A visita do Real Madrid ao Cazaquistão provoca um aumento do turismo internacional
Na qualidade de cidade anfitriã mais oriental da UEFA, Almaty recebeu o Real Madrid num jogo histórico que provocou um aumento do turismo internacional e pôs em evidência o potencial do turismo desportivo do Cazaquistão.
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LEIA MAIS : http://pt.euronews.com/2025/11/05/adeptos-de-futebol-cazaque-aplaudem-estreia-do-fc-kairat-na-liga-dos-campeoes
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00:00Bridging east and west, Kazakhstan steps into the spotlight of European football.
00:05For the first time, an unexpected draw brings Real Madrid,
00:09one of the world's most titulado teens, to face Almaty's football club, Kairat.
00:13This game takes the Champions League to its easternmost point ever
00:17and could redefine Kazakh football identity.
00:21Welcome to Kazakhstan. Welcome to Modern Nomads.
00:30Surrounded by the awe-inspiring Tenshan Mountains, Almaty in south-eastern Kazakhstan
00:36is more than 6,000 kilometers away from Madrid, home of the legendary football club.
00:42Now the city opens its doors to a top-tier team and gets ready for the big game.
00:47Our stadium is unique. It has a sandstone, which is filled with artificial molecules, 20 centimeters.
00:56What gives the air to be strong and stable to any load.
01:00In any climate conditions, this air is ready to take any match.
01:04Tickets for the match sold out in just four hours.
01:10Nearly a million fans queued online, hoping to get in.
01:14But only 22,800 were lucky enough. That's all the stadium can hold.
01:20And the excitement is easy to understand. Real Madrid is one of the world's top football teams.
01:27After the Real Kairat match was announced, KazNet exploded with speculation.
01:31Would Kylian Mbappé come to Kazakhstan?
01:34Soon social media was flooded with AI-generated clips of Mbappé in traditional Kazakh robe, tasting local dishes.
01:42In Kazakhstan, such gestures show respect for honored guests.
01:46Some businesses took it even further, using playful Mbappé memes to promote their products. Like this one.
01:53It wasn't just the fans who went wild over Real Madrid's visit to Kazakhstan.
01:57The players of Almaty's Kairat football club did too.
02:01Concerns that Kylian Mbappé might skip the trip were quickly dismissed. He arrived in Almaty with Real Madrid's star-studded squad.
02:12The city is bubbling with football fever, and for one day it's painted in yellow and black, the colors of the local team.
02:20Kairat, champion! Kairat, champion!
02:23Guys, who are you rooting for tonight?
02:25Kairat!
02:26Woooo!
02:28Hey guys, who's gonna win tonight?
02:30Kairat, champion!
02:32Fans found different ways to show their hopes. Some bought merchandise, others painted their faces. Everyone wanted to show their faith in the team.
02:41As for me, I'm a journalist, so I'll stay neutral.
02:44Emotions kept rising as the match drew closer. Roads were blocked and the entire perimeter was packed with people. Lines stretched far beyond the stadium.
02:53Did you get a ticket?
02:55We couldn't buy a ticket. We couldn't buy a ticket because it was a huge amount. But we have a chance to buy it now.
03:04Despite the dramatic loss to Real Madrid, Kazakhstan gained something far bigger. A search of global attention that's already boosting sports tourism.
03:25According to our data, Almaty was hosting about 5200 tourists at one time during this game between Kairat and Real Madrid.
03:41Mostly coming from China, it was the top one next to Russia, India. We can count this as an immediate effect, which generated roughly about US$7 million to the economy of the city.
03:58And it's not just about major sports. Marathons have become another engine of sports tourism in Kazakhstan, with many events now drawing international participants.
04:07This year, the Almaty Marathon brought together 16,000 runners, including nearly 1500 from abroad. Set against the city's iconic mountain backdrop, the race feels both demanding and accessible.
04:21Smaller events may attract fewer people, but they are no less authentic.
04:25October is low season for Turkestan. Only 2000 runners attending this marathon in Turkestan. But these 2000, most of them coming from neighboring countries and from other cities of Kazakhstan.
04:40And it helps to support the tourism business during this off-peak season.
04:45Big or small, these events are putting Kazakhstan on the global sports map, turning casual visitors into returning travelers and inspiring many to choose the country for their next adventure.
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