- 2 days ago
In this class, we covered two powerful Google Ads targeting methods — Demographics and Audience Targeting.
If you want to improve your ad performance, lower your CPA, and reach the right customers, this video is a must-watch!*
What you will learn:
What is Demographic Targeting in Google Ads
How to target Age, Gender, Parental Status & Household Income
What is Audience Targeting
Types of Google Ads Audiences
Affinity
In-market
Custom Segments
Remarketing
Best practices for selecting the right audience
Real examples to understand how targeting works
Why this video is important:
If your targeting is wrong, your ads will never perform.
This class helps you understand how to use Google Ads targeting to improve:
✔ Click-through rate (CTR)
✔ Conversion rate
✔ ROI
✔ Overall campaign performance
If you want to improve your ad performance, lower your CPA, and reach the right customers, this video is a must-watch!*
What you will learn:
What is Demographic Targeting in Google Ads
How to target Age, Gender, Parental Status & Household Income
What is Audience Targeting
Types of Google Ads Audiences
Affinity
In-market
Custom Segments
Remarketing
Best practices for selecting the right audience
Real examples to understand how targeting works
Why this video is important:
If your targeting is wrong, your ads will never perform.
This class helps you understand how to use Google Ads targeting to improve:
✔ Click-through rate (CTR)
✔ Conversion rate
✔ ROI
✔ Overall campaign performance
Category
📚
LearningTranscript
00:00Hello everyone, what are you doing?
00:30if you are so please your class start on this class to share
00:37and then we will start on this topic
00:48hello hello hello
00:55thank you so much guys
01:24good evening good evening
01:27I am fine to win up now better what about you
01:47so
01:54so
02:01so
02:08so
02:15so
02:22so
02:29so
02:36so
02:43so
02:45so
02:46so
04:17so
04:19so
04:21so
04:22so
04:24so
04:29so
04:31so
04:32so
04:34so
04:35so
04:39so
04:41so
04:42so
04:44so
04:45so
04:47so
04:48so
04:50so
04:51so
04:53so
04:54so
04:58so
05:00so
05:02so
05:04so
05:06so
05:07so
05:09so
05:11so
05:12so
05:14so
05:16so
05:18so
05:20so
05:22so
05:24so
05:26so
05:27so
05:28so
05:30so
05:31so
05:33so
05:34so
05:36so
05:37so
05:39so
05:40so
05:41so
05:43so
05:44so
05:46so
05:47so
05:49so
05:50so
05:52so
05:54so
05:56so
05:58that
05:59can't
06:00they
06:00can't
06:01continue
06:02again
06:03he
06:04so
06:05tambien
06:06so
06:07how to
06:08come to
06:09this
06:11page
06:13look
06:14he
06:15автомобile
06:15who
06:16anybody
06:17that
06:18he
06:19is
06:20this
06:22speaker
06:24all
06:25after OMFshriY
06:30does not belong to me
06:49backwards
06:51do
06:52we
06:53is it is study of population okay now sir Mujer show now you always can't
06:59have a whole game I'm gonna change your idea so she's a bit of a show
07:03I am so I'm gonna tell you guys for be active and active that you know
07:11I mean location or the other just for area where I'm cool I don't know how the hair
07:17the user is a demographic
07:20in the
07:22time
07:23that
07:24identity details
07:26simple
07:27demographic
07:28note
07:29copy
07:31pen
07:32the
07:34identity
07:35details
07:36which
07:37we
07:38understand
07:39and
07:40optimize
07:41now
07:42demographic
07:43options
07:44in
07:45google
07:46geography in the first time.
07:48The first time is age.
07:50What is age?
07:5218 years ago, 20 years ago, 21 years ago, 23 years ago, 24 years ago, 33 years ago, 50 years ago, 60 years ago.
08:00What do you want to do?
08:02You want to do this?
08:04I want to do this.
08:06I want to do this.
08:08I want to do this.
08:10You want to do this?
08:1655.
08:1725, 55 target, 22, 50 target,
08:20करना क्या है?
08:22यह जानलें, करना क्या है?
08:24अपने को age तो वह डेमोग्राफिक में option आता है.
08:26अब भाईया, आप male है, female है, या कई unknown gender रखना चाहते हैं तो भाईया आप यहां से select कर सकते हैं.
08:34ने अप्छन मिलते हैं, आपको.
08:36Parental status, parent
08:39Not parent, unknown
08:40Is there who is?
