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00:00Imagine finding out that the automaker behind your car is collapsing,
00:04and neither the brand nor your dealer ever told you a thing.
00:09Sales are drying up, dealerships are struggling, model lineups are shrinking,
00:14and owners are left stranded with cars that plummet in value.
00:19Today, we're counting down the six car brands that are on the brink of collapse,
00:24whether it's because of infamous scandals, disastrous corporate decisions,
00:28or simply getting crushed by the competition.
00:31And here's the most shocking part.
00:33The number one brand on this list continues to sell strongly, despite being in deep crisis.
00:40Stay until the end, because what I'm about to reveal is something dealers don't want you to know.
00:45So let's get going.
00:48Let's start with a Korean luxury brand that was expected to take on BMW and Mercedes,
00:54but became a cautionary tale instead.
00:56Yes, coming in at number six is Genesis,
01:01the luxury division of the Hyundai Group that was created to compete with the giants of the luxury market.
01:07The promise was simple.
01:09German-level luxury without the German price tag.
01:13Impressive styling, advanced tech, premium interiors, all priced lower than the competition.
01:20On paper, the idea sounded perfect.
01:23It was supposed to be affordable luxury.
01:27But here's the problem.
01:28Luxury buyers aren't looking for bargains.
01:31They care about status.
01:33And that's where Genesis fell short.
01:35Many still see it as a Hyundai disguised in an expensive suit.
01:39The sales numbers may look good at a glance.
01:42Almost 75,000 units sold last year in the United States.
01:48But that figure pales in comparison to BMW's 371,000 units,
01:54Lexus's 346,000 units,
01:57or Mercedes's 324,000 units.
02:02A new logo or a redesigned grille isn't enough to attract luxury buyers.
02:06Genesis still struggles for brand identity and recognition,
02:11both of which are key for a luxury brand.
02:15The ownership experience was nothing like what was promised.
02:19Luxury buyers expect a premium experience.
02:22But in practice, many of its cars were sold on Hyundai lots.
02:26And then came the reliability issues.
02:29In 2022, Genesis recalled multiple models for fuel pump failures
02:35that caused the vehicle to abruptly stall.
02:38And their EVs like the G80 and GV60
02:41were recalled for power loss issues last year.
02:45This kind of thing destroys customer trust.
02:49The tariffs didn't help either,
02:50as many models rely on imported parts,
02:53which drove prices up.
02:54Their EV hope, the new GV60,
02:58is already losing ground.
03:00The electric G80 has already been axed from the lineup,
03:04and reports suggest the G70 and electric GV70
03:08might be discontinued later.
03:11If things go on like this,
03:13Genesis risks fading from the market,
03:15leaving owners stuck with vehicles that plummet in value.
03:19So if you're thinking about buying a Genesis right now,
03:22think twice.
03:23But if you think this brand is struggling,
03:26the next one shows how a single rebrand
03:29can destroy decades of prestige overnight.
03:33You guessed it right.
03:34At number five, we have Jaguar.
03:37There was a time when owning a Jaguar
03:39wasn't just buying a car,
03:41it was buying status.
03:43Jaguar was the true gentleman's badge.
03:46Known for its stylish design,
03:48elegant sedans,
03:49and roaring sports cars,
03:51it was the symbol of British luxury.
03:53However, today,
03:55Jaguar is a just shadow of what it once was,
03:58and that's an understatement.
04:00The F-Pace SUV
04:01is the only remaining model in their lineup,
04:03as the brand pulled the plug
04:05on several models like the XE,
04:07XF,
04:08F-Type,
04:09I-Pace,
04:10and E-Pace
04:10in 2024
04:11across various markets,
04:13including the U.S.
04:14The company risked everything
04:16for a dramatic pivot
04:18to all-electric luxury,
04:20which created a product vacuum.
04:22The EVs won't arrive until 2026.
04:25Dealers are left with nothing to offer.
04:28Sales have been plummeting over the years,
04:30and recent sales figures are so low
04:33that it's statistically irrelevant.
04:35The rebrand was absolutely disastrous.
04:38The iconic Leaping Cat logo
04:40was replaced by something
04:41which many criticized
04:42as generic corporate slop.
04:45Their infamous rebrand ad
04:46crushed decades of brand image
04:48and legacy overnight.
04:50The reactions were brutal,
04:52and their CEO stepped down months after.
04:55Several dealerships are closing,
04:56and JLR is now kept alive
04:58almost entirely by Land Rover,
05:01which continues to sell strongly.
