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templates
S Rekhu Thandel
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2 weeks ago
Category
🦄
Creativity
Transcript
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00:00
On WhatsApp, all business conversations to a customer,
00:06
whenever a business starts a conversation,
00:08
it always must be with a template.
00:11
Meta approves all of those templates.
00:14
So every time you want to send a new message out to someone,
00:17
it's got to be a template and it's got to be approved.
00:20
Three different types of these templates,
00:22
I'll take you through in a sec.
00:23
The pricing and features for each one vary depending on type.
00:29
We support all of the WhatsApp template features,
00:33
except for one which is Flows,
00:34
which is a survey and form tool.
00:36
We don't support that yet.
00:37
Everything else you can do through Musente.
00:41
Let's have a look at those types.
00:44
Utility, marketing, and authentication.
00:48
Utility is any form of customer communication,
00:53
so any form of order management,
00:55
account management, alerts, updates,
00:59
notifications, surveys, shipping notifications.
01:04
Any of that would all be counted as a utility message.
01:09
Marketing is then anything promotional,
01:12
so anything around raising awareness,
01:15
maybe promoting an app,
01:17
sales, short-term discounts,
01:20
also more generally building customer relationships or retargeting,
01:23
and also anything that's a mixed use case.
01:26
So if you've got a template that's part a utility conversation,
01:30
but also includes some promotional content,
01:32
that would get classified as a marketing template.
01:35
Then finally, authentication.
01:39
So this is about one-time passwords for identity verification.
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