00:00My name is James, and I'm a really, really, really big, big fan of nature.
00:06This director sucks!
00:09And so it seems there are millions of children around the world.
00:12So I invited eight of them on a wild adventure
00:14to find solutions to our biggest environmental challenges.
00:18This world is taken such bad care of.
00:21There is so much pressure.
00:22It's a lot for younger people.
00:25I'm really, really scared there won't be a future.
00:27Clean up your shit!
00:30Mm-hmm.
00:30See how we're all got a slightly different take?
00:34The mission of our yellow bus was now crystal clear.
00:38They love the thought of challenging powerful companies to value nature.
00:41Let's do it!
00:41So you're about to hold your first future council.
00:44Why do you keep giving money to fossil fuel companies?
00:46That's a very good question.
00:47Great question.
00:48It was obvious that while our actions are stealing their future,
00:51our inaction is stealing their present.
00:55I don't really want to talk right now.
00:58What do you think you can do better?
01:00In order to help save our future.
01:01There's very limited impact we can have just on our boat.
01:05You're the third biggest polluter on the planet.
01:07You are not a powerful leader.
01:09You are a disgrace.
01:10I wanted them to meet with companies.
01:15Let's go!
01:16That did care about their future.
01:18All right, take a seat.
01:19We became the first company in the world to make nature a director.
01:22So cool.
01:23Which means that nature gets a voice on all the decisions we make.
01:26And now we're trying to fix you.
01:31We also have big ideas.
01:34Maybe create a sustainability score.
01:37Let's do it!
01:38They wanted to invite more children to get involved.
01:41You should say yes.
01:42Future Council, it's about harnessing the potential of the future generation.
01:49We need reassurance that we are being heard.
01:52I feel so energised.
01:53They're amazing.
01:54And their voices have never been more important.
01:56In our world, we really have to protect what we love.
02:04We kind of need your help.
02:05And I will try to fix you.
02:12I am the CEO of Coca-Cola.
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