The World's Most Luxurious Airline | movie | 2018 | Official Trailer - video Dailymotion

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The battle for supremacy in first-class air travel is pushing airlines to up their game, from Michelin-style food to del | dG1faC14cnRtOVR5c3c

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00:00this is not like an aircraft at all and to get to grips with it 32 inch touchscreen tv

00:06so this is our suites class 10 years ago the airline turned heads in the world of luxury travel

00:15by introducing private cabins marketed as suite class the design caused a stir by featuring

00:22double beds for couples after the original suites were introduced rival airlines up the ante with

00:29ever more decadent innovations with some even putting showers on board singapore airlines has

00:36had its profits dramatically dented by intense competition causing its share prices to plummet

00:41so now it's making a staggering investment of half a billion pounds more than double its yearly profits

00:48into new cabin interiors demands are changing the business is very competitive the first class

00:54passengers demand more customization more personalization more exclusivity more privacy

01:01the airline is entrusting the luxurious first class upgrade to a manufacturer 7 000 miles from singapore

01:09in south wales on an industrial estate in the small town of cumbran near newport zodiac creates some of

01:17the most luxurious aeroplane seats in the world but singapore airlines new first class concept four

01:24years in the making is proving to be a challenge in an attempt to outclass their rivals their new design

01:30is to have a fully flat bed and a separate rotating seat a design they believe no other airline has attempted

01:38singapore are very specific they actually want creases in the product and they specify how many creases

01:44they want in specific areas and in this case we have too many so there's going to be reduced by two

01:49more creases they are top end customers and if they want creases and wrinkles in then that's what we give

01:55them as work on the new first class continues the airline is about to be upstaged by a direct competitor

02:03in a surprise move its fierce rival emirates has unveiled their own new suite and it's already in service

02:10alex has been keeping track of its inaugural flight so one of my colleagues is on the first emirates

02:18brand new first class suites flight from dubai to brussels and uh he has just sent me

02:23a video hey alex i thought i would show you around the new emirates suite this is my suite 1e got this

02:32huge 32 inch screen right here in the front vanity pops up got the ceiling here with all these lights

02:39that i can control so i've got a tablet that i can use to communicate with the flight attendants virtual

02:44windows great very impressive emirates have gone all out here you know as per usual to have two gigantic

02:50airlines i mean emirates is probably main non-middle eastern competitor singapore airlines unveil and

02:56release brand new first class products is is unheard of the timing really shows how it's just

03:02constantly neck and neck in this race to win first class passengers finally the new suites part of

03:08singapore airlines half a billion pound investment are ready hello 3f is mine

03:26here we are

03:26wow with an electronic tablet passengers don't need to leave their seats i mean this is this is real

03:38innovation wow oh my gosh that's incredible that's amazing this is not like an aircraft at all and to get

03:49to grips with it 32 inch touchscreen tv and if they want to rest they can deploy the separate now fully

03:59functional bed

04:03so facing forward during takeoff and landing for safety reasons but then now i'm going to use so now

04:09i'm going to use the table so i'm going to face the tv swivels me around here the novelty is amazing

04:20there's also a seating position facing the window raising the blinds

04:30this is the best in flight entertainment facing sideways in essentially what is a hotel room in the skies

04:39campus action between now and this crisis here is around now and to come to be an event

04:47uh

04:49maybe 20 008 of the� meant is about wherever they need the hotspots

04:53to the shelves eating biodiversity and eat their pierwsaged ones

05:00okay

05:02um

The World's Most Luxurious Airline | movie | 2018 | Official Trailer

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