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Real Madrids Besuch in Kasachstan kurbelt den internationalen Tourismus an

Als östlichste UEFA-Gastgeberstadt hieß Almaty Real Madrid zu einem historischen Spiel willkommen, das einen Boom im internationalen Tourismus auslöste und Kasachstans Potenzial im Sporttourismus hervorhob.

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LESEN SIE MEHR : http://de.euronews.com/2025/11/05/kasachische-fans-bejubeln-das-champions-league-debut-von-fc-kairat-almaty

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00:00Bridging East and West, Kazakhstan stepped into the spotlight of European football.
00:05For the first time, an unexpected draw brings Real Madrid,
00:09one of the world's most titled teams, to face Almaty's football club, Kairat.
00:14This game takes the Champions League to its easternmost point ever
00:17and could redefine Kazakh football identity.
00:21Welcome to Kazakhstan. Welcome to Modern Nomads.
00:30Surrounded by the awe-inspiring Tenshan Mountains, Almaty in south-eastern Kazakhstan
00:36is more than 6,000 kilometers away from Madrid, home of the legendary football club.
00:42Now the city opens its doors to a top-tier team and gets ready for the big game.
00:47Our stadium is unique. It has the foundation of a landfill,
00:51which is filled with artificial molecules, 20 centimeters.
00:56which allows the air to be strong and stable to any load.
01:00In any climate conditions, this air is ready to take any match.
01:04Tickets for the match sold out in just four hours.
01:11Nearly a million fans queued online, hoping to get in.
01:15But only 22,800 were lucky enough. That's all the stadium can hold.
01:21And the excitement is easy to understand. Real Madrid is one of the world's top football teams.
01:27After the Real Kairat match was announced, KazNet exploded with speculation.
01:31Would Kylian Mbappé come to Kazakhstan?
01:34Soon social media was flooded with AI-generated clips of Mbappé in traditional Kazakh robe,
01:40tasting local dishes. In Kazakhstan, such gestures show respect for honored guests.
01:45Some businesses took it even further, using playful Mbappé memes to promote their products.
01:51Like this one.
01:53It wasn't just the fans who went wild over Real Madrid's visit to Kazakhstan.
01:57The players of Almaty's Kairat football club did too.
02:01Wow!
02:05Concerns that Kylian Mbappé might skip the trip were quickly dismissed.
02:08He arrived in Almaty with Real Madrid's star-studded squad.
02:12The city is bubbling with football fever, and for one day, it's painted in yellow and black,
02:18the colors of the local team.
02:20Kairat, champion! Kairat, champion!
02:23Guys, who are you rooting for tonight?
02:25Kairat!
02:28Hey guys, who's going to win tonight?
02:30Kairat, definitely.
02:32Fans found different ways to show their hopes.
02:35Some bought merchandise, others painted their faces.
02:38Everyone wanted to show their faith in the team.
02:41As for me, I'm a journalist, so I'll stay neutral.
02:44Emotions kept rising as the match drew closer.
02:47Roads were blocked, and the entire perimeter was packed with people.
02:51Lines stretched far beyond the stadium.
02:54Did you get a ticket?
02:55We couldn't buy a ticket, since it was a huge amount of time.
03:00But we have a chance to buy it now.
03:03Despite the dramatic loss to Real Madrid, Kazakhstan gained something far bigger, a surge of global
03:09attention that's already boosting sports tourism.
03:11According to our data, Almaty was hosting about 5,200 tourists at one time during this game between Kairat and Real Madrid.
03:19Mostly coming from China, it was the top one, next to Russia, India.
03:34We can count this as an immediate effect, which generated roughly about 7 million US dollars to the economy of the city.
03:56And it's not just about major sports.
04:00Marathons have become another engine of sports tourism in Kazakhstan, with many events now drawing international participants.
04:08This year, the Almaty Marathon brought together 16,000 runners, including nearly 1,500 from abroad.
04:15Set against the city's iconic mountain backdrop, the race feels both demanding and accessible.
04:21Smaller events may attract fewer people, but they are no less authentic.
04:25October is low season for Turkestan.
04:27Only 2,000 runners attending this marathon in Turkestan.
04:33But these 2,000, most of them coming from neighboring countries and from other cities of Kazakhstan.
04:40And it helps to support the tourism business during this off-peak season.
04:45Big or small, these events are putting Kazakhstan on the global sports map, turning casual visitors into returning travelers
04:53and inspiring many to choose the country for their next adventure.
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