Painted in the green hue "Urban Jungle," the ID. CROSS Concept follows a new, clear, and appealing design language. Volkswagen Chief Designer Andreas Mindt explains: "We call our new design language 'Pure Positive.' It's based on our three design pillars of 'Stability,' 'Appeal,' and 'Secret Sauce,' and will characterize every new Volkswagen in the future. We're focusing on pure and powerful clarity, visual stability, and a positive, appealing aura for the vehicles. The lines and powerful surfaces of the ID. CROSS Concept are also pure and clear. They form an SUV that doesn't follow trends, but sets them and carries the brand's identity into the future." The positive aura of the ID. CROSS Concept is immediately apparent in areas such as the front and rear. With their graphics and 3D light signature, they convey the impression that the car is "smiling." Andreas Mindt adds: “A Volkswagen must be appealing and unmistakable, inspiring with its character. That’s why, as a ‘secret sauce’, we deliberately reference VW icons like the Golf and the VW Bus in the ID. CROSS Concept. For example, in the charismatic C-pillars and the perfectly straight window line. Hardly any other volume brand in the world can draw on such a strong heritage. And we always carry that with us on our journey into the future.”
Comments