00:00Anytime I get asked about what's the innovation I'm most excited about, my response is you
00:05the one we haven't done yet.
00:07Nike's the first company to create a team like the Mind Science Department.
00:10This is a really hardcore set of neuroscientists and perception and psychology research.
00:15It's easy to dream, but you have to have the technology, the design...
00:20the creativity and then the ability to scale and build these things.
00:25I wanted to create a new icon and a new sensation, a new feel.
00:30How do we go beyond just physical performance, but how do we tap into mental performance in a new way?
00:35How do we tap into mental performance?
00:40How do you connect, how do we take part of mental performance and change our passion?
00:43How do you connect, how do we connect, how do you connect with mental health, mental health,ел
00:45Es un nuevo concepto de sensorial que nos ayuda a reawakir.
00:50El cuerpo, el cuerpo y la mente.
00:55En los últimos días de Nike Free,
00:57¿cómo no podemos solo unlock movimiento,
00:59sino unlock...
01:01Si el cuerpo es el motor, la mente es el motor.
01:04Y nos centramos en el motor.
01:05En el motor, la mente es el motor.
01:06En los últimos 40 años,
01:07y esto es un cambio para nosotros,
01:08comenzar a enfocarnos en cómo hacer las...
01:10las drivers sharper, clearer, más efectivas.
01:13Nike Mind taps into...
01:15priming yourself for an activity
01:17and also recovering after an intense activity.
01:20The Mind One is about simplicity and ease of use.
01:24The Mind Two is a little...
01:25more versatile, everyday performance.
01:27Both are meant to create deeper awareness.
01:30for athletes to help bring their focus into the moment.
01:35And so when we designed these nodes,
01:36we were very intentional about making sure
01:39they were able to...
01:40translate the information.
01:41You can't test something like this on a robot.
01:43It's always the athlete that's going to give you...
01:45the feedback.
01:46Everything we do has to work for athletes.
01:49We used everything.
01:50We used underfoot plantar pressure sensors.
01:52We used electromyography of the lower limbs.
01:55We did human EEG.
01:56We looked at their brains before, during and after.
01:58And we saw differences in...
02:00in the brain activation and the oscillation patterns of the brain.
02:02that were due to the sensory system.
02:05We were wearing this shoe.
02:06The Mind Science team guided us in...
02:09where the sensation...
02:10should be experienced.
02:11And then we...
02:12overlaid that with our engineering practices...
02:14to understand...
02:15how we built it.
02:16Being able to manufacture products...
02:18where you could have floating independent...
02:20nodes...
02:21on the bottom of the surface...
02:22that can actually compress...
02:24rotate...
02:25and translate sensory information...
02:27from the ground to the foot...
02:28has been a...
02:30labor of love...
02:31and a creative endeavor...
02:32for the last...
02:33several years.
02:35I believe this is a new...
02:38frontier...
02:39and a new...
02:40paradigm...
02:41of performance.
02:42We're just scratching the surface.
02:44I can't predict...
02:45what that will look or feel like...
02:46but I'm really excited...
02:47to go there...
02:48and start thinking about...
02:49how do we...
02:50just reshape the future...
02:51of what it means...
02:52to be...
02:53an athlete.
02:55to be...
02:58and quite happy...
03:01to be...
03:02with several different questions...
03:03you know...
03:04Who are the components of the Earth?
03:05the path of Hell.
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