08:43You can select
08:44Household income
08:46Top 10%
08:4711-20%
08:4921-30%
08:51Etc
08:53This is available
08:55Only US based campaign
08:57If I am US based targeting
08:59I am going to be
09:00I am going to be
09:01Location based demographic
09:04Signals
09:05Urban and ruler
09:06Urban and ruler
09:08Where they do
09:10External
09:35I want to talk to you.
10:05Okay, so urban city type area, good, good guys.
10:32Okay, so urban city type area, good, good, good, good, good, good, good, good.
11:02Okay, so urban city type area, good, good, good.
11:04Okay, so urban city type area.
11:06Okay, so urban city type area, good.
11:08Okay, so urban city type area.
11:10Okay, so urban city type area, good.
11:12Okay, so urban city type area, good.
11:14Okay, so urban city type area, good.
11:16Okay, so urban city type area, good.
11:18Okay, so urban city type area, good.
11:20Okay, so urban city type area, good.
11:22Okay, so urban city type area, good.
11:24Okay, so urban city type area, good.
11:26Okay, so urban city type area, good.
11:28Okay, so urban city type area, good.
11:30Not only the purpose of urban city type area, right.
11:32Okay, so urban city type area, good.
11:40Right, so urban city type area, good.
11:42Okay, so urban city type area, some urban city sample area, good.
11:44foreign
12:06foreign
12:09foreign
12:39ھائی ڈیٹیٹ સی ڈیٹیٹ સીત
13:09and conversion rate
13:10different demographic
13:12CTR and CPC
13:14conversion rate
13:15now I'll see
13:17comment
13:17click throw rate
13:22click throw rate
13:23and cost per click
13:24click
13:24both of the definition
13:27so much
13:28big
13:28and cost per click
13:58I don't know I don't know why matter up in
14:18Interpreting demographics performance
14:29How can you judge the demographic performance
14:33How can you judge the demographic performance
14:48How can you judge the demographic performance
14:55How can you judge the demographic performance
14:58वो आपण समझते हैं
14:59तो one CTR Analysis
15:01एक एक सीज़ को समझते हैं कि वैं कि ऐसे
15:03जड़ करें demographic सही है या गलत आपने सही चूस करी है गलत बढ़ें सवाल है भी है तो CTR analysis के बीश पर देखता है CTR analysis के बीश पर देखते हैं CTR एक percentage जो बताता है
15:17foreign
15:31foreign
15:35foreign
15:41foreign
15:45foreign
15:47group, which is CTR high, could match. CTR is the right, meaning your demographic is
15:54the right. CTR is the right. CTR is the right. CTR is the right. So you have the right.
16:06Click through rate is the right. So you have the right. Demography is the right.
16:12This is the right. So you have the right. So you have the right.
16:21CPC difference. CPC difference in the way. CPC is the right.
16:29Conversion high. Targeted.
16:32means that the segment of the cost is higher, but the conversion is higher, so you can target
16:41this audience for the right audience.
16:44If CPC is higher, the conversion is higher, you can exclude the bid and decrease the bid.
16:53You can remove the audience from your audience.
16:57If CPC is higher, keep targeting low CR, move the observation and reduce exposure.
17:13If you have high CR, you have a good result, keep targeting low CR, move the observation and reduce exposure.
17:26You can move the observation.
17:28You can move the observation.
17:30You can move the observation.
17:32You can move the observation.
17:34So the demographic group compare and see who is profitable.
17:40You can move the observation.
17:42You can move the observation.
17:43You can move the observation.
17:44You can move the observation.
17:46Division the target female more aggressively, meaning that your target audience has been
17:50less aggressively.
17:53That means that your target audience has been more aggressively.
17:55That means that your target audience is more aggressive.
17:59You understand?
