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  • 7 weeks ago
La Morte: The slopes of Alpe du Grand Serre, a mid-mountain ski resort near Grenoble city in France, welcomed skiers for the winter season. The reopening comes as relief for the family-friendly resort, which has been facing uncertainty and threats of closure in recent years.  Known for its affordable prices and relaxed atmosphere, the resort mainly attracts local visitors. Adrien, a resident of nearby Tullins, said it is ideal for children who want to learn skiing. "If you have children and want to help them get started with skiing, it's perfect. It's not very expensive, and the atmosphere is relaxed," he said.  The mayor of La Morte, Raymond Maslo, explained that discussions are ongoing about the future management of the ski resort. He said the community of municipalities will first decide on transferring authority, after which each municipal council must vote on whether or not to return the authority to us. Lo Morte said, "If we regain the authority on 15 March (2026), there would be just enough time to invite new bids by 30 September 2026, when the current operator, SATA’s contract ends. He stressed that skiing plays a key role in the local economy. "One euro spent on a ski pass generates just over ten euros in economic benefits for the region," he said.While ski lifts have been open in summer for nine years, summer activity brings in less than five per cent of total revenue so far. "We need to reinvent ourselves, but it takes time," he said. Local shop-owner Lionel Vincent said the long uncertainty has been tiring for the businesses. "We're relieved, but this has been going on for a year and a half, two years. It's exhausting and tiring," he said. The possible closure also worries schools in nearby areas, as school skiing would stop if the resort shuts down. 

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00:00The slopes of Elf du Grand Serre, a mid-mountain ski resort near Grenoble city in France,
00:10welcomed skiers for the winter season.
00:13The reopening comes as relief for the family-friendly resort as it has been facing uncertainty and threats of closure in recent years.
00:23The mayor of La Morte, Raymond Meslo, explained that discussions are ongoing with about the future management of the ski resort.
00:52He said the community of municipalities will first decide on transferring authority, after which each municipal council must vote on whether or not to return the authority to us.
01:06The mayor stressed that skiing plays a key role in the local economy.
01:24The mayor stressed that skiing plays a key role in the local economy.
01:31While ski lifts have been open in summer for nine years, summer activity brings in less than 5% of total revenue so far.
01:49To give you an order of magnitude, we are now opening in summer for nine years.
01:54We have a trade-offs in summer, which represents less than 5% of the global trade-offs.
02:01So, today, we don't have to do great research to understand that we need to let us reinvent ourselves,
02:07but we need a little bit of time, because we can't, from the day to the day, say,
02:11well, let's go, let's go, let's get 95% of the business rate and continue to maintain the prices that are cost.
02:16Local shop owner Lionel Vincent said the long uncertainty has been tiring for the businesses.
02:24The possible closure also worries schools in nearby areas, as a school skiing would stop if the resort shuts down.
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