05:03Jaguars were never known
05:04for reliability either.
05:06RepairPal gives Jaguar
05:082.5 out of 5 stars for reliability,
05:10which puts them 29th
05:12out of 32 car brands.
05:15The recent events
05:16have destroyed customer confidence,
05:18and it's no surprise
05:19resale values are tanking.
05:21Unless their new EVs
05:22perform miracles when they arrive,
05:24Jaguar risks fading into extinction.
05:27Jaguar didn't die
05:28because it was outdated.
05:30It died because it abandoned
05:31what made it special.
05:33If you were planning
05:34to buy one of their models,
05:35whether it's new or used,
05:37seriously reconsider your decision.
05:39If you think that was bad,
05:42wait,
05:43the next brand on the list
05:44was a Japanese cultural icon
05:46in the 2000s.
05:48Coming in at number 4
05:50is a brand that once dominated
05:51world rallies and the streets.
05:54It gave us iconic models
05:55like the Lancer Evolution
05:57and Montero.
05:59Yes,
05:59I'm talking about Mitsubishi,
06:01a brand that once stood
06:03for affordable performance,
06:05off-road capability,
06:06and bulletproof reliability.
06:08That brand is now
06:09struggling to survive.
06:11In 2002,
06:13Mitsubishi sold almost
06:14345,000 units in the U.S.
06:18But 20 years later,
06:20that figure fell to just
06:2186,000 units,
06:23a steep decline in volume.
06:25And 2025 made things even worse.
06:29The new U.S. tariffs
06:30stalled deliveries
06:31and left thousands of units
06:33stranded at ports.
06:35Mitsubishi had no choice
06:36but to hike prices,
06:38a huge blow for a brand
06:39that relied on
06:40budget-conscious buyers.
06:42Mitsubishi's lineup today
06:43is nothing like it was before.
06:46What remains is a thin list
06:47of SUVs and crossovers.
06:50Their products are outdated
06:51and the competition
06:52outperforms them
06:53on all fronts.
06:55Although Mitsubishi
06:56is generally known
06:57for reliability,
06:59the ownership story
07:00hasn't been exactly
07:01trouble-free.
07:01Many owners report
07:03CVT transmission failures,
07:06suspension problems,
07:07engine stalling,
07:08and electrical faults.
07:10And if you think
07:11Mitsubishi's problems
07:12end there,
07:13that's only half the picture.
07:15Mitsubishi has been
07:16losing credibility
07:17and reputation for years.
07:19Back in 2000,
07:21the brand was caught
07:21covering up
07:22serious mechanical defects,
07:24a scandal that
07:25destroyed public trust.
07:26Again, in 2016,
07:29the brand was caught
07:30falsifying fuel consumption
07:32data for over
07:33625,000 vehicles.
07:36The fallout was brutal.
07:38Executive resignations,
07:40police raids,
07:41lawsuits,
07:42and market value
07:43fell by half.
07:44The collapse
07:45was so severe
07:46that Nissan
07:47had to step in
07:48and buy a controlling stake
07:49just to keep
07:50Mitsubishi alive.
07:52Today,
07:53Mitsubishi is a brand
07:54that lost its identity
07:55and has no clear vision.
07:58The badge
07:58still has a legacy,
08:00but the cars today
08:01don't live up to it.
08:03It's no surprise
08:03that their models
08:04lose value fast.
08:06So,
08:06if you're considering
08:07buying a Mitsubishi
08:08right now,
08:09think carefully.
08:11The next brand
08:12on this list
08:13was called
08:14Driver's Luxury.
08:15And no,
08:16I'm not talking
08:17about BMW.
08:19Number three
08:20belongs to
08:21Infiniti.
08:22At one point,
08:23Infiniti looked like
08:24Japan's next big success story
08:26and Nissan's answer
08:28to Lexus.
08:30Their models
08:30appealed to luxury buyers
08:32who wanted
08:32BMW-like performance
08:34and handling
08:34with Japanese reliability.
08:37Their V6
08:38and V8 engines
08:39were as powerful
08:40as they were durable.
08:42Cars like the G35,
08:44the FX Series,
08:45and the QX80
08:46shaped an era.
08:48Infiniti wasn't just
08:49a cheaper luxury brand,
08:51it had an identity,
08:51attitude,
08:53and a loyal following.
08:55However,
08:55today they are a brand
08:57running on borrowed time.
08:59In 2017,
09:00Infiniti sold
09:01153,000 vehicles
09:04in the United States.