18:00go for conversion
18:02you know
18:04male
18:06female
18:08target female
18:10aggressively
18:12target
18:14result
18:20yes
18:22yes
18:24yes
18:26yes
18:28yes
18:34yes
18:36ah
18:40yes
18:42yes
18:44yes
18:46yes
18:48yes
18:50then
18:52to give you some extra not to give you some extra some of them I am
19:22Okay
19:27Now device result factor
19:30Now some changes
19:32device related
19:34device results matter
19:36which device results matter
19:38you have to check
19:40device very important
19:43desktop results
19:45mobile results
19:46tablet results
19:49per result
19:50यह सबसे ज़्यादा important point होता है
19:52आप USA
19:54side जदी अच्छा-कासा target market देखेंगे तो आपको समझ में आएगा
19:58कि आपको समझ में आएगा कि आप कैसे targeting को define करते हैं
20:04कि आप कैसे targeting को define करते हैं अब चलते हैं next point पे और देखते हैं device result targeting कौन-कौन से वक्टर से
20:13तीन मेजर डिवाइस होता है mobile desktop और tablet ठीक है अब how effect Google ads result कैसे effect करते हैं
20:20तो mobile high traffic but lower conversion intent हमेशा याद रखना हर mobile चलाने वाला जैदि आप business का बड़ा चीज बेच रहें
20:28प्लॉट बेच रहे हैं अब प्लॉट बेच रहे हैं नहीं प्लॉट रहने दीजे कोई service दे रहे हैं और service दे रहे हैं
20:37digital marketing की बहुत महेंगी तो उस बहेंगी service को हर mobile चलाने वाला अफॉड नहीं कर पाएगा
20:43हाई traffic तो है बट conversion बहुत लोवर intent का होता है भाई mobile पर याद रखने इस चीज़ को यह मेरा experience है
20:5270% क्लिक mobile से आते हैं लेकिन conversion कभी-कभी desktop पर जादा आते हैं जब आप यह चीज ट्रैक करोगे ना तो आप देखोगे कि भाई
21:02conversion तो desktop पर जादा है चाहिए से क्लिक mobile से आते हो mobile user scroll fast करता है CTR जादा intent low scroll fast करेगा तो important क्या है
21:13landing page mobile friendly होना चाहिए यदि आपका landing page mobile friendly है तो आपका CTR और conversion बढ़ने के chances अच्छा खासा हो जाता है
21:24अब desktop पर desktop जो है जो device है वो हाई का नवर्जिंग device है तो हाई टिकेट प्रोड़क्स मतलब हर कोई laptop नहीं चलाता है
21:33को डेस्टोप नहीं चलाता है एक business person या अच्छा खासा person जो की business से डिलेटेड अच्छा काम करता है serious अपने business के लिए वही
21:40लेप्टोप्स पर एक्टिव रहते हैं कोर्सेज इकोमर्स विद लॉंग चैकाउट बीटूबी सर्विस वाला बीटूबी बजनफ बजनफ बजनफ बतार दाना मैं यहना वो लोग अपने आइडियल होते हैं
21:51इस्टॉप के लिए डीशिट वूझर हाई इंटमआ होता है research माइंड सेंट वाला होता है कन वर्जन बैटर होता है कि टीकश्टॉप बेटर options आपको बैटर कन वर्जन निकालके इता है टेबलेट लोडूम लो गनवर्जन आप 90% के इस में टेबलेट का अब्जर्वेश
22:21conversion
22:22to you can't
22:23laptop
22:24not
22:25not
22:26device
22:27you can't
22:28get
22:29device
22:30you can't
22:31check
22:32you can't
22:33get
22:34tablet
22:36select
22:37not
22:38because
22:39zero
22:40conversion
22:41not
22:42to be
22:43conversion
22:44you can't
22:46get
22:47you can't
22:48get
22:49it
22:50you can't
22:51get
22:52it
22:54you can't
22:56get
22:57it
22:58you can't
22:59get
23:00it
23:04and
23:08you can't
23:09click
23:10click
23:12I am clear
23:16and I am
23:18clear
23:20and
23:22and
23:24and
23:26and
23:28and
23:30and
23:32and
23:36and
23:38and
23:44and
23:46and
23:48and
23:50and
23:54I
23:56Okay.
24:18Okay.
24:19Next point.
24:21that I can do that I am I am going to do that I can do it I'm going to do it I can do it
24:341 minute guys.
25:041 minute guys.
25:341 minute guys.
26:041 minute guys.
26:061 minute guys.
26:081 minute guys.
26:101 minute guys.
26:121 minute guys.
26:141 minute guys.
26:161 minute guys.
26:181 minute guys.
26:201 minute guys.
26:221 minute guys.
26:241 minute guys.
26:261 minute guys.
26:281 minute guys.
26:301 minute guys.
26:321 minute guys.
26:341 minute guys.
26:361 minute guys.
26:381 minute guys.
26:401 minute guys.
26:421 minute guys.
26:431 minute guys.
26:451 minute guys.
26:471 minute guys.
26:491 minute guys.
26:511 minute guys.
26:531 minute guys.
26:551 minute guys.
26:571 minute guys.
26:591 minute guys.
27:011 minute guys.
