00:00Thousands of SkyMobile customers will see their bills rise from next month.
00:05The company says most data tariffs will increase by ÂŖ1.50 a month from 14 February.
00:12That adds around ÂŖ18 a year to a typical customer's bill.
00:17It is SkyMobile's first mid-contract price rise in more than seven years.
00:21The firm says the decision reflects rising wholesale network costs
00:25and growing demand for mobile data.
00:27Sky insists it does not take price rises lightly
00:31and says it needs to keep investing in its network and customer experience.
00:36Unlike some providers, Sky allows customers in a minimum term
00:39to cancel their data tariff without early exit fees if they are unhappy.
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