09:05By 2024,
09:07that figure fell
09:08to just 58,000 units,
09:11a 10% drop
09:12from the previous year.
09:13In response
09:14to the slumping sales,
09:16the brand was forced
09:16to shut down
09:17standalone showrooms
09:18and retreated
09:19into Nissan dealerships
09:21as part of a consolidation plan.
09:24Models are disappearing too.
09:26Production of the QX50
09:27and QX55
09:29ended in 2025,
09:31and the Q50,
09:32their last sedan,
09:33is already gone.
09:35What remains
09:36is a thin lineup
09:37of two SUVs,
09:38the QX60
09:39and the QX80.
09:41The decline began
09:42in the mid-2000s
09:44when Infiniti
09:44tried to reinvent itself
09:46instead of improving
09:47what already worked.
09:48The brand abandoned
09:50its performance roots
09:51and shifted
09:52to generic luxury crossovers.
09:55Although generally
09:56considered to be reliable,
09:57their vehicles
09:58have had their set
09:59of issues too.
10:00Problems with the CVT
10:02transmission
10:03haunted older models.
10:05Tens of thousands
10:06of vehicles
10:06were recalled
10:07for different issues
10:08like engine failure,
10:09power loss,
10:11airbag defects,
10:12and faulty brake calipers.
10:14These shattered
10:15buyer confidence
10:16and resale values
10:17tanked as a result.
10:19Infiniti hopes
10:20to rebound
10:21with upcoming models
10:22and a future EV lineup,
10:24but whether that
10:25will be enough
10:25remains to be seen.
10:27In the meantime,
10:28owners are left
10:29with vehicles
10:30that are rapidly
10:31losing value
10:32and a dealer network
10:33that continues to shrink.
10:35So,
10:35if you're planning
10:36to buy a car
10:37for the long term,
10:38Infiniti shouldn't be
10:39near the top
10:40of your list.
10:41The cars themselves
10:42aren't bad,
10:42but buying into a brand
10:44that's losing ground
10:45is a risky bet.
10:48If you think
10:49this collapse
10:50only happens
10:50to foreign manufacturers,
10:52think again.
10:53The next name
10:54on this list
10:55was once the pride
10:56of American
10:57automotive engineering.
10:59At number two,
11:00we have Chrysler,
11:02a brand that was
11:03once the favorite
11:04for millions of families
11:05across America.
11:06For decades,
11:07Chrysler represented
11:08innovation,
11:10comfort,
11:10and practical
11:11family vehicles
11:12that didn't
11:13break the wallet.
11:14The first production
11:15Hemi V8
11:16was introduced
11:16to the roads
11:17by Chrysler.
11:18They invented
11:19the minivan,
11:20a segment that changed
11:21American family vehicles
11:23forever.
11:24Chrysler wasn't
11:25just a car brand,
11:26it was a part
11:27of American culture.
11:28The badge
11:29used to be synonymous
11:30with respect
11:31and prestige.
11:32Back in 2005,
11:34the brand sold
11:35more than 640,000
11:37vehicles in the
11:38United States.
11:39However,
11:39by 2024,
11:41that number
11:42collapsed to
11:42under 125,000 units,
11:46a staggering 80%
11:47decline from its peak.
11:49And 2025 is set
11:51to be even worse.
11:52Sales are on track
11:53to hit their lowest levels.
11:55While its competitors
11:56modernized their lineups,
11:58Chrysler kept aging platforms
12:00and refreshing the same
12:01models for years.
12:03The Chrysler 300,
12:04one of the last models
12:06that represented
12:06the brand's identity,
12:07was discontinued
12:09in 2023,
12:11closing the chapter
12:11on its most iconic sedan.
12:14The Voyager has survived
12:15mostly as a fleet-only model,
12:17though it recently
12:18made a return
12:19to the consumer market.
12:20And the Pacifica,
12:22the only true consumer model
12:24keeping the brand alive,
12:25is losing ground fast.
12:28Rivals like the Honda Odyssey,
12:30Kia Carnival,
12:31and Toyota Sienna,
12:32offer better tech,
12:34more reliability,
12:35and lower depreciation.
12:37It's no surprise
12:38that Pacifica sales
12:39fell by 11% in 2024.
12:43The dealership collapses
12:44made things even worse.
12:46The Airflow EV
12:47was supposed to be
12:48Chrysler's chance
12:49for a comeback,
12:50but Stellantis
12:51canceled the project
12:52mid-development,
12:53as it was too expensive
12:54and already outdated.
12:56Today,
12:57Chrysler is a brand
12:58with an uncertain future.