27:031 minute guys.
27:051 minute guys.
27:061 minute guys.
27:071 minute guys.
27:081 minute guys.
27:091 minute guys.
27:101 minute guys.
27:111 minute guys.
27:121 minute guys.
27:131 minute guys.
27:141 minute guys.
27:151 minute guys.
27:161 minute guys.
27:171 minute guys.
27:181 minute guys.
27:191 minute guys.
27:201 minute guys.
27:211 minute guys.
27:221 minute guys.
27:231 minute guys.
27:241 minute guys.
27:251 minute guys.
27:261 minute guys.
27:271 minute guys.
27:281 minute guys.
27:291 minute guys.
27:301 minute guys.
27:311 minute guys.
27:321 minute guys.
27:331 minute guys.
27:341 minute guys.
27:351 minute guys.
27:371 minute guys.
27:391 minute guys.
27:41I have a comment
27:51a
27:53a
27:55a
27:57a
27:59a
28:01a
28:03a
28:05a
28:07a
28:09a
28:11custom audience
28:13a
28:15a
28:17a
28:19a
28:21a
28:23a
28:25a
28:27a
28:29a
28:31a
28:33a
28:35a
28:39a
28:41a
28:43a
28:45a
28:47a
28:49a
28:51a
28:53a
28:55a
28:59a
29:01a
29:03a
29:05a
29:07a
29:09a
29:11a
29:13a
29:15a
29:17a
29:19a
29:21a
29:23a
29:25a
29:27a
29:29a
29:31a
29:33a
29:35a
29:37a
29:39a
29:41a
29:43a
29:45a
29:47a
29:49a
29:51a
29:53a
29:55a
29:57a
29:59a
30:01a
30:03a
30:05a
30:07a
30:09a
30:11a
30:13a
30:15a
30:17a
30:19a
30:21a
30:23a
30:25a
30:27a
30:29a
30:31a
30:33a
30:35a
30:37a
30:39a
30:41a
30:43a
30:45a
30:47a
30:49a
30:51a
30:57a
30:59a
31:01a
31:03a
31:05a
31:07a
31:09a
31:11a
31:13a
31:15a
31:17a
31:19a
31:21a
31:23a
31:25a
31:27a
31:29a
31:31a
31:33a
31:35a
31:37a
31:39a
31:41a
31:43a
31:45a
31:47a
31:49a
31:51a
31:53a
31:55a
31:57a
31:59a
32:01a
32:03a
32:05a
32:07a
32:09a
32:11a
32:13a
32:15a
32:17a
32:19a
32:21a
32:23a
32:25a
32:27a
32:29a
32:31a
32:33a
32:35a
32:37a
32:39a
32:41a
32:43a
32:45a
32:47a
32:49a
32:51a
32:53a
32:55a
32:57a
32:59a
33:01a
33:03a
33:05a
33:07a
33:09a
33:11a
33:13a
33:15a
33:17a
33:19a
33:21a
33:23a
33:25a
33:27a
33:29a
33:33a
33:35a
33:37a
33:39a
33:41a
33:43a
33:45a
33:47a
33:49a
33:51a
33:53a
33:55a
33:57a
33:59a
34:01a
34:03a
34:05a
34:07a
34:09a
34:11a
34:13a
34:15a
34:17a
34:19a
34:21a
34:23a
34:25a
34:27a
34:29a
34:31a
34:33a
34:35a
34:37a
34:39a
34:41a
34:43a
34:45a
34:47a
34:49a
34:51a
34:53a
34:55a
34:57a
34:59a
35:01a
35:03a
35:05a
35:07a
35:09a
35:11a
35:13a
35:15a
35:17a
35:19a
35:21a
35:23a
35:25a
35:27a
35:29a
35:31a
35:33a
35:37a
35:39a
35:41a
35:43a
35:45a
35:47a
35:49a
35:51a
35:53a
35:55a
35:57a
35:59a
36:01a
36:03a
36:05a
36:07a
36:09a
36:11a
36:13a
36:15a
36:17a
36:19a
36:21a
36:31a
36:33a
36:35a
36:37a
36:39a
36:41a
36:43a
36:45a
36:47a
36:49a
36:51a
36:53a
36:55a
36:57a
36:59a
37:01a
37:03a
37:05a
