
12:39And the retail price will be €170.
12:42But if you pre-order it now, it's more or less €109.
12:46That sounds great.
12:47Thank you.
12:47Thank you.
12:48Is that a good price?
12:49I think so, yeah.
12:50Okay.
12:50Thank you.
12:52If we're never cleaning my fridge again, I'd pay that.
12:54No, obviously we have to clean our fridges.
12:55Yes.
12:56You have a question.
12:59I could make all kinds of jokes about my fridge right now.
13:01Great idea.
13:02One point.
13:03Why it is not yet embedded in the home fridge, in the home appliance?
13:07Could you speak to that?
13:08Why it is not already embedded in the fridge that we have in our house?
13:12Ah, okay.
13:12So why is it already not pre-installed and invented in fridges already, you know, like Samsung?
13:18Yeah, yeah.
13:18That is really a good question.
13:21And basically because in refrigerators and fridges, there's not a lot of innovation.
13:26There are some technologies, but they really do very little.
13:30So with this technology that we are patenting, we're really very effective.
13:36We've got nanomaterials that are really strong in doing this.
13:38And actually, another business model that we are pursuing is not only selling shelfy,
13:44but also integrating with other brands to integrate directly in your refrigerator.
13:49So we are in discussion right now with some brands, and hopefully they'll go very well.
13:54And so hopefully in the next years, because it takes a long time to work with these big brands,
13:59we'll have also the technology inside.
14:01Thank you for the question.
14:02Yeah, right.
14:03Because, I mean, it's your tech, right?
14:06It's patented, yeah?
14:07Yeah, yeah, sure.
14:08Okay, right.
14:08So usually what happens when you have a startup, they either you continue on your own,
14:12or a big group, or a big manufacturer is going to buy your idea, and that's it.
14:16And then you guys retire and do something else, right?
14:18Let's see.
14:19But we've got so many ideas still to do, so.
14:22Good.
14:23All right.
14:24Any other questions before we wrap up?
14:30We have one over here?
14:33From far, far away?
14:34No?
14:40No?
14:40No?
14:41Well, apparently a lot of people are looking after their fridges in this room, so that's good.
14:46All right, then.
14:47We'll...
14:48We'll...
14:48No?
14:48Okay.
14:49Well, we'll put it clear.
14:50Well, thank you.
14:50If you've got other questions, we are right in front of Amazon, and you can touch Shelfie.
14:56Thank you again.
14:56Okay, over in the Amazon area?
14:58Yeah, right there.
14:59Okay, perfect.
15:00Ladies and gentlemen, Paolo from Shelfie.
15:02Thank you so much.
15:06Thank you.
15:09All right, our next startup.
15:12They're here?
15:13Okay.
15:14So, let's kick it off straight away.
15:18Ladies and gentlemen, and welcome to the stage, Agua.
15:28Hello, bonjour.
15:32I'm sorry, a slight change in our slide deck, so you will see the short movie all the time,
15:42and we have a discussion about our solution.
15:44So, first, what customers look for in their food?
15:50Well, they want the food to be fresh, tasty, and chemical-free.
15:58And intensive farming can't meet this demand.
16:03The value chain, the long intensive farming value chain from the farmer to the customer is too long.
16:10And our vegetables, when they arrive to our home, they are nutrient depleted.
16:17So, what is the solution?
16:19It's not improving the value chain.
16:22It's to change it.
16:23And we offer our customers to grow their vegetables in their own home.
16:29We developed a device called the Agua Farm.
16:33And the Agua Farm is a fully autonomous device to grow your food.
16:40You plant capsules inside the machine.
16:44And from that moment on, the magic begins.
16:49We control, we monitor each vegetable with cameras and sensors,
16:56and deliver all the data into the cloud where our algorithms analyze the plants
17:04and then push back to the device instructions on a daily basis on a personalized manner.
17:12So, each device out of the thousands that can be in your homes will be managed, personalized,
17:20according to your consumption rate, according to your selection.
17:26And by that, you can receive the most fresh, tasty, chemical-free, super-local vegetables at your own home.
17:37Our startup initiated in 2020, and we have already 250 devices in Israel working with a high satisfaction rate from
17:51our customers.
17:52They have a constant supply of vegetables, and they're getting the capsules, our capsules, direct to their home.
17:59We can go over 40 different kinds of vegetables in the device and 15 kinds of vegetables simultaneously.
18:12But, how are we going to do it?
18:14How are we going to go to market and visit every house?
18:19It's going to be a standard in a heavy house.
18:21So, how are we going to do that?
18:23We're going to approach big, global appliance companies, and they will manufacture the device.
18:33And we will provide you, the customer, the end consumer, the experience of the software,
18:39growing the vegetables with our mobile app, mitigating the data to your mobile phone.
18:48Our startup rates so far up to, well, almost $7 million.
18:55We are in a funding round, we have lead investors.
18:58Most of our investors are Europeans, and we are about to go to market fully, to go to market in
19:06one year from now.
19:07We have collaboration with major global appliance companies already, and they're testing our technologies.
19:16So, let's change the way we consume vegetables, and not only improve the value chain.
19:24Thank you very much.
19:28Thank you, thank you.
19:30All right.
19:31I think we've got time for a couple of questions.
19:33A couple of questions?
19:36No?
19:37Were you guys here last year?
19:39No.
19:39Okay, okay.
19:41Because I've certainly been seeing more and more of these initiatives for people to grow their own herbs and vegetables
19:47at home.
19:50So, I suppose what you're really looking for, the kind of market you're looking for are people in apartments, right?
19:54Or people in places where they don't have their own garden, or that sort of thing.
19:59Well, basically, even if you have a garden, and let's say you are in a climate zone that the winters
20:05are too harsh, you cannot go.
20:07This is not a hobby, it's a vegetable machine.
20:10It should replace all your leafy green consumption, and you don't need to go to the supermarket anymore for that
20:18kind of vegetables.
20:19The thing is that the other competitors, they are all using automation, and my experience, I'm a plant scientist, and
20:28worked in farming, intensive farming for many years.
20:33And the only way to have a consistency, constant supply of fresh vegetables in high quality is to visit and
20:43grow them every day.
20:44And this is what we do with our AI.
20:48Okay, and also, yeah, sure, you can't plant everything, you know, if you have a garden here in France, you
20:54can't plant everything you want.
20:55So, for example, you want to plant some Pak Choi, for example, where you've got somewhere you can do it
21:00in the right conditions, in the right environment.
21:02Yeah, exactly, year-round. Thank you.
21:04All right. Ladies and gentlemen, Aqua.
21:10Good.
21:13All right. We are going to take a pause until quarter two, so that's a four-minute reset.
21:20And then afterwards, we will have a segment with Ka-4.
21:23Don't go away.
21:24All right.
21:26Let's go.
Commentaires