Kim Kardashian reveals a surprising secret while launching new Skims collection

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Kim Kardashian launched her new Skims collection, Everyday Cotton, while revealing that before creating her brand, she preferred not wearing underwear at all. The campaign also featured her sister Kylie modeling pieces from the collection, blending family support with bold marketing.

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00:01Kim Kardashian officially launched her new SKIMS collection, Everyday Cotton,

00:06expanding her brand with a fresh focus on comfort and everyday essentials.

00:16Before celebrating the drop, Kim shared a surprising secret.

00:20Before SKIMS became a global success, she admitted she used to prefer not wearing underwear at all.

00:26The launch video also featured additional photos of her sister Kylie modeling pieces from the collection,

00:32turning the campaign into a family-backed moment that once again blended business, branding, and bold honesty.

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