00:01I wanted something alternative but imperfect we get a lot of grief from
00:08people I don't really care each build is a singular high-functioning sculpture
00:20Chatsworth California this may look like a parking lot full of rusting junk but don't
00:28be fooled by the scruffy shells the vehicles that leave the icon workshop are
00:35unique reimagined classics derelicts will never repeat the same bill twice
00:48each one is a singular high-functioning sculpture but why the unorthodox finish
00:56I wanted something alternative but imperfect so I don't have to worry about it they didn't want
01:02to be that guy who's like super stressed out about the first scratch the bumper rash stuff
01:08like that and this vehicle is an epic two-car mash-up it's technically a Chrysler town in
01:15country but the front hood and grill is a like a condition kind of sort of the same green 52
01:22DeSoto sedan bolted the two together and then I was like yes okay now we're on original car didn't
01:29have AC all the knobs in the switches are still kind of sort of in the original position for the
01:34modern AC controls I could maintain the consistency like same with the gauges I didn't restore them and
01:40make them all pretty everything down to the acrylic and the typeface is authentic but behind the scenes
01:46it's all video circuit board state-of-the-art and then the audio system it's a Bluetooth dependent
01:53digital sound processor interfaced amplified audio system with bass meaning I just control it from my
02:00phone and there's nothing visual that you have to interface with in the vehicle this was a 3,000 hour
02:08build for Jonathan and his team and it comes complete with some quirky touches it's just fun to add a
02:15little bit of tongue-in-cheek have a little sense of humor in these builds with this one I went
02:20to a
02:20really cool old aircraft surplus place and bought some vintage hardware that's used throughout the
02:26vehicle there's a cool before flight release safety pin that I used as the hole down on the air filter
02:33enclosure overflow reservoir for the radiator I scored a 1800s whiskey bottle and then with all of our
02:43vehicles everything has our mascot the icon lizard on fun thing with the derelict says he's never in
02:49the same place and it's always responding to the shape of the car just feels natural like he would
02:55son himself there he's right there up front on the hood Jonathan's company started out as a land cruiser
03:05service center and he wasn't prepared for the impact the desoto build would have on his business we're a
03:11little pinch is Thursday or Monday good for you when I built this wagon it was like a nights and
03:19weekends
03:20personal project but then within like a week or two of finishing it it started getting all sorts of love
03:28and attention the next thing I know it's on the cover of hot rod magazine it won some design awards
03:33and
03:34it was like oh I guess I can keep building these let's call them derelicts and now the icon team
03:40are
03:40producing 10 of these one-off customs a year it starts with generally either a client has an appreciation for
03:47our antics and they come and say I just love the concept what do you want to build that you
03:52haven't built
03:53that or it's hyper specific something that that the client already has a deep emotional relationship
04:03with then I'll get kind of down and dirty with the client to understand a great number of things
04:09including what's their style what materials do you find appealing how obnoxious do you want it to be do
04:16you want it to be fast or do you want it to be stupid fast but despite business booming not
04:22everyone
04:23shares Jonathan's vision we get a lot of grief from people with the derelicts where they think
04:28we're idiots for putting all that time and energy into it but leaving it looking as if it's left in
04:34the barn you know what though I don't really care it's stuff that excites me and the fact that it's
04:42not
04:42for everyone kind of makes it better to me
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