Pakistan is among the most naturally gifted countries in the world, blessed with majestic mountains, crystal-clear lakes, lush valleys, and centuries-old cultural heritage. Yet, despite this immense potential, tourism in Pakistan continues to struggle due to neglect, poor planning, weak infrastructure, and lack of collective responsibility.
This visual story highlights the painful contrast between Pakistan’s breathtaking beauty and the harsh reality of mismanagement and indifference. It is not a lack of resources that holds us back, but a lack of vision, discipline, and long-term commitment.
This video is a reminder and a question for policymakers, institutions, and citizens alike: will we continue to waste this treasure, or finally protect and promote it with honesty and responsibility?
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