La visita del Real Madrid a Kazajistán provoca un incremento del turismo internacional
Almaty, la ciudad anfitriona más oriental de la UEFA, recibió al Real Madrid en un partido histórico que provocó un aumento del turismo internacional y destacó el potencial del turismo deportivo de Kazajistán.
En colaboración con MDQ
MÁS INFORMACIÓN : http://es.euronews.com/2025/11/05/el-fc-kairat-de-almaty-debuta-en-la-champions-con-una-gran-ovacion-de-los-fans-kazajos
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00:00Bridging east and west, Kazakhstan steps into the spotlight of European football.
00:05For the first time, an unexpected draw brings Real Madrid, one of the world's most titled teams, to face Almaty's football club Kairat.
00:13This game takes the Champions League to its easternmost point ever and could redefine Kazakh football identity.
00:21Welcome to Kazakhstan, welcome to modern nomads.
00:30Surrounded by the awe-inspiring Tian Shan mountains, Almaty in south-eastern Kazakhstan is more than 6,000 km away from Madrid, home of the legendary football club.
00:42Now, the city opens its doors to a top-tier team and gets ready for the big game.
00:47Our stadium is unique. It has the foundation of a sand, which is painted with artificial molecules, 20 cm.
00:56What allows the air to be strong and stable to any load.
01:00In any climate conditions, this air is ready to take any match.
01:08Tickets for the match sold out in just 4 hours.
01:11Nearly a million fans queued online, hoping to get in.
01:15But only 22,800 were lucky enough.
01:19That's all the stadium can hold.
01:21And the excitement is easy to understand.
01:23Real Madrid is one of the world's top football teams.
01:26After the Real Kairat match was announced, KazNet exploded with speculation.
01:31Would Kylian Mbappe come to Kazakhstan?
01:34Soon social media was flooded with AI-generated clips of Mbappe in traditional Kazakh robe, tasting local dishes.
01:41In Kazakhstan, such gestures show respect for honored guests.
01:45Some businesses took it even further, using playful Mbappe memes to promote their products.
01:51Like this one.
01:52It wasn't just the fans who went wild over Real Madrid's visit to Kazakhstan.
01:57The players of Almaty's Kairat football club did too.
02:01Concerns that Kylian Mbappe might skip the trip were quickly dismissed.
02:08He arrived in Almaty with Real Madrid's star-studded squad.
02:12The city is bubbling with football fever.
02:14And for one day, it's painted in yellow and black, the colors of the local team.
02:23Guys, who are you rooting for tonight?
02:25Kairat!
02:26Fans found different ways to show their hopes.
02:35Some bought merchandise, others painted their faces.
02:38Everyone wanted to show their faith in the team.
02:41As for me, I'm a journalist, so I'll stay neutral.
02:44Emotions kept rising as the match drew closer.
02:47Roads were blocked and the entire perimeter was packed with people.
02:51Lines stretched far beyond the stadium.
02:53Did you get a ticket?
02:54We couldn't buy a ticket because it was a huge amount.
02:59But we have a chance to buy it right now.
03:03The ticket is for me.
03:07I'm 17 years old.
03:08If I'm living in Real Madrid's life, I won't have a fight.
03:11I won't have a fight.
03:12I won't have a fight.
03:13I won't have a fight.
03:14I won't have a fight.
03:15I won't have a fight.
03:16Despite the dramatic loss to Real Madrid, Kazakhstan gained something far bigger.
03:21A surge of global attention that's already boosting sports tourism.
03:25According to our data, Almaty was hosting about 5200 tourists at one time during this game
03:39and between Cairo and Real Madrid, mostly coming from China.
03:43It was the top one next to Russia, India.
03:47We can count this as an immediate effect, which generated roughly about 7 million US dollars to the economy of the city.
03:57And it's not just about major sports.
04:00Marathons have become another engine of sports tourism in Kazakhstan, with many events now drawing international participants.
04:08This year, the Almaty Marathon brought together 16,000 runners, including nearly 1,500 from abroad.
04:15Set against the city's iconic mountain backdrop, the race feels both demanding and accessible.
04:21Smaller events may attract fewer people, but they are no less authentic.
04:25October is low season for Turkestan.
04:27Only 2,000 runners attending this marathon in Turkestan.
04:33But these 2,000, most of them coming from neighboring countries and from other cities of Kazakhstan.
04:39And it helps to support the tourism business during this off-peak season.
04:45Big or small, these events are putting Kazakhstan on the global sports map, turning casual visitors into returning travelers
04:52and inspiring many to choose the country for their next adventure.
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