00:0012 subtle grocery store tricks customers rarely catch ex-workers explain
00:05they put freshness displays up front to improve your mood immediately
00:10shoppers buy more when they feel positive and bright fresh colors trigger 85% of purchase decisions
00:17the produce section is constantly refreshed to make the store feel trustworthy and inviting
00:22the bakery isn't always about bread it's about scent marketing
00:27baked goods aren't just for sale they're for smell fresh baked aromas can increase impulse purchases
00:34by 3 to 15 percent time to draw shoppers in they use slower music to make you shop longer
00:41stores program slower playlists because research shows relaxed tempos extend browsing time increasing
00:48overall spending and cart size sale tags are often just price framing bright yellow or red
00:55tags don't always indicate real discounts price anchoring tricks shoppers into thinking they're
01:01getting a deal essentials are always far apart for one reason staples like milk and bread are
01:08spaced out so you pass more products boosting total exposure and basket size by up to 23 percent
01:16they place expensive items at eye level and cheaper ones low or high products at eye level sell 20 to 35
01:23percent more cheaper or kid targeted items are placed low or high to manipulate attention limit two per
01:31customer is often not a scarcity issue at all these limits create perceived scarcity encouraging shoppers to
01:37buy more than one even when stock is plentiful store brands are positioned to look just like the popular ones
01:44store brands mirror national brand packaging to leverage familiarity many shoppers now consider private
01:51labels valuable credible alternatives produce misting makes you think it's fresher even though it can
01:57spoil faster misting enhances shine and plumpness encouraging selection but over saturation can hasten
02:04spoilage especially among delicate leafy greens cart sizes keep getting bigger and so do customer purchases
02:11bigger shopping carts encourage filling them up leading to higher spending and longer store visits
02:18they put impulse traps at the child's hand level candy toys and colorful treats are stocked low to
02:25tempt children who influence over 50 percent of family food purchases checkout lanes are designed to
02:31reduce your willpower decision fatigue sets in near checkout making shoppers more likely to grab chocolate
02:38gum and mini drinks
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