HBO’s Value Will Be “Unlocked” By Merger, Netflix Co-CEO Greg Peters Says; Bundle Details Still TBD
Netflix believes one plus one will equal three in terms of HBO joining its portfolio.
Co-CEO Greg Peters said as much throughout a 45-minute conference call with Wall Street analysts about the $82.7 billion acquisition of Warner Bros. Discovery’s studios-and-streaming division.
“It’s quite early to get into specifics,” Peters said about how exactly HBO will be combined with Netflix.
He also acknowledged there is a “high overlap of subscribers” to both Netflix and HBO. But the deal “gives us a lot of levers to think about in terms of packaging,” he said. “We’ve also seen that some of these bundles and models, if you construct them correctly, can have all sorts of benefits with retention and engagement.”
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