Real Madrids Besuch in Kasachstan kurbelt den internationalen Tourismus an

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Real Madrids Besuch in Kasachstan kurbelt den internationalen Tourismus an  Als östlichste UEFA-Gastgeberstadt hieß Almaty Real Madrid zu einem historischen Spiel willkommen, das einen Boom im internationalen Tourismus auslöste und Kasachstans Potenzial im Sporttourismus hervorhob.  Mit Unterstützung von MDQ  LESEN SIE MEHR : http://de.euronews.com/2025/11/05/kasachische-fans-bejubeln-das-champions-league-debut-von-fc-kairat-almaty  Abonnieren Sie! Euronews gibt es in 12 Sprachen.

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00:00Bridging East and West, Kazakhstan stepped into the spotlight of European football.

00:05For the first time, an unexpected draw brings Real Madrid,

00:09one of the world's most titled teams, to face Almaty's football club, Kairat.

00:14This game takes the Champions League to its easternmost point ever

00:17and could redefine Kazakh football identity.

00:21Welcome to Kazakhstan. Welcome to Modern Nomads.

00:30Surrounded by the awe-inspiring Tenshan Mountains, Almaty in south-eastern Kazakhstan

00:36is more than 6,000 kilometers away from Madrid, home of the legendary football club.

00:42Now the city opens its doors to a top-tier team and gets ready for the big game.

00:47Our stadium is unique. It has the foundation of a landfill,

00:51which is filled with artificial molecules, 20 centimeters.

00:56which allows the air to be strong and stable to any load.

01:00In any climate conditions, this air is ready to take any match.

01:04Tickets for the match sold out in just four hours.

01:11Nearly a million fans queued online, hoping to get in.

01:15But only 22,800 were lucky enough. That's all the stadium can hold.

01:21And the excitement is easy to understand. Real Madrid is one of the world's top football teams.

01:27After the Real Kairat match was announced, KazNet exploded with speculation.

01:31Would Kylian Mbappé come to Kazakhstan?

01:34Soon social media was flooded with AI-generated clips of Mbappé in traditional Kazakh robe,

01:40tasting local dishes. In Kazakhstan, such gestures show respect for honored guests.

01:45Some businesses took it even further, using playful Mbappé memes to promote their products.

01:51Like this one.

01:53It wasn't just the fans who went wild over Real Madrid's visit to Kazakhstan.

01:57The players of Almaty's Kairat football club did too.

02:01Wow!

02:05Concerns that Kylian Mbappé might skip the trip were quickly dismissed.

02:08He arrived in Almaty with Real Madrid's star-studded squad.

02:12The city is bubbling with football fever, and for one day, it's painted in yellow and black,

02:18the colors of the local team.

02:20Kairat, champion! Kairat, champion!

02:23Guys, who are you rooting for tonight?

02:25Kairat!

02:28Hey guys, who's going to win tonight?

02:30Kairat, definitely.

02:32Fans found different ways to show their hopes.

02:35Some bought merchandise, others painted their faces.

02:38Everyone wanted to show their faith in the team.

02:41As for me, I'm a journalist, so I'll stay neutral.

02:44Emotions kept rising as the match drew closer.

02:47Roads were blocked, and the entire perimeter was packed with people.

02:51Lines stretched far beyond the stadium.

02:54Did you get a ticket?

02:55We couldn't buy a ticket, since it was a huge amount of time.

03:00But we have a chance to buy it now.

03:03Despite the dramatic loss to Real Madrid, Kazakhstan gained something far bigger, a surge of global

03:09attention that's already boosting sports tourism.

03:11According to our data, Almaty was hosting about 5,200 tourists at one time during this game between Kairat and Real Madrid.

03:19Mostly coming from China, it was the top one, next to Russia, India.

03:34We can count this as an immediate effect, which generated roughly about 7 million US dollars to the economy of the city.

03:56And it's not just about major sports.

04:00Marathons have become another engine of sports tourism in Kazakhstan, with many events now drawing international participants.

04:08This year, the Almaty Marathon brought together 16,000 runners, including nearly 1,500 from abroad.

04:15Set against the city's iconic mountain backdrop, the race feels both demanding and accessible.

04:21Smaller events may attract fewer people, but they are no less authentic.

04:25October is low season for Turkestan.

04:27Only 2,000 runners attending this marathon in Turkestan.

04:33But these 2,000, most of them coming from neighboring countries and from other cities of Kazakhstan.

04:40And it helps to support the tourism business during this off-peak season.

04:45Big or small, these events are putting Kazakhstan on the global sports map, turning casual visitors into returning travelers

04:53and inspiring many to choose the country for their next adventure.

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