00:00Is Thailand betting the economy on Lisa?
00:03The Tourism Authority of Thailand has set a wildly ambitious goal of 3 trillion baht
00:07or 88.5 billion dollars in revenue.
00:11And part of that budget is going to the amazing Thailand ambassador for 2026, Lisa,
00:16who's expected to draw an additional 5 to 10 million travelers on the strength of her fandom alone.
00:22It could work.
00:22She single-handedly launched the Lububu craze and her fans have flooded destinations featured in
00:27her music videos, social media, and alongside the Lisa Initiative will be the amazing Thailand
00:32Healing is the New Luxury Push, centered on wellness travel.
00:35And on top of that, the TAT will also be hosting major international events like Tomorrowland
00:40scheduled for December, and plans to bring Formula 1 to Bangkok at some point.
00:45But would that be enough?
