00:00You can look at all kinds of data, like which characters are popular and blah blah blah blah blah.
00:05I think it just has to boil down to like who among, you know, like who of our internal team really has like this, needs a thing to exist.
00:16You know, like has a certain passion or a certain like vision for a character.
00:21Because otherwise we can always decide like, this makes sense strategically, but if it's not good then that's kind of pointless.
00:27So you do need to find those, those pockets. I mean that was for, like Piltover and Zaun was like, they were like the lowest scoring regions in our IP before Arkane existed.
00:39There was no interest for them among our audience.
00:43But we just like, for Alex and I it was just like this thing of like, you know, Vi and Jinx were just fucking cool.
00:50And we were just like, what happened? Like it was just one very simple question.
00:54What happened between them as sisters? Is it? That started it all. We were just like, we want to know what that is.
00:59And so I think it really is more about like the team and the people than like the golden choice of a character.
01:09And so I think a lot of what we're doing right now is asking those questions.
01:15You know, like what do you really want to work on? What do you really need to exist?
01:20And, and, and really, yeah, thinking about who we are as creatives.
01:26Which story could we also tell well? You know, there's a lot of things where I'm like, oh, this would be really cool.
01:31I shouldn't make this, you know? So we need to find the ones that we are actually also the right people for.
01:37We are.
01:40We're, we're, we're we're.
01:41I know.
01:42We're way to find the other fans.
01:44We have to find the amazing members of everybody.
01:46We're, we're able to find the family on their back.
01:48We've so just like we even came on to this store.
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