00:01If you would ask people today who is the emperor of Japan,
00:06they won't know his name.
00:08But everybody knows Nobu.
00:11There are a handful of people who have changed the way the world eats.
00:17Nobu. Nobu. Nobu. Nobu. Nobu. Nobu.
00:19The greatest ever Nobu.
00:26All the famous restaurants closing, closing, closing.
00:29Then I opened this one.
00:31He had an interview in Famous Magazine.
00:34And Robert De Niro approached him and said,
00:36This food was so special.
00:38I told Nobu, if you want to open a restaurant in New York, let me know.
00:43Nobu expanded globally.
00:45London.
00:46Tokyo.
00:47Dubai.
00:48All over the world.
00:49He's serving the most famous people on the planet.
00:52His restaurants are always booked, often months in advance.
00:56We had 300 people on the waiting list every day.
01:00But in the beginning, people did not believe he would stay in business.
01:06It was not a huge success at first.
01:11I have no money, but I was very happy.
01:15It was difficult, but I finally made my own business.
01:21So…
01:22Then my partner called me.
01:26Nobu, come to restaurant.
01:27Fire.
01:32He really hit the lowest of the low.
01:39If it weren't for my mother, it would have been unbearable for him.
01:45Yoko, she saved my life.
01:48In the 80s, I remember sushi being, oh.
01:52He made sushi chic, and he made it the thing that everybody wanted to eat.
01:55We're gonna have our 30-year anniversary.
01:58It's not about fees. We're talking bigger picture.
02:05Nobu created his own world.
02:08I said, oh my God.
02:11Comes up with an idea like this.
02:14The heart of it is Nobu.
02:17If that wasn't there, we wouldn't have any of this.
02:30Nobu the minds of Andri.
02:30We're going to stop the time of Americanian.
02:30We're going to get a lot of spent time plotted for pastes.
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