Ferrari unveils the new Tailor Made 12Cilindri that is the celebration of the pinnacle of craftsmanship in it its flagship personalisation programme. This unique Ferrari raises the bar once again with an interpretation of road-going art exclusively for the South Korean market featuring several elements inspired by tradition and driven by innovation.
This extraordinary Tailor Made vehicle is the result of a multidisciplinary collaboration spanning three continents: Asia, with the artisanal mastery of four young South Korean artists, ambassadors of their local heritage: Daehye Jeong, Hyunhee Kim, GRAYCODE, jiiiiin, and TaeHyun Lee; Europe, with Ferrari’s Styling Centre and North America, with the vision and expertise of COOL HUNTING®, the award-winning independent publication dedicated to the latest intersections of design, culture and technology.
Over the course of nearly two years the teams faced exciting challenges, blending Ferrari’s legendary engineering and design expertise with COOL HUNTING®’S creative vision, translating the vibrant artistic and cultural energy of Korea into a one-of-a-kind creation from the Prancing Horse.
This 12Cilindri is instantly recognizable thanks to its new transitional Yoonseul paint scheme, specially developed by the team. This unique colour is inspired by Korean tradition, fusing the history and heritage of the region with inspiration from Celadon ceramics, with its many shades of green, and the allure of cosmopolitan Seoul, pulsing to the rhythm of K-pop, electronic music, and the neon lights of the city’s future-forward districts. The result is a vivid, iridescent finish that shifts from green to violet with blue highlights, reminiscent of the sparkling sunlight on the sea, Yoonseul in Korean.
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