37:07a
37:09a
37:11a
37:13a
37:15a
37:17a
37:19a
37:21a
37:23a
37:25a
37:27a
37:29a
37:31a
37:33a
37:35a
37:37a
37:39a
37:41a
37:43a
37:45a
37:47a
37:49a
37:51a
37:55a
37:57a
37:59a
38:01a
38:03a
38:05a
38:07a
38:13a
38:15a
38:17a
38:19a
38:21a
38:23a
38:25a
38:27a
38:29a
38:31a
38:33a
38:35a
38:37a
38:39a
38:41a
38:43a
38:45a
38:47a
38:49a
38:51a
38:53a
38:55a
38:57a
38:59a
39:01a
39:03a
39:05a
39:07a
39:09a
39:11a
39:13a
39:15a
39:17a
39:19a
39:21a
39:23a
39:25a
39:27a
39:29a
39:31a
39:33a
39:35a
39:37a
39:39a
39:41a
39:43a
39:45a
39:47a
39:49a
39:51a
39:53a
39:55a
39:57a
39:59a
40:01a
40:03a
40:05a
40:07a
40:09a
40:11a
40:13a
40:15a
40:17a
40:19a
40:21a
40:23a
40:25a
40:27a
40:29a
40:31a
40:33a
40:35a
40:37a
40:39a
40:41a
40:43a
40:45a
40:47a
40:49a
40:51a
40:53a
40:55a
40:57a
40:59a
41:01a
41:03a
41:05a
41:07a
41:09a
41:11a
41:13a
41:15a
41:17a
41:19a
41:21a
41:23a
41:25a
41:27a
41:29a
41:31a
41:33a
41:35a
41:37a
41:39a
41:41a
41:43a
41:45a
41:47a
41:49a
41:51a
41:53a
41:55a
41:57a
41:59a
42:01a
42:03a
42:05a
42:07a
42:09a
42:13a
42:15a
42:17a
42:19a
42:21a
42:23a
42:25a
42:27a
42:29a
42:31a
42:33a
42:35a
42:37a
42:39a
42:41a
42:43a
42:45a
42:47a
42:49a
42:51a
42:53a
42:55a
42:57a
42:59a
43:01a
43:07a
43:09a
43:11a
43:13a
43:15a
43:17a
43:19a
43:21a
43:23a
43:25a
43:27a
43:29a
43:31a
43:33a
43:35a
43:37a
43:39a
43:41a
43:43a
43:45a
43:47a
43:49a
43:51a
43:53a
43:55a
43:57a
43:59a
44:01a
44:03a
44:05a
44:07a
44:09a
44:11a
44:13a
44:15a
44:17a
44:19a
44:21a
44:23a
44:25a
44:27a
44:29a
44:31a
44:33a
44:35a
44:37a
44:39a
44:41a
44:43a
44:45a
44:47a
44:49a
44:51a
44:53a
44:55a
44:57a
44:59a
45:01a
45:03a
45:05a
45:07a
45:09a
45:11a
45:13a
45:15a
45:17a
45:19a
45:21a
45:23a
45:25a
45:27a
45:29a
45:31a
45:33a
45:35a
45:37a
45:43a
45:45a
45:47a
45:49a
45:51a
45:53a
45:55a
45:57a
45:59a
46:01a
46:03a
46:05a
46:07a
46:09a
46:11a
46:13a
46:15a
46:17a
46:19a
46:21a
46:23a
46:25a
46:27a
46:29a
46:31a
46:33a
46:35a
46:37a
46:39a
46:41a
46:43a
46:45a
46:47a
46:49a
46:51a
46:55a
46:57a
46:59a
47:01a
47:03a
47:05a
47:07a
47:09a
47:11a
47:13a
47:15a
47:17a
47:19a
47:21a
47:23a
47:25a
47:27a
47:29a
47:31a
47:33a
47:35a
47:37a
47:39a
47:41a
47:43a
47:45a
47:47a
47:49a
47:51a
47:53a
47:55a
47:57a
47:59a
48:01a
48:03a
48:05a
48:07a
48:09a
48:11a
48:13a
48:15a
48:17a
48:19a
48:21a
48:23a
48:25a
48:27a
48:29a
48:31a
48:33a
48:35a
48:37a
48:39a
48:41a
48:43a
48:45a
48:47a
48:49a
48:51a
48:53a
48:55a
48:57a
48:59a
49:01a
49:03a
49:05a
49:07a
49:09a
49:11a
49:13a
49:15a
49:17a
49:19a
49:21a
49:23a
49:25a
49:27a
49:29a
49:31a
49:33a
49:43a
49:45a
49:47a
Be the first to comment