13:00And that's not just speculation.
13:02Carlos Tavares,
13:04the former CEO of Stellantis,
13:06warned last year
13:07that several of the group's brands
13:08could disappear by 2026,
13:11and it's likely
13:12that Chrysler is one of them.
13:14It's the owners
13:14who take the biggest hit,
13:16stuck with vehicles
13:17that plummet in value,
13:19limited technical service,
13:20and less availability
13:22of spare parts.
13:23Buying a Chrysler today
13:24comes with a very real risk
13:26of ending up with a vehicle
13:27abandoned by its own manufacturer.
13:31If you thought
13:32that was bad enough,
13:33the next brand
13:34proves that even the giants
13:36of the auto industry
13:37are not safe.
13:39The brand that takes
13:39the number one spot
13:40on this list
13:41is Nissan,
13:42a choice that will surprise
13:44a lot of people,
13:45and for good reason.
13:46For decades,
13:48Nissan was a global powerhouse
13:50that stood for
13:50engineering excellence,
13:52innovation,
13:53bulletproof reliability,
13:54and affordable performance.
13:56Their vehicles
13:57defined generations
13:59and ruled the roads
14:00across continents.
14:02They gave us
14:02some of the most
14:03iconic nameplates,
14:04like the GTR,
14:06Armada,
14:06Altima,
14:07and Frontier.
14:09Nissan was a badge
14:10that commanded
14:10respect worldwide.
14:12However,
14:13today,
14:14the brand is in danger
14:15of collapse.
14:16Yes,
14:17you heard that right.
14:19In 2024,
14:20Nissan sold over
14:21865,000 vehicles
14:23in the United States.
14:25That may look solid,
14:27but on the inside,
14:28the company is
14:29in total crisis.
14:31The Maxima,
14:31their flagship sedan,
14:33was axed in 2023
14:34as sales collapsed.
14:37The Altima
14:37is also following
14:38the same path.
14:40Globally,
14:41Nissan reported
14:42a loss of
14:42$4.5 billion,
14:44with operating profits
14:46down 90% in a year.
14:48Sales worldwide
14:49went down
14:50from 5.8 million units
14:52in 2017
14:53to just 3.3 million units
14:56in 2024,
14:57and Nissan
14:58had to undertake
14:59drastic measures
15:00to address that.
15:02The automaker
15:02laid off
15:03nearly 20,000 employees,
15:05slashed production,
15:06and shut down
15:07several manufacturing plants.
15:09Recently,
15:10Nissan pulled the plug
15:11on the Aria EV
15:12and canceled
15:13two upcoming EV projects
15:15for the U.S. market,
15:17leaving them
15:17with no real future
15:19in the electric segment.
15:21A brand that once
15:22stood for innovation
15:22now has no strategy.
15:25Nissan's downfall
15:26didn't happen overnight.
15:28The cracks
15:28started years ago.
15:30In 2018,
15:31CEO Carlos Ghosn
15:33was arrested
15:34for hiding millions
15:35and using company assets
15:36for personal gain.
15:38That led to
15:39a major corporate crisis
15:40for Nissan,
15:41eroding trust
15:42from its partners.
15:44On top of that,
15:45multiple emissions
15:46and fuel economy scandals
15:47shattered the public trust
15:49and destroyed reputation.
15:51In 2024,
15:53Nissan attempted
15:53a failed merger
15:54with Honda,
15:55but talks fell apart
15:57when Honda
15:57demanded total control.
16:00Since then,
16:00Nissan has been
16:01desperately searching
16:02for alliances,
16:04but nothing
16:04has been signed.
16:06Internal sources
16:06suggested the company
16:07has only 12 to 14 months
16:09left to survive
16:10before finding
16:11a major investor.
16:13Let's hope Nissan
16:14makes a comeback,
16:15but things are very difficult
16:17for them now.
16:18Buying a Nissan right now
16:20is a risk in the long run
16:21because when an automaker
16:23is fighting for survival,
16:24it's not the company
16:25that pays the price first,
16:27it's the owners.
16:29If you're considering a model
16:31from any of these brands,
16:32take a step back,
16:34do your research,
16:35and think long term
16:36because at the end of the day,
16:38the car you choose
16:40shouldn't become
16:41a financial burden.
16:42I'd love to hear your thoughts.
16:44Which brand on this list
16:45shocked you the most?
16:47Or do you have
16:48a story of your own?
16:49Drop it in the comments
16:50and don't forget
16:51to like and subscribe.
16:53See you in the next video.
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